Connect with us

Latest News

SRAX and Blue Chip Partner to Leverage Verified Consumer Data from BIGtoken for Advertising Activation

Published

on

Reading Time: 2 minutes

 

Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company announced today that Chicago-based, integrated marketing agency Blue Chip will activate anonymized self-attested, transaction, location, and social media data from SRAX’s BIGtoken app, which gives insight to opt-in information on consumer buying habits such as brands and stores frequented for major client advertising activations.

As consumers become more aware of the value of their online identities, brands are starting to implement practices that respect their consumers’ privacy and share of voice in the data ecosystem. This presents a challenge for marketing agencies, which rely on data accuracy for reaching a target audience of consumers at the right time. While data collection and targeting is a strong component of the marketing process, marketers are often challenged with data accuracy rates on average of 50%. Blue Chip is seeking to improve those accuracy rates with the help of applications like SRAX’s BIGtoken.

“We are excited to partner with Blue Chip, and applaud agencies like Blue Chip that recognize the importance of advancing data accuracy and validity. They are truly being proactive in supporting the new data economy,” said Kristoffer Nelson, COO at SRAX and co-founder of BIGtoken. “We’re confident our work with agencies like Blue Chip and other marketers will soon drive the entire digital advertising ecosystem toward improving data accuracy on behalf of the clients they serve. As marketers increasingly turn to data-driven solutions to grow their businesses, BIG assures the information collected about their target audiences meets their business needs in a consumer positive approach without regulatory risk. We’re looking forward to seeing the results from this initial rollout and expect BIG’s data accuracy will significantly raise the bar for what’s considered industry standard.”

“BIGtoken is unique within the ever-growing data marketplace for its opt-in approach, which gives consumers greater control over their data, while offering us the ability to make our client campaigns even more successful by being more accurate,” said Joy Mead, executive vice president and general manager of business leadership at Blue Chip. “We recognize the need for protecting customer privacy for our brand partners, and BIGtoken’s platform puts us ahead of the curve with respect to how we can both empower consumers and protect our brand equity through respecting data privacy and transparency of how their data is being used.”

“SRAX is pleased to work with Blue Chip and looks forward to helping them improve data accuracy with SRAX’s one-of-a-kind data marketplace,” notes George Stella, vice president of SRAX Shopper. “As we move into the new data regulation society, SRAX will be the company to solve marketers’ issues with accessing data in a transparent and compliant way.”

To download the application, please visit: https://bigtoken.app.link/pressdownload, or to access BIG from the web you can visit: my.bigtoken.com.

 

SOURCE SRAX

Latest News

New Research Reveals SafelyYou’s AI-Enabled Fall Detection Reduces Need for Emergency Service Care in Dementia Care Facilities

Published

on

Reading Time: 2 minutes

 

Real-time fall detection using SafelyYou’s artificial intelligence-enabled video recording reduced the need for emergency services by a staggering 80% in dementia care facilities, according to research results published in the American Journal of Managed Care. The study closely examined the impact of SafelyYou’s memory care-focused technology to detect falls, videotape falls and notify care staff so that video review of the incident could occur immediately after each fall.

“According to the Alzheimer’s Association Report (2016), fall injury is the leading cause of Alzheimer dementia–related hospitalizations, with $5.3 billion in annual cost to Medicare,” said Glen Xiong, Advisory Board Member for SafelyYou. “In residential care facilities, individuals with dementia fall, on average, four times per year and twice as often as other residents. Falls often go unwitnessed. Due to uncertainty regarding the seriousness of each fall, facility staff frequently activate local emergency medical teams to examine the residents, and such visits often result in emergency department visits.”

The study, supported in part by a National Institutes of Health, National Institute of Aging Small Business Innovation Research Grant, was conducted with enrolled participants on June 1 to Aug. 31, 2018. Fall incidents and outcomes were routinely recorded for facility residents, and facility staff reviewed the falls in real time, immediately after each incident, for study participants.

Among 147 falls in the control group, 52 (35.4%) resulted in EMT visits and 36 (24.5%) resulted in ED visits. In contrast, the intervention group had 83 falls, with 13 (15.7%) and seven (8.3%) resulting in EMT and ED visits, respectively. There were relative reductions of 75% in EMT visits and 80% in ED visits.

The AI-enabled camera fall detection system coupled with staff review of fall videos led to more accurate identification of serious falls and incidents compared with less serious falls, such as when a resident intentionally moved to the ground but did not fall.

“Using emergency services less frequently leads to lowered healthcare costs and stress for everyone,” said George Netscher, CEO of SafelyYou. “Speaking with families and hearing the testimonials is really the very best part of our day.”

For more information on the pilot study results, visit: American Journal of Managed Care. To learn more about reducing falls and ED visits for residents in memory care, contact info@safely-you.com.

 

SOURCE SafelyYou

Continue Reading

Latest News

Metadata.io Emerges as MarTech Force with Rapid Company Growth and Leader Position in G2 Crowd Summer 2019 Momentum Grid® Report for Account-based Execution

Published

on

Reading Time: 1 minute

 

Metadata.io (https://www.metadata.io/), the AI-powered account-based advertising platform for predictable B2B lead generation, today announced it is fast rising as a leader in the MarTech industry based on customer satisfaction. As a second-place Leader in G2 Crowd’s Summer 2019 Momentum Grid® Report for Account-based Execution, Metadata helps CMOs deliver a qualified pipeline to sales organizations by generating a predictable flow of inbound MQLS from within their target accounts.

Metadata customers like Nutanix, Nexmo and others have repeatedly won awards for best performing campaigns on LinkedIn and Facebook. They are among a growing list of early adopters that are achieving the industry’s top benchmarks in customer acquisition and ROAs using Metadata.

See the full Summer 2019 Momentum Grid Report here: http://bit.ly/2xGyaA5

“Our ranking is 100 percent attributed to our sophisticated customer base who bravely adopted early AI technology and achieved great ROI multiplier through automation and experimentation,” said Gil Allouche, CEO of Metadata. “Together, we are transforming marketing operations with AI. With Metadata, B2B marketers gain unprecedented ROI from digital investment, in a more predicted, measured fashion.”

“Our investment with Metadata empowered us to automatically target and convert sales-qualified leads that not only impacted revenue, but completely automated and simplified the execution of our account-based campaigns,” said Rob Bethell, Marketing Manager at RStudio.

For the quarterly Grid Momentum Report, G2 Crowd rates products based on reviews gathered from the user community, as well as data aggregated from online sources and social networks. The Momentum Grid for Account-based Execution is based on scores calculated using the G2 Satisfaction algorithm and G2 Momentum algorithm from reviews collected through May 29, 2019. In the Summer 2019 momentum report, Metadata showed strong growth in reviews, social and web.

 

SOURCE Metadata.io

Continue Reading

Latest News

Knowmatix: An Online Educational Platform for the Cryptocurrency Industry

Published

on

Reading Time: 2 minutes

 

Knowmatix is an online, in-depth educational platform providing the fundamentals and practical skills necessary to become successful in the Blockchain, Cryptocurrency industry from the comfort of your own home.

By applying our easy to understand, proven methods and applications, it is now easier than ever to successfully become a knowledgeable leader in blockchain technologies industry through our online accelerated educational program.  Our comprehensive introductory program provides a fundamental understanding of how various blockchains operate and how easy it is to strategically trade cryptocurrency in today’s centralized economy.

Our founder and curriculum developer, Abdulaziz AlYaqout, is currently operating in Miami Beach, Florida.  Prior to forming Knowmatix, Mr. AlYaqout took lead as an important consultant for the business analyst team at Ryder Systems, Inc. and the University of Miami Hospital and Clinics.  He holds BS Degree and MS in Industrial Engineering, both from the University of Miami.

As lead instructor for Knowmatix, Mr. AlYaqout’s first course is a blockchain and digital currency microdegree that provides you the basic tools to start and advance your professional career in the cryptocurrency.

Learn the technical analysis basics and terminology and develop buying strategies and skills to grow your personal finances. Learn how to deconstruct the blockchain technology, and the importance of Hashing.  Discover Bitcoin and understand its history and role in the cryptocurrency marketplace.

Knowmatix, seeks to create a Knowmatix Impact Program (KIP) that forms strategic alliances with reputable businesses operating in the Blockchain industry. This involves Knowmatix assigning project managers to given projects, and delegating work per project basis to qualified star students. While forming alliances with businesses, Knowmatix will align itself with schools and institutions to provide a custom backend solutions curriculum to help revamp their online courses. This effort provides colleges and institutions cost saving measures by offering its platform in a software program, which acts as an additional resource to aid students with completing their education, and securing a career through Knowmatix alliances and partners in the ever growing technology field, nationwide.

With Knowmatix’ proprietary platform and blockchain-focused training services, Mr. AlYaqout ventures to be part of the governmental effort to Buy American and Hire American with special interest for advancing the careers of woman and Veteran groups nationwide to team up with Knowmatix.

For additional information and preview of our proprietary educational curriculum, please visit our website at www.knowmatix.com.

Bullet Points

What You Will Learn

  • Cryptocurrency terminology
  • Deconstructing blockchain technology
  • Understanding Hashing
  • Digital Currency and its Future
  • Bitcoins role and history
  • Currency wallets
  • Crypto Research tools
  • Buying strategies
  • Digital Asset Classifications
  • Blockchain Analysis Basics

 

SOURCE Knowmatix

Continue Reading

Trending

Thefintechbuzz is a news publishing website which digests / hand picks the latest news about the financial industry industry, and serves them to you daily.

Contact us: pressroom@thefintechbuzz.com

© Thefintechbuzz.com 2019 - part of PICANTE Media. All rights reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania