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Hortiflorexpo IPM Shanghai 2019: Making Further Progress



Reading Time: 7 minutes


The 21st Hortiflorexpo IPM Shanghai has been successfully launched from 20th to 22nd April 2019 in Shanghai New International Expo Center with almost 900 exhibitors and 52,362 visitors.

Organized by China Flower Association, managed by Shanghai Intex Exhibition Co Ltd and China Great Wall Exhibition, the 21st Hortiflorexpo IPM Shanghai has been successfully launched from 20th to 22nd April 2019 in Shanghai New International Expo Center. Being well known as the flagship exhibition in Asia’s floriculture, horticulture and garden industry, Hortiflorexpo IPM Shanghai 2019 has welcomed 52,362 visitors and continues to enhance the new image and reflection which based on its international reputation and profession.

Refined classification, various features of exhibits with an expanded show scale

Compared with 2017’s show, Hortiflorexpo IPM Shanghai 2019 has increased to 4 exhibition halls, covering nearly 50,000 square meters, with an exhibition area increased by 25%. On the basis of keeping the product categories, the show further optimizes the characteristic products of each hall and outdoor display, gardening landscapes and flower landscapes. It has gathered nearly 900 exhibitors from 30 countries and regions includes the NetherlandsGermanyFranceItalyBritainAustraliaBelgiumPolandDenmarkSwedenSpainthe United StatesCanadaIsraelTurkeyIrelandEstoniaEcuadorColombiaEthiopiaKenya, the United Arab EmiratesJapanSouth KoreaIndiaFinlandLatvia, Mainland China, Hong Kong SAR and Taiwan.

During the show, countries and regions from the NetherlandsGermanyEcuadorColombia and Taiwan participated in the form of pavilions, which expanded the original scale and concentrated on displaying the latest products and concepts of this country and region. Fresh blood such as EstoniaLatviaSpain and Finland have brought not only distinctive products, also broader business opportunities.

The field exhibits cover a wide range of fresh cut flowers, potted flowers, ornamental plants, green seedlings, seeds and bulbs, biotechnology, engineering design, floricultural materials, garden machinery, greenhouse, irrigation, tissue culture, garden furniture, urban landscape, cold chain preservation and various related products.

Diverse exhibits bring a refreshing look to the visitors and exhibitors. While maintaining the regular clients, the show also welcomes more domestic and foreign brands, such as home gardening leader – Karcher GMBH from Germany, Dutch high quality flowers – Holex Flower, the Israel seed expert – Danziger Flowers, garden and household soft outfit one-stop platform – EverGreen Shanghai and famous domestic rose brand – “Sirius Rose“, etc.

Show feature of constant flower arrangement show and industrial forums

Hortiflorexpo IPM Shanghai 2019 features 16 world-renowned floral artists from GermanyJapanSouth KoreaTaiwan and Mainland China to present their distinctive flower arrangement. Various floral arts such as European flower art, Japanese Sogetsu Ryu, Ohara Ryu, Chinese cultural flower arts has been live broadcasted by two large scaled LED screen during the 3 days show time. Surrounded by the bouquets of floral arts, the stage of Hortiflorexpo IPM Shanghai’s flower arrangement show has attracted almost 3000 audiences. Floral artist includes:

Michael Liebrich — the champion of 2018 German Florist Designs, the first guest of 2019 IPM flower arrangement show. His flower design has unique style and technique, both colors and materials highlights his respect for nature.

Okamoto Sesyu – lecturer of Sogetsu Ryu in Japan headquarter. She has carried out large-scale space installations in historical and cultural architectures such as Osaka city, her avant-garde art works have been praised by many peopleJapan is not her only stage; she has been one of the representatives of Sogetsu Ryu to perform in Thailand business space at the 81st birthday celebration of the princess of Thailand. She also performs in Singapore for many times.

Wan Hong – the founder of “Yi Hua Dao“, devotes to spread Chinese flower culture. He is the champion of the first China Cup Flower Design Contest in 2002.

Myeon OH – the founder of Oh Myeon Floral Art School. He has many awards including: the special award of 2005 Korea Cup Flower Design Contest and 2013 IHK Cup Flower Design Contest, as well as the 6th winner of 2019 World Cup Flower Design Contest.

Chen Chuixun – has amazing integration ability on deferent floral materials. He is the champion of 1997 Taiwan Cup Flower Design Contest and won the first place of International Overall Image Design of the 2010 Gentse FloralieBelgium.

As the other feature of Hortiflorexpo IPM Shanghai 2019, its industrial forums and conference continue to present different topics around the industry with the combination of latest trends, technologies and cooperation opportunities in worldwide. Those forums offer advanced business ideas, practical case studies and new trends which have attracted almost 1200 audiences and horticultural lovers during the show time. Together with the attendees, fringe programs have built a bridge that well integrates information communication, technological exploration and market operation.

1) Lecture of Flower Border in China

Recently, city landscape departments in China are paying more attention on the landscape of urban intersections and street gardens. As a leading city of city landscape design, Shanghai has accumulated a lot of experience. Shen Ruixue, the director of Shanghai Shangfang Garden Plant Institute, shared some cases of the utility of the new shrubs and perennial flowers in Shanghai.

2) Seminar on Sustainable Horticulture Development – Experiences in the Netherlands

The Agricultural Department of the Kingdom of the Netherlands Embassy in Beijing and Consulate General in Shanghaiorganized a seminar on Sustainable Horticulture Development – Experiences in the Netherlands. Four topics are focused: a.) Hi-tech Greenhouse Technology in the Netherlands; b.) Circular Horticulture – New practice; c.) Consumption Trends of Floriculture Products; 4.) New Concept Design of Flower Parks in the World.

3) Vertical Greening Forum – Ecological garden construction in Xiong An New District

Cooperated with China Green Roof Council, this forum focuses on the latest ecological garden construction in Xiong An New District and its hotspot. With both theoretical and practical content, this forum discusses the utilization of plants, vertical greening and sponge city and discovers its future prospect with industrial peers.

4) Garden Centre Form – Current Status of Chinese Garden Centre and Its Future Trend

It’s only 10 years after Garden Center entered Chinese market. As a new model of horticultural retail, it is difficult to develop in China. How is the current status? What are the future trends? This forum has invited Li Cheng, the president of international garden center association (China branch) and Paul Geoffrey Pleydell (director of garden center) to share cases and interact with audience.

5) Breeding & IPR Forum – Workshop on Breeders for Ornamental Plants in China

It has been 20 years for China to develop its breeds of ornamental plant and IPR. In order to meet the needs of both domestic and abroad ornamental plant industry, this forum has invited domestic authorities, private breeders, practitioners of flower variety protection, international institutes and enterprises have a conversation about topics involving ornamental plant variety protection development and current situation in China, the way to protect the IPR of ornamental plants’ new breed and the management of Holland cut flowers new breed.

6) A Face to Face Talk with Growers – Protective Flower Planting Seminar

In order to share the latest technology and experience of domestic protective planting among industrial peers, show management cooperates with Facility Agriculture Sub-Association of China and Greenhouse Horticulture Magazine to present this seminar. During the seminar, business running ideas, trends, technologies, marketing demands and current problems are shared and discussed with domestic flower growers and professionals.

7) Florist Operating Form -2019’s New Trend of Florist Retail

Both upstream and downstream enterprises in the industries such as native florist store, wholesaler, base manufacturer and e-commerce mall have participated in terminal sales. How will the florists reform? Online and offline representatives are invited to analyze the new trend of China’s florist retail market in 2019.

8) Home Gardening Forum – Garden Life Seminar of Huabaike (Shanghai)

With the upgrading domestic consumption recently, domestic horticulture consumption gradually moves towards the consumption market. This forum is jointly undertaken by the show management and, with horticultural influencers invited to have a face-to-face talk with horticultural lovers.

9) Seminars

In addition to the forums, there are also industrial seminars to share the latest technology cases in 2019 and discuss its future trends.

Anti-corrosion Application of Cold Galvanizing Compound on Steel Structures of Green House Industry

The presentation introduces the anticorrosion application of ROVAL Cold Galvanized Compound on steel structures of greenhouse in Japan and offers useful experience with ROVAL Cold Galvanized Compound from its Japanese customers. It also mentions the technical difficulties in the development of Aqua ROVAL Cold Galvanizing Compound, and the results of the corrosion test, mechanical test and chemical resistance test of Aqua ROVAL Cold Galvanizing Compound showing that waterborne of ROVAL Compound has not weakened its anti-corrosion performance.

Greenhouse Automated Precision Growing (APG)

New growing system for massive commercial production in greenhouse is introduced. The system combines modern information technology, electrical automation technology, biotechnology, engineering technology, artificial intelligence technology, mechanical process principle and a series of results, import industrial automated production lines, to achieve automatic soilless cultivation and production of crops from sowing to mature harvesting.

International Garden Center Purchasing Fair

This meeting introduces some high-quality horticultural products such as the German flower pot brand “emsa”, the Czech flower pot brand “Plastia”, and the German flower pot brand “Lechuza”, etc.

Outdoor landscaping display

In addition to various kinds of exhibits, there are 5 landscape design displays and 2 art displaythroughout the exhibition site, which respectively created by industry leaders to construct unique spring plant landscape and floral arts. Traditional cultural collection, dazzling displayof flower art, as well as the real garden that covering hard landscape, soft decoration, flowers, waterscape, intelligent lighting, various designmake Hortiflorexpo IPM Shanghai 2019 a visual green gallery.

Exhibitor Feedback

Hortiflorexpo IPM Shanghai 2019 has nearly 900 enterprises from homeland and abroad to participate in the exhibition, with a wide variety of exhibits and a cluster of new technologies and products. The 3-day exhibition not only brings valuable professional information, technology and the bridge of trade communication to regular and new exhibitors, but also expands new market opportunities for them. The show has gained high recognition and evaluation from both domestic and foreign exhibitors.

Although its booth fee is not cheap, we are willing to take 72 sqm to display our products mainly because of its impressive results of participating in Hortiflorexpo IPM Shanghai. The reason why I particularly like Shanghai show is because of its well management and its special attention to details. What impresses us most is each reminding from the staff during the preparation and their efforts for making a successful show. Their details of management is very worthy for our own company.

By Wang Chengzhang, Xinchangxian Meicheng Horticulture

The biggest achievement of participating Hortiflorexpo IPM Shanghai 2019 is that there are greenhouse material suppliers from the whole industrial chain, which provides us with many purchase options. Because most of the visitors here are looking for purchasing greenhouse facilities, we hope the show to strengthen the promotion of greenhouse construction projects in the next show to attract more professional visitors. We are very satisfied with the show services.

By He Rui, M.Cohen Metal Industries Co Ltd.

Our products have been recognized by the market and the industry within only three days of the show. We have not only made deep contact with new and old customers, but also reached preliminary cooperation intention with well-known seed and seedling enterprises on site. We are very pleased with the results. Thanks to the show management!

By Wen Bo, Shanghai Trending’s Tillandsia Garden lanscape

We are generally satisfied with this experience. We have received onsite orders and also strengthened existing business relations. Hortiflorexpo IPM Shanghai has not only helped to launch our business reputation among industrial peers, but also become our preferred stage to announce new products. The quantity of visitor, services of the show management and official contractor is well appreciated. See you at the Shanghai show next time!

By Tang Yimin, Suzhou Medas Co Ltd

Innovate the possibilities, become the possibilities

On the basis of adhering to the high quality and professional operation and service, The 21st Hortiflorexpo IPM Shanghai has come to a successful conclusion with the full support of domestic and foreign partners and exhibitors. Make further continuing progress. We sincerely appreciated the participation of the enterprises and the support from cooperative partners and media. Under the popularization of green lifestyle and personalized flower consumption in China, we will further improve the icon of “Hortiflorexpo IPM Shanghai” and make it into an international one-stop platform for industrial products, technology and trade. While combining the latest trend of world’s flower horticulture, it is believed that Hortiflorexpo IPM Shanghai will promote China’s flower horticulture industry up to a higher level.


SOURCE Shanghai Intex Exhibition Co., Ltd.

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Five Senior Executives from the Online Industries to Participate in the Executive Outlook Keynote Panel in Tech Conference Europe



Five Senior Executives from the Online Industries to Participate in the Executive Outlook Keynote Panel in Tech Conference Europe

One of the most expected panels in Tech Conference Europe will be Executive Outlook 2021, which shall host on the same stage, amazing and inspirational executives, leading the Tech, Fintech and Gaming industries. Speakers shall include Ms Gali Bloch-Liran, who is working with Israeli’s top tech start-ups and is a sought-after speaker, radio host, coach and consultant; Mr Marius Galdikas, CEO of Lithuanian based EMI ConnectPay which grows rapidly on the online markets; Mr Motti Peer, CEO of ReBlonde, a PR agency working with tech and fintech famous brands; Mr Tal Itzhak Ron, Chairman and CEO of Tal Ron, Drihem & Co., Law Firm, the top tech attorney who works with the biggest names in the online industries, and Mr Jens Podewski, CEO at Hamburg and Malta Based FinXP, a specialist in the international credit card and payment processing market. The panel will be moderated by Ms. Emily Helmer, Head of Compliance and e-Merchant Services at Tal Ron, Drihem & Co., and Mr. Genia Gurevitz, Head of Banking and Payments Services at the firm.

This special event shall discuss the topics that are relevant to the day to day executive workflow. How CEOs manage their day-to-day challenges, develop their leadership skills and balances required to scale an online venture sustainably? What leadership methodologies perform best and what makes a service provider excel in its performance, service, effectiveness and response time? All this and more in a panel which you cannot afford to miss.

Check out the full agenda, all the speakers or register here!


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Trade Show News




Reading Time: 2 minutes


#PMS2020 – The Virtual (Digital) Edition of PICANTE MARKETING Summit will take place on the 5th October and is part of Hipther Festival.

We are happy to provide you with the opportunity of attending the conference for free thanks to our Registration Sponsor, Altenar.

You can register here and explore the latest marketing techniques adopted in this interesting year, which we all call 2020!

The event gathers 30 experts who share their knowledge around compliance-related matters and updates to the +500 participants! Make sure you are one of them!

Today, we are introducing you to one of these experts whom you can hear present or moderate at PICANTE MARKETING Summit, which is now a virtual event due to the 2020 year’s challenges.

Advocate Maayan M. Dana-Nir, a seasoned e-commerce lawyer and entrepreneur has been involved in the online industries for years. Prior to pursuing her legal career with Tal Ron, Drihem and Co. 7 years ago, she has been working with Tadmor-Levy– one of Israel’s largest law firms, where she dealt with Israel’s largest payment institutions.

As a senior hi-tech and gaming attorney, she heads the Contracts department at Tal Ron, Drihem and Co., handling complex corporate matters, website compliance, drafting agreements and providing ongoing consulting to the firm’s clients. Maayan has been a speaker in Sigma Conferences, ICE, Go Gaming, DMIExpo, Affiliate Summit and iFXExpo, and advises many of the leading players in the iGaming, FX and ad-tech worldwide.

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Bota (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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Trade Show News

FINTECH AND AI DURING COVID19 (panel discussion) to be joined by representatives from Nasdaq, Western Union, Bankera and more at TCE2020VE



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Europe – 25 May 2020 – #tce2020ve Money is an overwhelming subject, even more so during a pandemic. Compulsive spending is a common feature of bipolar disorder and many of those who suffer from anxiety and depression use shopping to deflect negative feelings. While overall payments are being shrunk, the pandemic is giving a boost to long-delayed fintech advances. The world economy is also in danger and it seems that now more than ever, Fintech and AI are being put to good use.

At the virtual edition of TECH Conference Europe, Fintech and AI experts will join a panel discussion and highlight some of the recent developments in the fields and how these technologies are changing the status quo.

On the 9th of June at TCE2020VE, you have the opportunity to hear more about these subjects and the plans that being implemented as you are reading this news from the top experts in the field.

The “FINTECH AND AI DURING COVID19” panel discussion will be joined by Kamilė Valatkaite (Manager of General Counsel Office at Western Union), Erja Retzén (Senior Managing Director, Global Listing Services at Nasdaq), Steven Jacobson (CEO and Founder at Appinium) and Craig Grant (VP Strategic Partnerships at Bankera), and will be moderated by Stefania Barbaglio (Founder and Director at Cassiopeia Services).

Registration is free and the seats are limited, so make sure to register in time on the following link!

Visit for more details!

For further inquiries about the speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency)

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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