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Winning China’s Millennial Generation with New China Pride, Shimao Star Launches All-new Lifestyle Hotel Brand ETHOS

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Hotel Plus — Shanghai International Hospitality Design and Supplies Expo recently took place in the Shanghai New International Expo Centre (SNIEC) in Pudong, Shanghai. Shimao Star Hotels Group (hereafter referred to as “Shimao Star”) participated in the event and launched its all- new hotel brand – ETHOS (the Chinese name “Fan Xiang“). Purposely designed for Chinese millennials, ETHOS hotel offers a blend of contemporary culture and Chinese legacy with a view to igniting millennials’ imagination and their explosive creativity. The brand is a response to Chinese millennials’ sense of identity as a generation which sees themselves as born to be proud and strive to redefine Chinese heritage.

At the press conference, Tyrone Tang, Vice President of Shimao Group, Chairman & CEO of Shanghai Shimao Hotel Management Company, CEO of Shimao Star Hotels Group said: “As the primary force driving consumption in the Chinese tourism market, the millennial generation has always been an important customer segment for us. Since the collaboration between Shimao Group and Starwood Capital Group (SCG), innovative upgrades have been continually practiced to our existing 6 hotel brands. Now the launch of the all-new brand ETHOS marks the first hotel brand that Starwood Capital co-created with a Chinese company and designed for a Chinese demographic group. Drawing upon the extensive expertise from both parties in hotel development, brand operation and asset management, we will bring a vibrant lifestyle experience to China’s millennials, which resonates with their pride in being Chinese, and opens up a new direction among Chinese hotels.”

The New China Pride
The Chinese name of the brand is “Fan Xiang“. “Fan” in Chinese stands for everything in its totality, and also represents the secular, as well as reflecting Chinese millennials’ determined and out-of-the-ordinary outlook on life. Meanwhile, “Xiang” encompasses diversity and represents all forms of change. The English name ETHOS is derived from Greek, and refers to the particular character or spirit of a culture or time period. Here, it is used to express the unique disposition of Chinese millennials and their sense of national pride, as well as their refusal to settle for the status quo. As an upper-mid tier lifestyle brand that Shimao Star has tailored to China’s millennial travellers, ETHOS is well-adapted to benefit from the rise of China and the nation’s rapid development, as well as from the appeal that Chinese culture holds for Chinese millennials who are proud of their heritage as well as modern innovations. As such, the brand will satisfy the demand of millennial travellers, and deepen the world’s understanding of China’s new culture along with the brand’s expansion and growth.

Significantly, the new China pride is fully evident throughout the design and construction of ETHOS hotels, during which preference was given to high-quality and original Chinese products and designs. Also, in cooperation with many outstanding independent Chinese brands, ETHOS Hotel develops customized products that better suit the lifestyle and inclinations of Chinese millennial travellers. More than just a slogan, “Made-in-China” has truly become eccentric to the brand experience.

The Joy of The Social Nomad
In terms of travelling experience, the new generation of consumers demands more than simply lodging – they place greater emphasis on interaction with the local culture, self-expression and connecting with like-minded travellers. Simulating the sense of cosiness needed in a real work environment, the ETHOS hotel creates a work space for guests that is designed with detail-oriented human touches and draws guests closer together, encourages interaction and social contact in order to trigger moments of inspiration and creativity. The co-working space at ETHOS Hotel, branded as “Connexis”, is a creative and vibrant community that fosters thinking and collaboration, in which social activities such as informal discussions, evening refreshments, and night-time runs will be regularly organized for guests to socialize and enjoy the spark of new connections. ETHOS firmly believes that the neighbourhood culture surrounding a travel destination is the heart and soul of a city. The space inside the hotel offers a glimpse of the city in miniature. When guests step into the hotel’s social lobby, “The Common Room”, they will stumble upon local cultural and art workshops, local music performances and authentic local food markets. Through the “AI Interactive Community Screen”, developed by ETHOS together with the artificial intelligence company SenseTime, guests can explore the local community, interact socially, and share moments with others. In addition to an enthusiastic ETHOS service team, guests can also benefit from smart technology with a human touch, including self-service, smart room control, and facial recognition throughout the ETHOS Hotel. This blended service system allows guests to experience unique and seamless service from booking, check-in to departure, and each and every visitor can enjoy unparalleled VIP treatment.

Escape the Ordinary with Bespoke Experience
ETHOS has gone to great lengths to ensure that every detail of the hotel speaks to the millennial generation of China’sidentify and ingenuity with break-through from traditional boundaries. From the moment guests arrive at ETHOS, they find themselves on a journey immersed with Chinese heritage redefined. Stepping into the hotel lobby, guests encounter flowing music that energizes and inspires the imagination, which is especially composed by the brand’s partners – Chinese independent musicians. ETHOS has also joined hands with emerging Chinese artists, making use of custom-made statues, photography exhibitions and art installations conveying the characteristics of the local culture. In this way, ETHOS revitalizes the inner cultural identity of Chinese millennials as a leading national hotel brand created for which they can feel a true sense of connection.

In sight of millennials’ pursuit of originality and self-expression, ETHOS particularly promotes personalized services, and the hotel’s online platform allows guests to customize their own experience, including the content of the mini bar, technology infused mattress, made-to-order breakfasts as well as the choices to upgrade amenities and dining experience to distinctive local alternatives or independent brands. ETHOS seeks to satisfy customers’ desires in every detail, creating a highly personalized and exclusive experience for each traveller, enabling them to enjoy his or her own personal touches amidst the busy rhythms of each day. Not only is that so, ETHOS also fully appreciates that China’sconvention-defying millennials would not be satisfied with a traditional membership plan. A diversity of carefully screened partners with the same brand philosophy have been selected to provide guests with a wide range of membership benefits. Meanwhile, Shimao Star Hotels Group, in conjunction with ETHOS, invites ground-breaking Chinese technology, culture, and lifestyle companies or product IPs to join efforts to create a world-facing platform where Chinese millennials can experience the true ‘proud to be Chinese’ lifestyle.

ETHOS is expected to launch in Xiamen and Wuhan first, with the world’s first ETHOS Hotel opening in the fourth quarter of 2019. Shimao Star Hotels Group will also strive to gradually promote the ETHOS hotel to China’s first- and second-tier cities. In addition, ETHOS will be one of the main brands to be expanded by Shimao Star in overseas cities. Preferred locations include business areas and transportation hubs in vibrant neighbourhoods. Pioneering in terms of its new Chinese national pride and its advancement of China’s hotel industry, the launch of the new ETHOS brand marks a further expansion of Shimao Star’s market domain, yielding an array of seven distinctive hotel brands. These are the luxury Yu Resorts, upscale Yuluxe Hotels, upper-tier Yu Hotels, upscale serviced apartment Yu Residence, upper-mid tier select service MiniMax Premier Hotel, mid-tier select service MiniMax hotel, and upper-mid tier lifestyle ETHOS Hotel, which targets millennials. The brand lines satisfy the needs of different consumers, ranging from high-end full service to select service hotels, and from urban business hotels to resorts and serviced apartments.

 

SOURCE Shimao Star Hotels Group

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World 50 Group Announces Winners for the 2024 I&D Impact Awards, Recognizing Workplace Excellence in Diversity, Equity, and Inclusion

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ATLANTA, March 28, 2024 /PRNewswire/ — World 50 Group, the global community of business leaders from the most respected and influential companies, is delighted to announce the winners of the 2024 Inclusion & Diversity (I&D) Impact Awards. Now in its second year, the I&D Impact Awards spotlight the remarkable strides organizations have taken to create more equitable workplaces and communities around the world.

The winners were unveiled last night at the I&D Impact Awards ceremony in Miami, where hundreds of global executives from leading organizations gathered to celebrate outstanding achievements, advancements, and progress in DEI. Partners of the I&D Impact Awards, including Amazon, Best Buy, Cognizant, Joshin, RHR International, and SLB—all esteemed World 50 member companies and DEI champions—joined in the festivities.

“The 2024 I&D Impact Awards once again underscore the steadfast commitment of today’s leading companies to building a brighter future for us all,” said Jennifer Bird Newton, World 50’s chief impact officer. “We are in a pivotal moment for DEI. The significance of coming together to acknowledge our achievements—without resting on our laurels—cannot be overstated. Last night’s festivities served as a powerful reminder of the impact of collective action, and we extend heartfelt congratulations to this year’s winners.”

Chosen from a competitive pool of more than 140 entries from 74 unique organizations, the 2024 I&D Impact Awards winners represent leaders from diverse industries, spanning nine categories:

  • I&D Ally Award: Ferrero
  • Transparency Award, in partnership with Best Buy: Rio Tinto
  • Innovation Award, in partnership with Amazon: Victoria’s Secret & Co.
  • Gender Equality Award: Kimberly-Clark
  • I&D Team of the Year, in partnership with Cognizant: Inizio Evoke
    • Highly commended: Humana
  • I&D Leader of the Year, in partnership with RHR International: Lydia Smith, Chief Diversity Officer, Victoria’s Secret & Co.
    • Highly commended: Sherri Neal, Chief Diversity Officer, HCA Healthcare
  • Community Impact Award: Amazon
  • Inclusion Award, in partnership with Joshin: EY
    • Highly commended: Union Pacific
  • I&D Impact Award, in partnership with SLB: Cummins
    • Highly commended: Cargill

The winners were meticulously chosen by a panel of esteemed, independent judges comprising 24 top DEI executives from leading organizations, including AstraZeneca, Discover, Cognizant, Hilton, Lenovo, Mars, MetLife, and Warner Bros. Discovery, among others.

“Witnessing the passion, creativity, and impact of these winning initiatives reignites my belief in the power of inclusion to reshape our future,” said Crystal Andrew Banks, global head of diversity, equity, inclusion, and belonging at The Kraft Heinz Company. “Bravo to all companies that submitted a nomination, and let’s keep pushing boundaries together.”

Earl Newsome, chief information officer at Cummins, added: “Each submission showcased the beauty of creating diverse, equitable, and inclusive workplaces. Every entrant should take pride in the impact they are making.”

The I&D Impact Awards serve as a cornerstone of the World 50 I&D Impact Community, one of the largest groups of global DEI leaders in the world. Members convene regularly to exchange best practices and amplify what works when advancing DEI initiatives across the organization. Participation is complimentary for heads of DEI at World 50 member companies.

Learn more about the World 50 I&D Impact Awards—and how to get involved in 2025—here.

About World 50 Group
Leaders of the world’s most respected companies join World 50 to learn from one another. More than 4,800 global CEOs, board directors, and senior executives across every function—from 40 countries across six continents—trust the World 50 community for insights that deliver impact at scale.

World 50 is the safe space to exchange ideas, navigate complex challenges, and evolve as a leader. Members are at the forefront of transformation, leading organizations with a total market cap exceeding $34 trillion and more than 37 million employees worldwide.

To learn more about membership and request an invitation, visit world50.com.

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ICIS and Base Oil News Announce Partnership to Enhance Market Insights

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LONDON, March 28, 2024 /PRNewswire/ — ICIS, a global source of commodity intelligence, is pleased to announce a strategic partnership with Base Oil News, a premier news outlet founded by industry expert Iain Pocock that provides in-depth coverage of the base oils and lubricants market. This collaboration marks a significant milestone in the dissemination and exchange of critical market data and insights.

With more than two decades of journalism experience at Bloomberg, Reuters, and Argus Media, Iain Pocock brings unparalleled expertise to this partnership. His deep understanding of illiquid energy markets makes him a credible and influential figure in the industry. Since November 2023, Iain has been working closely with ICIS to share and exchange valuable data and insights, enhancing the services both platforms offer to the base oils and lubricants market.

Through the collaboration, Iain integrates ICIS’ extensive content and data resources in Base Oil News market coverage. In return, he contributes market insights to ICIS News, including expert and exclusive analysis of supply and demand dynamics, price margins, and other critical market drivers. This exchange ensures that subscribers of both ICIS and Base Oil News have access to the most comprehensive, timely, and accurate market information, empowering them to make informed decisions.

“It’s a very exciting partnership – where we leverage each other’s strengths and provide actionable insights to our customers,” said Iain Pocock, Founder of Base Oil News. “The market is the winner.”

“As ICIS is already the world’s most trusted pricing benchmark for base oils, this collaboration with Iain Pocock and Base Oil News provides an even stronger and deeper service to our customers,” said Stephen Burns, Editorial Director at ICIS. “Iain’s expertise and extensive industry connections are invaluable, and we have established a fruitful partnership that benefits the market at large.”

For the latest insights from Iain Pocock on ICIS News, visit ICIS News.  

About ICIS

ICIS – Independent Commodity Intelligence Services – helps businesses through seamlessly delivering data and analytics, across the chemical, fertilizer and energy markets. A trusted source and benchmark for price information and insight across key commodities markets worldwide. Our independent, transparent market intelligence informs thousands of quality decisions every day, taking the pressure out of negotiations and giving customers space for more innovative thinking, through published datasets including price assessments, price forecasts, supply and demand fundamentals and more.

Over 150 years of shaping the world by connecting markets to optimise the world’s valuable resources. With a global team of more than 600 experts, ICIS has employees based in London, New York, Houston, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Dubai, Sao Paulo, Seoul, Tokyo and Perth.

ICIS is part of RELX, a FTSE15 company with a market cap of £64bn and an employee base of over 30,000 experts across 40 countries.

About RELX

RELX is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. Total market capitalisation is approximately £64bn | €75bn | $81bn.

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Bybit Web3 Announces “Mantle Sharding With Ethena” Campaign

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DUBAI, UAE, March 28, 2024 /PRNewswire/ — Bybit, one of the world’s top three crypto exchanges by volume, is thrilled to announce a campaign in collaboration with Mantle Network: Mantle Sharding With Ethena. This exciting event offers $MNT holders the opportunity to earn a share of a massive 2.5 billion Ethena Shards.

Lock In $MNT and Earn mShards

The official lock-in period for the Mantle Sharding With Ethena campaign runs from March 27, 2024, 10:00 AM UTC to April 26, 2024, 10:00 AM UTC. During this time, Bybit Web3 users can lock in their $MNT tokens to earn coveted mShards. These mShards, fully backed by the Mantle Treasury, can be later redeemed for Ethena’s native token, $ENA.

Maximize Your Rewards and Trade mShards Across DeFi dApps

For maximum reward potential, users are encouraged to keep their $MNT locked throughout the entire campaign period. Rewards are dynamically calculated and updated in real-time based on the total amount of $MNT locked per second by all participants.

Bybit Web3 is proud to be the first ecosystem to enable the trading of Ethena Shards in the form of mShards across various DeFi dApps. This integration marks a significant milestone for Mantle Ecosystem, paving the way for further exciting developments.

Don’t miss this opportunity to earn substantial rewards and contribute to the growth of the Mantle and Ethena ecosystems. For full details and participation instructions, please visit:

https://announcements.bybit.com/en/article/limited-time-offer-lock-in-mnt-and-grab-your-share-of-2-500-000-000-ethena-shards–blt66c8da8bd86d0910/

#Bybit / #TheCryptoArk / #BybitWeb3

About Bybit Web3

Bybit Web3 is redefining openness in the decentralized world, creating a simpler, open, and equal ecosystem for everyone. We are committed to welcoming builders, creators, and partners in the blockchain space, extending an invitation to both crypto enthusiasts and the curious, with a community of over 1 million wallet users, over 10 major ecosystem partners, and counting. 

Bybit Web3 provides a comprehensive suite of Web3 products designed to make accessing, swapping, collecting and growing Web3 assets as open and simple as possible. Our wallets, marketplaces and platforms are all backed by the security and expertise that define Bybit as a top 3 global crypto exchange, trusted by 25 million users globally.

Join the revolution now and open the door to your Web3 future with Bybit.

For more details about Bybit, please visit Bybit Web3.

About Bybit

Bybit is one of the world’s top three crypto exchanges by trading volume with 25 million users. Established in 2018, it offers a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press.

For media inquiries, please contact: [email protected]

For more information, please visit: https://www.bybit.com

For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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