Cebu Pacific adopts CellPoint Digital’s Payment Orchestration Platform

CellPoint Digital, a leading provider of digital commerce and payment solutions to airlines and travel companies, has partnered with Cebu Pacific, the largest airline in the Philippines, to implement a cutting-edge Payment Orchestration Platform across all its digital channels.

Cebu Pacific is one of the most successful low-cost airlines in the world, having flown over 22 million passengers to over 60 destinations in 2019. The airline enjoys a direct relationship with its customers: 70% of bookings are made via the carrier’s direct digital channels.

“Our customers remain at the heart of our business – as such, we are constantly improving their customer journey with us. As we continue transforming processes towards a frictionless experience, implementing effective and secure online payment portals is critical. With this new development, we look forward to providing our passengers an omni-channel experience and the ease of one-click payments, along with localized options in all markets,” said Candice Iyog, Vice-president for Marketing and Customer Experience at Cebu Pacific.

CellPoint Digital’s Payment Orchestration Platform, Velocity, will enable Cebu Pacific to drastically simplify the payment experience of its repeat customers by deploying stored cards in all its digital channels with a single sign-on. Based on CellPoint’s experience, stored cards will generate a double-digit uplift on the conversion rate and a payment acceptance rate far exceeding airline industry average. Customer satisfaction and conversion will also be boosted by pay-by-link messages that re-engage customers who leave at check-out, and by a Multi-Currency Pricing feature that offers international travellers the option to pay in their preferred currency.

Velocity is PSP/acquirer agnostic and will enable Cebu Pacific to build and orchestrate a bespoke network of acquiring banks. The intelligent routing module will dynamically optimise the routing of each transaction via this network, thereby maximising the acceptance rate and lowering transaction costs.

Cebu Pacific will have the ability to fast track the launch of new payment methods in new markets, by picking and rapidly activating new ones from CellPoint’s growing payment eco-system, including over 40 local and global cards and over 350 alternative payment methods.

“We are delighted to partner with one of the most successful airlines in Asia Pacific and support their impressive expansion and commitment to the best digital customer experience,” said Kristian Gjerding, CEO of CellPoint Digital. “Our independent payment platform will give Cebu the agility and control they need to optimise further their payment strategy and drastically simplify their customer payment experience.”

For more information about CellPoint Digital’s deployment for Cebu Pacific or to interview Kristian Gjerding, CEO of CellPoint Digital, please contact Vanessa Horwell at vanessa.horwell@cellpointdigital.com.