BharatMove App by Hash, picking momentum and disrupting supply chain for SMR and Hawkers



Hash, an emerging D2C brand, today confirmed the successful launch and pilot run of BharatMove App– a first-of-its-kind tech-enabled demand management platform for Small & Micro Retailers (SMRs) and Hawkers. BharatMove is designed to ensure better supply chain management for the unorganized small retailers in the country, thereby positively impacting their businesses. With BharatMove app, SMRs & Hawkers are getting a single point solution to order the products at their door-step and also be able to finance their inventory.

The Interesting proposition is the digital delivery goods (Like Cash recharge on fantasy games, Credit/BNPL Cards enrolment, utility bill payment, subscriptions payments and many others), to be sold via these SMRs & Hawkers. It aims to reduce the CAC (cost of acquisition) for all Consumer Tech products through this physical network. It also benefits the D2C Brands which usually do not make it to the shelves of a SMR and due to lack of network. The SMRs and Hawkers are able to earn better margins through these digital goods & D2C brands, thereby increasing their revenue, ticket size and customer reach.

BharatMove is targeting 10 mn+ SMRs & 500k+ Hawkers across the country, that have close to 60% contribution to the overall FMCG business. The BharatMove platform will bring together the entire ecosystem for supply chain management- including brands, distributors, wholesalers, Hawkers and shop owners.

BharatMove will simplify the supply chain by doing away with multiple intermediaries, offer tech-immersed solution with analytical services, give real-time insights for better inventory management as well as enable other ancillary services for the whole supply chain.

Speaking on the problem statement, Mr. Shwetank Jain, Founder, BharatMove & Hash, said, “SMRs & Hawkers are amongst the big grossers for the FMCG industry but have been broadly untouched by technology or tech-enabled solutions. Majority of them continue to face challenges with regards to supply chain management that in turn, impedes the growth of their business. BharatMove is set to disrupt the traditional and inefficient distribution channel of SMRs & Hawkers with tech-driven platform and empower them with tech-first solutions that can address all their supply chain woes. In our pilot phase in Delhi NCR, we have received an overwhelming response from the SMRs/Hawkers by offering multibrand products under one roof. We have touched INR 3.5 Crore in Sales in April with just 2000 Shops & 25 Hawkers in West Delhi and Gurgaon.”

The company is committed to totally disrupt the way SMRs & Hawkers do their business. The company is confident to reach an annualised revenue of INR 100 Crores in next 3 months from Delhi itself.

The platform is seeing a lot of traction from consumer tech and D2C Brands to leverage the network that BharatMove is building. It is believed that the combination of online presence and offline network persuasion will grow businesses exponentially.