One Year as One : FullCircl Celebrates Growth 12 Months After the Merger of Artesian and DueDil



FullCircl, the Customer Lifecycle Intelligence (CLI) platform that helps B2B companies in regulated industries do ‘better business, faster’, today announced explosive growth just one year after the merger of Artesian Solutions and DueDil and subsequent rebrand.

Driven by market demand for its highly differentiated proposition, FullCircl now works with 40% of the UK’s top financial institutions and 7 of the top 10 UK banks. As well as notable customer wins, more than 20 new hires, 4 major banner clients, and several significant product development announcements that consolidate the combined value proposition, FullCircl also confirmed it has achieved EBITDA profitability.

A new ally for regulated businesses

From the outset there was strong product rationale for bringing Artesian and DueDil together. Twelve months on, FullCircl has made significant progress incorporating the best of both platforms to build a strong foundation to meet the needs of tomorrow’s financial institutions and regulated businesses.

Its Customer Lifecycle Intelligence (CLI) proposition helps companies:
  • Win the right business customers – Through tailored news and data-led insights on companies and their officers
  • Onboard customers faster – Know Your Customer (KYC) screening for customer suitability, verification checks via a rules-based decision engine and automated onboarding journeys powered by API
  • Keep customers for life – Proactive monitoring and in-life customer care based on configurable rules to spot risks and opportunities sooner

Supporting next generation needs

FullCircl launched several new features including new Ultimate Beneficial Owner (UBO) API endpoint to improve onboarding speed and customer experience whilst vitally mitigating regulatory, financial and reputational risk; Group Explorer, a visual way to discover company hierarchies so regulated companies can improve onboarding and reduce risk; a HMRC Import and Export Data extension to allow users to understand which of their customers are trading internationally; and a Sustainability Gazette summarising the latest ESG initiatives across every market in which customer operate.

Additionally, FullCircl integrated its API with its decision engine – a major milestone which brought together two of its market-leading solutions to enable businesses to programmatically screen customers based on customised rules and policies, allowing them to reduce cost to serve by automating pre-screening, executing compliance checks at point of origin, and bring new levels speed and efficiency to onboarding activities