Fintech PR

Fenwick launches its first ever Ad Campaign

Published

1 year ago

September 18, 2023

LONDON, Sept. 18, 2023 /PRNewswire/ — Fenwick launches its first ever ad campaign, with the tagline Quiet No More. The campaign welcomes in a new era for Fenwick and marks the start of its brand evolution.

From 18^th September 2023, Fenwick will be seen across the UK from Edinburgh to Bristol and Birmingham to London with the images designed for maximum impact. The campaign will be experienced across billboards from Old Street Roundabout and Edinburgh Picardy Place to Dalston Junction, through underground station takeovers, across the public transport network, and on the ground via guerilla activity.

The campaign is based on brand strategy developed by consultancy At Large, known for its work devising culturally relevant brand programmes for Google and Nike. The campaign creative was developed by the London-based agency MMBP Associates, known for its work in the arts, fashion, hospitality and culture spaces, and for its recent rebranding and repositioning of the Kingdom of Bhutan.

The bold creative will draw attention with its raw, energetic imagery and thought-provoking statements.

Shot by rising stars Estevez + Belloso and Ana Paganini, photographers known for their work in the art and fashion worlds, these images signal a new era. Fenwick is not staying quiet anymore – it’s shouting about what it stands for. It is ‘Giving Them Something To Talk About’.

Mia Fenwick, CMO Fenwick comments:

‘The launch of our first ever Fenwick brand campaign is a monumental moment for us. As a traditionally discreet brand, this is our time to be Quiet No More. Our campaign reaches out to a new generation who want to engage with authentic brands, feel seen and welcomed. This is where we are spotlighting all the pioneers – young and old, every age and gender— who embody what Fenwick stands for.’

Hank Park, Creative Director at MMBP comments:

‘This campaign concept embraces bold statements that upend the public perception of what Fenwick is or is supposed to represent. We will connect with younger people’s desire to be properly understood, by showing that anything old can be made new again and your style journey starts when you choose to live out loud.’

Tristan McAllister, Managing Director at At Large comments:

‘When we first met with Mia Fenwick to discuss the brand’s ambitions, we instantly knew we needed an enhanced definition of their ‘style pioneers’ DNA, while evolving perceptions around what it means to be British. This evolution is the next iteration of that DNA and is a nod to the brand’s ambitions for the next 140 years.’

To amplify its message, Fenwick is inviting customers to meet the new Fenwick. From September 18th, visitors will be able to visit a pop-up in their store and buy online the limited-edition campaign T-shirts proclaiming, ‘Quiet No More’. Other conversation-starting bold statements include ‘Unquiet Luxury’ and ‘Wear Something with Volume’, each purchase of a T-shirt at £30 will also come with a free Quiet No More tote bag.

This is just the beginning of Fenwick’s evolution, which looks to create its stores and website that are as distinct as the people who shop there. Whether physical or online, Fenwick is a destination where all customers can find their style – where they too can be Quiet No More.

Welcome to the next chapter of Fenwick. Britain’s Family of style pioneers since 1882.

If you’ve never heard of us check out our campaign story on https://www.fenwick.co.uk/daily-muse/women/quiet-no-more/quiet-no-more

To shop the t-shirts visit https://www.fenwick.co.uk/

Quiet No More Campaign
Photography: Estévez + Belloso
Styling: Cristina Firpo
Casting: The People-File
Hair: Sophie Jane Anderson @ Future Rep
MU: Rebecca Wordingham @ Bryant Artists
DOP: Martin Senyszak @ Artist Bureau
Copywriter: Garrett Mireles

Give Them Something To Talk About Campaign
Photography: Ana Paganini
Styling: Cristina Firpo
Casting: People-File
HMU: Dina @ The Frank Agency
Copywriter: Garrett Mireles

Creative Agency:
MMBP & Associates
Creative Director: Hank Park
Senior Designer, Art Director: Jessica Nesbeth
Managing Director: Julien Beaupré Ste Marie
Senior Account Manager: Justine Laboube
Producer: Charlotte Wenman

Brand Strategy Consultancy:
At Large
Managing Director: Tristan McAllister
Strategist, Assoc. Creative Dir.: Travis Kim

Photo – https://mma.prnewswire.com/media/2213600/Fenwick_Quiet_No_More.jpg
Photo – https://mma.prnewswire.com/media/2213596/Fenwick_Quiet_No_More_2.jpg
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Photo – https://mma.prnewswire.com/media/2213599/Fenwick_Quiet_No_More_5.jpg
Logo – https://mma.prnewswire.com/media/2213601/4279960/Fenwick_logo.jpg

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Fintech PR

Wahed appoints Khalid Al Jassim as Executive Chairman of Wahed MENA to help guide the strategic growth of Wahed in the region

Published

1 day ago

November 24, 2024

CISION (PR Newswire)

wahed-appoints-khalid-al-jassim-as-executive-chairman-of-wahed-mena-to-help-guide-the-strategic-growth-of-wahed-in-the-region

DOHA, Qatar, Nov. 24, 2024 /PRNewswire/ — Wahed, a global Shariah-compliant fintech, has appointed Khalid Al Jassim as Chairman of Wahed MENA.

On this appointment, Khalid commented, ”I am excited to guide Wahed’s growth in the region. Wahed’s mission of furthering Islamic Finance is one I resonate with deeply and I look forward to supporting its growth ambitions.”

Khalid has over twenty five years of investment banking and corporate advisory experience gained with some of the most innovative and groundbreaking institutions in the world.

His career spans leading firms including SABIC, Arthur Anderson and Arcapita Bank in Bahrain, where he was instrumental in making it into one of the PE powerhouses in the region. His responsibilities started in the earlier years with establishing the Investment Placement Team and transforming it into one of the most robust teams in the industry. At the time that Khalid left Arcapita to build his personal business, he was an Executive Director. Today he is Chairman of Afkar Vision, a private advisory house specialized in mergers and acquisitions with offices in Manama, Dubai and Riyadh.

As well as being one of the earliest investors in Wahed, he is currently Chairman of the Audit Committee and Board Member at Bahrain Islamic Bank, the 4th oldest Islamic Bank in the World and Board Member at SICO Bank and SICO Capital in Saudi, an $8bn asset manager in the region.

Mohsin Siddiqui, Wahed CEO said, “We are delighted to announce Khalid’s appointment. His unique understanding of the financial landscape in the MENA region is unparalleled and we are excited to bring this expertise in continuing to grow our presence in the region.”

About Wahed

Founded in 2015, Wahed is a financial technology company that is advancing financial inclusion through accessible, affordable, and values-based investing. The company has made significant inroads in the world Shariah compliant investing by creating an easy-to-use digital platform that provides a suite of Shariah compliant investing products including managed portfolios and venture and real estate investments. Wahed caters to over 400,000 customers globally and manages over $ 1 billion in assets.

For more information, visit: www.wahed.com

Photo – https://mma.prnewswire.com/media/2566076/Wahed_MENA_Khalid_Al_Jassim.jpg

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Fintech PR

Qatar Development Bank announces strategic investment in global Islamic FinTech, Wahed

Published

1 day ago

November 24, 2024

CISION (PR Newswire)

qatar-development-bank-announces-strategic-investment-in-global-islamic-fintech,-wahed

DOHA, Qatar, Nov. 24, 2024 /PRNewswire/ — Qatar Development Bank (QDB) announces a strategic investment in Wahed, a global Shariah-compliant fintech.

Wahed currently manages over $1 billion in assets and has attracted over 400,000 clients worldwide. The company is built on the principles of democratizing access to financial services and offers clients access to Shariah-compliant investments in its mobile app. Wahed removes the barriers to sophisticated investment management services that have been traditionally reserved for high-net-worth investors.

Khalid Al Jassim, Executive Chairman of Wahed MENA said: ‘We are delighted to welcome our new shareholders, QDB. We believe Qatar is fully aligned with our mission in creating a technology-first Islamic finance leader that unlocks a financial ecosystem free from Riba. We look forward to supporting the Qatar National Vision 2030 of becoming a leading knowledge-based economy.

Ali Rahimtula, Partner at Cue Ball Capital said: “Qatar Development Bank’s strategic investment is a clear signal of the faith the industry has in Wahed and its ability to create the future of Islamic Finance.”

About Wahed

For more information, visit: www.wahed.com

About Qatar Development Bank

Qatar Development Bank’s mission is to advance the economic and innovation development cycle of Qatar, supporting and contributing to the nation’s economic diversification. As well as a focus on the development of Qatar’s private sector, QDB is a powerful catalyst for socio-economic development in the country, empowering the local economy and bettering living standards.

For more information, visit: https://www.qdb.qa/

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View original content:https://www.prnewswire.co.uk/news-releases/qatar-development-bank-announces-strategic-investment-in-global-islamic-fintech-wahed-302314778.html

Fintech PR

China’s AIMA brand electric motorbike is now in Bangladesh

Published

2 days ago

November 23, 2024

CISION (PR Newswire)

DHAKA, Bangladesh, Nov. 23, 2024 /PRNewswire/ — With the popularity of electric vehicles in Bangladesh, the globally renowned AIMA brand has also arrived in Bangladesh. The esteemed DX Group has brought the AIMA F-626 to customers. This environmentally friendly battery-operated electric motorbike has already been approved by the Bangladesh Road Transport Authority (BRTA) now.

In light of the increasing popularity of electric motorcycles in the country, the internationally-leading brand AIMA has entered the market. By the end of 2023, AIMA electric two-wheelers had established a presence in over 50 countries worldwide, with 11 global production bases, including overseas factories in Indonesia and Vietnam. In 2022, AIMA collaborated with Rob Janoff, the designer of the Apple logo, to refresh the brand’s VI system with a youthful and fashionable image. In 2023, AIMA teamed up with PANTONE, the global authority in color expertise, to create the trending color of the year. As an industry leader, AIMA spearheads the electric two-wheeler sector and showcases the prowess of a leading electric two-wheeler brand on a global scale. As of March 31, 2024, AIMA’s total electric two-wheeler sales had reached 80 million units, earning certification from Frost & Sullivan, a globally recognized business growth consulting firm, as the “Global Leading Electric Two-wheeler Brand”.

Over the years, AIMA has always been a product trendsetter in the electric two-wheeler sector. As of March 31, 2024, the total sales volume of AIMA electric two-wheelers reached 80 million, and Frost & Sullivan, a world-renowned market consulting company, awarded AIMA with the market status certification of the “Global Leading Electric Two-wheeler Brand (by Sales)”.

AIMA adhere to the customer-centered product philosophy and technologies that support long-term innovation and breakthroughs. We believe that the efficiency and modern technology of the AIMA F-626 will present an excellent alternative means of communication for our customers.