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Railsbank becomes Railsr as it sets its sights on owning the financial layer of the Internet

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World-leading embedded finance experiences platform, Railsbank, has changed its name to Railsr, and launched a rewards offering, signifying that it is ready to create and deliver the next evolution in the consumer financial experience.

Embedded Finance Experiences

Railsr is the first global turnkey platform that goes beyond fintech to enable any brand or company, for example, sports, retail, travel and ecommerce, to use embedded finance experiences as a strategic tool for customer relationships, revenue, rewards and relevance.

The Railsr platform has all the technology, product capabilities, operations and regulatory licences to empower brands to create and embed financial experiences, swiftly and seamlessly, and at the appropriate time, in their existing customer journey, wherever it is most impactful.

Railsr now has more than 250 business-to-business (B2B) customers and 5.5 million accounts, with current customers including the likes of Foris, Paceline, Plum, Wirex and Wagestream – the very first customer signed in 2018. Strategic Partners now include AWS, Salesforce, Visa, Mastercard and Plaid.

Since its formation in 2016, the company has raised over $100m in equity financing and has the backing of leading investors, including Visa. Additionally, the company is now a global platform servicing global and regional customers, with offices in the UK (HQ), Europe, APAC and the US.

Delivering positive disruption

Now is the right time for the next stage in the Railsr journey as critical market trends converge: accelerating digital transformation, growing consumer demand for experiences and the ongoing evolution beyond Banking-as-a-Service (BaaS) to deeper embedded finance experiences, a market estimated to be worth around $800bn of revenue globally.

Over the last six years, Railsr has purposefully built a platform, based on an integrated financial product set, that enables any brand or company to make finance a phenomenal experience within their existing customer journey. In addition to banking, wallets, credit, cards and data, Railsr has now launched a rewards offering, which completes its financial product set – making it the first, single, turnkey vendor stack in the embedded finance experiences market.

Co-founder and CEO Nigel Verdon said: “In our fast-moving world of amazing customer experiences, the finance industry has failed to evolve. We’re ‘experience natives’ thinking differently to deliver positive disruption. As the world’s leading embedded finance experiences platform, running on Railsr helps brands put customers at the heart of their business by leveraging finance as a core engagement tool to deepen relationships, create relevance and generate revenue. We’ve changed our name to Railsr, and we’re making finance a phenomenal experience.”

“The world has reached an inflection point. A time of radical digital transformation. Running on Railsr helps our customers drive relationships, revenue, rewards and relevance with their customers. We’re here for every step of their embedded finance experience journey from prototyping through to launching and, ultimately, scaling globally.”

Customer Quotes

Portman Wills, Founder & CTO, Wagestream: “It’s fair to say that without Railsr, there would be no Wagestream. From day one, Railsr’s innovative Banking as a Service (BaaS) products have helped Wagestream with its mission to enable financial wellbeing for every frontline worker. Running on Railsr means Wagestream can provide affordable, easy-to-use tools to over one million employees, empowering financial health at employers such as Greene King, Halfords, Next, and the NHS. ”

Victor Trokoudes, Founder, Plum, “More than a million people save and invest with Plum. As a company we’ve seen significant growth with Railsr. We have leveraged their innovative platform, for licensing, Banking as a Service (BaaS) and launching our UK & EU cards offerings, enabling our customers to make smart and active financial decisions.”

Market Opportunity and Research

According to industry expert Simon Torrence, the value of the rapidly growing embedded finance economy – embedded insurance, lending and payments – will be valued at $7.2tn of market capitalisation in 2030, twice the current value of today’s top 30 global banks and insurers.

Recently, Railsr partnered with the World Retail Congress to publish a report on the behaviours and buying habits of four distinct consumer segments that have emerged post-lockdown: the digital arrivals, the subscribers, the ethical consumers and the thrill-seekers. The report said that retailers need to be ready to deliver consumer experiences to these key groups. The report also pointed to significant changes in consumer attitudes, evidenced by how 73% of the growth in Google retail searches in the UK came from new, or rarely searched terms.

Research commissioned by Railsr has uncovered growing demand for new and improved financial experiences and better rewards from consumers. It found that 39% of consumers are interested in accessing financial services like credit, loans or investments from brands they love and trust; rising to 51% of 18-24-year-olds. At the same time, 41% would be interested in a credit card that offered early access to tickets, exclusive offers, or other high-value rewards from their favourite high-street brand.

Recent developments

The company has announced several strategic moves to support growth and build expertise in the retail and sports industry, including the appointment of former England rugby captain and current leadership mentor at England rugby union, Will Carling, OBE and former Formula 1 Board Advisor, Jon Hall.

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Fintech

Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

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Fintech

TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

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Fintech

MAS launches transformative platform to combat money laundering

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The MAS has unveiled Cosmic, an acronym for Collaborative Sharing of Money Laundering/Terrorism Financing Information and Cases, a new money laundering platform.

According to Business Times, launched on April 1, Cosmic stands out as the first centralised digital platform dedicated to combating money laundering, terrorism financing, and proliferation financing on a worldwide scale. This move follows the enactment of the Financial Services and Markets (Amendment) Act 2023, which, along with its subsidiary legislation, commenced on the same day to provide a solid legal foundation and safeguards for information sharing among financial institutions (FIs).

Cosmic enables participating FIs to exchange customer information when certain “red flags” indicate potential suspicious activities. The platform’s introduction is a testament to MAS’s commitment to ensuring the integrity of the financial sector, mandating participants to establish stringent policies and operational safeguards to maintain the confidentiality of the shared information. This strategic approach allows for the efficient exchange of intelligence on potential criminal activities while protecting legitimate customers.

Significantly, Cosmic was co-developed by MAS and six leading commercial banks in Singapore—OCBC, UOB, DBS, Citibank, HSBC, and Standard Chartered—which will serve as participant FIs during its initial phase. The initiative emphasizes voluntary information sharing focused on addressing key financial crime risks within the commercial banking sector, such as the misuse of legal persons, trade finance, and proliferation financing.

Loo Siew Yee, assistant managing director for policy, payments, and financial crime at MAS, highlighted that Cosmic enhances the existing collaboration between the industry and law enforcement authorities, fortifying Singapore’s reputation as a well-regulated and trusted financial hub. Similarly, Pua Xiao Wei of Citi Singapore and Loretta Yuen of OCBC have expressed their institutions’ support for Cosmic, noting its potential to ramp up anti-money laundering efforts and its significance as a development in the banking sector’s ability to combat financial crimes efficiently. DBS’ Lam Chee Kin also praised Cosmic as a “game changer,” emphasizing the careful balance between combating financial crime and ensuring legitimate customers’ access to financial services.

Source: fintech.global

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