Accelerating UMKM Digitalization, BRI Synergizes Three Ecosystems


PT Bank Rakyat Indonesia (Persero) Tbk synergizes three ecosystems as a breakthrough to accelerate the digitalization of the Micro, Small and Medium Enterprises (MSME) segment in the country for them to survive and rise amid a pandemic.

The three ecosystems are market ecosystems, digital ecosystems and village ecosystems. By integrating the three ecosystems, Bank BRI is building a business ecosystem as a source of sustainable growth.

Bank BRI President Director Sunarso said that according to the development of the digital roadmap, Bank BRI was determined to serve the community as much as possible with the most cost-efficient way through “go smaller, go shorter and go faster”.

“The crisis due to the coronavirus pandemic has pushed us to innovate faster. We synergize the three ecosystems as a way for us to digitize MSMEs to continue to grow, rising from the pressure of coronavirus impacts,” said Sunarso, in the National Webinar The Future of Digital Banking, on Thursday (07/23).

In the synergy of the three ecosystems, Bank BRI provides education, assistance, infrastructure, branding and promotion for businesses. These forms of support are considered to be very much needed by MSME, in addition to financing factors.

“For the market ecosystem, for example, Bank BRI helps traditional markets by introducing online shopping, whether through WhatsApp, websites, mobile apps, or cooperation with start-ups. We build a web market that supports yields from villages to enter the markets and then being absorbed by consumers through online shopping. So, we digitize traditional markets,” said Sunarso.

Bank BRI is committed to expanding the web market presence so that more traditional merchants are empowered, and the number of digitalized traditional markets is increasing. Currently, BRI has 4,247 market websites with 45,432 registered merchants. The target is Bank BRI can build 5,241 web markets and empower 52,410 people.

“The potential of traditional markets in Indonesia reaches 14,182 markets and the number of merchants is 2.54 million people. We dedicate one person in charge in each market to educate members of the market ecosystem, one of which is related to cashless society.”

Related to the digital ecosystem, Bank BRI has partnered with several large e-commerce companies and hailing rides, ranging from Tokopedia, Grab, Bukalapak, Shopee, Gojek, to finance Micro Credit Program (Kredit Usaha Rakyat/KUR) to merchants or their partners. While for the village ecosystem, Bank BRI supports economic empowerment through the development of clusters and superior products and Village-Owned Business Entity (Badan Usaha Milik Desa/BUMDES).

Sunarso continued, Bank BRI’s move to orchestrate the digital ecosystem is one of the three pillars of the company’s digital strategy, in addition to digitizing business processes and presenting new business models to support convenience and comfort for the community.

“We continue to carry out business transformation, both digital and cultural aspects. Digital has become the DNA of Bank BRI. We have also adopted open banking and opened up the possibility of using blockchain technology to support business processes,” said Sunarso.

Various digital products and services have been presented by Bank BRI, starting from BRIspot, Ceria (digital loan and saving), BRImo, to the web market. Bank BRI is also aggressively building collaboration with fintech start-ups such as Investree, TaniHub, LinkAja, and strengthening P2P lending channelling such as Modalku and Investree.