Trade Show News
CEO-CMO Summit Vietnam 2019 will take place on May 31
How has the Vietnamese market changed with the trend of global digital racing? What do typical businesses have and will do to lead or catch up with competitors in this “race”? What do business leaders do to not be left behind? The answer will be found at the Vietnam CEO-CMO Summit Vietnam 2019 which will take place on this May 31.
The digital “revolution” in Vietnam and noticeable numbers
In recent years, Vietnam has become one of the potential markets for businesses with the development of smartphones’ platform. A report by the global Mobile Marketing Association (MMA) has shown that the increase in smartphone market penetration and the use of mobile data increasing in both urban and rural areas has “flared up” the budget for advertising on mobile devices in Vietnam. Approximately $77.1 million was spent in 2017, double the figure of $38.5 million in 2016, accounting for about 50-60% of the total budget for digital advertising activities of most major brands.
More notably, for about 70% of the population living in rural areas, mobile phones have become a basic communication tool and an integral part of many people’s lives and work. However, marketers still face many difficulties in reaching these targets because of the lack of market insight and consumer behaviour.
How does members of MMA react to this trend?
In the context that the digital “revolution” in the world in general and Vietnam in particular is happening at an extremely fast pace, many businesses have been adjusting their strategies to catch up with the era and consumer’s trend. Facebook – one of the board members of Vietnam Mobile Marketing Association (MMA) – has also taken a step forward with many breakthrough policies.
In the presentation at CEO-CMO Summit Vietnam 2018, Ms. Christy Le, former Facebook Country Director of Vietnam,emphasized: “Data is the tool to connect online users to offline.” Up to 90% of consumers shop at real stores, but 60% of them will decide to buy when they see products on the internet. Two online – offline platforms need to be coordinated and connected to effectively reach consumers and attract purchases. And according to her, data is the most effective tool to connect these two platforms.
Adtima – another member of the Management Board of MMA Vietnam is also a good example of business innovation to keep up with the digital race. “After the mobile era is the era of artificial intelligence (AI)” is the thought of Mr. Nguyen Anh Tuan, CEO of Adtima, when sharing about the journey and development orientation of technology companies. Based on users’ mobile behavior and habits, Adtima has succeeded in building an ecosystem of applications from music, news, chat, finance, … on mobile platforms.
However, for further development, advanced technologies such as AI need to be applied to connect users to the services and products they care about, towards convenience. He emphasized: “In the near future, Vietnamese people can use Zalo as their virtual assistant, like Safari, Cortana or Google Assistant.”
Meeting CEO – CMO Vietnam 2019 – opportunity to lead “racing” in the digital field
On May 31, 2019, CEO-CMO Summit Vietnam 2019 with the theme “Architect the Future of Marketing” will be organized by MMA with the participation of hundreds of leaders and marketers of large businesses from different industries in Vietnam.
In particular, the Summit will include Mr. Antoine De Carbonnel – Chief Commercial Officer of Go Jek will discuss the growth of shared services for developed countries. In addition, guest speakers Mr. Charles Ng – Deputy Enterprise Enterprise AI Appier and Mr. Bui Hai An – 7Eleven Digital Director will also analyze deeply to clarify the new trends in this “revolution” through key topics: How to segment audience and why it is important, CEO Panel – Data and development, the impact of E-business, Direct-to-Consumer approaches- new opportunities for brands, Take advantage of technology to connect the online and offline world, … This is a valuable opportunity for participants to update the latest knowledge and trends on how to use mobile channel in modern marketing.
In addition, joining the CEO-CMO Summit Vietnam 2019, attendees also have the opportunity to network with experts, as well as other marketers from domestic and foreign companies. Since then, individuals and businesses can join an active community, contributing to the development of marketing and mobile technology in Vietnam.
The CEO-CMO conference, organized by MMA Vietnam, will take place on May 31, 2019 at Mai House Saigon Hotel (District 3, HCMC). All CEOs and CMOs from businesses and brands are applying digital and mobile in marketing and business management activities as well as are interested in improvements of technologies such as AI, Blockchain, IoT … are welcomed at the Conference.
SOURCE MMA Asia Pacific Limited
Fintech
Five Senior Executives from the Online Industries to Participate in the Executive Outlook Keynote Panel in Tech Conference Europe
One of the most expected panels in Tech Conference Europe will be Executive Outlook 2021, which shall host on the same stage, amazing and inspirational executives, leading the Tech, Fintech and Gaming industries. Speakers shall include Ms Gali Bloch-Liran, who is working with Israeli’s top tech start-ups and is a sought-after speaker, radio host, coach and consultant; Mr Marius Galdikas, CEO of Lithuanian based EMI ConnectPay which grows rapidly on the online markets; Mr Motti Peer, CEO of ReBlonde, a PR agency working with tech and fintech famous brands; Mr Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem & Co., Law Firm, the top tech attorney who works with the biggest names in the online industries, and Mr Jens Podewski, CEO at Hamburg and Malta Based FinXP, a specialist in the international credit card and payment processing market. The panel will be moderated by Ms. Emily Helmer, Head of Compliance and e-Merchant Services at Tal Ron, Drihem & Co., and Mr. Genia Gurevitz, Head of Banking and Payments Services at the firm.
This special event shall discuss the topics that are relevant to the day to day executive workflow. How CEOs manage their day-to-day challenges, develop their leadership skills and balances required to scale an online venture sustainably? What leadership methodologies perform best and what makes a service provider excel in its performance, service, effectiveness and response time? All this and more in a panel which you cannot afford to miss.
Check out the full agenda, all the speakers or register here!
#TCE2021Summer
Trade Show News
PICANTE MARKETING Summit Speaker Profile: Maayan M. Dana (HEAD OF CONTRACT LAW AT TAL RON DRIHEM AND CO.)
#PMS2020 – The Virtual (Digital) Edition of PICANTE MARKETING Summit will take place on the 5th October and is part of Hipther Festival.
We are happy to provide you with the opportunity of attending the conference for free thanks to our Registration Sponsor, Altenar.
You can register here and explore the latest marketing techniques adopted in this interesting year, which we all call 2020!
The event gathers 30 experts who share their knowledge around compliance-related matters and updates to the +500 participants! Make sure you are one of them!
Today, we are introducing you to one of these experts whom you can hear present or moderate at PICANTE MARKETING Summit, which is now a virtual event due to the 2020 year’s challenges.
Advocate Maayan M. Dana-Nir, a seasoned e-commerce lawyer and entrepreneur has been involved in the online industries for years. Prior to pursuing her legal career with Tal Ron, Drihem and Co. 7 years ago, she has been working with Tadmor-Levy– one of Israel’s largest law firms, where she dealt with Israel’s largest payment institutions.
As a senior hi-tech and gaming attorney, she heads the Contracts department at Tal Ron, Drihem and Co., handling complex corporate matters, website compliance, drafting agreements and providing ongoing consulting to the firm’s clients. Maayan has been a speaker in Sigma Conferences, ICE, Go Gaming, DMIExpo, Affiliate Summit and iFXExpo, and advises many of the leading players in the iGaming, FX and ad-tech worldwide.
For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Bota (B2B Sales Executive at Hipther Agency).
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
Trade Show News
FINTECH AND AI DURING COVID19 (panel discussion) to be joined by representatives from Nasdaq, Western Union, Bankera and more at TCE2020VE
THE PUSH FOR MORE FINTECH AND AI DEVELOPMENT DURING COVID19, A KEY DISCUSSION AT TECH CONFERENCE EUROPE VIRTUAL EDITION.
Europe – 25 May 2020 – #tce2020ve Money is an overwhelming subject, even more so during a pandemic. Compulsive spending is a common feature of bipolar disorder and many of those who suffer from anxiety and depression use shopping to deflect negative feelings. While overall payments are being shrunk, the pandemic is giving a boost to long-delayed fintech advances. The world economy is also in danger and it seems that now more than ever, Fintech and AI are being put to good use.
At the virtual edition of TECH Conference Europe, Fintech and AI experts will join a panel discussion and highlight some of the recent developments in the fields and how these technologies are changing the status quo.
On the 9th of June at TCE2020VE, you have the opportunity to hear more about these subjects and the plans that being implemented as you are reading this news from the top experts in the field.
The “FINTECH AND AI DURING COVID19” panel discussion will be joined by Kamilė Valatkaite (Manager of General Counsel Office at Western Union), Erja Retzén (Senior Managing Director, Global Listing Services at Nasdaq), Steven Jacobson (CEO and Founder at Appinium) and Craig Grant (VP Strategic Partnerships at Bankera), and will be moderated by Stefania Barbaglio (Founder and Director at Cassiopeia Services).
Registration is free and the seats are limited, so make sure to register in time on the following link!
Visit www.virtualedition.techconference.eu for more details!
For further inquiries about the speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency)
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
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