Fintech
Klarna fuels global expansion with the launch of rewards program and Pay Now in nine new markets
Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed and in control, today announced its plans for the international expansion of two of Klarna’s fastest-growing products across nine of its key growth markets*. With the global growth of Klarna’s rewards program and the payment method Pay Now, which enables consumers to pay immediately and in full, Klarna will become the go-to for any type of purchase whilst also rewarding consumers for every payment. The further expansion of these products enables the company to serve a wide range of fast-growing verticals whilst driving consumer loyalty and engagement. Consumers in these markets will now be able to manage all of their payments, redeem their rewards and access a wide range of services and content in the Klarna App.
Sebastian Siemiatkowski, CEO and co-founder of Klarna, said: “With the introduction of Pay Now, Klarna will offer consumers in more markets the choice to pay immediately and in full, alongside our sustainable, interest-free Pay Later services. From large purchases to everyday essentials like mobility services and entertainment, Klarna provides consumers with maximal choice, control and flexibility in how they pay for every single purchase and rewards them for every payment they make on time.”
“With our rewards program, we help consumers get more out of every dollar they spend and actively encourage consumers to pay for their purchases on time, making money management fun and engaging.” said Camilla Giesecke, Chief Expansion Officer at Klarna. “Members of the rewards program have a 50% higher engagement with the Klarna App than non-members, demonstrating its effectiveness to build long-term loyalty and strengthening the Klarna App as a growth channel for our retailers.”
How Klarna’s rewards program works
Since its launch in September 2020, Klarna’s rewards program has gained over 4 million members in the US and Australia, with 1 million members joining in the last quarter alone. Now, it is expanding to nine further Klarna growth markets.
Members of the rewards program earn “points” for every payment they make on time with Klarna, no matter whether they pay now, pay later or pay over time. The points can be redeemed in the Klarna App for rewards at world-class brands including H&M, Amazon, Walmart, Footlocker and many more. Members of the program also benefit from exclusive deals and gain early access to product drops from hand-picked merchants. As part of the international expansion of the rewards program, Klarna is also introducing “Missions”. Missions are small, engaging tasks that consumers can complete to earn points, aimed at encouraging consumers to discover different features in the Klarna App and take control of their finances.
How Pay Now works
Hand in hand with the international expansion of Klarna’s rewards program, Klarna is also launching its popular payment method “Pay Now” in nine Klarna markets as part of an entirely redesigned “one-click” checkout flow, enabling consumers to pay immediately and in full wherever Klarna is available. Consumers simply connect their existing card to their Klarna account and safely pay in full with just one click at every Klarna retailer.
The introduction of Pay Now comes as part of a new Klarna checkout flow, which will be implemented across all Klarna retailers resulting in a consistent, recognizable experience for consumers every time they select Klarna at checkout. At the heart of the new flow lies the review screen, which gives consumers a quick and transparent overview of their order, their payment schedule and chosen funding source. The consumer’s billing details will be pre-filled and their preferred payment option will be set as a default, enabling a one-click experience that saves time at every checkout.
The product expansion follows closely on the heels of the launch of the company’s all-in-one shopping app across 17 markets, which empowers consumers to shop with Klarna at any online store and is used by over 45 million consumers worldwide. These product developments are accelerating Klarna’s growth in new markets both on the consumer and the retailer side. Klarna has now surpassed the milestone of 1 million consumers in Italy, Spain and France since the launch in Summer and Autumn 2020, where leading brands such as Lacoste, ba&sh, Samsung, Diesel, and H&M are among the most recent retailers to integrate Klarna’s technology.
*Notes to editors: availability of products per market
- Klarna’s rewards program will soon be available in the UK, Ireland, France, Italy, Spain, Portugal, Poland, Canada & New Zealand.
- Pay Now, which launched in the US and UK in 2021, will soon be accessible in Australia, Ireland, France, Italy, Spain, Portugal, Poland, Canada & New Zealand.
- Both products will become available across all Klarna markets over the course of 2022.
Fintech
Fintech Pulse: Your Daily Industry Brief (Chime, ZBD, MiCA)
As we close out 2024, the fintech industry continues to deliver headlines that underscore its dynamism and innovation. From IPO aspirations to groundbreaking regulatory milestones, today’s updates highlight the transformative power of fintech partnerships, regulatory evolution, and disruptive technologies. Here’s what you need to know.
Chime’s Quiet Step Toward Public Markets
Chime, the U.S.-based financial technology startup best known for its digital banking services, has taken a significant step by filing confidential paperwork for an initial public offering (IPO). As one of the most valuable private fintechs in the U.S., Chime’s move could potentially signal a renewed appetite for fintech IPOs in a market that has been cautious following fluctuating valuations across the tech sector.
With a valuation that reportedly exceeded $25 billion in its last funding round, Chime’s IPO could set a new benchmark for the industry. Observers note that its strong customer base and revenue growth may make it an appealing choice for investors seeking to capitalize on the digital banking boom. However, the timing and success of the IPO will depend on broader market conditions and the regulatory landscape.
Source: Bloomberg
ZBD’s Pioneering Achievement: EU MiCA License Approval
ZBD, a fintech company specializing in Bitcoin Lightning network solutions, has made history by becoming the first to secure an EU MiCA (Markets in Crypto-Assets Regulation) license. This landmark approval by the Dutch regulator positions ZBD at the forefront of compliant crypto-fintech operations in Europe.
MiCA, which aims to harmonize the regulatory framework for crypto-assets across the EU, has been a focal point for industry players aiming to establish legitimacy and expand their offerings. ZBD’s achievement not only validates its operational rigor but also sets a precedent for other fintech firms navigating the evolving regulatory landscape.
Industry insiders view this as a strategic advantage for ZBD as it broadens its footprint in Europe. By leveraging its regulatory approval, the company can accelerate its product deployment and establish trust with institutional and retail users alike.
Source: Coindesk, PR Newswire
The Fintech-Credit Union Synergy: A Blueprint for Innovation
The convergence of fintechs and credit unions continues to reshape the financial services ecosystem. Collaborative initiatives, such as the one highlighted in the recent partnership between fintech innovators and credit unions, are proving to be a potent force in delivering tailored financial solutions.
This “dream team” approach allows credit unions to leverage fintech’s technological expertise while maintaining their community-focused ethos. Key areas of collaboration include digital payments, personalized financial management tools, and enhanced loan processing capabilities. These partnerships not only enhance member engagement but also enable credit unions to remain competitive in an increasingly digital-first financial environment.
Industry analysts emphasize that such collaborations underscore a broader trend of traditional financial institutions embracing fintech-driven solutions to bridge service gaps and foster innovation.
Source: PYMNTS
Tackling Student Loan Debt: A Fintech’s Mission
Student loan debt remains a pressing issue for millions of Americans, and a Rochester-based fintech aims to offer relief through its cloud-based platform. This innovative solution is designed to simplify loan management and provide borrowers with actionable insights to reduce their debt burden.
The platform’s features include repayment optimization tools, personalized financial education, and seamless integration with loan servicers. By addressing the complexities of student loan management, this fintech is empowering borrowers to make informed decisions and achieve financial stability.
As the student loan crisis continues to evolve, solutions like this highlight the critical role fintech can play in addressing systemic financial challenges while fostering financial literacy and inclusion.
Source: RBJ
Industry Implications and Takeaways
Today’s updates underscore several key themes shaping the fintech landscape:
- Regulatory Milestones: ZBD’s MiCA license approval exemplifies the importance of regulatory compliance in unlocking growth opportunities.
- Strategic Partnerships: The collaboration between fintechs and credit unions demonstrates the value of combining technological innovation with traditional financial models to drive customer-centric solutions.
- Market Opportunities: Chime’s IPO move reflects a potential revival in fintech public offerings, signaling confidence in the sector’s long-term prospects.
- Social Impact: Fintech’s ability to tackle systemic issues, such as student loan debt, showcases its role as a force for positive change.
The post Fintech Pulse: Your Daily Industry Brief (Chime, ZBD, MiCA) appeared first on News, Events, Advertising Options.
Fintech
SPAYZ.io prepares for iFX EXPO Dubai 2025
Leading global payments platform SPAYZ.io has confirmed it will be attending iFX EXPO Dubai 2025 on 14 to 16 January. Exhibiting at Stand 64 at Trade Centre Dubai, SPAYZ.io’s team of professionals will be on hand providing live demonstrations of its renowned payment services for payment providers. Attendees will also receive exclusive insight into SPAYZ.io’s plans for 2025 alongside early early access to its upcoming plans for the new year.
SPAYZ.io delivers a host of payment solutions that leverage the latest technological innovations and open access to the fastest growing emerging markets across Africa, Europe and Asia. Over the past year, there has been huge demand for its Open Banking and local payment method services, alongside bank transfers, mass payouts, online banking and e-wallets.
Yana Thakurta, Head of Business Development at SPAYZ.io commented: “We look forward to once again participating at iFX Dubai to expand our network of partners and clients. It’s a fantastic way to kick off the year, connecting with thousands of industry leaders from FOREX platforms to trading companies, and everything in between.
“Our key goal for iFX Dubai EXPO 2025 is to expand our portfolio of solutions and geographies. We’re using this as an opportunity to partner with like-minded entities who share our ambition to provide payment solutions that are truly global.”
Come meet SPAYZ.io’s team at the Trade Centre Dubai at Stand 64. You can also book a meeting slot with a member of a team.
The post SPAYZ.io prepares for iFX EXPO Dubai 2025 appeared first on News, Events, Advertising Options.
Fintech
Airtm Enhances Its Board of Directors with Two Strategic Appointments
Airtm, the most connected digital dollar account in the world, is proud to announce the addition of two distinguished industry leaders to its Board of Directors: Rafael de la Vega, Global SVP of Partnerships at Auctane, and Shivani Siroya, CEO & Founder of Tala. These appointments reflect Airtm’s commitment to innovation and financial inclusion as the company enters its next phase of growth.
“We are thrilled to welcome Rafael and Shivani to Airtm’s Board of Directors,” said Ruben Galindo Steckel, Co-founder and CEO of Airtm. “Their unique perspectives and proven track records will be invaluable as we continue scaling our platform to empower individuals and businesses in emerging markets. Together, we’ll push the boundaries of financial inclusion and innovation to create a more connected and equitable global economy. Rafael and Shivani bring a wealth of experience and strategic insight that will strengthen Airtm’s mission to connect emerging economies with the global market.”
Rafael de la Vega, a seasoned leader in fintech global partnerships and technology innovation, is currently the Global SVP of Partnerships at Auctane. With a proven track record of delivering scalable, impactful solutions at the intersection of fintech, innovation, and commerce, Rafael’s expertise will be pivotal as Airtm continues to grow. “Airtm has built a platform that breaks down barriers and opens up opportunities for people in emerging economies to connect to global markets. I am excited to contribute to its growth and help further its mission of fostering financial inclusion on a global scale,” said Rafael.
Shivani Siroya, CEO and Founder of Tala, is a pioneer in financial technology, renowned for empowering underserved communities through access to credit and essential financial tools. Her leadership in leveraging data-driven innovation aligns seamlessly with Airtm’s vision of creating more equitable financial opportunities. “Empowering underserved communities has always been at the core of my work, and Airtm’s mission resonates deeply with me. I’m thrilled to join the Board and work alongside such a dynamic team to expand access to financial tools that truly make a difference in people’s lives,” said Shivani.
The post Airtm Enhances Its Board of Directors with Two Strategic Appointments appeared first on News, Events, Advertising Options.
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