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Embarking on 2024: Trip.com Group reveals top travel trends, AI revolution, and sustainable journeys

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SHANGHAI, Dec. 28, 2023 /PRNewswire/ — As the sun sets on 2023, Trip.com Group, a global leader in online travel services, reflects on the dynamic landscape of travel over the past year, offering insights into the trends set to shape the journey in 2024.

China’s border reopening sparks global travel surge 

With the opening of China’s borders, travel was greatly boosted by a wave of Chinese travellers with a pent-up demand for overseas travel. Trip.com data unveils a significant rise in outbound travel bookings, showcasing a six-fold increase compared to 2022. This trend is especially prominent during holiday periods, such as the 8-day Golden Week in October which witnessed an eightfold surge in outbound travel. This is a compelling prelude to a robust New Year Holiday season from 31 Dec 2023 to 3 Jan 2024, which recorded a 240% increase in bookings year-on-year from 2022. 

The data also revealed that Chinese travellers have a strong interest in visiting Southeast Asia, with many of these countries topping the list of preferred outbound destinations in 2023:

Top 5 destinations for Chinese travellers in 2023

  1. Thailand
  2. Japan 
  3. South Korea 
  4. Singapore 
  5. Malaysia

The thriving interest in outbound travel is expected to persist in 2024. Besides outbound travel, China’s inbound travel is also showing steady signs of recovery. In 2023, Trip.com saw four-digit growth in visitor numbers as compared with the same period in 2022 – surpassing 60% of pre-pandemic levels.

According to Trip.com data, China’s top source markets for inbound tourism include South Korea, Japan, Singapore, the United States, Australia, Malaysia, Canada, Thailand, the United Kingdom and Germany. These visitors’ preferred destinations in China are Shenzhen, Shanghai, Guangzhou, Beijing, Zhuhai, Hangzhou, Foshan, Xiamen, Zhongshan, and Chengdu. In fact, seven out of ten hotel bookings made by overseas tourists are for Shenzhen.

Furthermore, Trip.com’s “China Travel Guide”, a comprehensive guide that provides inbound visitors to China with hotel, transport, payment and other travel-related information, has served nearly 100,000 overseas visitors since its launch in September.

We also partnered with e-payment service providers such as Alipay to simplify payment for overseas visitors, helping international tourists navigate their travels in China.

AI takes centre stage in predictive planning for 2024

As we venture in 2024, the travel landscape is undergoing a paradigm shift, driven by the widespread integration of AI. Leading this transformative change is TripGenie, an advanced AI travel assistant that is integrated into the Trip.com mobile app.

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Leveraging cutting-edge large language model technologies, TripGenie, launched in 2023, has evolved into a personalised travel companion. It is reshaping the way we plan our journeys, from crafting bespoke itineraries, enabling instant bookings and delivering lightning-fast responses to user queries. For example, if you enquire “How do I plan a 5-day trip to Bangkok?” The travel assistant swiftly creates a personalised editable inquiry in under a minute, recommending tourist spots, shopping destinations and even provides booking links, images and city maps.

In the latter part of 2023, TripGenie’s user searches unveiled a rising interest in content related to “travel guide”, reflecting a growing demand for comprehensive travel-related information. Other popular searches were related to “flight”, “hotel”, “itineraries” and “attractions”. 

Expanding beyond TripGenie, Trip.com introduced AI-powered curated lists to enhance the booking experience for users. “Trip.Best” that recommends the best travel options, “Trip.Deals” that shows top flights, accommodations, and other travel deals, and “Trip.Trends” which features the most popular travel topics and events based on user searches. These dynamic compilations are finely tuned to user preferences derived from real-time data, providing a sneak peek into the future of travel planning in 2024.

For instance, in the Trip.Deals” list, global users have shown particular interest in the following top 5 destinations:

  1. London
  2. Bangkok
  3. Amsterdam
  4. Paris
  5. Hong Kong

Music festivals and theme parks lead the way for 2024’s global attractions

As we set our sights on 2024, the world of travel is embracing the fun trend of event tourism, with festivals and iconic theme parks emerging as the cornerstones of trips.

Theme parks specifically are poised for a stellar rise, having witnessed an impressive 65% increase in bookings in 2023 compared to 2019 levels. According to Trip.com data, these are the top 10 theme parks in 2023 globally:

  1. Hong Kong Disneyland
  2. Universal Studios Japan
  3. Ocean Park Hongkong
  4. Universal Studios Singapore
  5. Tokyo Disneyland
  6. Tokyo DisneySea
  7. Everland, Korea
  8. Universal Studios Hollywood
  9. LEGOLAND, Malaysia
  10. Adventure Cove Waterpark

Theme parks also made five of the top ten most popular attractions globally in 2023, with Singapore Zoo, Gardens by the Bay, The Peak, S.E.A Aquarium, and Osaka Aquarium Kaiyukan also making the top 10 list.

The arena of live entertainment, concerts and music festivals transcend borders, captivating audiences from every corner of the world. In our inaugural year of venturing into the concert category in 2023, Trip.com has already witnessed extremely positive outcomes. The category of “event+ticket” has become one of the most sought-after products on our platform. Globally, concerts and music festivals such as Jay Chou’s Carnival World Tour in Bangkok and Wang Leehom’s ONE concert in the same city were the top two most popular concerts respectively.

During Jay Chou’s Carnival World Tour in Bangkok, the search volume for Bangkok hotels experienced a notable surge of 175% in the week following the concert announcement (8-14 September), compared to the preceding week (1-7 September). Simultaneously, searches for air tickets to Bangkok exhibited a substantial increase of 213%. Furthermore, the number of hotel stay bookings in Bangkok on December 9 spiked by 129% when comparing the same two weeks. Additionally, flight bookings from China recorded a significant rise of 118%.

Concerts featuring international acts are anticipated to sustain their prominence as the most sought-after global events, promising a thrilling 2024 filled with unforgettable cultural experiences.

Here are the top 5 concerts and music festivals in 2023:

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  1. Jay Chou Carnival World Tour Bangkok
  2. Wang Leehom ONE concert Bangkok
  3. Rolling Loud Pattaya
  4. Jacky Cheung Macau
  5. JJ Lin Hong Kong

The rise of sustainable travel and event tourism in 2024

Peering into the crystal ball for 2024, two pivotal trends look to be shaping the travel landscape: Sustainable travel and the ascent of event tourism. More than a numerical projection, these trends signify a shift in traveller consciousness and preferences.

According to Trip.com Group’s latest ESG report, more than 16 million customers have opted for low-carbon travel options, signalling a rising interest in eco-friendly exploration.

Trip.com Group’s low-carbon hotel standard initiative was also launched in 2023 with promising results. With over 1,500 partners shortlisted as low-carbon hotels, this suggests that sustainable accommodation is set to become a major trend.

Event tourism, encompassing concerts, festivals, and sporting events, is poised to gain momentum in 2024. With the eagerly anticipated 2024 Summer Olympics in Paris, the “ticket+hotel” category is expected to be a sought-after product, underscoring the growing importance of events in shaping travel choices.

As the story of travel evolves in the year ahead, Trip.com Group stands at the forefront, poised to guide adventurers into an era marked by exploration, innovation, and sustainability – to pursue the perfect trip for a better world.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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Enabling Regenerative Agriculture for Independent Smallholders in Indonesia: The BIPOSC Project, in Collaboration with Musim Mas, L3F, SNV Indonesia, and ICRAF

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JAKARTA, Indonesia, Oct. 18, 2024 /PRNewswire/ — Musim Mas Group, the Livelihoods Fund for Family Farming (L3F), SNV Indonesia, and World Agroforestry (ICRAF) are collaborating to improve the knowledge and capacity of independent oil palm smallholders through the Biodiverse & Inclusive Palm Oil Supply Chain (BIPOSC) project.

The project began in 2021 and takes a long-term approach to sustain a deforestation-free supply chain, regenerate degraded land, restore local biodiversity, and improve the livelihoods of independent smallholder farmers in Labuhanbatu, North Sumatra. BIPOSC will achieve this through implementing regenerative agriculture, locally adapted agroforestry models, capacity-building for sustainable businesses, and others.

The independent palm smallholders taking part previously received complementary training from Musim Mas. Following the training, these smallholders formed a smallholder’s association, Labuhanbatu Independent Oil Palm Smallholders Association (APSKS LB), North Sumatra. Musim Mas encourages smallholders to form associations to get better access to resources and obtain certification by the Roundtable on Sustainable Palm Oil (RSPO) and Indonesian Sustainable Palm Oil (ISPO).

“Musim Mas has long saw that smallholders are key to achieving palm oil sustainability, and that’s why we lead Indonesia’s most extensive smallholder program. We believe that the way forward is to collaborate with more partners to achieve a wider impact. With our BIPOSC partners, we hope to advance the skills and knowledge of smallholders through regenerative agriculture and related techniques. Regenerative agriculture and agroforestry have the potential to help smallholders be part of a sustainable palm oil supply chain. It could help them develop alternative sources of income, especially during the replanting period where their palm oil crops are unproductive, typically for three years,” said Rob Nicholls, General Manager, Projects & Programs, Musim Mas Group.

Musim Mas, SNV and APSKS LB share the result of 3 years BIPOSC project on promoting Regenerative Agriculture at a Press Conference in Jakarta, Indonesia on 17 October 2024

In the face of climate change and threatened biodiversity, regenerative agriculture can play a role for small farms because it maintains soil health, prevents erosion and water runoff, and can potentially reduce greenhouse gas emissions and nitrogen leakage.

“As a global development partner organization, SNV aims to support Indonesia in achieving its Sustainable Development Goals (SDGs). To achieve this, we need to implement effective and impactful programs to transform agricultural and food systems, energy, and water. In the BIPOSC program, we promote a comprehensive regenerative agriculture and agroforestry model to maintain soil fertility and biodiversity, providing maximum benefits for farmers’ livelihoods and economy,” said Rizki Pandu Permana, Country Director of SNV Indonesia.

The key regenerative agriculture techniques taught include the application of bio-input, mulching to protect topsoil, planting cover crops, integrated pest management that reduces the need for chemical pesticides, and application of compost that reduces the amount of chemical fertilizers needed. To date, 1,032 independent smallholders received training and implement these techniques on their farms, representing a total land with a total area of 1,063.68 hectares. The project trained 25 village facilitators to provide hands-on assistance to smallholders, and seven demo plots established as pilot areas and learning facilities for regenerative agriculture.

“When I visited palm oil smallholders a few years ago in the area, their biggest concern was access to more fertilizers. While fertilizers play a key role in boosting yields, there was a noticeable gap in understanding how to protect the soil from long-term degradation. Smallholders needed more knowledge about maintaining soil health, preserving soil structure, and other critical factors. This is exactly what the BIPOSC project aimed to address, and we’re pleased to see that the farmers involved are now reporting not only higher yields but also healthier soils on their plots,” said Bernard Giraud, President & Co-Founder, Livelihoods.

The projectalso looks into capacity-building. In addition to home composting, the project enabled the local farmer association, APSKS LB, to develop and manage a composting unit with a capacity of 100-150 tons/month. Producing compost at scale with inputs from nearby mills and farmer plots, the unit offers compost to member farmers at half of typical market prices. In 2023, its first year of operation, the unit produced 588 tons of compost, and generated a profit of IDR 421 million. The project partners believe it is a model that can be replicated elsewhere.

The Composting Unit Established Under the BIPOSC Project

“One of the most impactful outcomes of this project for smallholders is the Composting Unit as the business model around it. It enables smallholders to obtain compost affordably, and the profits are shared among member farmers. This is a practical solution to promote the adoption of composting, and all ASPKS-LB smallholders are now using compost in their plots,” said Syahrianto, Chairman of the Labuanbatu Independent Oil Palm Smallholders Association.

As of 2023, independent smallholders manage about 41% of oil palm planted areas in Indonesia, representing 6.94 million hectares. This figure is expected to increase to 60% by 2030, making projects like BIPOSC critical in shaping the future of sustainable palm oil production.

Devane Sharma
[email protected] 

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BRI Partners with Nium to Expand Real-Time Cross-Border Payment Solutions

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JAKARTA, Indonesia, Oct. 18, 2024 /PRNewswire/ — Nium, the leading global infrastructure for real-time cross-border payments, is thrilled to announce a partnership with Bank Rakyat Indonesia (BRI) to provide Indonesian customers with real-time international money transfer capabilities. This collaboration aims to enhance the cross-border offerings for BRI’s individual and corporate customers, delivering more accessible and cost-effective financial services across Indonesia.

This partnership empowers more than 150 million BRI account holders, including those in remote regions of Indonesia, to access modern, real-time cross-border payment services. The offering includes a variety of real-time payment mechanisms, supporting bank account destinations, a global electronic card network, and digital wallets. These innovations are closely aligned with BRI’s ongoing mission to provide affordable and customer-focused financial products, particularly for traditionally underserved communities.

BRI’s Corporate Secretary, Agustya Hendy Bernadi, emphasized BRI’s dedication to constantly improving customer convenience through innovations in its global network and cross-border transaction services. “This collaboration reflects BRI’s continuous efforts to enhance productivity and efficiency by expanding its digital payment channel network to meet the growing demand for global transactions,” he said. Agustya added that the partnership with Nium aligns perfectly with BRI’s vision to be Southeast Asia’s most valuable banking group and a champion of financial inclusion by 2025. “With Nium’s global transaction network, BRI strengthens the digitalization of its business processes and enhances retail banking capabilities in line with our 2025 strategic vision.”

Anupam Pahuja, General Manager and Executive Vice President for Asia Pacific, Middle East, and Africa at Nium, shared his excitement about the partnership, highlighting BRI’s extensive presence across Indonesia’s 17,000 islands. “By integrating Nium’s advanced technology into BRI’s platform, we are dedicated to providing BRI’s customers, no matter where they are, with access to exceptional financial services. This partnership will remove the risks associated with cash handling and provide faster, more cost-effective transactions—whether individuals are sending money to family members abroad or businesses are making international payments.”

Cross-border payments are projected to grow significantly in Indonesia, with a forecasted year-on-year increase of 15% through 2025, driven largely by the digital transformation in financial services (Statista, 2024).

This partnership between BRI and Nium is expected to transform the way Indonesians engage with global financial services, meeting the rising demand for modern payment infrastructure and enhancing the overall experience for BRI’s customers in their international transactions.

About Nium 

Nium, the leading global infrastructure for real-time cross-border payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the global economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders. Its payout network supports 100 currencies and spans 220+ markets, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 40 markets. Nium’s growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore.  

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Grexie Signchain Launches on November 1st, 2024: Enabling Smart Contract Developers to Bring Off-Chain Data On-Chain with Seamless Gas-Paid Signing

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Grexie Signchain enables developers to sign off-chain data into smart contracts, with self-hosted or secure vault signer wallet management.

MANCHESTER, England, Oct. 17, 2024 /PRNewswire/ — Grexie Limited proudly announces the launch of its innovative smart contract solution, Signchain, on November 1st, 2024. Designed specifically for developers, Signchain introduces a powerful way to bring off-chain data on-chain through user-paid gas fees and secure signing of data into smart contract methods using its extendable smart contract, Signable.

In the growing landscape of blockchain technology, securely managing off-chain data and integrating it into on-chain smart contracts has posed significant challenges for developers. Signchain eliminates these hurdles by offering a robust, gas-efficient system for signing and authenticating data in real-time.

Key Features of Signchain:

1. Seamless Off-Chain to On-Chain Data Integration
Signchain enables developers to securely bring off-chain data on-chain by signing it directly into smart contract methods through user-paid gas fees. This integration ensures that data authenticity is preserved, and its entry into the blockchain remains tamper-proof, streamlining processes for industries relying on real-world data verification. Signchain also supports integration with Google Sheets, AWS, and Firebase, making it easy to pull data from popular off-chain data sources.

2. Extendable Smart Contract – Signable
The core of Signchain’s technology is its extendable smart contract, Signable, which allows developers to customize and build upon existing smart contracts. With Signable, developers can easily implement contract signatures for any data type, offering flexibility across industries from finance to logistics and beyond.

3. Signer Wallet Management
Signchain offers comprehensive signer wallet management as part of its service, empowering developers to manage and authenticate signers effectively. Wallets can either be self-hosted using Signchain’s Docker container for those who prefer their own infrastructure, or they can leverage Signchain’s network of secure vaults for maximum security.

4. Self-Hosted or Managed Service
For developers who want full control of their infrastructure, Signchain provides a self-hosted option via Docker containers, allowing them to deploy the platform on their own servers. Alternatively, developers can opt to use Signchain’s secure vault network, offering a hassle-free solution with enterprise-grade security and wallet management.

5. User-Paid Gas Fees
By integrating a user-paid gas fee model, Signchain allows users to cover the costs of signing and authenticating their data, ensuring the signing process is efficient and doesn’t overburden developers with additional expenses. This makes Signchain an ideal solution for dApps and platforms handling high transaction volumes.

6. Google Sheets, AWS, Firebase Integration with Serverless Model
Signchain supports integration with Google Sheets, AWS, and Firebase in a serverless model, powered by a hosted Sign In With Ethereum (SIWE) implementation provided by Signchain’s API. Developers can simply connect their Google Sheets and configure the contract parameters associated with each column. Signchain will automatically look up the user’s wallet address in the spreadsheet, sign the transaction data, and execute it in the blockchain along with any user-supplied parameters. This creates an easy, efficient way to manage data inputs from off-chain sources without heavy infrastructure setup.

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Revolutionizing Smart Contract Workflows

With Signchain, developers now have the tools to handle the complexities of integrating off-chain data into smart contracts. The extendable nature of Signable offers flexibility, allowing developers to cater to various use cases, whether it’s automating financial transactions, supply chain data, or verifying legal agreements.

Tim Behrsin, CEO of Grexie Limited, said, “Signchain is more than just a signing solution—it’s a platform that empowers developers to securely integrate off-chain data into their smart contracts with minimal effort. The flexibility of Signable and our focus on signer wallet management offers developers control and security at every stage of the process.”

Why Signchain Matters

Signchain addresses critical challenges faced by developers, particularly those dealing with off-chain data. By signing data into smart contracts and enabling user-paid gas fees, the platform significantly reduces friction in managing secure, scalable smart contracts. Whether developers need to manage high volumes of data transactions or create bespoke smart contracts, Signchain offers a scalable and secure solution.

In industries like DeFi, real estate, and supply chain management, data integrity and security are paramount. Signchain’s secure vault network and customizable signing workflows allow businesses to handle sensitive information with confidence.

Launch Event and Future Developments

The official launch of Signchain will take place on November 1st, 2024, alongside a virtual event. The event will showcase live demonstrations of Signable, with detailed walkthroughs of the Docker-based self-hosted solution and signer wallet management features. Attendees will also get an exclusive preview of future enhancements, including multi-signature workflows and advanced blockchain network integrations.

About Signchain

Signchain is a cutting-edge platform developed by Grexie Limited, based in Manchester, Cheshire, United Kingdom. Signchain simplifies smart contract development by offering a secure, scalable, and customizable solution for signing and authenticating off-chain data on-chain. Developers can either self-host the solution using Signchain’s Docker container or rely on the network’s secure vault infrastructure. With an emphasis on security, flexibility, and developer experience, Signchain is set to transform how smart contracts handle off-chain data.

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For more information, visit signchain.net.

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SOURCE Grexie Limited

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