Fintech PR
Shimao Star Launches All-new Lifestyle Hotel Brand ETHOS
Shimao Star Hotels Group (hereafter referred to as “Shimao Star”) launched its all- new hotel brand – ETHOS (the Chinese name “Fan Xiang“) in the Shanghai New International Expo Centre (SNIEC) in Pudong, Shanghai. The brand responses to Chinese millennials’ sense of identity as a generation which sees themselves as born to be proud and strive to redefine Chinese heritage through offering a blend of contemporary culture and Chinese legacy in ETHOS hotel.
At the press conference, Tyrone Tang, Vice President of Shimao Group, Chairman & CEO of Shanghai Shimao Hotel Management Company, CEO of Shimao Star Hotels Group said: “As the primary force driving consumption in the Chinese tourism market, the millennial generation has always been an important customer segment. The launch of the all-new brand ETHOS marks the first hotel brand that Starwood Capital co-created with a Chinese company and designed for a Chinese population. Drawing upon the extensive expertise from both parties in hotel development, brand operation and asset management, we will bring a vibrant lifestyle experience to China’s millennials.”
Pride of New China
The English name ETHOS is derived from Greek, and here refers to the unique disposition of Chinese millennials and their sense of national pride, as well as their refusal to settle for the status quo. As an upper-mid tier lifestyle brand tailored for China’s millennial travellers, the new China pride is evident throughout the design and construction of ETHOS hotels. Also, in cooperation with independent Chinese brands, ETHOS Hotel develops customized products that better suit the lifestyle and inclinations of Chinese millennial travellers.
The Joy of The Social Nomad
The ETHOS hotel creates a work space with detail-oriented human touches to draw guests together and trigger moments of inspiration during social contact. The co-working space at ETHOS Hotel, branded as “Connexis”, is a creative and vibrant community, in which social activities will be regularly organized . ETHOS firmly believes that the neighbourhood culture is the heart and soul of a city, so that the hotel offers glimpse of city in miniature for guests to experience local culture, arts and food in hotel’s social lobby, “The Common Room”. Through the “AI Interactive Community Screen” developed by ETHOS together with the artificial intelligence company SenseTime, guests can explore the local community, interact socially, and share moments with others. In addition to an enthusiastic ETHOS service team, this blended service system allows guests to experience self-service from booking, check-in to departure that enables each and every visitor can enjoy unparalleled VIP treatment.
Escape the Ordinary with Bespoke Experience
ETHOS has gone to great lengths to ensure that every detail of the hotel speaks to millennials in China. From the moment guests arrive at ETHOS, they find themselves on a journey immersed with Chinese heritage redefined. ETHOs has joined hands with emerging Chinese artists, from flowing music to custom-made statues, photography exhibitions and art installations to inspire guests with the characteristics of local culture. In sight of millennials’ pursuit of originality and self-expression, ETHOS particularly promotes personalized services from choices to upgrade independent brand amenities to distinctive local alternative dinning experiences. ETHOS also fully appreciates that China’s convention-defying millennials by offering its wide range of membership benefits with screened partners who shares the same brand philosophy.
Fintech PR
Sleep interiors brand gets job offer from Peter Jones despite not securing investment in Dragons Den
LONDON, March 29, 2024 /PRNewswire/ — Tonight on BBC1, REMY founder Abeer Iqbal, entered the Den, and despite intense grilling and no investment, left with a six-figure job offer from Peter Jones.
Abeer’s pitch began with the Dragon’s keen to experience his sleep-enhancing furniture. When Steven and Peter laid on his hero ‘The Pod’, a reinvention of the beanbag, and under REMY’s best-selling ‘The Lounger’ weighted blankets, the dragons closed their eyes and pretended to snore. Which was ironic, as despite being told he’d enter the Den around 5pm, Abeer actually went in at 9.30pm, after the dragons had been receiving pitches since early that day, which to Abeer’s own admission “wasn’t easy”. Deborah Meaden said, “This might have been a fatal mistake to put your dragons to sleep before we start the pitch” – recognising that it had been a long day.
After 10+ years working in tech, helping multi-million pound businesses grow their empire at software giants like Shopify, Abeer experienced burn-out, which led him to develop REMY. Despite Abeer telling the dragons that he left the high-pressure industry due to stress and anxiety Peter Jones still offered him a job back in the rat race with a six-figure sum (which he still hasn’t taken).
After leaving the Den, Abeer admitted feeling the “most anxious ever” and that he “just wanted to get back to his wife for a hug”. Abeer shared, “I didn’t sleep for days, replaying every moment in my mind. I wanted to forget it.” But it’s not all bad, as Abeer explains, “the anxiety I experienced from the Den gave me a lightbulb moment and led me to create our most popular product yet – The Hugger Pillow. I needed a hug, so I created one”.
Abeer continues, “I returned the next day to collect my items from the studio. I bumped into a fresh-faced Peter and Toukar in the carpark, they both praised my experience, Peter once again offered me a job and Toukar asked me to call him when I start the next business.”
The global ‘sleep economy’ is booming, projected to reach a record high of $585 billion this year. But Abeer felt he was unable to communicate this, “If I could have my time again, I would focus on the industry of Rest and Sleep rather than the specific products we were trying to innovate. I don’t think I articulated to the Dragon’s the size of the business opportunity that there is with REMY. In terms of what’s next, we are moving towards becoming a household name in rest and sleep but offering products in multiple categories.”
The Dragon that seemed to understand Abeer’s passion for this industry was Sara Davies, saying “I actually fundamentally don’t agree with what I’ve heard here. What I see in front of me, yes he is great at the e-commerce side of things but he gave up a career in corporate because he was passionate about this area. And if there’s one thing I know about business it’s that you will succeed when you pursue the thing you are passionate about. I wouldn’t discourage you to give up. Keep doing it and good luck. I think you could sell anything”.
You can watch Abeer Iqbal on Dragons’ Den on BBC iPlayer.
Photo – https://mma.prnewswire.com/media/2374872/REMY_Sleep_1.jpg
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Fintech PR
Bitrue Coin (BTR) Analyzes User Behavior and Announces Upcoming Developments to Enhance Utility
SINGAPORE, March 29, 2024 /PRNewswire/ — Bitrue, a leading cryptocurrency exchange serving over 10 million users globally, announces a focus on user behavior analysis to further develop the utility of its native token, Bitrue Coin (BTR).
“Understanding how our users interact with BTR is crucial for its continued growth,” states Robert Quartly-Janeiro, Chief Strategy Officer of Bitrue. “This analysis will guide upcoming developments that enhance the value proposition of BTR within the Bitrue ecosystem.”
The announcement follows a recent surge in interest surrounding exchange tokens, and digital assets used to pay for services to unlock benefits within specific cryptocurrency exchanges. Currently, BTR offers a compelling range of benefits to Bitrue users, including:
- Reduced Trading Fees: BTR holders enjoy lower trading fees on the Bitrue exchange, incentivizing active participation in the platform’s marketplace.
- Governance Voting Rights: BTR grants voting rights on select new listings, allowing users to influence the direction of the Bitrue platform.
- Staking Opportunities: BTR holders can stake their tokens to earn passive rewards, providing an additional avenue for generating income within the Bitrue ecosystem.
- Exclusive Airdrop Potential: BTR holders may be eligible for airdrops of new tokens listed on the Bitrue exchange, offering the chance to discover promising crypto projects early.
- VIP Investment Caps: BTR unlocks higher investment caps for certain cryptocurrencies on the Bitrue platform, catering to high-volume investors.
“BTR already plays a multifaceted role in the Bitrue experience,” Quarterly-Janeiro continues. “By strategically expanding its utility based on user behavior analysis, we aim to solidify BTR’s position within the exchange token market and elevate its value proposition for our user base.”
The specific developments based on user behavior analysis are not disclosed at this time. However, Bitrue assures its users of continued transparency and will share details in due course.
Media Contact: Lily Ho, [email protected]
View original content:https://www.prnewswire.co.uk/news-releases/bitrue-coin-btr-analyzes-user-behavior-and-announces-upcoming-developments-to-enhance-utility-302103427.html
Fintech PR
Affordability, customisation and convenience: Term plans from India become more attractive and accessible for NRIs
Term insurance from India emerges as preferred choice for NRIs seeking affordability and convenience
DUBAI, UAE, March 29, 2024 /PRNewswire/ — Policybazaar, India’s leading online insurance marketplace, is witnessing a significant increase in non-resident Indians (NRIs) choosing term insurance from India via its platform. This surge is driven by the unparalleled ease, affordability and accessibility offered by the Indian insurance market. While several factors contribute to the growing interest in term insurance in India, affordability and convenience stand out as primary reasons. The demand among the 18-60 age group has seen an impressive 130% year-on-year growth, with India emerging as the preferred choice for NRIs.
The surge in demand from NRIs can be credited to several standout features and benefits. Term policies from India cost up to 30-50% less for NRIs residing in the UAE and Singapore. Additionally, policies with coverage of up to INR 5 crores can be easily obtained with tele-medical check-ups from India, eliminating the need for physical visits. Unlike some countries with restricted policy terms and coverage, Indian term plans offer coverage for longer duration, extending up to 99 years.
Sarbvir Singh, Joint Group CEO, Policybazaar, states, “We are witnessing exponential growth in term insurance purchases from NRIs, particularly from the Gulf nations and Singapore. Policybazaar has focused its efforts on expanding term insurance protection in both Indian and overseas markets. The unmatched benefits offered by India, including competitive pricing, larger covers, and streamlined processing through video/tele medicals, are significant contributors to this demand. It is heartening to see NRIs realizing the importance of securing their dependents’ future and choosing Indian term insurance policies.”
Term Insurance for a 35 year old male, non-smoker |
||
Country |
India |
UAE |
Cover Amount |
INR 2 Cr / AED 881 K |
AED 900 K |
Max Cover Upto |
99 years |
80 years |
Premium in AED |
AED 977.8 |
AED 1,539 |
Premium in INR |
INR 22,193.00 |
INR 34,892.00 |
Free Add-ons |
Early Payout on Terminal Illness + Waiver of Premium |
– |
Price Benefit |
– |
36% cheaper in India |
Source: Policybazaar.com |
NRIs are also eligible for 18% GST exemption* upon purchasing term insurance plans from India, when paying via their NRE accounts. This attractive pricing, along with the availability of longer-term plans, has led to a rise in demand among NRIs, especially from Gulf nations, where 65% of term insurance buyers hail from, with the UAE alone contributing 35%.
Rhishabh Garg, Head of Term Insurance at Policybazaar, adds, “The evolution in the Indian term insurance industry is marked by innovative offerings designed to meet the distinct needs of consumers overseas. The consumer-centric features in term plans from India are increasingly appealing to NRIs, which include return of premium at no extra cost, early pay-outs for terminal illness, premium waivers for permanent disability, and immediate pay-out of up to INR 2 lakhs on claim intimation for immediate obituary expenses.”
The accessibility of these plans is further enhanced through seamless processing for NRIs, whose average annual income exceeds INR 35 lakhs. Insurers now also offer a sum assured of up to 5 crores, ensuring adequate coverage based on Human Life Value (HLV) calculations. NRIs can also leverage Policybazaar’s search and comparison engine to browse the best suitable plans as per their needs and preferences.
With a commitment to providing comprehensive coverage and protection, Policybazaar continues to redefine the landscape of term insurance for NRIs, empowering them to secure their loved one’s future with peace of mind. As NRIs continue to seek comprehensive coverage and value-driven solutions, Policybazaar remains dedicated to delivering innovative term insurance products and services tailored to their evolving needs.
*Tax benefits are subject to change in tax laws
About Policybazaar.com
Policybazaar.com is one of India’s largest insurance marketplace. It is the flagship platform of PB Fintech, which owns the fintech brand, Paisabazaar.com, and lending & insurance marketplace in the UAE region, Policybazaar.ae. Policybazaar.com started with the purpose to educate people on insurance products and with its offerings has addressed the large and highly underpenetrated online insurance markets.
Logo: https://mma.prnewswire.com/media/2375092/Policybazaar_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/affordability-customisation-and-convenience-term-plans-from-india-become-more-attractive-and-accessible-for-nris-302103411.html
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