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Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies

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Advertising in digital publications has become indispensable in contemporary marketing strategies, bridging brands with consumers in an increasingly digital world.

A recent publication from StudioID underscores the strategic importance of digital publications in modern marketing, highlighting their role in stimulating demand, generating high-quality leads, and bolstering brand recognition and reputation within business-to-business (B2B) content distribution strategies.

Titled “B2B Content Distribution: Why Advertising in Digital Publications Is Essential,” the post explores the rapid ascension of digital publications in the global media landscape, delves into various advertising formats being employed, and outlines the manifold advantages of advertising in these platforms.

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The Rise of Digital Publications

Digital publications are swiftly gaining ground. Statista forecasts the global market for digital newspapers and magazines to reach $40.23 billion in revenue by 2024, with an anticipated annual growth rate of 2.06% through 2029, culminating in $44.54 billion. By 2029, global penetration is expected to rise from 17.7% in 2024 to 20.4%.

Driving this shift from print to digital are factors such as widespread internet accessibility, technological advancements, and evolving reader preferences favoring online content consumption. Recent research across 48 markets by YouGov underscores this transition, revealing that 47% of consumers globally rely on social networks for news, while 38% prefer news apps, and 35% visit newspaper websites.

Mechanics of Advertising in Digital Publications

The surge in digital publications has paralleled an uptick in advertising within these platforms. This involves collaborative efforts between brands and publishers to craft campaigns tailored to the publication’s audience. These ads often serve informational purposes, establishing the brand’s authority and building trust over time.

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For instance, fintech companies like Revolut, PayPal, and Robinhood may leverage sponsored content in publications like Business Insider, TechCrunch, or Forbes to reach tech-savvy audiences and financial decision-makers.

This approach blends the benefits of paid channel advertising with the informative nature of organic content marketing, driving demand generation for new leads while bolstering brand recognition and reputation.

Aside from sponsored content, digital publications offer a variety of ad formats, including display ads (like banners and pop-ups), video ads (short clips before, during, or after video content), interstitial ads (full-screen ads on apps or websites), and rich media ads (interactive ads with video, audio, or other engaging elements).

Benefits of Advertising in Digital Publications

Advertising in digital publications offers numerous advantages. Firstly, it provides brands exposure to potential customers beyond traditional advertising networks, with tailored approaches resonating well with niche audiences.

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Secondly, digital publications capture audiences in a receptive mindset. Visitors actively seek information, positioning ads to engage them during pivotal decision-making moments, thereby enhancing lead quality and conversion rates.

Moreover, advertising in digital publications facilitates broad campaign reach across multiple stakeholders within organizations, fostering opportunities for multi-threaded engagement.

Lastly, digital publications are trusted sources of reliable information. Associating brands with such credible platforms establishes immediate trust with the audience, enhancing brand credibility and engagement. Collaborative initiatives, such as co-created webinars, further amplify these benefits.

Partnership Methods

Brands collaborate with digital publications through various strategies. Content amplification promotes events and campaigns via pay-per-click ads within specific publications, while newsletter placements leverage high open rates among subscribers for sponsored content integration.

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Sponsored articles enable brands to publish informative content alongside regular editorial, enhancing brand visibility and trust. Co-branded content, like sponsored webinars, combines industry expertise with publication promotion, driving targeted audience engagement and conversion.

Lastly, in-article callouts strategically position advertisements within popular articles, seamlessly blending with the publication’s style to maximize engagement and reach.

In essence, advertising in digital publications not only amplifies brand visibility but also establishes credibility and fosters meaningful consumer engagement in today’s digital marketing landscape.

Source: fintechnews.ch

The post Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies appeared first on HIPTHER Alerts.

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CBN to sanction banks, FX dealers for rejecting lower dollar notes

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The Central Bank of Nigeria (CBN) has announced that it will sanction Deposit Money Banks (DMBs) and authorized forex dealers that refuse to accept old and lower denomination United States Dollar (USD) bills from customers.

In a circular dated June 27, 2024, signed by Solaja Mohammed-J Olayemi, the Acting Director of Currency Operations, the CBN emphasized the mandatory acceptance of such notes. This new circular references an earlier directive, COD/DIR/INT/CIR/001/002, issued on April 9, 2021, which explicitly prohibited selective acceptance of deposits and required full compliance from all relevant parties.

Despite the earlier directive, consumer market intelligence conducted by the CBN revealed that DMBs and other authorized forex dealers continue to reject old and lower denomination USD bills.

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The CBN has reiterated that all Deposit Money Banks and authorized forex dealers must accept both old series and lower denominations of USD bills that are recognized as legal tender. This ensures customers can deposit these bills without facing unnecessary rejection.

The CBN is prepared to impose sanctions on any DMB or authorized forex dealer that refuses to accept old series or lower denomination USD bills from customers. This measure aims to enforce compliance and ensure uniformity in handling foreign currency deposits.

Additionally, the CBN cautioned authorized forex dealers against defacing or stamping USD banknotes, as such actions can cause the notes to fail authentication tests during processing and sorting, leading to further complications.

Source: 21stcenturychronicle.com

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Yorkshire’s Fintel plc finalises £14.6m swoop for Manchester’s threesixty

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Fintel plc has completed the acquisition of Threesixty Services from abrdn plc for £14.6 million in an all-cash transaction. This marks Fintel’s eighth acquisition in the past year.

Fintel, based in Huddersfield, provides fintech and support services to the UK retail financial services sector through its brands SimplyBiz, Compliance First, and SIFA. With the addition of Threesixty Services, a Manchester-based firm, Fintel now serves over 900 independent financial adviser and discretionary fund management firms and 10,000 advisers.

Threesixty Services generated external revenues of £6.5 million in 2023, giving the acquisition a revenue multiple of approximately 2.2x.

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Neil Stevens, joint CEO of Fintel, expressed enthusiasm about the acquisition: “We are delighted to welcome the talented team and prestigious client base of Threesixty to the Fintel family. With a shared commitment to promoting the value of professional financial advice, we believe this deal will further expand the choice of quality services in this vital sector.”

Stevens added, “We are confident we can enhance services for Threesixty clients through joint investment in technology and will explore opportunities to leverage our wider technology and data platform over time. Our intention is to grow the strong brand and quality services of Threesixty with the full support of the existing leadership, who will remain with the business to see it develop in the future.”

The acquisition of Threesixty Services adds to Fintel’s growing portfolio, which now includes AKG, VouchedFor, Competent Adviser, Micap, Synaptic, Owen James, and ifaDASH.

Source: businesscloud.co.uk

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VoloFin: Revolutionizing Fintech with Comprehensive Factoring and Supply Chain Solutions

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Exclusive Interview with Roshan Shah, Co-Founder and CEO of VoloFin

1. Can you tell us about VoloFin and the idea behind its launch?

VoloFin is a groundbreaking fintech platform that provides comprehensive end-to-end solutions in factoring and supply chain financing. Unlike other industry players, which are either balance sheet-driven lenders or match-making platforms, VoloFin is a multi-lender platform that includes banks among its participants. Our goal was to create a platform that supports small businesses with the trade finance they need, addressing the credit and liquidity challenges that often hinder their growth. From the outset, our vision was clear: to offer an all-encompassing platform that grants borrowers quick and easy access to trade finance while enabling banks to participate and expand their operations.

2. What are the unique services and USPs of VoloFin?

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We pride ourselves on being the industry’s first complete invoice and supply chain financing platform. VoloFin offers end-to-end solutions encompassing origination, collection, and credit insurance for platform lenders. Our wide array of services for clients (suppliers) and lenders includes protection against buyer non-payment risk, collateral-free financing, and a state-of-the-art tech platform with full-stack supply chain solutions. We also ensure supplier KYC and compliance through extensive integration, global buyer underwriting, and framework-based lending models with banks. By providing these comprehensive solutions, we help small businesses overcome the significant barrier of credit access, allowing them to focus on scaling their operations and increasing production capacity.

3. How does VoloFin differentiate itself from other fintech platforms catering to SMEs?

Several factors set VoloFin apart in the market:

  • Technology Platform: Our robust platform manages all critical functions, from origination and KYC to credit, operations, debt management, and insurance wrap.
  • Comprehensive Solutions: VoloFin offers factoring solutions to both banks and lenders, creating a one-stop platform.
  • Lending Partnerships: Our platform includes multiple lenders across APAC and the US, allowing us to offer competitive pricing, higher risk capacities, wider geographic coverage, and seamless high-value/volume transactions.
  • Strong Credit Mechanism: Our experienced team has built a robust credit mechanism, fostering trust and confidence among lenders.
  • Trade Credit Insurance: Our unique policy provides 100% coverage in cases of delayed payments or buyer defaults.
  • Global Reach: Our partnerships enable us to serve untapped regions, including LATAM countries.

4. What challenges do SMEs face in accessing financial services, and how does VoloFin address them?

SMEs often struggle with access to credit, which hampers their growth. VoloFin offers advanced, tailored financial solutions that accelerate SME growth, especially in tier-2 cities. Our platform provides accessible and flexible financing options, enabling SMEs to focus on critical functions such as tech adoption, infrastructure development, and talent acquisition. By offering quick, non-recourse, and collateral-free financing, we assume buyer risk defaults and convert long receivables into instant liquidity, empowering small businesses to scale and increase production capacity.

5. How does VoloFin address supply-chain financing challenges?

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VoloFin improves supply-chain financing transparency and efficiency through advanced technologies and analytics to assess obligors’ creditworthiness. Our user-friendly interface facilitates seamless communication among stakeholders, streamlining document sharing and approval processes. By reducing risk and accelerating financing decisions, VoloFin helps small businesses overcome roadblocks and contributes to building a robust, resilient supply-chain financing ecosystem.

6. How does VoloFin leverage technology to streamline financial processes for SMEs?

Technology is the core foundation of VoloFin. Our platform manages critical functions like origination, KYC, onboarding, credit, operations, compliance, buyer approvals, disbursement, collection, and insurance wrap, all through advanced technology. This secure and immutable ledger reduces the likelihood of fraud and uses advanced analytics to assess creditworthiness, accelerating financing decisions and mitigating risk. Our proprietary tech platform allows us to function as both a lender and a platform, paving the way for banks to partner with us and offering ready factoring solutions.

7. What is your vision for the fintech industry in the next five years?

The fintech industry is rapidly evolving, bringing banking capabilities to the non-banking and under-banked populations. Innovations like mobile wallets, digital payment gateways, and platform-based transactions are unlocking new opportunities. We anticipate the seamless integration of digital identity and wallets, enhancing security and user experiences. Generative AI will further transform banking experiences. VoloFin’s approach is relatively new in India, but growing awareness and increasing exports signal strong growth potential. The difference in product penetration between India and other regions presents a unique advantage for us and our clients.

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8. What are VoloFin’s growth and future plans?

This year is crucial for us, with several milestones and announcements in the pipeline. We aim to enhance our client portfolio by onboarding globally renowned banks and plan to raise our first equity round. Our long-term objective is to expand across India and improve our offerings to better serve our clients. All strategic decisions and alliances in 2024 will be directed towards these goals.

Source: cxotoday.com

The post VoloFin: Revolutionizing Fintech with Comprehensive Factoring and Supply Chain Solutions appeared first on HIPTHER Alerts.

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