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iMining Technologies Inc. Enters the MetaVerse and Becomes a Publicly Listed Web3.0 Company

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Vancouver, British Columbia–(Newsfile Corp. – December 15, 2021) – iMining Technologies Inc. (TSXV: IMIN) (the “Company” or “iMining“) is pleased to announce that it has become a publicly traded Web3.0 company, involved in virtual currency mining, digital asset staking and trading. In addition to its current operations, iMining has entered into a Letter of Intent (“LOI”) with 1850142 Ontario Inc. (the “Seller”), for iMining to acquire the Seller’s assets which include digital land in the Decentraland Metaverse (the “Transaction”). Through this acquisition, iMining is purchasing land in the Metaverse to develop the future of work and how organizations, professionals and employees will interact and work together going forward. This transaction will also provide iMining with a collection of 16 NFT assets of Crypto Kitties and NBA Top Shots.

IMIN will acquire the Assets in consideration of CAD $300,000 payable upon receipt by IMIN of regulatory acceptance of the transaction, and the issuance and delivery of 2,500,000 common shares of IMIN (the “Shares”) at a deemed price of $0.12 per share. The Shares will be subject to a four-month hold period, after which escrow conditions will apply whereby the shares will be released as to 25% every 3 months.

With this acquisition, iMining will complete the puzzle and will have developed an infrastructure to become a Web3.0 technology company. Web3.0 is the next evolution in computing and information technology, after the transition from Web1.0 to Web2.0, as early-stage applications of this technology are already here. Web3.0 will bring together the convergence of Augmented and Virtual Reality technology, IOT devices, distributed ledger technology (blockchain), Artificial Intelligence and Machine learning.

Web3.0 is a decentralized method of accessing the information on the Internet and it is built using the blockchain technology. Currently, large corporations and entities hold the data and information which is provided by individuals. However, in the new age of Web3.0, it is believed that the information and data will be held on the blockchain and individuals will control their own data. This way the benefits will be shared with the entire community rather than just the owners of the technology.

“We are on the cusp of major technological transformation and some people are oblivious to it entirely. The advent of new technology or the evolution of existing technologies, which changes how people interact with no clear future impact, is intimidating initially. However, we at iMining are working with our strategic partners to provide our investors and clients with an end-to-end solution so they can easily participate in the growth of Web3.0 and benefit from it,” said Khurram Shroff, President and CEO of the Company. “Web3.0 will entirely change how people interact with technology and with each other. This is an exciting time and I remain confident that iMining is positioned as thought leaders to assist this entire industry grow. iMining has established itself to provide public market investors exposure to Web3.0, the next evolution of Internet.”

About Web3.0:

Web3.0 is the third generation of internet services for websites and applications that will focus on using a machine-based understanding of data; the goal of Web3.0 is to create more intelligent, connected, and open websites. Web3.0 is the most recent evolution of the internet. Web3.0 is built largely on three new layers of technological innovation; edge computing, decentralized data networks and artificial intelligence, and will allow the user and machines to interact with data and other counterparties via a peer-to-peer network without the need for third parties. This will result in a human-centric and privacy preserving computing platform for the next wave of the web.

About iMining Technologies Inc.

iMining is a publicly listed Web3.0 technology company developing technology for Proof of Stake (“POS”) infrastructure on Ethereum, Cardano, Avalanche and Solana Blockchains and investing in revenue-generating crypto and blockchain assets linked to Decentralized Finance (“DeFi”) and Non-Fungible Tokens (“NFT”). iMining also owns BitBit Financial, an ATM Network and crypto OTC Platform.

With diverse blockchain investment and infrastructure solutions, iMining will be a leader in accelerating the growth of Web3.0 for the enterprise market. The Company’s operations include secure and sustainable cryptocurrency payments, staking, mining and digital asset investment designed for the scale and compliance requirements of institutional clients. iMining is committed to building strong global blockchain ecosystems and supporting inclusive access to digital tools and technologies.

ON BEHALF OF THE BOARD
Signed “Khurram Shroff
Khurram Shroff, President & CEO

FOR FURTHER INFORMATION, please contact:
iMining Corporate Offices:
Saleem Moosa, Director
Email: [email protected]
Telephone: 1-604-602-4935
Toll Free: 1-866-602-4935

Evan Eadie, Corporate Development
Email: [email protected]
Telephone: (604) 602-4935 ext. 203
Toll Free: 1-866-602-4935

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release contains certain forward-looking statements, which relate to future events or future performance, and reflect management’s current expectations and assumptions, and are based on assumptions made by and information currently available to the Company. Readers are cautioned that these forward-looking statements are neither promises nor guarantees, and are subject to risks and uncertainties that may cause future results to differ materially from those expected including, but not limited to, market conditions, availability of financing, actual results of activities, future cryptocurrency prices, operating risks, and other risks in the cryptocurrency industry. All the forward-looking statements made in this news release are qualified by these cautionary statements and those in our continuous disclosure filings available on SEDAR at www.sedar.com. These forward-looking statements are made as of the date hereof and the Company does not assume any obligation to update or revise them to reflect new events or circumstances save as required by applicable law.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/107660

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Fintech

How finance brands can drive the ROI with content creators

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The FinTech industry is highly competitive. In 2017, global FinTech industry revenue was approximately $90.5 billion, and it has grown by over 100% by the end of 2023.

Finance brands are constantly seeking innovative ways to connect with their target audiences, as a result, their marketing channels have also changed. The once-traditional financial sector, often associated with formal advertising, such as billboards, TV commercials, and print advertisements, now commonly uses influencer marketing. 

Today, trust in traditional advertising methods has weakened, and consumers now are turning to sources they perceive as authentic and relatable. Influencer marketing, with its ability to build trust and credibility, has become a common strategy for finance brands aiming to enhance their ROI and their engagement with audiences. At the same time, 67% of brands are increasing their influencer marketing budgets that also proves the effectiveness of this channel. 

The rise of influencer marketing in finance

Influencers’ recommendations are highly effective, with 92% of consumers trusting influencers more than traditional advertising channels. Social media platforms have further amplified the impact of influencer marketing, allowing influencers to engage directly with their audiences and foster trust within niche finance communities. 

Influencer marketing is commonly used by such companies as Binomo, Olymp Trade, Ego, Klarna, Exness, Pay Senger, Capital.com, and many more. If you are interested to see the example of a strategy, here is how Famesters helped FxPro drive 18K+ installations and more than 18M views.

Trading services, especially those strongly connected with cryptocurrencies, get the largest influencer marketing budgets among finance brands. According to Famesters, in 2022 Binance was the top-mentioned finance brand on YouTube.

Choosing the right influencers

Selecting the right influencers is key to the success of influencer marketing campaigns in any business sector, and it is especially crucial for the finance sector due to its specificity. To find the right influencers with authentic audiences, you have to spend time and resources. But if aligned with a creative strategy, such publications can pay off greatly: brands can earn around $5.78 for every dollar spent on influencer marketing. Here are some key considerations to pay attention on: 

  1. Alignment with brand values. This ensures that the influencer’s content will reflect the brand’s mission, maintaining consistency in messaging.
  2. Target audience compatibility. Effective influencer marketing hinges on reaching the right audience. Finance brands should thoroughly analyze an influencer’s follower demographics to ensure they match the intended target audience. For instance, promoting credit cards to young adults may require influencers with a predominantly youthful and financially active audience.
  3. Domain expertise. In the world of finance, domain expertise is a significant asset. Influencers who demonstrate a deep understanding of financial matters and can communicate complex topics in a clear and accurate manner are considered to be the best choice to cooperate with. 

Not all financial products are best promoted by financial influencers. For instance, if you’re marketing a banking product designed for children, it’s more effective to collaborate with influencers who are able to reach the parents of potential users. Similarly, for B2B financial products like business bank accounts, it makes more sense to partner with influencers who cater to entrepreneurs rather than those focused on personal finance or budgeting advice.

  1. Engagement and trustworthiness. High engagement rates, authentic interactions, and a track record of trust-building are indicators of an influencer’s effectiveness in conveying messages and recommendations (that are crucial for finance brands). Besides, the FinTech creators market is full of fraud and scam, this is why it is worth taking time and ensuring the quality of potential partners.

Ask for a screencast of the creator’s statistics instead of a screenshot if you have doubts; a trustworthy creator would provide it, and if the statistics are fake, the influencer will likely refuse.

  1. Content quality. FinTech brands should assess an influencer’s content quality and relevance to ensure it aligns with their campaign goals. Consistency in producing valuable, informative, and engaging content is key. 

You can analyze around 10-15 of the latest videos on the channel, review the comments, and ensure that they have not been purchased from a shady website. For example, when you come across comments such as “Yes sir,” “Great video,” “Thanks!”, “Love you man!”, “Quality content,” etc., they should raise red flags, as these are most likely bot-generated comments.

  1. Past collaborations and reputation. Examine an influencer’s past collaborations and reputation. For instance, if a FinTech company partners with an influencer known for promoting risky investment schemes in the past, or associated with controversial practices, it could harm the brand’s credibility and integrity. 

Besides choosing the right creators for your campaign it is also crucial to craft a well-thought brief – a clear communication tool that helps convey your app or platform’s value. Provide influencers with guidelines on your brand message, goals, budget, and content expectations, including tone of voice and key messages. Trust influencers to communicate naturally while ensuring essential ad points are covered. 

Influencer fraud risks and how to reduce them

Influencer fraud is actually decreasing year by year as more tools to detect it appear and improve. But still, 64% of companies name influencer fraud an issue that worries them. And yes, there are significant risks that can be divided into two major categories: distorted ROI and brand reputation risks. 

 

Distorted ROI:

 

  • Brands engage with influencers expecting benefits like enhanced brand recognition, sales boosts, or greater audience interaction. However, influencer fraud distorts these projections. 

 

  • Investments in influencers who have artificial followers or engagement don’t deliver tangible outcomes, resulting in a reduced ROI.

 

Brand reputation risks:

 

  • In the finance market where authenticity is highly valued by consumers, the discovery of deceit by an influencer connected to a brand can breed doubt, not only about the influencer but also about the brand itself. This association can damage the brand’s reputation and weaken trust with its audience.

 

Influencer fraud in the FinTech sector doesn’t just affect individual campaigns; it threatens the integrity of influencer marketing as a whole. In an industry built on trust and precision, deceptive practices have far-reaching consequences, making vigilance and informed decision-making imperative for FinTech brands.

 

To avoid fraudulent influencers and reduce risks, finance brands should prioritize vetting influencers. To do so, brands can:

 

  • Review content history, engagement rates, and alignment with brand values. 

 

  • Look for genuine audience interaction and content that resonates with your brand’s message. 

 

  • Engage directly with influencers to grasp their audience’s age, gender, and location. 

 

  • Seek personal stories of audience interactions, indicating authentic connections.

 

Here are some FinTech brands’ self-audit tips:

 

  • Engagement analysis. Check the ratio of followers to engagement; low engagement with high followers is a warning sign.

 

  • Audience location. Be wary of influencers with most followers from regions irrelevant to their supposed base.

 

  • Content evaluation. Genuine influencers mix sponsored and organic content, showing true interest in their niche.

 

  • Feedback checks. Seek testimonials from other brands or agencies.

 

  • Consistency. Authentic influencers show regular posting and engagement patterns.

 

And last but not least: for brands venturing into influencer marketing, especially in sectors like FinTech where trust and credibility are essential, the importance of formalizing collaborations through contracts cannot be overstated. Contracts serve as a foundational safeguard against influencer fraud, clearly delineating expectations, deliverables, and terms of engagement. This formal agreement helps to ensure that both parties are accountable and that the influencer’s following and engagement metrics are authentic and aligned with the brand’s objectives. Contracts also provide legal recourse in the event of misrepresentation or non-compliance, significantly reducing the risk of financial loss and reputational damage. 

 

A well-structured contract is not just a formal requirement; it is a strategic tool in mitigating the risks associated with influencer fraud, ensuring transparency, and maintaining the integrity of the brand’s marketing efforts.

Conclusion 

You can see that the success of influencer marketing in the FinTech sector hinges on a strategic and analytical approach. Its key aspects include:

  • Selective influencer engagement. Choosing influencers with a deep understanding of financial products and alignment with brand values is crucial for effective audience engagement.

 

  • ROI and risk management. It’s vital to employ robust analytics for assessing influencer authenticity to mitigate risks to ROI and brand reputation.

 

  • Audience and content analysis. Detailed examination of the influencer’s audience demographics and content relevance is essential for ensuring alignment with the brand’s target market.

 

  • Adaptive strategies. Staying adaptive to the evolving digital marketing trends and consumer behaviors in the fast-paced FinTech industry is key.

 

Effectively navigating these elements can significantly enhance ROI and market positioning for FinTech brands in an industry that values innovation and trust.

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Fintech

Revolutionizing Play and Pay: Fintech Leader Ibanera Redefines Financial Dynamics for the Gaming Sector

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Ibanera, an online fintech institution, announces an exciting array of gaming-focused financial services- a fully optimised suite of applications designed to align with the evolving financial paradigms within the global gaming industry.

In the realm of electronic gaming, where a staggering $400 billion was amassed in 2023, poised for sustained growth, a transformative shift in revenue generation is underway. The prosperity of contemporary games is intricately linked to in-app purchases, compelling game developers and publishers to explore innovative economic models. This exploration extends into the realm of tokenized digital assets within games, tradable assets stemming from in-app transactions, and unprecedented opportunities for professional gamers to prosper through a sophisticated play-to-earn framework

Ibanera’s strategic initiative materializes through a portfolio of services, notably featuring the introduction of PORTL, a solution meticulously designed for buying and selling digital assets. Moreover, Ibanera extends white-label solutions to gaming entities, facilitating the seamless integration of embedded payment tools for web3 game developers. The compatibility with blockchain and provision of multi-currency accounts underscore Ibanera’s unwavering commitment to delivering a suite of services that transcend conventional financial norms.

This venture represents a substantial investment for Ibanera, propelled by the strategic vision of CEO Michael Carbonara. In his statement, Carbonara remarked, “We are addressing the pressing need for heightened functionality within gaming companies. The pace of evolution in the gaming industry has surpassed the capacities of traditional banking institutions.”

The company’s foray into gaming-focused financial services signifies a significant milestone at the intersection of fintech and gaming, positioning the institution as a vanguard in an industry undergoing unprecedented transformation. The suite of applications not only addresses current demands but also strategically anticipates and caters to the future financial intricacies that will define the gaming experience.

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Fintech

Fwd: Portuguese bank BPI, subsidiary of CaixaBank group, launches AGE Planet Craft Tycoon, a game developed for the Roblox platform

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Today, the bank BPI, Portuguese subsidiary of CaixaBank group, launches AGE Planet Craft Tycoon, a game developed for the Roblox platform, inspired by financial education and sustainability concepts, targeting young audiences. Roblox is one of the largest immersive gaming platforms in the world, with around 70 million daily active users. The game is available here: https://www.roblox.com/games/15042392733/AGE-Planet-Craft-Tycoon

The experience unfolds in a galaxy where players embark on a journey on a deserted planet. The aim is to make strategic investments in resources to develop the planet in a sustainable way. Players can interact, socialise and visit other players’ planets. The financial education component associated with the game features, among other concepts, a bank where players can exchange resources for their planet’s development or invest resources in applications that simulate, in a simplified manner, the behavior of financial applications.

According to Afonso Eça, executive director responsible for innovation: “Virtual worlds, whether on Roblox or other platforms, are increasingly popular, especially among younger users. With this launch, we aim to explore another channel for our customers to engage with the AGE brand.”

The game contributes to the expansion of the BPI AGE brand, aimed at young people up to the age of 25. Young AGEs have access to various financial services at no cost or bureaucracies and have a dedicated platform in the BPI App and a space in the BPI VR immersive shop.

This project was developed in partnership with Simple Magic, a videogame studio from Estonia, focused on designing and developing games on Roblox and bringing the best brands to Metaverse.

BPI strengthens metaverse/web3 holistic strategy

Over the past year, BPI has launched several innovation projects focused on metaverse/web3, addressing three dimensions: (1) immersive and augmented realities as a new way to interact with customers; (2) custody and transaction of digital property supported by blockchain technology; and (3) position the bank in virtual worlds, which are attracting more users worldwide.

According to Francisco Barbeira, BPI executive board member, “The game AGE Planet Craft Tycoon is the final component of a strategic learning path we are undertaking in the metaverse. In the three dimensions we consider relevant, we already have initiatives underway, and the learning process has been very enriching. As of today, we can say that BPI has indeed a holistic presence in what we call the metaverse.”

In 2022, the bank launched BPI VR, its immersive reality application where customers and non-customers can experience interaction with the bank through this technology. Last month, BPI launched D-VERSE, its digital collectibles platform where digital property can be transacted in Euros, with custody provided by the Bank itself. Now, the launch of AGE Planet Craft Tycoon marks the entry into virtual worlds.

 

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