KUDO Snacks Secures Game-Changing Partnership with UFC to Skyrocket Protein Popcorn’s Marketing & Brand Awareness

Vancouver, British Columbia–(Newsfile Corp. – June 5, 2023) – KUDO Snacks, a leading provider of kettle-popped Protein Popcorn, is thrilled to announce an extensive strategic partnership with UFC, the world’s premier mixed martial arts (MMA) organization.

KUDO Snacks CEO, Ryan Lewis (left) & UFC President, Dana White (right) solidify a trailblazing partnership at Dana White’s office in the heart of Vegas.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 233 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to over 900 million TV households across more than 170 countries. UFC’s active fighter roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About KUDO Snacks

KUDO Snacks revolutionizes snacking with their extraordinary creation, KUDO Protein Popcorn. Combining farm-fresh ingredients and a proprietary kettle popped method, this guilt-free delight is infused with protein, delivering a healthy and irresistibly flavorful snack. With a relentless pursuit of innovation, KUDO Snacks redefines legacy snacking categories by providing better tasting and healthier alternatives.

For further information please contact
Knox Henderson
Investor Relations
knox@kudosnacks.com
604-551-2360

³Popcorn Market – Growth, Trends, COVID-19 Impact, and Forecasts (2022 – 2031). Mordor Intelligence. February 2022. Available at: https://www.mordorintelligence.com/industry-reports/popcorn-market. ⁴Combination of the largest industry exists in the nutrition and snack category, including Angie’s Boom Chicka Pop^4.1, Skinny Pop^4.2, Quest^4.3, Kind Bar^4.4, Bettera Holdings^4.5, and BodyArmor^4.6 (^4.1 “Conagra spent $250M for Angie’s Boomchickapop,” Minneapolis/St. Paul Business Journal, October 9, 2017. ^4.2 Hershey to Acquire Amplify Snack Brands,” Seeking Alpha, December 18, 2017. ^4.3Weisul, K. (2019, March 20). The Quest for the Perfect Protein Bar Has Turned Into a Billion-Dollar Industry. Inc. ^4.4Sorkin, A. R., & de la Merced, M. J. (2020, November 17). Mars buys Kind bars, continuing its search for snacks that aren’t candy. The New York Times. ^4.5CNN Business. (2022, June 21). Snack giant Mondelez is buying Clif Bar for $3 billion. ^4.6CNBC. (2021, November 1). Coca-Cola buys full control of Bodyarmor for $5.6 billion.)

Caution Regarding Forward-Looking Statements

Certain statements contained in this press release constitute forward-looking within the meaning of applicable securities legislation. All statements other than statements of historical fact are forward-looking statements. This press release contains forward-looking statements pertaining, but not limited, to management’s assessment of future plans, operations and projections, and cash flow. No assurance can be given that these assessments and other forward-looking statements will prove to be correct and such forward-looking statements in this press release should not be unduly relied upon. By their nature, forward-looking statements involve numerous known and unknown risks and uncertainties that contribute to the possibility that the predictions, forecasts, projections, and other forward-looking statements will not occur, which may cause the Company’s actual performance and financial results in future periods to differ materially from any estimates or projections of future performance or results expressed or implied by such forward-looking statements. These risks and uncertainties include, among other things, the risks described in the section of the presentation entitled “Risk Factors”.

The forward-looking statements contained in this press release speak only as of the date of this press release. The Company does not undertake any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities legislation. The information contained in this press release does not purport to be all inclusive or to contain all information that a prospective investor may require. Prospective investors are encouraged to conduct their own analysis and to consider the advice of their financial, legal, accounting, tax and other advisors.

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