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Fintech

Revolutionizing Rewards: How ZBD and Finfare Connect Are Bringing Bitcoin to Everyday Spending

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ZBD, a pioneer in merging gaming and payments through Bitcoin rewards, is taking a bold step beyond gaming with its new partnership with Finfare Connect. By offering instant Bitcoin cashback for everyday purchases at major retailers like Nike, Adidas, and Best Buy, ZBD is transforming how users engage with rewards. In this interview, Ben Cousens, CSO of ZBD, shares insights on the partnership, its impact on user loyalty, and how it’s shaping the future of Bitcoin adoption through seamless, real-world applications.

Q: ZBD has been a key player in merging gaming and payments through Bitcoin rewards. How does this new partnership with Finfare Connect enhance ZBD’s existing offerings, and what excites you most about giving users more ways to earn Bitcoin through everyday purchases?

Ben: The ZBD app has been used by millions of players to earn rewards instantly within games; a process made possible through our payments system.  We’re constantly looking to provide new ways for users to earn rewards within the ZBD app, building upon the credibility and growth we’ve seen in the games industry. Our partnership with Finfare provides instant cashback through the ZBD app to customers in the USA, as they shop at brands and retailers like Nike, Adidas, and BestBuy. What’s exciting to me is we get to flex the power of our payment system even more – instant payments with no minimums are an amazing cashback mechanic.

Q: With the ability for ZBD users to link payment cards and accounts to earn Bitcoin rewards from brands like Nike, Adidas, and Best Buy, how do you see this partnership impacting user engagement and loyalty within your platform?

Ben: I see audiences behaving in two ways. The first are users who may come to the shopping section of the app often to check available deals, and purchase accordingly to take advantage of the discounts offered.

At the same time, other users will just link their accounts, shop as they normally would, and automatically receive rewards in the ZBD app without even thinking about it. I actually find this second segment more exciting, as it just seems such a seamless and, from a payments point of view, pretty futuristic solution.

We are doing this to provide a valuable service and delight our users. If we can succeed in that, which so far seems to be the case, then engagement and loyalty will increase. It’s about fulfilling the promise of being the best place for rewards with real value, paid out instantly and available for people to use instantly.

Q: ZBD is known for integrating Bitcoin rewards with gaming and social experiences. How do you envision this partnership with Finfare Connect helping ZBD extend its appeal beyond gaming and into more mainstream shopping and daily transactions?

Ben: Providing more use cases outside of gaming fits with our ethos of being a tech-first company focused on revolutionizing online payments. Once payment accounts are linked to Finfare, ZBD seamlessly provides cashback with no input required from the user. This perfectly aligns with why users come to ZBD – we are using payments to make digital experiences more rewarding.

We believe the partnership allows us to bring our users a feature they will love, but it might also bring a different type of user to ZBD: one that comes primarily for the shopping aspects and sees the gaming and entertainment features as less important. This is something the market will show us and we’ll adapt based on the users and usage we see, but it’s certainly exciting.

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Q: The collaboration with Finfare Connect seems to make Bitcoin rewards more accessible for everyday users. How important is this accessibility to ZBD’s strategy, and how do you see it contributing to broader Bitcoin adoption in the long term?

Ben: ZBD is a payments company that plays heavily in the rewards space and the way we revolutionize payments is by using the Bitcoin lightning network as our underlying rail. This isn’t about pushing Bitcoin or making users aware of it, though I won’t lie, it can make user acquisition easier. It’s about laying groundwork and building out meaningful steps forward in online payment experiences, starting with rewards, and then going beyond.

It’s always our goal to make everything we do accessible to everyday users with no Bitcoin knowledge. We want the experience to be simpler, more seamless and faster than any other type of financial technology. The majority of our users are new to Bitcoin and find us through games. Our goal is to educate them a bit, but mostly to just give them products they can use intuitively and get value from even if they aren’t at all interested in Bitcoin. Now, we’re bringing this approach to shopping rewards.

Bitcoin adoption will happen if Bitcoin is used by a wide range of people as part of their everyday lives. Bitcoin will be used if it is useful, simple and solves a problem. So we aren’t ever thinking about Bitcoin adoption. We’re just doing what we do the best we can and adoption will take care of itself.

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Fintech

Fintech Pulse: Your Daily Industry Brief (Bench, FinovateEurope, Airwallex, PayPal, KCB Bank, UnionPay)

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Unpacking Today’s Fintech Headlines

The fintech landscape continues to evolve at a breakneck pace. Today, we explore key stories shaping the industry—from an ambitious startup’s downfall to groundbreaking expansions and investments. Below, we delve into these developments, offering analysis and insight for fintech professionals navigating this dynamic sector.


1. The Rise and Fall of Bench: Lessons for Fintech Startups

In a cautionary tale for startups, fintech company Bench, once hailed as a disruptor, has succumbed to financial woes. Court documents reveal the company accumulated over $65 million in debt before shuttering operations. Despite initial success and significant backing, Bench faced operational inefficiencies, scaling challenges, and mismanagement that ultimately led to its downfall.

Bench’s trajectory underscores the critical need for sound financial stewardship, particularly for startups managing substantial investor capital. The fintech sector is rife with competition, and any misstep can prove fatal. Leaders in this space must prioritize scalability and ensure a balance between growth ambitions and operational sustainability.

Source: TechCrunch


2. FinovateEurope 2025: A Showcase of Innovation

The upcoming FinovateEurope 2025 promises to spotlight cutting-edge fintech solutions. The first wave of demo companies includes innovators tackling challenges in payments, regtech, and embedded finance. This year’s event highlights a growing focus on ESG (Environmental, Social, and Governance) criteria, reflecting the industry’s alignment with global sustainability goals.

Startups and legacy firms alike will use this platform to showcase advancements in AI-driven analytics, blockchain applications, and open banking solutions. Such events provide a crucial ecosystem for networking, investment opportunities, and collaboration, all vital for driving innovation in fintech.

Source: Business Wire


3. Airwallex Ventures into Latin America

Global payments unicorn Airwallex has made a bold move into Latin America, targeting two key markets simultaneously. This dual-market entry reflects the company’s strategic vision to tap into emerging markets with high growth potential.

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Latin America’s fintech scene is flourishing, driven by increasing digital adoption and a growing appetite for cross-border payment solutions. Airwallex’s entry aligns with broader trends of global fintech players recognizing the region’s potential. However, the competitive landscape includes strong local players, and Airwallex will need to tailor its offerings to address specific regional challenges, such as regulatory hurdles and infrastructure gaps.

Source: Fintech Magazine


4. PayPal Ventures Backs Insurtech Disruptor

PayPal Ventures has announced a significant investment in Ole Life, an insurtech startup redefining life insurance with data-driven, customer-centric solutions. This marks PayPal’s latest foray into the insurtech space, signaling growing interest in diversifying its fintech portfolio.

Ole Life’s mission to democratize life insurance resonates in an era where personalization is king. The insurtech’s emphasis on leveraging AI to create tailored policies could disrupt traditional insurance models, offering a more inclusive and efficient alternative. PayPal’s backing not only provides financial support but also strategic insights, which could accelerate Ole Life’s growth trajectory.

Source: FF News


5. KCB Bank and UnionPay Partner for E-Commerce Growth

Kenya’s KCB Bank has partnered with UnionPay to bolster e-commerce payment solutions across the region. This collaboration aims to simplify cross-border transactions, making it easier for businesses to participate in the global digital economy.

The deal is a testament to the growing importance of strategic partnerships in fintech. As e-commerce continues to boom in Africa, such alliances can drive financial inclusion, offering consumers and businesses greater access to digital payment infrastructure. However, scaling these solutions will require robust cybersecurity measures to protect against fraud and ensure user trust.

Source: PR Newswire


Final Thoughts: Navigating the Fintech Frontier

Today’s stories illustrate the dynamism and diversity of fintech—a sector where innovation meets relentless competition. For stakeholders, the takeaway is clear: adaptability and strategic foresight are essential for success. Whether it’s learning from Bench’s missteps, leveraging events like FinovateEurope for growth, or seizing opportunities in untapped markets, the future belongs to those who can anticipate and navigate change.

 

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Fintech Pulse: Your Daily Industry Brief (Amazon, Axio, Bank of England, New York Fed, Curql, PhotonPay, Google Pay, Mastercard, Nuvei, Outpayce)

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As the fintech industry continues its relentless pace of innovation, partnerships, acquisitions, and technological advancements are reshaping the financial landscape. Today’s briefing highlights some pivotal developments from around the globe. Here’s what’s shaping the future of fintech.


Amazon Expands Credit Ambitions with Axio Acquisition

Amazon’s strategic push into the credit space takes a significant leap forward with its planned acquisition of Indian fintech startup Axio. This move aligns with Amazon’s ongoing efforts to deepen its financial services offerings in key markets. Axio, known for providing credit services to underbanked populations in India, brings a wealth of expertise and local market knowledge to the table.

By acquiring Axio, Amazon aims to enhance its buy-now-pay-later (BNPL) capabilities and expand credit access for its vast customer base in India. This aligns with global trends where e-commerce giants are integrating financial services to offer seamless shopping experiences.

Source: TechCrunch


Central Bank Collaboration Goes High-Tech: Bank of England and New York Fed Team Up

In a significant step towards cross-border financial technology cooperation, the Bank of England and the Federal Reserve Bank of New York are delving into 3D technology to streamline international exchange processes. This initiative signals a commitment to leveraging cutting-edge technologies to enhance efficiency and reduce risks in financial transactions.

The collaboration explores advanced visualization and analytical tools, enabling central banks to better understand and mitigate systemic risks. Such partnerships highlight the critical role of technology in modernizing traditional banking infrastructure and fostering international financial stability.

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Source: Computer Weekly


Curql Accelerate Opens Applications for Third Fintech Cohort

Curql Collective has announced the opening of applications for the third cohort of its fintech accelerator program, Curql Accelerate. This program is tailored to nurture innovative startups that address pressing challenges within the credit union sector. With a focus on collaboration, the accelerator provides participants with access to industry experts, mentorship, and strategic funding opportunities.

Startups selected for Curql Accelerate gain a unique platform to refine their solutions, establish partnerships, and scale their operations. This initiative underscores the growing emphasis on fostering innovation within niche financial sectors, ensuring that underserved communities receive tailored financial services.

Source: Fintech Futures


PhotonPay Brings Google Pay Support for Mastercard Users in Hong Kong

PhotonPay, a fintech innovator, has launched Google Pay support for Mastercard users in Hong Kong, marking a significant milestone in digital payment adoption. This integration simplifies transactions for consumers, enhancing convenience and security in everyday payments.

With digital wallets gaining traction globally, this development reinforces the importance of interoperability between payment platforms. PhotonPay’s initiative is poised to drive broader adoption of contactless payments in Hong Kong, further cementing its position as a leader in the fintech space.

Source: PR Newswire


Nuvei Partners with Outpayce to Enhance Payment Solutions

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Nuvei, a leading payment technology provider, has partnered with Outpayce, a division of Amadeus, to deliver advanced payment solutions for the travel industry. This collaboration aims to streamline payment processes, reduce friction for travelers, and provide businesses with robust payment capabilities.

As the travel sector rebounds post-pandemic, efficient payment systems have become a priority. The Nuvei-Outpayce partnership exemplifies the synergies between fintech and travel technology, paving the way for seamless, customer-centric payment experiences.

Source: PR Newswire

 

The post Fintech Pulse: Your Daily Industry Brief (Amazon, Axio, Bank of England, New York Fed, Curql, PhotonPay, Google Pay, Mastercard, Nuvei, Outpayce) appeared first on News, Events, Advertising Options.

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Fintech Pulse: Your Daily Industry Brief (Plaid, Warner Bros., TransUnion, Monevo, FinVolution, CreditTech, Glenbrook Partners)

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Op-Ed: The Dawn of a Fintech Spring

As the financial technology sector continues to navigate the complex post-pandemic landscape, recent developments suggest a revitalized period of growth and innovation. Key players are making bold moves, partnerships are forming, and underserved markets are gaining attention. In this briefing, we explore the latest headlines and what they reveal about the industry’s trajectory.


Plaid Reports Growth in Revenue and Usage Rates

Plaid, the connective tissue of the fintech ecosystem, has shown remarkable resilience and growth. The company’s CEO recently highlighted a surge in both revenue and usage rates, describing the current period as a “fintech spring.” This growth comes as consumer demand for seamless financial solutions remains high, despite macroeconomic challenges.

Plaid’s ability to maintain relevance is tied to its strategic partnerships and continuous innovation. By enabling applications like Venmo and Robinhood to thrive, Plaid underscores the importance of integration in fostering user trust and utility.

Source: Bloomberg


Warner Bros. Discovery Strengthens Board with Fintech Leadership

Warner Bros. Discovery is diversifying its board by bringing in SoFi CEO Anthony Noto and outgoing IAC Chief Executive Joseph Levin. This move signals the increasing influence of fintech expertise beyond traditional financial sectors. With Noto’s leadership in digital banking and Levin’s extensive background in technology-driven enterprises, Warner Bros. Discovery is positioning itself for a future that seamlessly blends media and financial technology.

This cross-industry synergy could lead to innovative offerings, bridging gaps between entertainment platforms and fintech applications, such as micro-investing and personalized financial recommendations for content consumers.

Source: Reuters


TransUnion to Acquire Monevo

Credit reporting agency TransUnion has announced its plans to acquire Monevo, a leading credit prequalification and distribution platform. This acquisition aims to enhance TransUnion’s capabilities in the credit technology space, allowing it to offer more personalized and accessible financial solutions to consumers.

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By integrating Monevo’s platform, TransUnion is expected to provide lenders with advanced tools to better assess creditworthiness while empowering consumers with prequalified loan offers. This development is particularly timely as consumers increasingly seek transparency and efficiency in credit processes.

Source: TransUnion Press Release


FinVolution Highlights CreditTech Opportunities in Southeast Asia

Ming Gu, Senior Vice President of FinVolution, emphasized the transformative potential of CreditTech in Southeast Asia during his address at the Asian Financial Forum. With a significant portion of the region’s population still underserved by traditional financial institutions, CreditTech presents a unique opportunity to bridge the gap.

Gu pointed out that leveraging AI and data analytics can help tailor credit solutions for diverse needs, ultimately fostering financial inclusion and economic growth in these emerging markets. FinVolution’s insights reaffirm the critical role of fintech in empowering underserved communities.

Source: PR Newswire


Glenbrook Partners Launches On-Demand Learning Program

Payments consultancy Glenbrook Partners has introduced an on-demand learning platform designed to educate professionals in the payments industry. This initiative is expected to address the growing need for skilled talent as digital payment ecosystems expand globally.

The program offers modular content covering foundational and advanced topics, catering to professionals at various stages of their careers. By equipping individuals with in-depth knowledge, Glenbrook is contributing to the industry’s sustainability and growth.

Source: PR Newswire


Analysis and Takeaways

These stories collectively highlight a few key trends shaping the fintech landscape:

  1. Resilient Growth: Plaid’s trajectory reaffirms that consumer-centric innovations drive sector resilience even during economic uncertainties.
  2. Cross-Industry Integration: Warner Bros. Discovery’s board appointments underline fintech’s permeation into traditionally non-financial domains.
  3. Strategic Acquisitions: TransUnion’s acquisition of Monevo showcases how established players are leveraging fintech to enhance service offerings.
  4. Global Inclusivity: Efforts by FinVolution and others highlight the role of fintech in addressing global financial disparities.
  5. Education and Skill Development: Initiatives like Glenbrook’s program reflect a proactive approach to fostering a knowledgeable workforce.

 

The post Fintech Pulse: Your Daily Industry Brief (Plaid, Warner Bros., TransUnion, Monevo, FinVolution, CreditTech, Glenbrook Partners) appeared first on News, Events, Advertising Options.

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