Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Latest News

“ROBO DOG” STAR OF KIA AMERICA’S SUPER BOWL SPOT IS NOW FEATURED IN AN NFT COLLECTION TO HELP ANIMALS IN NEED FIND FOREVER HOMES

Published

2 years ago

on

Reading Time: 3 minutes

 

Kia America has announced its first NFT series based on the robotic dog “Robo Dog”, the star of Kia’s Super Bowl commercial. In partnership with NFT platform Sweet and the Petfinder Foundation, the series is available in three unique and accessible collections. 90 percent of all sales proceeds will benefit the Petfinder Foundation, which helps animals in need find new homes. In addition, a 10 percent royalty is written into the Smart Contract on the blockchain, so every time a Robo Dog NFT from the series is resold on a participating secondary market, the Petfinder Foundation again benefits from funding more animal adoptions. The Robo Dog NFT series is minted on the Tezos blockchain and consists of the following elements:

  • From 11 February, 10,000 Robo Dog Adoption Passport NFTs will be made available free of charge. Individuals who request one of this Robo Dog Adoption Passes will receive pre-sale access to one of the 10,000 generative Robo Dog NFTs that Kia America will offer for sale on 18 February.
  • On 13 February, coinciding with the big game, six unique art-inspired Robo Dog NFTs will be offered at a starting bid of $299, the original MSRP of the robot dog before it escaped from the electronics market. The auctions will run until 18 February at 12pm ET.
  • On February 18, coinciding with NBA All-Star weekend, Kia will offer 10,000 generative Robo Dog NFTs for sale on sweet.io. Individuals who have a Robo Dog Adoption Pass NFT will receive early access at 3 p.m. ET to purchase one of these unique Robo Dog NFTs for $20.22. The public sale begins at 7 pm ET for those who do not have an adoption certificate and would like to adopt a Robo Dog NFT themselves.
“Robo Dog” Star of Kia America’s Super Bowl Spot is Now FEATURED IN an NFT Collection TO HELP Animals in Need FIND Forever Homes

10,000 Robo Dog NFTs will be made available on a first-come, first-served basis just before the Big Game weekend. An auction of six rare Robo Dog NFTs will begin at 12pm ET, just before the game, on Sunday.

“Many of us are aware of the increase in pet adoptions as a result of the pandemic,” said Russell Wager, vice president, marketing, Kia America. “Although tens of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work and there are many pets whose stories deserve to end as happily as Robo Dog’s did in our Super Bowl spot.”

The final collection of this NFT series will open on February 18, right at the start of NBA All-Star weekend in Cleveland. At that time, 10,000 generative Robo Dog NFTs will be available for purchase on sweet.io. Kia and Sweet designed this special collection to create scarcity through a list of rarity traits that mimic the traits people use as a philter to find the best dog for adoption on Petfinder.com. Each generative Robo Dog NFT is pre-programmed with characteristics such as breed, age, size, sex, coat length, and color, as older and larger dogs tend to be slightly less desirable in the real world. Robo Dog NFTs programmed with traits such as “older” or “large” may become even scarcer and more desirable.

“After sports, the automotive Marketing space is an obvious area where NFTs can thrive and engage people. There is a long history of people loving their car brands and loving their cars. And what I love about the Kia Robo Dog NFT series is how well it ties into our mission here at Sweet and that is: to empower brands like Kia to deploy NFTs to broader consumer bases through engaging experiences,” said Tom Mizzone, CEO of Sweet. “As a dog owner myself, I can’t think of anything more engaging than the chance to have a Robo Dog of my own as a digital collectible and the opportunity to use NFT technology to help pets find loving homes.”

Related Topics:
Continue Reading

Latest News

QNB Group appoints prominent actor Ahmed Helmy as Brand Ambassador

Published

17 hours ago

on

May 4, 2024

By

DOHA, Qatar, May 4, 2024 /PRNewswire/ — QNB Group, the largest financial institution in the Middle East and Africa, is proud to announce the signing of renowned actor Ahmed Helmy as its new brand ambassador.

The announcement comes in line with the Group’s vision and the values of innovation and excellence reflected by its brand. Ahmed Helmy, one of the most influential artists of his generation in the region and humanitarian and artistic commitment, making him the ideal ambassador to consolidate brand values and contribute to the Group’s efforts to build a better future for all.

In his new role, Ahmed will strengthen the Bank’s image as a leading financial institution committed to providing the best customer experience, attracting a new customer base, supporting the Group’s vision and brand and building customer relationships.

Commenting on the announcement, Ms. Heba Ali Al Tamimi,  Senior Executive Vice President, QNB Group Communications, said: “We are delighted to welcome Ahmed Helmy as our brand ambassador. His exceptional career makes him the right personality to represent our brand. We hope that this collaboration will support QNB Group’s commitment to providing the best innovative solutions and services, reinforcing our position as a leading financial institution, while making a lasting impact in the communities in which we operate and strengthening the QNB’s position as a trusted financial partner in the region.”

This partnership reflects the shared values of Ahmed Helmy with QNB, a banking icon committed to the highest standards of innovation, excellence and success.

QNB Group currently ranks as the most valuable bank brand in the Middle East and Africa. Through its subsidiaries and associate companies, the Group’s presence spans more than 28 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is 30,000, operating from approximately 900 locations, with an ATM network of 5000 machines.     

Photo – https://mma.prnewswire.com/media/2404804/QNB_Group.jpg
Logo – https://mma.prnewswire.com/media/1917328/4687801/QNB_Group_Logo.jpg

QNB Group Logo

Cision View original content:https://www.prnewswire.co.uk/news-releases/qnb-group-appoints-prominent-actor-ahmed-helmy-as-brand-ambassador-302136122.html

Continue Reading

Latest News

REALTY ONE GROUP CELEBRATES 19TH ANNIVERSARY WITH GLOBAL ‘ONE DAY’ OF VOLUNTEERING & GIVING BACK

Published

2 days ago

on

May 3, 2024

By

Food Banks, Children, Veterans, Pets and Many More Benefit from the Global Franchisor’s Charitable ONE Day

LAGUNA NIGUEL, Calif., May 3, 2024 /PRNewswire/ — Realty ONE Group International, a modern, purpose-driven lifestyle brand and ONE of the fastest growing franchisors in the world, celebrate its May 1st anniversary – this year marks 19 years – with a day of volunteering and giving back across the globe. The ONE Family of U.S. real estate professionals from coast to coast as well as offices and affiliates in 20 more countries, generously donated thousands of hours on Wednesday helping children, veterans, food banks, pets and so many more.

“Being a part of our ONE Family means we are driven to make a positive impact in our communities, helping each other whenever and wherever we can,” said Kuba Jewgieniew, CEO and Founder of Realty ONE Group International. “Giving back is in our DNA because we know that ONE act of kindness can change a life!”

The internet was flooded Wednesday with images of Realty ONE Group agents and entire offices handing out food, repairing homes, collecting backpacks, and serving in so many other ways. In less than 24 hours, with more locations still submitting volunteer impact forms, the franchisor impacted over 334,000 lives and donated more than $60,000 in just this ONE day.

Realty ONE Group’s ONE Cares, the 501(c)3 charitable arm of the organization, drives the ‘Community’ in the franchisor’s 6C’s values which also include Connect, Cares, Coaching, COOLTURE, and Commission. In 2023, the global franchisor transformed more than 200,000 lives.

Realty ONE Group International claimed the No. 1 spot for real estate franchisors for the third year in a row on Entrepreneur’s highly competitive 2024 Franchise 500® list. The only modern, lifestyle brand in the industry now has more than 19,000 real estate professionals in more than 400 locations in 49 U.S. states, Washington D.C. and 20 more countries and territories.

Learn more at www.OwnAOne.com.

About Realty ONE Group International
Realty ONE Group International is one of the fastest growing, modern, purpose-driven lifestyle brands in real estate whose ONE Purpose is to open doors across the globe – ONE home, ONE dream, ONE life at a time. The organization has rapidly grown to more than 19,000 real estate professionals in over 400 locations across 20 countries and territories because of its proven business model, full-service brokerages, dynamic COOLTURE, superior business coaching through ONE University, outstanding support and its proprietary technology, zONE. Realty ONE Group International has been named the number ONE real estate brand by Entrepreneur Magazine for three consecutive years and continues to surge ahead, opening doors, not only for its clients but for real estate professionals and franchise owners. To learn more, visit www.RealtyONEGroup.com.

Logo – https://mma.prnewswire.com/media/260011/realty_one_group___logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/realty-one-group-celebrates-19th-anniversary-with-global-one-day-of-volunteering–giving-back-302135670.html

Continue Reading

Latest News

BIZCLIK MEDIA LAUNCHES MAY EDITION OF FINTECH MAGAZINE

Published

2 days ago

on

May 3, 2024

By

The May edition of FinTech Magazine includes an exclusive interview with Old Mutual’s May Govender and TruStage’s Danielle Sesko.

LONDON, May 3, 2024 /PRNewswire/ — BizClik, the UK’s fastest-growing publishing company, has published the latest edition of FinTech Magazine. This publication is a highly regarded voice within the Financial Sector for its in-depth reports and interviews with prominent figures in the industry.

FinTech Magazine

This month’s edition features an extensive lead report with May Govender, Chief Information Officer at Old Mutual, on how cloud migration drives the company’s transformation journey.

“As an insurance organisation, it’s imperative for us to stay abreast of these customer trends and meet their evolving expectations.”

The edition also contains extensive interviews with key thought leaders from Absa Group, TruStage, Woodruff Sawyer and more, and takes a look at the Top 10 digital wallets.

You can visit FinTech Magazine for daily news and analysis of the ever-changing financial industry.

About BizClik

BizClik is one of the fastest-growing digital media companies in the UK, host to a growing portfolio of industry-leading global brands and communities.

BizClik’s expanding portfolio includes Technology, AI, FinTech, InsurTech, Supply Chain, Procurement, Energy, Mining, Manufacturing, Healthcare, Mobile, Data Centre, Cyber, and Sustainability.

For more information, please visit our website.

View original content:https://www.prnewswire.co.uk/news-releases/bizclik-media-launches-may-edition-of-fintech-magazine-302135661.html

Continue Reading

Trending