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Embedded Banking Market to Reach $1,10,667.66 Million, Globally, by 2032 at 23.6% CAGR: Allied Market Research




The embedded banking market is quickly expanding because of increasing global wealth, growing retirement savings, a shift towards professional management, and the need for investment diversification in a complex financial landscape.  

PORTLAND, Ore., Nov. 24, 2023 /PRNewswire/ — Allied Market Research published a report, titled,Embedded Banking Market by type (Payment Processing, Lending, Contactless Payment, Wealth Management and Others), Industry Vertical (Retail and E-commerce, Transport and Logistics, Healthcare Media and Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2022–2032. According to the report, the global embedded banking industry generated $13.6 billion in 2022 and is anticipated to generate $110.7 billion by 2032, witnessing a CAGR of 23.6% from 2023 to 2032.  

(We are providing report as per your research requirement, including the Latest Industry Insight’s Evolution, Potential and COVID-19 Impact Analysis)

106 – Tables
50 – Charts
334 – Pages

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Determinants of Growth  

As industries undergo digital transformation, there is a growth in demand for embedded banking solutions to integrate financial services seamlessly into various digital platforms and processes. Businesses across sectors have adopted embedded banking to enhance customer experiences and operational efficiency. Furthermore, the continued innovation within the fintech sector contributes significantly to the growth of embedded banking. Fintech companies are at the forefront of developing technologies and solutions that embed banking services into non-financial platforms, creating new opportunities and disrupting traditional banking models. Moreover, embedded banking plays a crucial role in promoting financial inclusion by reaching underserved and unbanked populations. The demand for inclusive financial services, especially in emerging markets, has driven the adoption of embedded banking solutions to provide easy access to banking services.


Report Coverage & Details: 

Report Coverage


Forecast Period


Base Year


Market Size in 2022

$13.6 billion

Market Size in 2032

$110.7 billion


23.6 %

No. of Pages in Report


Segments covered

Type, industry vertical, and region.



Rise in trend of banking as a service platform

Digitalization in banking sector

 Enhanced customer experience


Lack of digital literacy in emerging countries 

Security and data privacy concerns


Diversified revenue streams for non-banking entities 

COVID-19 Scenario 

  • The impact of COVID-19 on the embedded banking market can be described as mixed. The pandemic accelerated the digital transformation of financial services while it posed challenges for many industries. The increased demand for contactless transactions, remote access to financial services, and a shift toward online platforms created opportunities for embedded banking solutions. Businesses sought innovative ways to adapt to the change in landscape, and the emphasis on digitalization and efficiency became a driving force for the adoption of embedded banking services. However, economic uncertainties and disruptions in certain sectors also presented challenges.
  •  In addition, the need for contactless and digital financial services surged as lockdowns and social distancing measures were implemented globally. Businesses, especially in retail and e-commerce, accelerated their adoption of embedded banking to offer seamless online transactions and financial services to customers. The focus on remote work and change in consumer behaviors created an increased appetite for innovative solutions that integrate banking functionalities into digital

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The payment processing segment to maintain its leadership status throughout the forecast period 

On the basis of type, the payment processing segment held the highest market share in 2022, accounting for more than one-third of the global embedded banking market revenue. This can be attributed to the increase in demand for seamless and integrated financial transactions within various digital platforms, including e-commerce, retail, and mobile applications. Embedded banking solutions, with a focus on efficient payment processing, cater to the growth in need for frictionless payment experiences, driving widespread adoption across industries. However, the wealth management segment is projected to manifest the fastest CAGR of 27.0% from 2023 to 2032, this is attributed to the fact that the growth in demand for integrated financial services, personalized investment solutions, and seamless wealth management tools within digital platforms. Embedded banking caters to this need, offering a holistic approach to financial management and investment services, driving its prominence in the market.

The retail and e-commerce embedded banking segment to maintain its leadership status throughout the forecast period 

Based on industry vertical, retail and e-commerce segment held the highest market share in 2022, accounting for more than two-fifths of the global embedded banking market revenue and is estimated to maintain its leadership status throughout the forecast period. This is attributed to the widespread adoption of digital transactions, the need for seamless payment processing, and the integration of banking services within online shopping platforms, enhancing the overall customer experience. However, the healthcare segment is projected to manifest the fastest CAGR of 27.4% from 2023 to 2032, this is attributed to increase in focus of the industry on digital transformation, demand for streamlined financial processes in patient care, and the integration of banking services to enhance the overall healthcare financial ecosystem.

North America to maintain its dominance by 2032 

On the basis of region, North America held the highest market share in terms of revenue in 2022, accounting for more than one-third of the global embedded banking market revenue. This is attributed to advanced fintech infrastructure, widespread digital adoption, and a proactive shift toward embedded financial services, driven by the tech-savvy consumers and innovative financial institutions of this region. However, the Asia-Pacific region is expected to witness the fastest CAGR of 26.8% from 2023 to 2032 and is expected to dominate the market during the forecast period, owing to a rapidly growing digital economy, increased smartphone penetration, and a strong emphasis on financial inclusion, driving widespread adoption of integrated banking services across diverse sectors.

Leading market players: – 

  • Cybrid Inc.
  • EdgeVerve Systems Limited
  • Finastra
  • Fiserv, Inc.
  • Lendflow
  • Moshpit Technologies, Inc.
  • PayPal
  • Stripe, Inc.
  • Zopa Bank Limited 

The report provides a detailed analysis of these key players in the global embedded banking market. These players have adopted different strategies such as expansion and product launches to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

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Embedded banking is a financial services framework that integrates and prioritizes the needs of the consumer by seamlessly integrating banking and financial products with non-banking platforms and apps. This concept makes financial management and transactions more accessible, easy, and efficient by integrating banking services into daily living. Furthermore, embedded banking fundamentally depends on Application Programming Interfaces (APIs) to link traditional banks or financial institutions with a variety of third-party platforms, such as e-commerce websites, mobile apps, and even internet of things (IoT) devices. These APIs allow real-time access to banking services including loans, financial transfers, account management, payments, and more without requiring users to exit the platform or app they are now using. Moreover, the concept of embedded banking has gained considerable momentum in recent times, mostly due to the increase in need for customized and quick financial encounters. It removes the barrier to offering a wider range of financial services for companies, fintech startups, and other non-banking organizations without requiring them to obtain a full bank license. 

The rise in trend of banking as a service (BaaS) is a significant driver of the growth of the embedded banking market. BaaS makes it possible for non-banking organizations to easily incorporate banking services into their products, including fintech firms, e-commerce sites, and even conventional enterprises. Furthermore, digitalization in banking sector has driven the demand for the embedded banking market. However, lack of digital literacy in emerging countries has hampered the growth of the embedded banking market Many people in rural areas may not be familiar with or at ease with digital banking services and applications. As a result, they may not be aware of the advantages and security precautions of online banking, and they may only have irregular access to computers, smartphones, and the internet. Moreover, security and data privacy are major factors that hamper the growth of the embedded banking market. On the contrary, diversified revenue streams for non-banking entities are an opportunity for the embedded banking market as by incorporating banking services into their platforms, they enable companies to make more money through fees, commissions, or interest on financial transactions. This ultimately drives the expansion of the embedded banking market by allowing businesses to monetize their user base, improve their overall business model, and increase profitability. 

The embedded banking market is segmented on the basis of type, industry vertical and region. On the basis of type, the market is segmented into payment processing, lending, contactless payment, wealth management and others. On the basis of industry vertical, it is bifurcated into retail and e-commerce, transportation and logistics, healthcare, media and entertainment, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. 

The market players operating in the network equipment market are Cybrid Inc., EdgeVerve Systems Limited, Finastra, Fiserv, Inc., Lendflow, Moshpit Technologies, Inc., PayPal, PAYRIX, Stripe, Inc., Zopa Bank Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the network equipment market globally. For instance, in February 2022, PAYRIX was acquired by FIS to expand e-commerce, embedded payments, and finance experiences for SMB merchants via platforms. This acquisition is consistent with the aim of FIS of expanding its e-commerce products to businesses of all sizes and industries by embedding payment capabilities within software-as-a-service (SaaS) platforms. Moreover, it is anticipated to also allow FIS to leverage the value of its extensive solution portfolio by providing embedded financial capabilities to small and medium-sized businesses (SMBs) in addition to its e-commerce solutions.

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About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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MIAX Named Best Trading Platform at the Fund Intelligence Operations and Services Awards 2024




PRINCETON, N.J., Feb. 22, 2024 /PRNewswire/ — Miami International Holdings, Inc. (MIH), owner of Miami International Securities Exchange, LLC (MIAX®), MIAX PEARL, LLC (MIAX Pearl®), MIAX Emerald, LLC (MIAX Emerald®), MIAX Sapphire, LLC (MIAX SapphireTM), Minneapolis Grain Exchange, LLC (MGEXTM), LedgerX LLC (LedgerX), The Bermuda Stock Exchange (BSX), and Dorman Trading, LLC (Dorman Trading), today announced that MIAX has been named the “Best Trading Platform” at the Fund Intelligence Operations and Services Awards 2024.

“We are honored to be recognized for the second year in a row as recipients of the award for ‘Best Trading Platform,'” said Thomas P. Gallagher, Chairman and Chief Executive Officer of MIAX. “The members of our technology team are regarded as some of the best in the exchange industry and this award is a testament to their talents.”

Since 2016, MIAX has been named a winner every year at the Fund Intelligence Operations and Services Awards. MIAX won the “Most Innovative Technology” for the years 2017 through 2020, received the “Best Options Trading Platform” award for 2021, and the “Best Trading Platform” award for 2022.

“Our in-house built, proprietary technology has been an integral part of MIAX’s successful track record, and we continually evaluate and refine our infrastructure to support the increasing demands of the exchange industry,” said Matthew J. Rotella, Senior Vice President and Chief Technology Officer of MIAX. “MIAX Exchange trading platforms have been fully operational 99.999% of the time since we launched our first exchange in 2012, even as trading volumes have surged and financial markets have experienced multiple periods of elevated market volatility. We remain dedicated to delivering world-class speed and reliability to our customers in 2024 and beyond.”

For over 20 years, the Fund Intelligence Operations and Services Awards have recognized and rewarded the outstanding skills and talents of the vendor community servicing the complex and evolving needs of asset managers and their clients.

About MIAX
MIAX’s parent holding company, Miami International Holdings, Inc., owns Miami International Securities Exchange, LLC (MIAX®), MIAX PEARL, LLC (MIAX Pearl®), MIAX Emerald, LLC (MIAX Emerald®), MIAX Sapphire LLC (MIAX SapphireTM), Minneapolis Grain Exchange, LLC (MGEX™), LedgerX LLC (LedgerX), The Bermuda Stock Exchange (BSX) and Dorman Trading, LLC (Dorman Trading).

MIAX, MIAX Pearl and MIAX Emerald are national securities exchanges registered with the Securities and Exchange Commission that are enabled by MIAX’s in-house built, proprietary technology. MIAX offers trading of options on all three exchanges as well as cash equities through MIAX Pearl Equities™. The MIAX trading platform was built to meet the high-performance quoting demands of the U.S. options trading industry and is differentiated by throughput, latency, reliability and wire-order determinism. MIAX also serves as the exclusive exchange venue for cash-settled options on the SPIKES® Volatility Index (Ticker: SPIKE), a measure of the expected 30-day volatility in the SPDR® S&P 500® ETF (SPY).

MGEX is a registered exchange with the Commodity Futures Trading Commission (CFTC) and offers trading in a variety of products including Hard Red Spring Wheat Futures. MGEX is a Designated Contract Market (DCM) and Derivatives Clearing Organization (DCO) under the CFTC, providing DCM and DCO services in an array of asset classes.

LedgerX is a CFTC regulated exchange and clearinghouse and is registered as a Designated Contract Market (DCM), Derivatives Clearing Organization (DCO) and Swap Execution Facility (SEF) with the CFTC.

BSX is a fully electronic, vertically integrated international securities market headquartered in Bermuda and organized in 1971. BSX specializes in the listing and trading of capital market instruments such as equities, debt issues, funds, hedge funds, derivative warrants, and insurance linked securities.

Dorman Trading is a full-service Futures Commission Merchant registered with the CFTC.

MIAX’s executive offices and National Operations Center are located in Princeton, N.J., with additional U.S. offices located in Miami, FL. MGEX offices are located in Minneapolis, MN. LedgerX offices are located in Princeton, N.J. BSX offices are located in Hamilton, Bermuda. Dorman Trading offices are located in Chicago, IL.

To learn more about MIAX visit

To learn more about MGEX visit

To learn more about LedgerX visit

To learn more about BSX visit

To learn more about Dorman Trading visit

Disclaimer and Cautionary Note Regarding Forward-Looking Statements
The press release shall not constitute an offer to sell or a solicitation of an offer to purchase any securities of Miami International Holdings, Inc. (together with its subsidiaries, the Company), and shall not constitute an offer, solicitation or sale in any state or jurisdiction in which such offer; solicitation or sale would be unlawful. This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results, or strategies and are generally preceded by words such as “may,” “future,” “plan” or “planned,” “will” or “should,” “expected,” “anticipates,” “draft,” “eventually” or “projected.” You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.

All third-party trademarks (including logos and icons) referenced by the Company remain the property of their respective owners. Unless specifically identified as such, the Company’s use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between the owners of these trademarks and the Company. Any references by the Company to third-party trademarks is to identify the corresponding third-party goods and/or services and shall be considered nominative fair use under the trademark law.

Media Contact:
Andy Nybo, SVP, Chief Communications Officer
(609) 955-2091
[email protected]

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Pentera Launches Global Partner Program to Accelerate Growing Channel




Pentera’s program empowers ecosystem partners to accelerate their growth across more than 50 countries globally

BOSTON, Feb. 22, 2024 /PRNewswire/ — Pentera, the leader in Automated Security Validation, today announced the launch of its new Partner Program. The global program reinforces Pentera’s channel-first go-to-market strategy and offers its channel partners a more lucrative and systematic approach to creating, managing, and growing sales opportunities.

From the moment they join the program, Pentera partners have access to the company’s complete portfolio of award winning Automated Security Validation solutions, including Pentera Core, Pentera Surface, RansomwareReady™, and Credential Exposure. Pentera’s one-day Proof of Value (PoV), empowers partners to rapidly prove product value, and shorten traditional sales cycles to drive revenue.

“Partnering with Pentera was an excellent decision. Their swift response times and efficient onboarding have made collaboration smooth sailing,” said Alexander Stemper, VP of Security Sales at NTT DATA Deutschland. “Pentera’s automated security validation solution integrates seamlessly into our offering and has strengthened our ability to shield our clients from evolving threats. We are excited for the new partner program and looking forward to the next chapter of our successful partnership to protect businesses worldwide.”

The Pentera Partner Program meets a range of partner needs while rewarding them for the value they deliver throughout the customer lifecycle. The program is based on three tiers of participation – Associate, Premier, and Elite. Each tier offers progressively more lucrative financial incentives and discount structures, as well as more advanced training opportunities, sales tools, and marketing support. The program features:

  • Onboarding sessions, including in-person and online sales and technical workshops
  • Deal registration incentives and price protection
  • Personal training and certification program options
  • A digital resource portal, including sales toolkits, email templates, materials for co-branding, demos, and on-demand trainings
  • Access to demo and lab environments
  • Access to PoV licenses

Pentera has been doubling its business year-over-year since going to market in 2018. The company is a global market leader with customers in over 50 countries and regional offices across 18 countries in North America, EMEA, APAC, and LATAM.

“Since going to market, Pentera has established itself as the unquestioned leader in Automated Security Validation across every metric,” said Kirt Jorgenson, VP Global Channel at Pentera. “The introduction of the Pentera Global Partner Program represents a significant investment from Pentera in the success of its partners and will enable our partner ecosystem to play an even larger role in our channel-first go-to-market strategy. As Pentera continues to grow, we will continue to increase our investment in the channel to power the mutual growth of both Pentera and our global partner ecosystem.”

About Pentera

Pentera is the category leader for Automated Security Validation, allowing every organization to test with ease the integrity of all cybersecurity layers, unfolding true, current security exposures at any moment, at any scale. Thousands of security professionals and service providers around the world use Pentera to guide remediation and close security gaps before they are exploited. For more info, visit:

Media contact for Pentera
Noam Hirsch
Senior PR Manager
[email protected]


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Telecommunications operators Cell C, MTN, and Telkom welcome launch of two universal network APIs, that will be available in South Africa, to help combat fraud and digital identity theft in sectors including banking, finance, insurance, and retail

JOHANNESBURG, Feb. 22, 2024 /PRNewswire/ — As part of the global GSMA Open Gateway initiative, South African operators will now be able to implement world-class Number Verification and SIM Swap – Application Programme Interfaces (APIs) – to coincide with the start of MWC 2024. They will be available to all mobile commerce, financial institutions, and developers to create new services to combat digital fraud and protect South Africa’s 47 million mobile subscribers.

South Africa saw a 24% surge in reported incidents of digital banking fraud in 2022, according to a report published last year by the South African Banking Risk Information Centre (SABRIC). The rise, which resulted in cybercriminals stealing over R740 million from unsuspecting victims, was primarily attributed to the growing number of fraud cases related to banking applications and online banking.

Given the alarming surge in digital banking fraud in South Africa, standardizing APIs by Mobile Network Operators (MNOs) presents a promising avenue for mitigating such threats. By leveraging their infrastructure and expertise, MNOs can enhance security measures within banking applications and online banking platforms. They are also able to implement robust fraud detection and prevention mechanisms, bolstering overall resilience of digital banking systems against cyber threats.

The standardization of APIs allows developers to implement:

  • Number Verification – offers seamless verification of a user’s mobile number by providing the next generation of strong authentication and user experience. It is a simple evolution path for any business that uses mobile numbers and SMS One-Time-Passwords. Instead of relying on SMS, Number Verification can be seamlessly and automatically activated to verify a user’s identity.
  • SIM Swap – used to check whether a given phone number has recently changed SIM cards. This helps to prevent account takeover attacks, in which fraudsters take control of the account owner’s SIM card using social engineering techniques and stolen personal data. For example, at the time of a financial transaction, a financial institution can check whether the relationship between the customer’s phone number and SIM card has recently been changed, helping them to decide whether to approve the transaction or not.

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