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Exclusive Perks and Discounts Feature from Empuls by Xoxoday to help organizations extend employee paychecks with everyday savings

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Empuls, the all in one holistic employee engagement platform, today announced the launch of its Employee Discounts feature as a part of its Perks and Benefits platform. This feature is available as an add-on with the Empuls engagement platform. Employee Perks and Discounts allow organizations to promote financial wellbeing through exclusive discounts for people’s planned and unplanned, monthly and annual expenses.

Here’s a short illustration of how Empuls Employee Discounts work. Consider the examples of Priya and Ruhi, who work as marketing professionals for two different firms, with an annual CTC of Rs.14,00,000. They both have a family of four, spouses who have a similar CTC, and similar monthly expenses of Rs. 44,000/month (Rs. 5,28,000/year). They both take two vacations a year and buy similar household equipment. The only difference is that Ruhi’s company has subscribed to Empuls Perks and Discounts, and as a result, she saves at least Rs. 1,00,000 every year on all her expenses.

Here’s a breakup of their yearly expenses and savings:

Yearly Spend

Priya

Ruhi (Empuls
Employee Perks &
Discounts)

Planned Expenses

Groceries

Rs. 180,000

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Rs. 180,000  Rs. 169,200

Dineout

Rs. 54,000

Rs. 54,000  Rs. 48,600

Transportation

Rs. 72,000

Rs. 72,000 Rs. 69,840

Apparel

Rs. 72,000

Rs. 72,000 Rs.65,520

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Health & Personal Care

Rs. 102,000

Rs. 102,000 Rs. 77,520

Entertainment

Rs. 48,000

Rs. 48,000 Rs. 43,200

Total Essential Expenses

Rs. 528,000

Rs. 528,000 Rs. 473,880

Discretionary Expenses

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Vacation Travel

Rs. 600,000

Rs. 600,000 Rs.564,000

Household Equipment

Rs. 100,000

Rs. 100,000 Rs. 90,000

Total Discretionary Expenses

Rs. 700,000

Rs. 700,000 Rs. 640,000

Total Yearly Expenses

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Rs. 12,28,000

Rs. 1,228,000 Rs. 11,27,880

As the adage goes, A rupee saved is a rupee earned. ConsequentlyRuhi’s company has helped extend her annual income from Rs. 14,00,000 to Rs. 15,00,000.

Empuls offers the world’s largest discounts catalog with 20,000+ brands across 25+ essential categories, including groceries, household necessities, dine-outs, food delivery, wellness, travel, entertainment, and more. Hence, Ruhi always gets exclusive savings on all kinds of shopping, travel, and experiences – anything and everything is less expensive for her.

Today, 10+ people-first companies have transformed their hardworking Priyas into happy and motivated Ruhis by helping them save through Empuls Employee Perks and Discounts.

Designed to help employees beat inflation, augment their savings, and increase their purchasing power, Empuls Employee Perks and Discounts, in parallel, enable organizations to go beyond their regular mix of benefits and provide a fillip to their employee retention strategy. Furthermore, by including Empuls Employee Perks and Discounts as part of the employee benefits package, organizations can improve their employee value proposition. Importantly, Empuls Employee Perks and Discounts are one of the few benefits that positively and frequently impact employees’ lives.

Speaking about this feature launch, Manoj Agarwal, Co-founder of Xoxoday, said, “Our Employee Perks and Discounts feature is a low investment, high ROI feature that helps organizations enhance their EVP. It empowers people-first companies to help their employees save a little more and put money back in their employee’s pockets.”

To help companies move the distance from intention to action, Empuls also has a handy calculator to calculate and visualize the savings. Empuls Employee Perks and Discounts offers an ROI of more than 10x for the organization.

Apart from launching employee discounts across multiple countries, there are other exciting plans in the roadmap for the Empuls Perks & Benefits platform, such as adding exclusive coupon codes and cashback offers from popular brands.

Manoj added, “People leaders today are trying to balance the act between proactively offering innovative and meaningful employee benefits, the balance sheet, and fostering employee loyalty. As a benefit that touches every employee’s life daily, our Employee Perks and Discounts also play a role in nurturing a positive relationship between the employee and the employer.”

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Fintech Pulse: Your Daily Industry Brief (Chime, ZBD, MiCA)

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As we close out 2024, the fintech industry continues to deliver headlines that underscore its dynamism and innovation. From IPO aspirations to groundbreaking regulatory milestones, today’s updates highlight the transformative power of fintech partnerships, regulatory evolution, and disruptive technologies. Here’s what you need to know.

Chime’s Quiet Step Toward Public Markets

Chime, the U.S.-based financial technology startup best known for its digital banking services, has taken a significant step by filing confidential paperwork for an initial public offering (IPO). As one of the most valuable private fintechs in the U.S., Chime’s move could potentially signal a renewed appetite for fintech IPOs in a market that has been cautious following fluctuating valuations across the tech sector.

With a valuation that reportedly exceeded $25 billion in its last funding round, Chime’s IPO could set a new benchmark for the industry. Observers note that its strong customer base and revenue growth may make it an appealing choice for investors seeking to capitalize on the digital banking boom. However, the timing and success of the IPO will depend on broader market conditions and the regulatory landscape.

Source: Bloomberg

ZBD’s Pioneering Achievement: EU MiCA License Approval

ZBD, a fintech company specializing in Bitcoin Lightning network solutions, has made history by becoming the first to secure an EU MiCA (Markets in Crypto-Assets Regulation) license. This landmark approval by the Dutch regulator positions ZBD at the forefront of compliant crypto-fintech operations in Europe.

MiCA, which aims to harmonize the regulatory framework for crypto-assets across the EU, has been a focal point for industry players aiming to establish legitimacy and expand their offerings. ZBD’s achievement not only validates its operational rigor but also sets a precedent for other fintech firms navigating the evolving regulatory landscape.

Industry insiders view this as a strategic advantage for ZBD as it broadens its footprint in Europe. By leveraging its regulatory approval, the company can accelerate its product deployment and establish trust with institutional and retail users alike.

Source: Coindesk, PR Newswire

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The Fintech-Credit Union Synergy: A Blueprint for Innovation

The convergence of fintechs and credit unions continues to reshape the financial services ecosystem. Collaborative initiatives, such as the one highlighted in the recent partnership between fintech innovators and credit unions, are proving to be a potent force in delivering tailored financial solutions.

This “dream team” approach allows credit unions to leverage fintech’s technological expertise while maintaining their community-focused ethos. Key areas of collaboration include digital payments, personalized financial management tools, and enhanced loan processing capabilities. These partnerships not only enhance member engagement but also enable credit unions to remain competitive in an increasingly digital-first financial environment.

Industry analysts emphasize that such collaborations underscore a broader trend of traditional financial institutions embracing fintech-driven solutions to bridge service gaps and foster innovation.

Source: PYMNTS

Tackling Student Loan Debt: A Fintech’s Mission

Student loan debt remains a pressing issue for millions of Americans, and a Rochester-based fintech aims to offer relief through its cloud-based platform. This innovative solution is designed to simplify loan management and provide borrowers with actionable insights to reduce their debt burden.

The platform’s features include repayment optimization tools, personalized financial education, and seamless integration with loan servicers. By addressing the complexities of student loan management, this fintech is empowering borrowers to make informed decisions and achieve financial stability.

As the student loan crisis continues to evolve, solutions like this highlight the critical role fintech can play in addressing systemic financial challenges while fostering financial literacy and inclusion.

Source: RBJ

Industry Implications and Takeaways

Today’s updates underscore several key themes shaping the fintech landscape:

  1. Regulatory Milestones: ZBD’s MiCA license approval exemplifies the importance of regulatory compliance in unlocking growth opportunities.
  2. Strategic Partnerships: The collaboration between fintechs and credit unions demonstrates the value of combining technological innovation with traditional financial models to drive customer-centric solutions.
  3. Market Opportunities: Chime’s IPO move reflects a potential revival in fintech public offerings, signaling confidence in the sector’s long-term prospects.
  4. Social Impact: Fintech’s ability to tackle systemic issues, such as student loan debt, showcases its role as a force for positive change.

 

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SPAYZ.io prepares for iFX EXPO Dubai 2025

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Leading global payments platform SPAYZ.io has confirmed it will be attending iFX EXPO Dubai 2025 on 14 to 16 January. Exhibiting at Stand 64 at Trade Centre Dubai, SPAYZ.io’s team of professionals will be on hand providing live demonstrations of its renowned payment services for payment providers. Attendees will also receive exclusive insight into SPAYZ.io’s plans for 2025 alongside early early access to its upcoming plans for the new year.

SPAYZ.io delivers a host of payment solutions that leverage the latest technological innovations and open access to the fastest growing emerging markets across Africa, Europe and Asia. Over the past year, there has been huge demand for its Open Banking and local payment method services, alongside bank transfers, mass payouts, online banking and e-wallets.

Yana Thakurta, Head of Business Development at SPAYZ.io commented: “We look forward to once again participating at iFX Dubai to expand our network of partners and clients. It’s a fantastic way to kick off the year, connecting with thousands of industry leaders from FOREX platforms to trading companies, and everything in between.

“Our key goal for iFX Dubai EXPO 2025 is to expand our portfolio of solutions and geographies. We’re using this as an opportunity to partner with like-minded entities who share our ambition to provide payment solutions that are truly global.”

Come meet SPAYZ.io’s team at the Trade Centre Dubai at Stand 64. You can also book a meeting slot with a member of a team.

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Airtm Enhances Its Board of Directors with Two Strategic Appointments

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Airtm, the most connected digital dollar account in the world, is proud to announce the addition of two distinguished industry leaders to its Board of Directors: Rafael de la Vega, Global SVP of Partnerships at Auctane, and Shivani Siroya, CEO & Founder of Tala. These appointments reflect Airtm’s commitment to innovation and financial inclusion as the company enters its next phase of growth.

“We are thrilled to welcome Rafael and Shivani to Airtm’s Board of Directors,” said Ruben Galindo Steckel, Co-founder and CEO of Airtm. “Their unique perspectives and proven track records will be invaluable as we continue scaling our platform to empower individuals and businesses in emerging markets. Together, we’ll push the boundaries of financial inclusion and innovation to create a more connected and equitable global economy. Rafael and Shivani bring a wealth of experience and strategic insight that will strengthen Airtm’s mission to connect emerging economies with the global market.”

Rafael de la Vega, a seasoned leader in fintech global partnerships and technology innovation, is currently the Global SVP of Partnerships at Auctane. With a proven track record of delivering scalable, impactful solutions at the intersection of fintech, innovation, and commerce, Rafael’s expertise will be pivotal as Airtm continues to grow. “Airtm has built a platform that breaks down barriers and opens up opportunities for people in emerging economies to connect to global markets. I am excited to contribute to its growth and help further its mission of fostering financial inclusion on a global scale,” said Rafael.

Shivani Siroya, CEO and Founder of Tala, is a pioneer in financial technology, renowned for empowering underserved communities through access to credit and essential financial tools. Her leadership in leveraging data-driven innovation aligns seamlessly with Airtm’s vision of creating more equitable financial opportunities. “Empowering underserved communities has always been at the core of my work, and Airtm’s mission resonates deeply with me. I’m thrilled to join the Board and work alongside such a dynamic team to expand access to financial tools that truly make a difference in people’s lives,” said Shivani.

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