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Lyra contributing to India’s financial inclusion through it’s infrastructure

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The current crises have set new normal for everyone, like, social distancing, work from home, etc. but it also has set up the use of best practices and fueled the emergence of innovative technologies along with the rise in requirements, standards, and demands from customers. And Digital payment field is not an exception.

On the current COVID-19 premises, Lyra as a title partner for the Digital Money 2020 actively participated in a two-day event that took place virtually on the 1st and 2nd of December. This event was organized by PCI and IAMAI. In the keynote, Christophe Mariette, Chairman, India, and Global Commercial Director, Lyra stated, “Lyra has already acquired the license for Payments Institution in France and has established itself as a major player in payment for banks and other financial and non-financial institutions. Lyra is planning to replicate the successful global solutions in India with features in accordance with regulatory requirements in India.”

Lyra is well established in countries like, IndiaEurope and Latin America. We took this fact as an opportunity to bring easy solution for Payment to these countries. Digital payment in particular will play a vital role in supporting economic recovery. The government and fintech industries are playing their role heavily to make India a cashless economy and with the same goal in the mind, Lyra has been in the digital space providing transaction routing and payment processing solutions for more than a decade and will continue to do so.” He added during his keynote for Digital Money 2020.

Despite the COVID-19, India is said to contribute 2.2% to the world’s digital payments market by 2023. In March 2020India was accounted for the fintech adoption rate of 87%. With a high level of banking penetration and widespread of mobile usage the Indian fintech space is supposed to contribute to 2.2% of the world’s digital payment market by 2023.

Today, in IndiaLyra Network is proud to be playing a significant role in enabling financial inclusion in the country, offering technology services in the connectivity space and to a wide range of sectors like e-commerce, education, retail, BFSI, travel, and tourism, etc.

This year marks Lyra’s 13th year providing routing and payment solutions in India. Alongside the introduction of a secure payment processing platform for helping customers with online transactions, Lyra is also developing and providing value-added services for daily transaction and equipment management.

For any digital payment solution provider, infrastructure is of utmost importance. The robustness of Lyra’s high-end infrastructure was proved when demonetization was announced and once again in the lockdown. Back in 2016, after the announcement of demonetization, all the card networks started failing, but Lyra was up and running fast all the time without collapsing. In the same way, during the lockdown period, all of Lyra’s services were fully available for people to move funds and keep businesses and the economy going on. Any and every transaction that enters the infrastructure goes first to Mumbai center and then to Bangalore. Both the centers are capable of handling a disaster situation and are activated all the time. So, in any case, if something goes wrong at any of the centers, the other center acts as a backup.

“Backend infrastructure and the data centers at Mumbai and Bangalore is Lyra’s key strength. We want the transactions not only fast but also secure”, Said Christophe.

One of the key strengths of Lyra is NAC, a highly secure and powerful server that provides seamless communication to the merchants’ banks without any glitch. With the exclusive EFT/POS transaction gateway owned by Lyra, it is possible to receive and transfer any transaction flow securely from any kind of POS terminal and connects it to any type of network (PSTN/GPRS/ADSL) with any existing transaction protocol.

Lyra is playing a significant role in making India a cashless economy, by providing solutions like, Lyra’s Payment gateway, providing seamless and secure transaction flow with quick and robust technical support, Lyra EPOS, a mobile application that enables QR and link-based online payment acceptance, Lyra WhatsApp Payment Solution, simple to use payment collection solution that uses WhatsApp Messenger. Parallel to these offerings, Lyra also provides solutions like LUMA – inventory management solution, IP POS solution, to enable the bank to authenticate the card information with a dual authentication platform, Payment Switch, a robust and secure platform that allows higher success rate with faster processing time for online as well as offline transactions, white label solutions, Lyra Merchant Plug-in (MPI) to equip the merchant with the facility to authenticate the card issuer’s issuing bank.

With in-depth knowledge of market expectations, technical expertise, and the quality of customer care, Lyra is determined to develop its own products and solutions rather than taking help from a third party to maintain secure and seamless data flow between merchants and banks and in the future, it will continue to do so.

“We have been providing excellent security and uninterrupted connectivity for every transaction, and we will continue to do so”, Christophe added

Lyra organizes an internal and external audit regularly and makes sure that all the compliances, policies, and processes are being followed. Currently, Lyra is SSL certified, EMV 3D2.0 secured and PCI DSS V 3.2.1 compliant service.

It is a known fact that, in India. More than 65% of the population resides in rural areas. And with apparent problems like connectivity, network issues, lack of awareness and knowledge, and other challenges, rural India is deprived of the adoption of digital payments.

Lyra’s contribution to onboard the unbanked and underbanked starts with LYRA’s unique last-mile connectivity solution. This solution is being used by many business correspondents to provide banking services using mobile handheld devices in the villages or rural sector pan India. This connectivity solution has enabled the NAC-GPRS solution to solve the problem of interrupted transactions in rural India. This solution has helped banks conduct transactions in such areas successfully.

In order to bring digital payments to rural India, Lyra has introduced a connectivity platform to connect rural India –Lyra Connect. This platform uses multiple technologies and manages services for broadband, provides, M2M sim based connectivity.

Many small offices, banks, micro ATMs, AEPS POS machines, payment POS machines, ultra-small bank branches, ATMs are relying on Lyra for last-mile connectivity solutions. Using mobile POS machines many banking business correspondents are using Lyra Connect to deliver banking and financial services in rural areas.

Today, Lyra has enabled 16,00,000 POS on its platform. With the successful accomplishment of many significant projects like rural POS connectivity for India Posts, secure connectivity to process financial transactions for metro rail, POS connectivity for major banks, connectivity for bank branches, Lyra is Processing 16 million connections per day, Lyra manages over 1,20,000 e-merchants and over 14,00,000 POS terminals.

“The digital landscape is indeed once again shifting and as a result of the impact of COVID-19, we will surely witness the new age technology as it enters the payment domain. In the coming future, I ensure you that Lyra will step up to even more innovative advancements along with customer-oriented services to keep pace with the demands of time, customers, and merchants”, said Christophe.

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World 50 Group Announces Winners for the 2024 I&D Impact Awards, Recognizing Workplace Excellence in Diversity, Equity, and Inclusion

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ATLANTA, March 28, 2024 /PRNewswire/ — World 50 Group, the global community of business leaders from the most respected and influential companies, is delighted to announce the winners of the 2024 Inclusion & Diversity (I&D) Impact Awards. Now in its second year, the I&D Impact Awards spotlight the remarkable strides organizations have taken to create more equitable workplaces and communities around the world.

The winners were unveiled last night at the I&D Impact Awards ceremony in Miami, where hundreds of global executives from leading organizations gathered to celebrate outstanding achievements, advancements, and progress in DEI. Partners of the I&D Impact Awards, including Amazon, Best Buy, Cognizant, Joshin, RHR International, and SLB—all esteemed World 50 member companies and DEI champions—joined in the festivities.

“The 2024 I&D Impact Awards once again underscore the steadfast commitment of today’s leading companies to building a brighter future for us all,” said Jennifer Bird Newton, World 50’s chief impact officer. “We are in a pivotal moment for DEI. The significance of coming together to acknowledge our achievements—without resting on our laurels—cannot be overstated. Last night’s festivities served as a powerful reminder of the impact of collective action, and we extend heartfelt congratulations to this year’s winners.”

Chosen from a competitive pool of more than 140 entries from 74 unique organizations, the 2024 I&D Impact Awards winners represent leaders from diverse industries, spanning nine categories:

  • I&D Ally Award: Ferrero
  • Transparency Award, in partnership with Best Buy: Rio Tinto
  • Innovation Award, in partnership with Amazon: Victoria’s Secret & Co.
  • Gender Equality Award: Kimberly-Clark
  • I&D Team of the Year, in partnership with Cognizant: Inizio Evoke
    • Highly commended: Humana
  • I&D Leader of the Year, in partnership with RHR International: Lydia Smith, Chief Diversity Officer, Victoria’s Secret & Co.
    • Highly commended: Sherri Neal, Chief Diversity Officer, HCA Healthcare
  • Community Impact Award: Amazon
  • Inclusion Award, in partnership with Joshin: EY
    • Highly commended: Union Pacific
  • I&D Impact Award, in partnership with SLB: Cummins
    • Highly commended: Cargill

The winners were meticulously chosen by a panel of esteemed, independent judges comprising 24 top DEI executives from leading organizations, including AstraZeneca, Discover, Cognizant, Hilton, Lenovo, Mars, MetLife, and Warner Bros. Discovery, among others.

“Witnessing the passion, creativity, and impact of these winning initiatives reignites my belief in the power of inclusion to reshape our future,” said Crystal Andrew Banks, global head of diversity, equity, inclusion, and belonging at The Kraft Heinz Company. “Bravo to all companies that submitted a nomination, and let’s keep pushing boundaries together.”

Earl Newsome, chief information officer at Cummins, added: “Each submission showcased the beauty of creating diverse, equitable, and inclusive workplaces. Every entrant should take pride in the impact they are making.”

The I&D Impact Awards serve as a cornerstone of the World 50 I&D Impact Community, one of the largest groups of global DEI leaders in the world. Members convene regularly to exchange best practices and amplify what works when advancing DEI initiatives across the organization. Participation is complimentary for heads of DEI at World 50 member companies.

Learn more about the World 50 I&D Impact Awards—and how to get involved in 2025—here.

About World 50 Group
Leaders of the world’s most respected companies join World 50 to learn from one another. More than 4,800 global CEOs, board directors, and senior executives across every function—from 40 countries across six continents—trust the World 50 community for insights that deliver impact at scale.

World 50 is the safe space to exchange ideas, navigate complex challenges, and evolve as a leader. Members are at the forefront of transformation, leading organizations with a total market cap exceeding $34 trillion and more than 37 million employees worldwide.

To learn more about membership and request an invitation, visit world50.com.

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ICIS and Base Oil News Announce Partnership to Enhance Market Insights

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LONDON, March 28, 2024 /PRNewswire/ — ICIS, a global source of commodity intelligence, is pleased to announce a strategic partnership with Base Oil News, a premier news outlet founded by industry expert Iain Pocock that provides in-depth coverage of the base oils and lubricants market. This collaboration marks a significant milestone in the dissemination and exchange of critical market data and insights.

With more than two decades of journalism experience at Bloomberg, Reuters, and Argus Media, Iain Pocock brings unparalleled expertise to this partnership. His deep understanding of illiquid energy markets makes him a credible and influential figure in the industry. Since November 2023, Iain has been working closely with ICIS to share and exchange valuable data and insights, enhancing the services both platforms offer to the base oils and lubricants market.

Through the collaboration, Iain integrates ICIS’ extensive content and data resources in Base Oil News market coverage. In return, he contributes market insights to ICIS News, including expert and exclusive analysis of supply and demand dynamics, price margins, and other critical market drivers. This exchange ensures that subscribers of both ICIS and Base Oil News have access to the most comprehensive, timely, and accurate market information, empowering them to make informed decisions.

“It’s a very exciting partnership – where we leverage each other’s strengths and provide actionable insights to our customers,” said Iain Pocock, Founder of Base Oil News. “The market is the winner.”

“As ICIS is already the world’s most trusted pricing benchmark for base oils, this collaboration with Iain Pocock and Base Oil News provides an even stronger and deeper service to our customers,” said Stephen Burns, Editorial Director at ICIS. “Iain’s expertise and extensive industry connections are invaluable, and we have established a fruitful partnership that benefits the market at large.”

For the latest insights from Iain Pocock on ICIS News, visit ICIS News.  

About ICIS

ICIS – Independent Commodity Intelligence Services – helps businesses through seamlessly delivering data and analytics, across the chemical, fertilizer and energy markets. A trusted source and benchmark for price information and insight across key commodities markets worldwide. Our independent, transparent market intelligence informs thousands of quality decisions every day, taking the pressure out of negotiations and giving customers space for more innovative thinking, through published datasets including price assessments, price forecasts, supply and demand fundamentals and more.

Over 150 years of shaping the world by connecting markets to optimise the world’s valuable resources. With a global team of more than 600 experts, ICIS has employees based in London, New York, Houston, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Dubai, Sao Paulo, Seoul, Tokyo and Perth.

ICIS is part of RELX, a FTSE15 company with a market cap of £64bn and an employee base of over 30,000 experts across 40 countries.

About RELX

RELX is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. RELX PLC is a London listed holding company which owns 52.9% of RELX Group. RELX NV is an Amsterdam listed holding company which owns 47.1% of RELX Group. The shares are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX and RENX. Total market capitalisation is approximately £64bn | €75bn | $81bn.

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Bybit Web3 Announces “Mantle Sharding With Ethena” Campaign

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DUBAI, UAE, March 28, 2024 /PRNewswire/ — Bybit, one of the world’s top three crypto exchanges by volume, is thrilled to announce a campaign in collaboration with Mantle Network: Mantle Sharding With Ethena. This exciting event offers $MNT holders the opportunity to earn a share of a massive 2.5 billion Ethena Shards.

Lock In $MNT and Earn mShards

The official lock-in period for the Mantle Sharding With Ethena campaign runs from March 27, 2024, 10:00 AM UTC to April 26, 2024, 10:00 AM UTC. During this time, Bybit Web3 users can lock in their $MNT tokens to earn coveted mShards. These mShards, fully backed by the Mantle Treasury, can be later redeemed for Ethena’s native token, $ENA.

Maximize Your Rewards and Trade mShards Across DeFi dApps

For maximum reward potential, users are encouraged to keep their $MNT locked throughout the entire campaign period. Rewards are dynamically calculated and updated in real-time based on the total amount of $MNT locked per second by all participants.

Bybit Web3 is proud to be the first ecosystem to enable the trading of Ethena Shards in the form of mShards across various DeFi dApps. This integration marks a significant milestone for Mantle Ecosystem, paving the way for further exciting developments.

Don’t miss this opportunity to earn substantial rewards and contribute to the growth of the Mantle and Ethena ecosystems. For full details and participation instructions, please visit:

https://announcements.bybit.com/en/article/limited-time-offer-lock-in-mnt-and-grab-your-share-of-2-500-000-000-ethena-shards–blt66c8da8bd86d0910/

#Bybit / #TheCryptoArk / #BybitWeb3

About Bybit Web3

Bybit Web3 is redefining openness in the decentralized world, creating a simpler, open, and equal ecosystem for everyone. We are committed to welcoming builders, creators, and partners in the blockchain space, extending an invitation to both crypto enthusiasts and the curious, with a community of over 1 million wallet users, over 10 major ecosystem partners, and counting. 

Bybit Web3 provides a comprehensive suite of Web3 products designed to make accessing, swapping, collecting and growing Web3 assets as open and simple as possible. Our wallets, marketplaces and platforms are all backed by the security and expertise that define Bybit as a top 3 global crypto exchange, trusted by 25 million users globally.

Join the revolution now and open the door to your Web3 future with Bybit.

For more details about Bybit, please visit Bybit Web3.

About Bybit

Bybit is one of the world’s top three crypto exchanges by trading volume with 25 million users. Established in 2018, it offers a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press.

For media inquiries, please contact: [email protected]

For more information, please visit: https://www.bybit.com

For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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