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Mojodomo Introduces the World’s First Zero-waste, Performance-based Solution to Loyalty Marketing

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Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They’ve cracked the code to voucher waste and are leading the way to a new era of customer engagement.

Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching exponential new levels of campaign ROI since no upfront payments are involved, customers experience more value and convenience and merchants are capturing new business when they need it most. Everyone wins – marketers, customers and retailers alike.

The loyalty and promotions platform also provides comprehensive, real-time data analytics for redemption transactions – delivering an unprecedented understanding of customer behaviour patterns and campaign efficacy.

Loyalty Reward Campaigns Produce Massive Budget Waste, Therefore Bound for Disruption

The global accumulated value of unspent loyalty vouchers and points has reached a whopping US$360 billion. Before Mojodomo, even the most successful loyalty marketing campaigns would suffer some “breakage” or financial loss because of unredeemed rewards. A long-accepted industry standard, this marketing waste has cost marketers precious time, resources and budget. Furthermore, the lack of quality data systems perpetuates low redemption rates and makes it difficult for marketers and merchants to evaluate performance or improve future campaigns.

A Paradigm Shift in the Voucher Redemption Process Results in Digital Transformation

Mojodomo turns loyalty marketing into performance marketing. Similar to the pay-per-click metric in digital marketing, marketers pay-upon-redemption using virtual card payments supported by Mastercard. There’s no chance of breakage or waste, because now vouchers are never paid for in advance. While other loyalty martech solutions may facilitate waste reduction, Mojodomo is the only platform where marketers and merchants can achieve zero waste.

Mojodomo has partnered with more than 200 retail merchants, including brands in food and beverage, travel, hospitality and lifestyle, with SME merchants as well. Through Mojodomo’s system, marketers may target and pre-select options for customers or let customers choose their own reward. Similar to how marketers fluidly manage social media accounts, the real-time data lake provided by Mojodomo’s platform allows them to review and optimize campaigns instantly and continuously. Moreover, customers enjoy more personalised reward choices, alongside a seamless experience with both local and overseas merchants.

Mojodomo’s technology is open-loop, credit-based and cross-border. This revolutionary combination of technology is a first in the world and borne in Asia. Independently, digital vouchers, credit-based payments and loyalty marketing platforms are nothing new, but it’s this unique convergence of tech that’s transforming the loyalty industry for good.

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More detailed features of Mojodomo are listed below:

Users

Features

1.     Marketers

●     Performance-based: Pay-upon-redemption; Supports instant settlement via virtual card network; Shortened preparation time for any reward campaigns as marketers will not need to print and pre-pay coupon values, achieving zero waste and breakage.

●     Global Merchant Options: Rewards network covers over 70 countries and 900 cities, with various types of merchants to fulfil different customers’ needs.

●     Real-time Data Analytics: Records complete customer journey, including purchasing time, locations and merchants, etc. Through continuous customer engagements, data can be accumulated for marketers to work on big data analysis and strategic optimization for marketing campaigns.

2.     Merchants

●     Exponential Revenue Opportunities: Through Mojodomo, large-scale chain stores or SME merchants can be part of the rewards network of credit cards, insurance and consumer goods companies, to boost sales and explore new customer groups at no cost.

●     Instant & Automated Settlement: Connecting to existing POS systems, voucher settlement can be done instantly. Merchants can also access real-time data to analyse consumer behavior.

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3.     Customers

●     No More Paper Vouchers: Eliminates the hassle of redeeming paper vouchers and risk of losing paper vouchers while increasing merchant options for better value. Customers will now be able to select various reward options online to enjoy a seamless redemption experience.

●     Passport for Rewards: Customers can redeem rewards anywhere without any geographical limitation.

A New Era of Customer Engagement with an Innovative Martech/Fintech Hybrid

“Waste and inconvenience have plagued marketers, merchants and customers since the beginning of loyalty marketing. At Mojodomo, we believe that by cross-pollinating technologies, the root problem of voucher waste can be solved. We simply applied familiar technology in a fresh way and ended up transforming a traditional business model. Our clients and partners are astounded by their savings and new campaign ROI levels.” Dennis Shi, founder of Mojodomo said.

Mojodomo’s performance-based loyalty marketing solution has already been widely on-boarded by credit card brands, insurance companies and consumer goods industries, including Hang Seng Bank, Sun Life Hong Kong, Cyberport and more. Apart from Hong Kong, Mojodomo has also recently signed an agreement with Tai Shin Bank in Taiwan. There are plans to expand business to Singapore, and eventually, the entire Asian market to provide more clients with quality loyalty marketing solutions and digital transformation for their loyalty programs.

Fintech PR

CCTV+: From Silk Road Gateway to Global Innovation Hub: Xi’an Advances Industrial Upgrades and International Cooperation

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XI’AN, China, Nov. 2, 2024 /PRNewswire/ — Xi’an, an ancient capital and starting point of the Silk Road, is growing rapidly into a cosmopolis of technological innovation, industrial transformation and international cooperation. The city is becoming a global hub for innovation and economic cooperation and a destination that converges historical heritage with modern creativity. By leveraging initiatives in New Quality Productivity, the Internet of Things, high-tech industries, culture, and international business services, Xi’an showcases its dynamic blend of past and future.

Industrial Development: Technology and Innovation Drive Emerging Industry Clusters

Aiming to establish itself as an international hub with rapid scientific and technological innovation, Xi’an is now building a comprehensive national science center and a center for science and technology innovation.

The Silk Road Technology City is now home to more than 4,000 companies and has fostered two major industry clusters, in optoelectronics and automobiles, each worth tens of billions. Leading industry giants like BYD and Samsung have established themselves here, taking advantage of Xi’an’s robust policy support for innovation-led growth. LONGi, a world leader in solar technology, is actively building Shaanxi’s 100-billion-grade silicon-based solar PV industry innovation cluster, driving industry-wide growth through R&D and supply chain expansion; while BYD’s comprehensive new energy vehicle industry chain has also positioned Xi’an as a key base for new energy technology and electric vehicles.

Belt and Road Hub: Connecting Development Across Borders

As a central hub along the Belt and Road, Xi’an recently hosted the Belt and Road Forum for International Think Tank Cooperation, fostering collaboration and advancing connected, networked development through the trans-Eurasian transport corridor. With growing trade opportunities, Xi’an is also expanding its reach into international markets, particularly in Central Asia, exporting specialty agricultural products like kiwi fruit.

Through conventions and conferences, Xi’an has demonstrated its significant potential for international economic cooperation, establishing stronger ties in Central Asia and Belt and Road countries.

New Quality Productivity: Smart Technologies and Advanced Manufacturing Fuel Growth

New Quality Productivity is driving Xi’an’s high-quality development leveraging smart technologies and intelligent manufacturing. Local enterprises like SUNNYIT are promoting innovative applications of IoT technologies to tackle industry bottlenecks, Xi’an Chinastar M&C Limited is supporting real-time urban management with products including smart manhole covers and parking monitoring systems to support urban safety and municipal services.

Industrial robots and intelligent manufacturing are also accelerating Xi’an’s industry transformation. Xi’an Aerospace Automation’s 4,000-kilogram robot, designed for warehouse logistics, highlights the city’s advancements in high-load, high-precision applications.

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High-Quality Development: Digital Technology Empowers Xi’an’s Smart City Ambitions

Xi’an is progressing in smart city development, enabling companies to utilize big data and AI for comprehensive traffic analysis, enhancing traffic management efficiency, and establishing a “transportation+” multi-scenario service system to improve travel experiences.

Xi’an looks to cooperate with more companies and research institutions in fields of environmental protection, water-related affairs, education, and urban management with the goal of promoting technological breakthroughs in areas such as intelligent video analysis and large-scale AI models, empowering city management and services through digital technologies and support the development and innovation of companies in the city.

Opening Up to the World: Xi’an Shares Its Story and Strengthens Business Environment

The newly established Xi’an International Communication Center shares Xi’an’s story in multiple languages, promoting Chinese culture and positioning Xi’an as a major platform for cultural exchange. Additionally, a legal service center in Xi’an Chanba International Port now offers comprehensive legal support, fostering a fair and just international business environment.

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KuCoin Shines at The Gateway Event, Advocating for Blockchain Innovation Through TON

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DUBAI, UAE, Nov. 2, 2024 /PRNewswire/ — KuCoin, a global leader in the cryptocurrency exchange arena, is thrilled to announce its active participation at this year’s premier TON community event, The Gateway. The annual conference, renowned for uniting key players in the TON ecosystem, aligns perfectly with KuCoin’s mission to democratize cryptocurrency and expand its reach across the globe.

Representing KuCoin at the event was Alicia, who took part in the insightful panel discussion on “Perspective Sectors on TON for VCs and Exchanges.” Her presence underscored the vibrant potential of the venture capital market within emerging blockchain technologies, particularly the TON ecosystem. Alicia’s discussion highlighted how TON’s seamless integration with Telegram presents unique opportunities for innovation and user engagement, resonating with KuCoin’s strategic initiatives to bridge social connectivity with financial transactions.

“TON’s integration with Telegram not only simplifies the user experience but also amplifies it, making it a gateway for millions to engage with Web3 technologies,” Alicia stated. She emphasized KuCoin’s commitment to leveraging this synergy to enhance secure, user-friendly trading experiences, thus furthering its mission of putting crypto in every pocket.

KuCoin’s participation in The Gateway event reinforces its dedication to fostering a secure, robust, and accessible trading environment, paving the way for a new era of crypto and blockchain integration.

About KuCoin

Launched in September 2017, KuCoin is a leading cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community engagement. It offers over 800 digital assets across Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 36 million users in more than 200 countries and regions. KuCoin ranks as one of the top 6 crypto exchanges. KuCoin was acclaimed as “One of the Best Crypto Apps & Exchanges of June 2024” by Forbes Advisor and has been included as one of the top 50 companies in the “2024 Hurun Global Unicorn List”. Learn more at https://www.kucoin.com/

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UBS Asset Management launches its first tokenised Money Market Fund, available through DigiFT

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SINGAPORE, Nov. 2, 2024 /PRNewswire/ — UBS Asset Management, launches its first tokenized investment fund “uMINT”, made available through authorized distribution partner, DigiFT.

With DigiFT, investors can subscribe to uMINT using their preferred custody wallet solution, gaining access to real-time redemption capabilities via DigiFT’s platform. uMINT, a Money Market investment underpinned by high quality money market instruments based on a conservative, risk-managed framework, is built on Ethereum distributed ledger technology and issued under UBS Tokenize, UBS’s in-house tokenization service, a full service offering for digital asset services, that seeks to open the door to the world of decentralized finance to a broader range of market participants.

“We’re honoured to be an authorized distribution partner for UBS Asset Management in launching their first tokenized money market fund. This is a significant milestone in the world of Web3, and a testament of our ability to transform capital markets. Not only does this partnership bridge traditional finance with digital and decentralized technologies, it also demonstrates our ability to deliver next-generation investment solutions on an open network – for a new generation of global investors,” said Henry Zhang, Founder & Chief Executive Officer of DigiFT.

As part of the partnership, DigiFT will provide infrastructure for managing and monitoring on-chain distribution activities and transactions for the new tokenized money market fund. Enabled by blockchain technology, DigiFT’s best-in-class, open infrastructure ensures all transactions are stored and recorded on an immutable ledger, providing real-time operational and audit visibility. Beyond streamlining administrative processes, DigiFT is able to leverage smart contracts and facilitate automated compliance and operational efficiencies, further allowing investors to invest and explore new financial Web3 use cases.

DigiFT is the first exchange deploying smart contract methods and processes, with an automatic market-making mechanism, to be recognized as a Recognised Market Operator (RMO) and awarded the Capital Markets Services (CMS) license by the Monetary Authority of Singapore.

Disclaimer: This article is not an advertisement making an offer or calling attention to an offer or intended offer

About DigiFT

DigiFT is the first exchange for on-chain real-world assets to be licensed by the Monetary Authority of Singapore. Find out more www.digift.sg

For media enquiries, please contact [email protected]

View original content:https://www.prnewswire.co.uk/news-releases/ubs-asset-management-launches-its-first-tokenised-money-market-fund-available-through-digift-302294683.html

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