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Mojodomo Introduces the World’s First Zero-waste, Performance-based Solution to Loyalty Marketing

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Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They’ve cracked the code to voucher waste and are leading the way to a new era of customer engagement.

Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching exponential new levels of campaign ROI since no upfront payments are involved, customers experience more value and convenience and merchants are capturing new business when they need it most. Everyone wins – marketers, customers and retailers alike.

The loyalty and promotions platform also provides comprehensive, real-time data analytics for redemption transactions – delivering an unprecedented understanding of customer behaviour patterns and campaign efficacy.

Loyalty Reward Campaigns Produce Massive Budget Waste, Therefore Bound for Disruption

The global accumulated value of unspent loyalty vouchers and points has reached a whopping US$360 billion. Before Mojodomo, even the most successful loyalty marketing campaigns would suffer some “breakage” or financial loss because of unredeemed rewards. A long-accepted industry standard, this marketing waste has cost marketers precious time, resources and budget. Furthermore, the lack of quality data systems perpetuates low redemption rates and makes it difficult for marketers and merchants to evaluate performance or improve future campaigns.

A Paradigm Shift in the Voucher Redemption Process Results in Digital Transformation

Mojodomo turns loyalty marketing into performance marketing. Similar to the pay-per-click metric in digital marketing, marketers pay-upon-redemption using virtual card payments supported by Mastercard. There’s no chance of breakage or waste, because now vouchers are never paid for in advance. While other loyalty martech solutions may facilitate waste reduction, Mojodomo is the only platform where marketers and merchants can achieve zero waste.

Mojodomo has partnered with more than 200 retail merchants, including brands in food and beverage, travel, hospitality and lifestyle, with SME merchants as well. Through Mojodomo’s system, marketers may target and pre-select options for customers or let customers choose their own reward. Similar to how marketers fluidly manage social media accounts, the real-time data lake provided by Mojodomo’s platform allows them to review and optimize campaigns instantly and continuously. Moreover, customers enjoy more personalised reward choices, alongside a seamless experience with both local and overseas merchants.

Mojodomo’s technology is open-loop, credit-based and cross-border. This revolutionary combination of technology is a first in the world and borne in Asia. Independently, digital vouchers, credit-based payments and loyalty marketing platforms are nothing new, but it’s this unique convergence of tech that’s transforming the loyalty industry for good.

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More detailed features of Mojodomo are listed below:

Users

Features

1.     Marketers

●     Performance-based: Pay-upon-redemption; Supports instant settlement via virtual card network; Shortened preparation time for any reward campaigns as marketers will not need to print and pre-pay coupon values, achieving zero waste and breakage.

●     Global Merchant Options: Rewards network covers over 70 countries and 900 cities, with various types of merchants to fulfil different customers’ needs.

●     Real-time Data Analytics: Records complete customer journey, including purchasing time, locations and merchants, etc. Through continuous customer engagements, data can be accumulated for marketers to work on big data analysis and strategic optimization for marketing campaigns.

2.     Merchants

●     Exponential Revenue Opportunities: Through Mojodomo, large-scale chain stores or SME merchants can be part of the rewards network of credit cards, insurance and consumer goods companies, to boost sales and explore new customer groups at no cost.

●     Instant & Automated Settlement: Connecting to existing POS systems, voucher settlement can be done instantly. Merchants can also access real-time data to analyse consumer behavior.

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3.     Customers

●     No More Paper Vouchers: Eliminates the hassle of redeeming paper vouchers and risk of losing paper vouchers while increasing merchant options for better value. Customers will now be able to select various reward options online to enjoy a seamless redemption experience.

●     Passport for Rewards: Customers can redeem rewards anywhere without any geographical limitation.

A New Era of Customer Engagement with an Innovative Martech/Fintech Hybrid

“Waste and inconvenience have plagued marketers, merchants and customers since the beginning of loyalty marketing. At Mojodomo, we believe that by cross-pollinating technologies, the root problem of voucher waste can be solved. We simply applied familiar technology in a fresh way and ended up transforming a traditional business model. Our clients and partners are astounded by their savings and new campaign ROI levels.” Dennis Shi, founder of Mojodomo said.

Mojodomo’s performance-based loyalty marketing solution has already been widely on-boarded by credit card brands, insurance companies and consumer goods industries, including Hang Seng Bank, Sun Life Hong Kong, Cyberport and more. Apart from Hong Kong, Mojodomo has also recently signed an agreement with Tai Shin Bank in Taiwan. There are plans to expand business to Singapore, and eventually, the entire Asian market to provide more clients with quality loyalty marketing solutions and digital transformation for their loyalty programs.

Fintech PR

KuCoin Surpasses 40 Million Registered Users, Demonstrating Commitment to Compliance and Innovation

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VICTORIA, Seychelles, April 3, 2025 /PRNewswire/ — KuCoin, a leading global cryptocurrency exchange, is proud to announce that it has surpassed 40 million registered users worldwide. This significant milestone underscores the trust and confidence the global community places in KuCoin and its commitment to providing secure, compliant, and innovative products and services.

Unwavering Commitment to Compliance

KuCoin’s growth is not just in numbers but also in its steadfast commitment to compliance and user protection. The exchange has made substantial progress on the regulatory front, including a pivotal settlement with the Department of Justice (DOJ). This agreement marked a new chapter for KuCoin, resolving past compliance challenges and setting a clear path for future operations. Additionally, KuCoin’s application for the Markets in Crypto-Assets Regulation (MiCAR) license in Austria is another testament to its dedication to adhering to global compliance standards, ensuring that it operates within the legal frameworks essential for servicing EU and EEA markets.

Trusted and Innovative Solutions Driving Growth

KuCoin has continually introduced innovative products that resonate with users worldwide. From advanced trading solutions to user-friendly platforms for new crypto enthusiasts, KuCoin has maintained a focus on enhancing user experience and expanding its service offerings, making it one of the most versatile platforms in the crypto space. KuCoin recently launched its brand new KCS Loyalty Level Program that is designed to enhance the utility of existing and new KCS holders by introducing a tiered loyalty system that rewards users based on their KCS stakings. Krazy Degen, which serves as an all-encompassing information hub focused on displaying and monitoring multi-chain trending tokens, is also a groundbreaking feature designed to transform how traders discover and invest in early-stage, high-potential tokens directly from the blockchain.

A Word from CEO of KuCoin

“Our journey to 40 million users is not just a number—it’s a testament to the trust we’ve built with our users across the globe,” said BC Wong, CEO of KuCoin. “We remain committed to delivering a secure and dynamic trading environment, with compliance as our backbone and innovation as our path forward. This milestone reflects our ongoing efforts to not only meet but exceed the expectations of our users.”

Looking Forward

As KuCoin continues to grow, the exchange remains dedicated to enhancing its services and compliance measures. With ongoing improvements in security protocols, user education, and community engagement, KuCoin is poised to keep providing exceptional value and service to its expanding user base.

About KuCoin

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Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and an exceptional user experience. With a connected user base exceeding 40 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.

KuCoin has garnered accolades such as “Best Crypto Apps & Exchanges” by Forbes and has been recognized among the “Top 50 Global Unicorns” by Hurun in 2024. This recognition reflects its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence. Learn more: https://www.kucoin.com/.

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TVP Research Finds Pre-Seed Bitcoin Startup Investment Activity Grows 767% Since 2021

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AUSTIN, Texas, April 3, 2025 /PRNewswire/ — Trammell Venture Partners (“TVP”), an Austin-based venture capital firm, today announced the third annual results of its proprietary research on the growth of the Bitcoin-native startup and venture capital landscape. TVP research shows the Bitcoin startup sector continued its breakout category growth trend of forming and investing in new companies, despite the decline in total dollars invested due to the broader venture investment pullback. With a 50% year-over-year increase in transaction count, and a remarkable 767% increase in funding rounds since 2021, the Pre-Seed stage built on its prior years of growth in 2024.

TVP’s analysis indicates that early-stage, Bitcoin-native startups raised nearly $1.2 billion during the 2021-2024 period, based on four years of longitudinal data research.

“One or two years’ data might represent an anomaly, but with four consecutive years of year-over-year growth at the earliest stage of Bitcoin startup formation, the data now confirm a sustained, long-term venture category trend,” said Christopher Calicott, TVP’s managing director. “Many entrepreneurs across crypto are revisiting the Bitcoin stack as the long-term place to build their companies. It makes perfect sense: the objectively most secure, reliable, and decentralized blockchain is the obvious platform of choice, given the increasing capability to build there. And as this wave of early-stage companies find traction, increasing amounts of crypto value will accrue to the Bitcoin stack—a core thesis for TVP.”

The annual release of TVP’s Bitcoin-Native Venture Capital Landscape Research Brief augments the available research for Bitcoin startups. This research aims to support the institutionalization of venture investment for this emerging growth category within crypto and blockchain venture capital.

The TVP Bitcoin startup investment research brief is available for download.

About Trammell Venture Partners

Trammell Venture Partners, founded in 2016, is an Austin-based early-stage venture capital firm investing in Bitcoin-native, security and privacy tech, and applied AI companies. Since 2020, TVP has focused on backing founders building on the layers of the Bitcoin protocol stack via the venture capital industry’s first dedicated Bitcoin-native mandated VC fund series: The TVP Bitcoin Venture Fund series. Find out more about TVP on the web, LinkedIn, X, or find a Bitcoin job on the TVP bitcoin and crypto Jobs Board.

Media Contact: Zach Young
Email: media@tvp.fund

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Adelaïde Group confirms growth momentum and strengthens European presence

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QUIMPER, France, April 3, 2025 /PRNewswire/ — With turnover of €450 million in 2024, up 12.5%, the Adelaïde Group has reached a new milestone in the roll-out of its Better Future 28 strategic plan to become Europe’s leading independent family insurance broker, and has confirmed its ambition to achieve turnover of €800 million by 2028.

Solid results and sustainable growth momentum

When presenting the annual results, Benjamin Verlingue, Chairman and CEO of the Adelaïde Group, along with Audrey Verlingue and Gilles Bénéplanc, Deputy CEO’s of the Adelaïde Group, highlighted the solidity of the Group’s model, based on robust organic growth (+10%) and a strategy of targeted acquisitions.

“Our 2024 performance confirms the relevance of our strategy and the strength of our independent family model. Our Better Future 28 strategic plan, launched nine months ago, embodies our collective ambition: becoming Europe’s leading family brokerage company, while remaining true to our values,” Benjamin Verlingue said.

2024: A year marked by strategic acquisitions

The Adelaïde Group strengthened its strategic positions in the European brokerage market by making four acquisitions, illustrating its desire to diversify its expertise and expand its geographical presence:

  • DUNE (France): This Managing General Agent, specialising in construction insurance, enables the Group to broaden its scope of expertise in insurance distribution.
  • ProConseils Solutions (French-speaking Switzerland): Verlingue’s first location in French-speaking Switzerland, marking a significant step forward in the market in this key region.
  • MBB and Brixia Broker (Italy): Two acquisitions of insurance brokers that strengthen the territorial coverage of Inser, Verlingue’s subsidiary in Italy.

2024 highlights: Growth and transformation across the Group

In 2024, the Adelaïde Group continued its growth momentum, marked by solid performances and strategic investments across its various entities.

  • Verlingue generated turnover of €314 million, up 10%. Thanks to sustained expansion in France and Europe, through acquisitions in Italy and Switzerland, Verlingue has consolidated its position in the brokerage market. In 2024, international business accounted for 37% of Verlingue’s turnover. Vincent Harel has been appointed CEO of Verlingue, due to take up his post on 28 April 2025.
  • Génération, a Third-Party Administrator for both individual, company health and employee benefits, achieved remarkable growth of 18%, with turnover of €121 million. Its portfolio grew to 2.6 million health policyholders and 1.2 million life insurance policyholders.
  • Cocoon, a subsidiary dedicated to individual health insurance, continued to restructure its portfolio by optimising its digital channels, sustaining profitable growth with turnover of €13 million. In 2024, the brand stepped up its activity in the individuals leaving group schemes segment in particular, recording 12,000 new contracts.
  • DUNE, which joined the Group in 2024, aims to position itself as a key player in the underwriting market, specialising in construction insurance. This new entity has already underwritten €10 million in premiums through a network of 650 brokers, illustrating its strong strategic potential

About Adelaïde

The Adelaïde Group is specialised in insurance consulting, brokerage, distribution and management. The Group is one of France’s leading insurance brokers. Organic growth, strategic acquisitions, international expansion and digital transformation are the Group’s four priorities for achieving its objective of building a major family-owned and independent insurance brokerage group with a European reach.
2,900 employees
2.6 million policyholders with health cover and 1.2 million with life cover
4.5 billion in premiums managed
Present in 5 countries: France, Great Britain, Switzerland, Portugal, Italy
www.adelaidegroup.fr

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Press contact
Lucie Fortin lfortin@epoka.fr

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