Connect with us
European Gaming Congress 2024

Fintech PR

Curve tells London to up it’s game in new ad campaign for wearable payment tech

Published

on

curve-tells-london-to-up-it’s-game-in-new-ad-campaign-for-wearable-payment-tech

Campaign Debuts Curve’s Suite of Wearable Partners, Enabling the Largest Choice of Wearable Payment Options Worldwide 

LONDON, Dec. 4, 2023 /PRNewswire/ — Curve, the financial super app that connects all your existing credit and debit cards into one single card and app, today launched a vibrant, multi-channel advertising campaign across London to celebrate the launch of it’s new online portal which, with Curve’s partners, celebrates the largest choice of wearable payment options across the globe. The company’s partners include Twinn, Swatch, Tap2Pay and Tapster. Featuring the wearable items shown on a diverse mix of hands with slogans like “When it comes to the money game, up yours,” the ads have passers-by doing doubletakes. 

The advertisements are currently running on digital screens across London neighbourhoods, including Shoreditch, Chelsea, Notting Hill and Fulham, and also featured across several major London Underground stations. In the coming days, the creative can also be found on mobile advertising vans across the city. 

And later this week, Curve will project a 10-metre high ad onto Oxford Street, showing the world how easy it is to up-level your spending with just the tap of a Curve-enabled ring, bracelet, watch – or even fingernail.

“We’re no strangers to pushing boundaries at Curve,” said Shachar Bialick, CEO and founder of Curve. “Curve is on a mission to build the Operating System for Money. As such, we work hard to enable our customers to get more for their money, pay securely, with confidence and using any form factor they wish. As we roll out new and exciting partnerships with wearable leaders like Twinn, Swatch, Tap2Pay, Tapster and others, we want to make one thing clear: we are the go-to solution for people looking to integrate innovative payments into passive wearables. Most wearables are struggling to get support from banks. But with Curve, customers can now integrate all of their cards into any form factor, be it a ring, bracelet or watch easily, quickly and securely. 

The campaign advertisements were all created in-house by Curve’s Brand and Marketing department, headed by Rich Thrift, Head of Brand and Creative. The media buys across the city of London were organised by Transport Media. 

 “An important part of financial freedom is the ability to pay the way you choose and by opening Curve up to the widest range of wearables, we are empowering our customers to have that freedom,” said Thrift. “It’s incredibly exciting to partner with so many respected, innovative brands in the wearable space and we were inspired by the endless possibilities their products, combined with Curve, can enable. This time of year there is a lot of noise out there, and that is why our creative execution was designed to demand people’s attention, encouraging them to consider the positive effect wearables can have on upping their money game.”

Curve, which launched to the public in 2018 and has amassed more than 4.5 million customers globally, gives customers more control over their money by connecting their financial world into a simple yet powerful interface, offering them more convenience, control and savings over their finances. With Curve, customers have full freedom over their money, eliminating expensive hidden currency conversion fees that banks would otherwise charge them. It also provides a complete financial picture, enabling better budgeting and maximising rewards without a second thought.

To date, Curve has raised £205 million in equity investment and has reached millions of customers around the world with its unique product and innovative partnerships with Samsung, Mastercard, Huawei, Swatch and many other leading brands.

To check out Curve’s range of wearable partners and to get your hands on your own, visit https://www.curve.com/en-gb/wearables.

Advertisement

About Curve
Curve is a financial super app. It is on a mission to be the one-stop-shop for all of a consumer’s financial needs; a single point of access to a wide range of financial products and services, bundling together all your money into one smart card and an even smarter app. Unlike other services available in the market today, Curve allows customers to connect and supercharge their legacy banks without signing up to a new bank. Curve is live in 31 markets across the UK and European Economic Area (EEA).

Curve supports Mastercard, Visa, Discover, Cartes Bancaires and Diners Club networks. The Curve Card and the E-money related to these cards is issued in the UK by Curve UK Limited, authorised and regulated by the Financial Conduct Authority to issue electronic money (firm reference number 900926). The Curve Card and the e-money related to cards issued in the EEA is issued by Curve Europe UAB, authorised in Lithuania by the Bank of Lithuania (electronic money institution licence No. 73 issued on 22 of October, 2020). 

CONTACT: curve@5wpr.com

Curve

Photo – https://mma.prnewswire.com/media/2290966/Curve_Project_Bird.jpg
Logo – https://mma.prnewswire.com/media/2183020/Curve_logo_Logo.jpg 

Cision View original content:https://www.prnewswire.co.uk/news-releases/curve-tells-london-to-up-its-game-in-new-ad-campaign-for-wearable-payment-tech-302003970.html

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fintech PR

Board the TOKEN2049 Treasure Express With Bybit and Dive Into an $80,000 Prize Pool

Published

on

board-the-token2049-treasure-express-with-bybit-and-dive-into-an-$80,000-prize-pool

DUBAI, UAE, Sept. 6, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, set out to make the community’s TOKEN2049 journey more rewarding. Gearing up for the most anticipated blockchain and Web3 event in the region, Bybit is thrilled to announce three bonus events to enable both attendees and remote fans to both be part of the experience.

The winning opportunities are open to both attendees of TOKEN2049 and followers from afar. Through trading and offline events, participants stand to get free tickets, a share of the $80,000 prize pool in airdrops and coupons, and Bybit merchandise.

Event 1: TOKEN2049 Treasure Express 

From now to Sep. 26, 2024, Bybit users may register for the event and complete tasks by depositing and trading assets to earn lucky draw tickets. The wheel of fortune will turn to one of the three prizes:

1. A pair of tickets to TOKEN2049;
2. A share of the airdrop prize pool valued at $50,000 featuring the hottest tokens, including DOGS, PEPE, SOL, XRP, TON and USDT; or
3. Up to 50 USDT in spot coupons.

Even more rewards await in referrals and social media giveaways. For details, visit: TOKEN2049 Treasure Express

Event 2: Share and Unlock

From now to Sep. 30, 2024, unleash your social media magic for a chance to win a 10 USDT spot trading coupon. Share a Bybit blog link and your thoughts on Bybit and Web3. Remember to tag @Bybit_Official and use the hashtag #UnlockWeb3Future and submit the form with us here: #UnlockWeb3Future at TOKEN2049 with Bybit

Event 3: Meet us offline at TOKEN2049

Spot our logo at TOKEN2049 and capture a photo at the Bybit booth (M50) to win Bybit merchandise. Remember to share to your social media channels and use the right hashtag. For details, visit: #UnlockWeb3Future at TOKEN2049 with Bybit

Advertisement

An advocate for a sustainable Web3 ecosystem, Bybit will be featured prominently at TOKEN2049 on a series of keynote panels, thought leadership and community events, and booth M50.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 40 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press.
For media inquiries, please contact: [email protected]
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

Logo – https://mma.prnewswire.com/media/2267288/Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/board-the-token2049-treasure-express-with-bybit-and-dive-into-an-80-000-prize-pool-302240594.html

Continue Reading

Fintech PR

Bybit Expands Global Reach, Receives Formal Consent for Full Authorization in Kazakhstan

Published

on

bybit-expands-global-reach,-receives-formal-consent-for-full-authorization-in-kazakhstan

DUBAI, UAE, Sept. 6, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is excited to announce it’s among the first to be granted consent to a full authorization by the Astana Financial Service Authority (AFSA). This milestone brings Bybit closer to becoming a fully regulated Digital Asset Trading Facility (DATF).

As part of a rigorous process, Bybit Kazakhstan has passed a full AML check, business conduct audit, and detailed compliance inspections. This is part of Bybit’s focus on securing new user opportunities in Kazakhstan and the broader Commonwealth of Independent States (CIS) region.

Kazakhstan has become a key player in the global crypto ecosystem, and we are thrilled to be expanding our services in such a dynamic market,” said Ben Zhou, co-founder and CEO of Bybit. “We are committed to bringing our cutting-edge technology, security, and transparency to crypto traders in Kazakhstan, ensuring they can access the best possible tools and services to thrive in this fast-growing industry.”

Once the full license is in place, Bybit Kazakhstan will offer various digital assets related products and services. The expansion into Kazakhstan aligns with Bybit’s mission to provide reliable and transparent services, catering to the unique needs of crypto traders and investors in the region.

This development follows Bybit’s receipt of its initial operating and custody licenses from AFSA in June 2023, reinforcing its commitment to local regulatory requirements. Bybit’s ongoing efforts to strengthen its presence in Kazakhstan underscore its belief in responsible growth and ensuring a compliant and secure trading environment.

Kazakhstan has quickly emerged as a hub for crypto innovation, and Bybit is proud to play a leading role in fostering this development. For example, Bybit hosted a “Foundations of Blockchain, Web3 and Crypto Exchange Activities” course for Banks of Kazakhstan in 2024. This event was part of Bybit’s drive to make blockchain education more accessible in the CIS region.

By securing this full authorization, Bybit is poised to enhance crypto adoption, provide institutional-grade security, and offer advanced trading features to its growing regional user base.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 40 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

Advertisement

For more details about Bybit, please visit Bybit Press.
For media inquiries, please contact: [email protected]
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

Logo – https://mma.prnewswire.com/media/2267288/Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/bybit-expands-global-reach-receives-formal-consent-for-full-authorization-in-kazakhstan-302240634.html

Continue Reading

Fintech PR

Integrum ESG and CSRHub enable fund managers to monitor both long-term trends and short-term movements in ESG ratings for companies, across a 10-year time series

Published

on

integrum-esg-and-csrhub-enable-fund-managers-to-monitor-both-long-term-trends-and-short-term-movements-in-esg-ratings-for-companies,-across-a-10-year-time-series

LONDON, Sept. 6, 2024 /PRNewswire/ — Integrum ESG, the leading alternative ESG data provider, has today announced the launch of their Consensus ESG Ratings module.

Just as investors monitor movements in consensus earnings estimates or credit ratings, investors now are aware of the demand for the ability to monitor long-term trends and short-term movements in consensus ESG ratings.

This new feature enables Integrum ESG’s asset manager clients to now see the consensus ESG score for any company, either as an absolute rating or a relative percentile ranking, across a 10-year time series.

These scores will indicate to any investor what the capital markets have ‘priced in’ for a company’s ESG performance, allowing users to quickly understand the market’s view on a company and easily conduct relative ESG analysis on the positions they hold within their Portfolio.

This regularly updated data is provided by CSRHub, the world’s leading provider of consensus ESG ratings. CSRHub has spent years aggregating and normalising a vast range of licensed sources – from large ESG ratings firms such as MSCI, ISS, S&P Global, and Sustainalytics to specialists such as CDP and Better World Companies.

Shai Hill, Founder and CEO of Integrum ESG, commented: “Many investors have told us they want a sense of ‘what is priced in’ in terms of a company’s ESG performance, so they can compare this to what anyone ESG ratings firm is saying. CSRHub is the only firm to have credibly achieved this, thanks to a model refined over years and a vast data lake – so we are delighted to be partnering with them.”

Bahar Gidwani, Co-Founder of CSRHub, added: “Investors need to fine tune their ESG-related investment strategies to improve their returns and better match the preferences of their clients. Combining CSRHub’s expert outside-in, consensus view of ESG with Integrum ESG’s detailed real-time data stream provides a strong solution for these needs.”

About Integrum ESG

Integrum ESG is the leading alternative ESG data and ratings platform for investors, blending human analysis and award-winning artificial intelligence models to capture, verify and display granular and relevant ESG data for analysis and assessment. Their Platform allows clients to dissect ESG scores, real-time sentiment, and more with a variety of unique-to-market features, empowering industry professionals and investors and giving them complete oversight of ESG risk across their portfolio.

For more information, visit www.integrumesg.com

Advertisement

About CSRHub

CSRHub offers the most comprehensive global set of Consensus ESG (Environmental, Social, and Governance) ratings, information, and tools. CSRHub’s business intelligence system measures the ESG business impact that drives corporate and investor sustainability decisions. Founded in 2007, CSRHub covers 56,545 public and private companies, and provides ESG performance scores on over 37,899 companies from 135 industries in 210 countries. Our Big Data platform uses algorithms to aggregate, normalize and weight ESG metrics from 957 sources to produce a strong consensus signal on corporate sustainability performance.

For more information, visit www.csrhub.com

Media Contact
Harish Karunalingam
Integrum ESG
[email protected] 

View original content:https://www.prnewswire.co.uk/news-releases/integrum-esg-and-csrhub-enable-fund-managers-to-monitor-both-long-term-trends-and-short-term-movements-in-esg-ratings-for-companies-across-a-10-year-time-series-302240581.html

Continue Reading

Trending