Digital Advertising Market Expected to Reach $667 Billion In 2024 And Surpass $730 Billion In 2025

FinancialNewsMedia.com News Commentary

PALM BEACH, Fla., Sept. 25, 2023 /PRNewswire/ — According to the latest media consumption statistics, US consumers have been spending increasingly more time consuming digital media year after year. Digital ad spending is projected to grow significantly through 2027. Marketing and advertising are key components of a business’s growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.  An article in Oberlo.com projected that the global digital advertising market in 2023 is valued at $601.8 billion—67.1% of the overall expenditure on media ads. This refers to advertising on internet-connected devices such as computers, mobile devices, and smart devices. Media ads include everything from email marketing and video content to search engine results and more. The article said: “The digital advertising spend in 2023 marks a 9.5% rise from the $549.5 billion spent in 2022. The largest annual growth from 2021 to 2027 came in 2021, when digital ad spend increased by 29.8% year over year. The following year, its growth slowed by nearly one-third to 8.5%.  Digital advertising growth is showing no signs of stopping. Experts’ projections indicate that the digital advertising market will continue to grow over the next few years, albeit with a slight slowdown in its pace.  Here are the annual growth rates forecast for the next few years: 2024: 10.9%; 2025: 10%; 2026: 9.2%; and 2027: 8.6%.”  Active Companies active today in markets include:  VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY), Microsoft Corporation (NASDAQ: MSFT), Amazon.com, Inc. (NASDAQ: AMZN), Alphabet Inc. (NASDAQ: GOOG), Meta Platforms, Inc. (NASDAQ: META).

Oberlo.com continued: “2023 is the first year global digital ad spend is set to cross the $600 billion mark. If that’s not impressive enough, the digital advertising market is forecast to continue growing and reach $667.6 billion in 2024 and surpass $730 billion in 2025.  Experts predict that in 2026, global digital ad spend will exceed $8 billion. By 2027, this figure will have risen to $870.9 billion. Not only is this a 72% overall increase from 2021, but it will also make up 73.8% of the overall expenditure on media ads. In other words, in 2027, for every $4 spent on ads, nearly $1 will be on digital ads. From 2021 to 2027, digital ad spend worldwide is forecast to grow at an average annual growth rate of 12.4%.  As digital ad spend grows, expenditure on print media advertising declines. Research results already suggest that the coronavirus pandemic in 2020 has accelerated the shift to digital advertising.  Media consumption data in the United States alone shows that people have been spending increasing amounts of time on digital media. Print media is being impacted badly by this shift, with the effect particularly hard felt on print newspapers and magazines.”

VSBLTY ENTERS DEFINITIVE AGREEMENT TO ACQUIRE SHELF NINE – Shelf Nine’s Digital Media Network has over 4500 Screens producing programmatic and sponsorship advertising throughout the USA – VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt: 5VS) (“VSBLTY”), a leading AI software provider of security and retail analytics technology, is pleased to announce that it has entered into a definitive purchase agreement (the “Purchase Agreement”) to acquire Shelf Nine (the “Transaction”), a leader in retail media networks, providing brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase.

Pursuant to the Purchase Agreement, VSBLTY will issue an aggregate of 4,300,000 common shares (“Shares”) to the owners of Shelf Nine at closing, with a deemed value of US$500,000, with the majority of such Shares being subject to escrow for a period of 15 months following closing. As well the sellers will be entitled to earn up to an additional $3,890,000,000 worth of shares subject to achieving agreed revenue milestones over the three years. The revenue milestones commence in July 2023 and end in June 2026. The number of Shares to be issued pursuant to the earn-out will be determined based on the volume weighted average trading price at the time of issuance of the Shares, subject to the pricing requirements of the Canadian Securities Exchange. On closing, VSBLTY has also agreed to assume approximately US$336,000 in existing promissory notes of Shelf Nine. In connection with the transaction the key employees of Shelf Nine have agreed to continue their employment and can receive additional performance incentives of US$250,000, pursuant to their employment agreements.

The complete acquisition of Shelf Nine is very strategic to VSBY’s North American expansion, and is further compensated for on performance with the issuance of common stock at prevailing prices.

“This acquisition firmly cements VSBY not only as a world leading innovative software company, but as a leading edge digital media company as well.” stated VSBLTY Co-founder & CEO Jay Hutton. “Our media offering is unlike any other traditional “Out of Home” awareness product. We can not only confirm impressions, but we can state, who, when, where and for how long.  Media companies, advertisers, and retailers understand this powerful new “In Store Network” that is expected to outpace traditional radio, TV and Internet media spending. This acquisition along with our Mexican, Brazilian and other in store media opportunities will see media revenue become a large contributor to our bottom line in 2024 and beyond.

This is transformative for all involved. Developing additional revenue streams that result in annual recurring revenue are key to our expansion plans.”

“The opportunity to merge our company with VSBLTY is ideal for our company moving forward”, pointed out Shelf Nine CEO, Mike Manion said. “With our existing 4500 network in revenue and the enhanced capabilities of VSBLTY’s latest analytics software offerings, we truly have a media product that is unique in the market. Not only does this allow us to expand screen deployments in our existing locations but gives us a compelling opportunity to quickly acquire new locations. Initially we will focus on offering more services to our existing client base, including more VSBLTY software features along with the recently announced full panel, full video cooler doors. We are very excited about our closer working relationship with VSBY, as we have both cultural and strategic alignment, as we enter this new growth phase for Shelf Nine”.  CONTINUED… Read the full Press Release for VSBLTY Groupe Technologies at:  https://www.financialnewsmedia.com/news-vsby/    

In other active tech companies in the markets this week: 

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Microsoft Corporation (NASDAQ: MSFT) G42 and Microsoft have recently embarked on the next phase of their ongoing strategic collaboration and announced a multifaceted plan to make available sovereign cloud offerings, co-innovate and deliver advanced AI capabilities, and expand the existing data center infrastructure in the UAE.

Microsoft’s sovereign cloud offering public sector and regulated industries to use new platform capabilities for securing access to the latest cloud and AI features available on Azure public cloud and helping local privacy and regulatory requirements. G42’s deep understanding of UAE sovereignty requirements and technical capabilities are central to customizing the offering to help address customer’s specific needs.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. (NASDAQ: AMZN) company recently announced that Abdul Latif Jameel, a nearly 80-year-old internationally diversified business, has selected AWS as its preferred cloud provider to power its digital transformation and drive innovation across its core sectors—mobility, energy, health, and financial services. In addition to its agreement with AWS, Fotowatio Renewable Ventures (FRV), part of Abdul Latif Jameel Global Energy and Environment Holding Company Limited (“Abdul Latif Jameel Energy”), will provide clean energy capacity to power Amazon’s operations.

Abdul Latif Jameel is building a companywide analytics, machine learning, and generative artificial intelligence (generative AI) program, powered by AWS, to rapidly develop and introduce new applications across a wide range of industries. Abdul Latif Jameel will use AWS services such as Amazon Simple Storage Service (Amazon S3) and AWS Lake Formation to ingest, catalog, and secure financial data, making it available to all of its business units to help drive customer enhancements and process improvements. Abdul Latif Jameel will also use Amazon Bedrock, a service that makes foundational models available via an API, to develop generative AI applications that will help car manufacturers offer digital showroom experiences for customers and enhance in-car experiences, while reducing development costs.

Alphabet Inc. (NASDAQ:GOOG)  Google Cloud recently announced that employee experience platform Culture Amp will use Google’s Vertex AI as the foundation of its generative AI solutions, following a successful pilot that could save HR professionals hundreds of hours normally spent analyzing employee feedback.

Culture Amp will use Vertex AI to train, model, and fine-tune its generative AI capabilities, underpinning efforts to combine highly accurate and actionable results from employee data with full transparency into how AI derives its conclusions.

“Our multi-year journey with AI and machine learning has shown us that you can’t take a short-term, opportunistic approach to this technology—you need a rigorous operating model and ethical principles to create value in a way that doesn’t endanger your customers or their employees’ wellbeing,” said Doug English, Co-Founder and Chief Technology Officer, Culture Amp. “Google Cloud’s technical capabilities and commitment to responsible AI gave us the confidence to make it the foundation for building trustworthy and transparent generative AI functions within our Employee Experience Platform that keep humans firmly at the center of employee experience.”

Meta Platforms, Inc. (NASDAQ: META) recently reported financial results for the quarter ended June 30, 2023.  “We had a good quarter. We continue to see strong engagement across our apps and we have the most exciting roadmap I’ve seen in a while with Llama 2, Threads, Reels, new AI products in the pipeline, and the launch of Quest 3 this fall,” said Mark Zuckerberg, Meta founder and CEO.

CFO Outlook Commentary – We expect third quarter 2023 total revenue to be in the range of $32-34.5 billion. Our guidance assumes a foreign currency tailwind of approximately 3% to year-over-year total revenue growth in the third quarter, based on current exchange rates.  We anticipate our full-year 2023 total expenses will be in the range of $88-91 billion, increased from our prior range of $86-90 billion due to legal-related expenses recorded in the second quarter of 2023. This outlook includes approximately $4 billion of restructuring costs related to facilities consolidation charges and severance and other personnel costs. We expect Reality Labs operating losses to increase year-over-year in 2023.  While we are not providing a quantitative outlook beyond 2023 at this point, we expect a few factors to be drivers of total expense growth in 2024 as we continue to invest in our most compelling opportunities, including artificial intelligence (AI) and the metaverse.

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