Fintech
David Gokhshtein of G Media: Announces Congressional Run
NEW YORK, NY, Nov. 06, 2019 (GLOBE NEWSWIRE) — (via Blockchain Wire) Gokhshtein Media is a multi-platform media and marketing company comprised primarily of Gokhshtein Magazine. Gokshtein Magazine is a subscription based monthly online magazine focused on fintech project reviews, tech reviews, as well as travel, insight, and lifestyle pieces. Services to clients include multi platform marketing, merchandising, advertisement, and native ad/ advertorial services.
Financial professionals, blockchain technology enthusiasts, and marketing guru are probably the first things that come to mind. David Gokhshtein is also a major figure in the field of nascent technologies. Known by many as the “anti-hero of the blockchain world”, DG is known for not pulling punches and telling it like it is. In similar fashion as well known business motivators like Gary Vaynerchuk & Grant Cardone, David is helping take entrepreneurs and emerging businesses to the next level- not by telling these greenhorn startups and High Net-Worth individuals what they want to hear, but rather what they need to hear.
The industry is taking notice. In the current landscape of the world of tech and finance, businesses are struggling to do two things:
Adapt to an ever-evolving market where tech goes from cutting edge to obsolete in the blink of an eye (effectively endeavoring to future-proof themselves and provide scalable solutions).
Find some way of standing out in a field where user experience and marketing are kings. The best ideas not marketed well or providing sleek UI are quickly cast aside like peanut shells or the remnants of a thin foam inside a $6 glass of warm beer at a Yankees game. The price doesn’t accurately reflect the value, and (once the utility is used up) it is quickly forgotten
“I got involved with Blockchain technology first by reading about it and doing quite a bit of research, after I had fallen in love with the idea of how useful this can be and understanding the fundamentals of how it worked, I started digging deeper into startups and ICOs that are trying to develop this tech. I’m passionate about it because this is going to be the technology of the future that we are laying the foundation for. Much like the internet’s foundation was laid before us.”
This is where many industry leaders are now turning to David Gokhshtein as their new secret weapon. As the market grows, so does the pile of Non Disclosure Agreements on his desk in Long Island. Many a stymied project have turned to David as their last hope to help carve their name into the quickly growing tree that is the fintech industry. His name has become synonymous as a whispered code among entrepreneurs… “Better call Gokhshtein”.
David is also an esteemed member of the Forbes Finance Council and a contributing writer for Forbes Magazine. Even though he primarily focuses on the emerging field of cryptocurrency, he couldn’t shake the feeling that “it wasn’t enough”. So, in late 2018, he turned to longtime friend, Vinny Riley with a proposition. There wasn’t that much of an outlet for really getting the word out about this new industry. Beyond a few publications and podcasts aimed at existing cypherpunks and knowledgeable investors, there was a huge opportunity for creating content. So the two went about the task of creating what is now Gokhshtein Media.
They scoured message boards and online communities (many of which David helped create) in search of the cream of the crop of writers, content creators, analysts, traders, product reviewers, and industry experts. Their head-hunting mission paid off, with many jumping on with vigor the moment they heard it was to be a Gokhshtein project. The magazine would be the spark that ignited the passion projects stemming from a singular vision: inclusion in the blockchain space.
“I didn’t want to just spit out articles hastily thumbed through in bumper to bumper traffic by the bridge and tunnel crowd. Didn’t want to simply cater to those already in the know. This is still a market in its infancy. Huge swaths of demographics underrepresented in the space. I wanted to hire a team with diverse backgrounds. Different races, religions, genders, and socioeconomic backgrounds. Different political views, levels of knowledge, realms of expertise, and motivations. This isn’t a “one size fits all” nation, and the crypto community should reflect that.”
David is especially motivated to help insure that women get their due credit in the industry.
“I do feel there is a gender equality gap because for years, since the inception of the IT industry, it is and always has been for the most part a male dominated industry. I feel like this has put a stigma on the “women of crypto” as much as it has the IT industry. To see a female network analyst is surprising but not unwelcome or as uncommon as people may think, much as it is in crypto. Women are welcome everywhere but in male dominated industries I think it comes as a surprise to other IT professionals because the stigma is that women aren’t interested in tech enough to work in the industry, which is a largely false conception.”
The first issue was released in March of 2019 and was blessed to have none other than Tron CEO Justin Sun grace the cover. Since then, it’s been riding hell for leather with a huge variety of tech and project reviews, insights, lifestyle pieces, and a focus on the arts.
Contact:
Shazir Mucklai
Imperium Group
[email protected]
Fintech
How to identify authenticity in crypto influencer channels
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
Fintech
Central banks and the FinTech sector unite to change global payments space
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
Fintech
TD Bank inks multi-year strategic partnership with Google Cloud
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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