Ascenda, the world leader in powering global rewards card and payment value propositions for financial brands, today announced its partnership with Axis Bank, India’s third largest private sector bank to power their innovative new rewards program.
Axis Bank, with a presence of 4,760 branches in India across 2,676 cities and towns, is going to leverage Ascenda’s premium rewards infrastructure and points exchange marketplace to produce a unique proposition targeting the ever increasing premium traveler segment.
Speaking on this announcement, Sanjeev Moghe, President & Head- Cards & Payments, Axis Bank, said, “We have been continuously working on innovation-led partnership models to strengthen value propositions for customers and deliver premium benefits at convenience. In this endeavour, we are delighted to have partnered with Ascenda to power our innovative rewards program. We have observed that the travel segment is a high engagement area for our customers and our best-in-class rewards proposition will add an immense value to our customers’ travel plans.”
James Cooper, VP of Partnerships & Marketing at Ascenda, added: “We’re proud to announce this partnership and are delighted to be working with Axis Bank, enabling their growth in the Indian premium card market at a time when travel is rebounding in such fantastic fashion.”