Fintech PR
Mojodomo Introduces the World’s First Zero-waste, Performance-based Solution to Loyalty Marketing
Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They’ve cracked the code to voucher waste and are leading the way to a new era of customer engagement.
Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching exponential new levels of campaign ROI since no upfront payments are involved, customers experience more value and convenience and merchants are capturing new business when they need it most. Everyone wins – marketers, customers and retailers alike.
The loyalty and promotions platform also provides comprehensive, real-time data analytics for redemption transactions – delivering an unprecedented understanding of customer behaviour patterns and campaign efficacy.
Loyalty Reward Campaigns Produce Massive Budget Waste, Therefore Bound for Disruption
The global accumulated value of unspent loyalty vouchers and points has reached a whopping US$360 billion. Before Mojodomo, even the most successful loyalty marketing campaigns would suffer some “breakage” or financial loss because of unredeemed rewards. A long-accepted industry standard, this marketing waste has cost marketers precious time, resources and budget. Furthermore, the lack of quality data systems perpetuates low redemption rates and makes it difficult for marketers and merchants to evaluate performance or improve future campaigns.
A Paradigm Shift in the Voucher Redemption Process Results in Digital Transformation
Mojodomo turns loyalty marketing into performance marketing. Similar to the pay-per-click metric in digital marketing, marketers pay-upon-redemption using virtual card payments supported by Mastercard. There’s no chance of breakage or waste, because now vouchers are never paid for in advance. While other loyalty martech solutions may facilitate waste reduction, Mojodomo is the only platform where marketers and merchants can achieve zero waste.
Mojodomo has partnered with more than 200 retail merchants, including brands in food and beverage, travel, hospitality and lifestyle, with SME merchants as well. Through Mojodomo’s system, marketers may target and pre-select options for customers or let customers choose their own reward. Similar to how marketers fluidly manage social media accounts, the real-time data lake provided by Mojodomo’s platform allows them to review and optimize campaigns instantly and continuously. Moreover, customers enjoy more personalised reward choices, alongside a seamless experience with both local and overseas merchants.
Mojodomo’s technology is open-loop, credit-based and cross-border. This revolutionary combination of technology is a first in the world and borne in Asia. Independently, digital vouchers, credit-based payments and loyalty marketing platforms are nothing new, but it’s this unique convergence of tech that’s transforming the loyalty industry for good.
More detailed features of Mojodomo are listed below:
|
Users |
Features |
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1. Marketers |
● Performance-based: Pay-upon-redemption; Supports instant settlement via virtual card network; Shortened preparation time for any reward campaigns as marketers will not need to print and pre-pay coupon values, achieving zero waste and breakage. ● Global Merchant Options: Rewards network covers over 70 countries and 900 cities, with various types of merchants to fulfil different customers’ needs. ● Real-time Data Analytics: Records complete customer journey, including purchasing time, locations and merchants, etc. Through continuous customer engagements, data can be accumulated for marketers to work on big data analysis and strategic optimization for marketing campaigns. |
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2. Merchants |
● Exponential Revenue Opportunities: Through Mojodomo, large-scale chain stores or SME merchants can be part of the rewards network of credit cards, insurance and consumer goods companies, to boost sales and explore new customer groups at no cost. ● Instant & Automated Settlement: Connecting to existing POS systems, voucher settlement can be done instantly. Merchants can also access real-time data to analyse consumer behavior. |
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3. Customers |
● No More Paper Vouchers: Eliminates the hassle of redeeming paper vouchers and risk of losing paper vouchers while increasing merchant options for better value. Customers will now be able to select various reward options online to enjoy a seamless redemption experience. ● Passport for Rewards: Customers can redeem rewards anywhere without any geographical limitation. |
A New Era of Customer Engagement with an Innovative Martech/Fintech Hybrid
“Waste and inconvenience have plagued marketers, merchants and customers since the beginning of loyalty marketing. At Mojodomo, we believe that by cross-pollinating technologies, the root problem of voucher waste can be solved. We simply applied familiar technology in a fresh way and ended up transforming a traditional business model. Our clients and partners are astounded by their savings and new campaign ROI levels.” Dennis Shi, founder of Mojodomo said.
Mojodomo’s performance-based loyalty marketing solution has already been widely on-boarded by credit card brands, insurance companies and consumer goods industries, including Hang Seng Bank, Sun Life Hong Kong, Cyberport and more. Apart from Hong Kong, Mojodomo has also recently signed an agreement with Tai Shin Bank in Taiwan. There are plans to expand business to Singapore, and eventually, the entire Asian market to provide more clients with quality loyalty marketing solutions and digital transformation for their loyalty programs.
Fintech PR
President Emmerson Mnangagwa met this week with Zambia’s former Vice President and Special Envoy Enoch Kavindele to discuss SADC’s candidate for the AfDB
President Mnangagwa, who is SADC Chairperson, reaffirmed his own country’s and SADC’s enthusiastic support for Zambian candidate Sam Maimbo
LUSAKA, Zambia, Dec. 20, 2024 /PRNewswire/ — Special Envoy Kavindele released the following statement following the meeting:
“I am elated to witness the growing success and momentum of Sam Maimbo’s candidacy to become the next President of the African Development Bank. I am filled with gratitude to our friends across both SADC and COMESA for their continued support and good wishes.
Sam has garnered such wide consensus due to his being uniquely qualified to deliver the transformative change and empowerment our continent needs. Sam’s 30 years in development work is defined by driving outcomes, improving processes, and investing in people. The AfDB needs a hands-on leader who is laser focused on delivering results and who is unafraid of making tough decisions in order to best serve our continent. Sam is that leader. Sam has the track record and experience to drastically enhance the pace, scale, and impact of the Bank’s work in service of the people and governments of Africa.
Our region has a proud history of supporting fellow Southern Africans. For example, we all recall Lusaka’s role in hosting the African National Congress’ headquarters during the dark days of Apartheid oppression.
It therefore gives me no pleasure to observe my South African brothers, who have themselves leant on Zambia’s steadfast friendship over many decades, fail to rally behind both SADC and COMESA’s chosen candidate for the AfDB. Africa’s urgent economic development challenges demand transformational leadership at the AfDB, it is all of our responsibility to put forward the best candidate for the job. This is not the time or place for a government to act with narrow self-interest, we all must act in the continent’s and AfDB’s best interest.
I thank Sam Maimbo for his lifelong service to our entire continent, and I am eager to witness his enormous impact as President of the AfDB.”
LONDON, Dec. 20, 2024 /PRNewswire/ — Heimdal Security shares a practical holiday cybersecurity checklist, offering expert insights to help businesses safeguard against cyber threats this festive season.
With reduced staffing, remote work setups, and a surge in online shopping creating heightened vulnerabilities, this guide offers actionable tips to enhance business security.
Going beyond basic advice, the checklist also highlights the most common holiday scams and features videos showcasing real-life examples of Christmas-themed cyber scams and effective prevention strategies.
Key Tips to Protect Businesses This Holiday Season:
- Strengthen endpoints: Ensure devices are updated with antivirus and endpoint protection software; consider Endpoint Detection and Response (EDR) and application whitelisting.
- Prepare for phishing spikes: Train staff to identify suspicious emails, enforce robust email filters, and establish protocols for reporting unusual activity.
- Secure remote access: Mandate VPN usage, monitor unusual logins, and deactivate inactive accounts temporarily.
- Segment and shield networks: Isolate sensitive areas, deploy DNS security and advanced firewalls, and maintain full visibility over network traffic.
- Apply timely patches: Regularly update all systems and test patches in a controlled environment to minimize disruptions.
- Mitigate supply chain risks: Assess vendors thoroughly and limit their access to essential systems.
- Have a response plan ready: Tailor incident protocols for the holidays, create an on-call rotation for the IT team, and enable rapid action against suspicious activity.
“ Cybercriminals thrive on holiday distractions, but with proactive measures like phishing training, secure endpoints, and network segmentation, businesses can stay ahead of potential threats,” said Alex Panait, System Administrator at Heimdal Security.
Common Holiday Scams That Businesses Should Watch For:
Cybercriminals often tailor their tactics to exploit the festive season. The most common scams include:
- Spear phishing: Emails disguised as holiday bonuses or event invitations that steal credentials or spread malware.
- Malicious holiday E-Cards: Festive greetings that contain links deploying ransomware or spyware.
- Fake E-Commerce sites: Fraudulent websites offering discounts to steal payment information.
- Insider threats: Distracted or disgruntled employees mishandling or exploiting sensitive data.
- Corporate travel scams: Fake booking platforms targeting business travelers.
- Business email compromise (BEC): Fraudulent requests for urgent wire transfers during year-end financial rushes.
For more, read the full article here or watch the video on YouTube to see how these threats unfold and learn actionable prevention strategies.
About Heimdal:
Established in Copenhagen in 2014, Heimdal® empowers CISOs, security teams, and IT administrators to improve their security operations, reduce alert fatigue, and implement proactive measures through a unified command and control platform.
Heimdal’s award-winning cybersecurity solutions span the entire IT estate, addressing challenges from endpoint to network levels, including vulnerability management, privileged access, Zero Trust implementation, and ransomware prevention.
For further press information:
Madalina Popovici
Media Relations Manager
[email protected]
View original content:https://www.prnewswire.co.uk/news-releases/stay-cyber-safe-this-holiday-season-heimdals-checklist-for-business-security-302337465.html
Fintech PR
According to Tickmill survey, 3 in 10 Britons in economic difficulty: Purchasing power down 41% since 2004
The people who have the most problems are women (30%) and are between 35 and 49 years old (39%)
ROME, Dec. 20, 2024 /PRNewswire/ — The purchasing power in the UK has dropped by 41% over the last 20 years. Today, £100,000 left in a bank account since 2004 without being invested would now be worth £59,021.
This figure is one of the findings from a study conducted by Tickmill, an international online trading broker that compared the economic situation in the UK and the European Union through the infographic “Purchasing Power and Cost of Living: UK vs EU”.
The analysis reveals a slight decline of 0.4% in the UK’s purchasing power, which currently stands at £41,573. In contrast, the European Union has seen a modest rise of 0.1%, reaching £40,874.
Why is purchasing power declining in the UK? One key factor is the cost of living. If the UK were still part of the European Union, it would rank as the fifth most expensive country, behind Ireland, Luxembourg, Denmark, and the Netherlands.
Unsurprisingly, 3 in 10 Britons are struggling with the cost of living. Women (3 in 10, compared to 25% of men), those aged between 35 and 49 (4 in 10), households earning less than £15,000 (6 in 10), and single parents (1 in 2) are among the most affected groups.
Among UK nations, Northern Ireland is the hardest hit, with 34% of its population facing financial difficulties, followed by Wales (31%), England (28%), and Scotland (22%). In England, the North East has the highest percentage of people struggling, with 4 in 10 residents affected. Even in London, the high costs impact 1 in 4 adults.
In response to these challenges, Britons are making significant adjustments:
- 53% have cut back or delayed spending on smaller items like eating out, entertainment, subscriptions, clothing, toys, books, etc.;
- 52% have reduced household energy consumption;
- 48% have decreased their grocery spending;
- 41% have scaled back or postponed major expenditures, such as holidays, cars, and weddings;
- 26% are working longer hours, taking on overtime, or pursuing additional jobs to earn extra income.
The British also made changes on the financial side. One in four adults has been forced to dip into their savings or investments to cover daily expenses. Moreover, 44% have stopped saving or investing entirely or have reduced their savings and investments—a 4% increase compared to 2023.
The lack of investment is another critical factor contributing to the decline in purchasing power. It is estimated that 13 million UK residents hold £430 billion in cash deposits but do not invest. The reasons? Seventy-four percent say they cannot compare investment products effectively, and 43% are afraid of losing their money.
A lack of knowledge and fear are preventing many savers from taking advantage of an important opportunity: preserving or increasing their purchasing power in the long term.
Photo: https://mma.prnewswire.com/media/2586123/Tickmill.jpg
Logo: https://mma.prnewswire.com/media/2586129/Tickmill_Logo.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/according-to-tickmill-survey-3-in-10-britons-in-economic-difficulty-purchasing-power-down-41-since-2004-302337354.html
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President Emmerson Mnangagwa met this week with Zambia’s former Vice President and Special Envoy Enoch Kavindele to discuss SADC’s candidate for the AfDB