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UK companies struggle to meet increasing demands for transparency: Comprend



  • UK’s top companies are failing to meet stakeholder demands for transparency on their corporate websites.  
  • A recent survey of the top 200 UK companies reveals a significant need for businesses to better communicate to key audiences, which include jobseekers, investors, analysts and journalists.
  • Launched in 1997, Webranking, by leading agency, Comprend, is the only survey that ranks corporate websites for the top 200 UK and top 500 companies in Europe, based on stakeholder expectations. 
  • This year, BP topped the list of UK companies, scoring highest overall for their sustainability, careers, investor and press and media content. 

LONDON, Dec. 14, 2023 /PRNewswire/ — The UK’s top companies are failing to meet increased stakeholder demands for online transparency by failing to include sought-after and essential information on their websites.

New research by leading partner for tech-enabled communications and marketing Comprend, which ranks the UK’s top 200 companies through their corporate websites, found UK companies do not have key information desired by including investors, analyst and job seekers. This includes investment proposition as well as sustainability and diversity information.

The Webranking survey chimes with recent research which found that the expectations of companies are at an all-time high among consumers, and that 53% of consumers aged 27-58 assume a brand is doing nothing, or hiding something if it does not communicate its actions to address societal issues.* Similar research found that global executives, on average, attribute 63% of their company’s market value to their company’s overall reputation, highlighting the importance of businesses being seen as a trustworthy source of information.**

Staffan Lindgren, Senior Advisor, Comprend, said:

“A corporate website plays an important role as a trustworthy communication channel in today’s environment, where businesses are expected to be reliable and transparent. It is clear that for businesses to maintain and enhance the trust placed in them by society, they need to address the shortcomings in digital communication.” 

Now in its 27th year, Comprend’s Webranking survey is the largest survey of corporate websites and the only annual survey based on stakeholder expectations. It asks investors, journalists and jobseekers about their expectations when it comes to a company’s corporate website. The UK companies are measured against a set of criteria, based on these stakeholder expectations and then given an overall score.

This year, the survey found that top UK companies performed particularly poorly when it came to investor relations, fulfilling on average only 26% of criteria to meet stakeholder expectations. Only half (53%) presented an investor case and just 18% presented financial targets. This compared to 28% for European companies.

For Careers, UK companies performed slightly better, on average, fulfilling almost half (48%) of the criteria, including presenting information about learning and development (63%) and presenting their purpose (80%). But only a quarter of UK companies (26%) present any information about work/life balance and just 36% offer any information about working from home, which is of increasing importance to jobseekers since the Covid pandemic. 

In terms of presenting ESG information, there is a notable gap despite growing stakeholder interest. While companies effectively showcase documents like codes of conduct and tax policies, they fall behind in other important area such as targets and achievements. UK companies fulfil, on average just 43% of the criteria in the Sustainability section and while 72% present environmental targets, only 25% present data on target achievements.

Top performers

Energy company, BP, topped this year’s survey, scoring 61.4 out of a possible 100 points. It performed particularly well when it came to careers information for jobseekers as well as sustainability information. Global leader in premium drinks, Diageo, also rose in the rankings this year, climbing to second place, scoring 60.8 points. They scored highly, with a well-crafted Careers section, with information on flexible working and hiring information. Shell maintains third place on the UK list and performs well in financial reporting and sustainability.

The top climber (the company that has improved its score the most since last year) is Reckitt Benckiser Group, improving the score with 16.6 points.

This year’s ten best-performing UK companies were:











Food, Beverage and Tobacco








Personal Care, Drug and Grocery Stores







Rolls-Royce Holdings

Industrial Goods and Services



Coca-Cola HBC

Food, Beverage and Tobacco



BAE Systems

Industrial Goods and Services




Health Care



British American Tobacco

Food, Beverage and Tobacco


See the complete results for the UK companies in Webranking 2023-2024.

* Edelman’s 2023 Trust Barometer
** The State of Corporate Reputation in 2020: Everything Matters Now 

Notes to editors

Now in its 27th year, Webranking, by Comprend, is the largest survey of corporate websites and the only annual survey based on stakeholder expectations. It asks journalists and jobseekers about their expectations when it comes to a company’s corporate website. The companies are measured against a set of criteria, based on these stakeholder expectations and then given an overall score.

For more information

For more information, please contact [email protected] or [email protected].

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Shanghai’s Lujiazui adds 5 global asset management institutions




SHANGHAI, March 5, 2024 /PRNewswire/ — Five global asset management institutions, including Aspect Capital and Schroders Capital, have signed agreements to settle in Shanghai’s Lujiazui Financial City, said local authorities.

According to Xiao Jian, head of Lujiazui administration bureau under the China (Shanghai) Pilot Free Trade Zone, Lujiazui Financial City has so far attracted more than 8,000 financial institutions.

Lujiazui has become an important cluster for global asset management institutions in China. It now boasts about 80 percent of foreign-funded asset management institutions, 40 percent of foreign-funded corporate banks, nearly one-third of public fund management companies, and nearly one quarter of insurance asset management institutions of the total in the country, Xiao said.

More than 80 world-renowned financial institutions from 13 countries have established over 120 foreign asset management institutions in Lujiazui.  

“Lujiazui is an important gathering place and business expansion place for global asset management institutions in China. We are very honored to have the opportunity to join the Global Asset Management Partner Program. We also hope that through this signing, we can contribute to building Lujiazui into the core area of a global asset management center and accelerating Shanghai’s entry into the forefront of global asset management center cities,” Li You, Chief Compliance Officer of Aspect Capital (China) Limited.

Shanghai has made a great stride in pushing for financial openness and attracting more global financial institutions and investors. The next step could be to take advantage the special status of Shanghai Free Trade Zone and Lingang special area to develop an off-shore financial system, adopting the most advanced financial business models and regulatory regimes,” said Yan Hong, professor of finance of Shanghai Advanced Institute of Finance, Shanghai Jiao Tong University.

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LAMPRO International Distributor Summit: A Feast of Gathering and Future Prospect




-Focus On Pro, Pro For Mate

HUIZHOU, China, March 5, 2024 /PRNewswire/ — On March 2-3, right on the 20th anniversary of the establishment of LAMPRO, the International Distributor Summit was successfully concluded in Huizhou. With the theme of “Focus On Pro, Pro For Mate”, the summit attracted more than 200 partners from all over the world, sharing the industry trend and advanced leading technology. During the summit, LAMPRO held an appreciation award ceremony and signing ceremony as well for partners to co-build a partnership system and create a brighter future together.

At the summit, Sichuan opera performances, band shows, and other entertainment sessions created a warm and comfortable homey vibe, so that every guest fully enjoyed the process. One of our partners even took the initiative to sing on stage.

To share business opportunities with partners and demonstrate the vision of prosperous development, LAMPRO has elaborately planned the “Tree of Dreams” launching ceremony and the 20th-anniversary sand painting video. In the beginning, Chairman Tiger Lin thanked all partners for choosing Unilumin and LAMPRO, and he emphasized, “It is vital to choose the right brand and bind with it, which will help you become an outstanding leader locally.” Afterwards, Mr. Lawrence Liu, General Manager of LAMPRO, shared the development strategy of LAMPRO partner system. The project director introduced and demonstrated LMini and other major product series in details, which greatly boosted the confidence of global partners.

Furthermore, to thank partners for their support and seek mutual development, LAMPRO also held an awarding session, a signing ceremony, and a visiting journey to the Daya Bay intelligent manufacturing base on March 3, which demonstrated the industry-leading intelligent manufacturing capabilities of LAMPRO and high quality of products. LAMPRO sincerely expects to establish a closer cooperative relationship with global partners. Partners said that they gained valuable friendship and cooperation opportunities at the summit, and highly recognized the manufacturing strength and product capability of LAMPRO.

Meanwhile, elaborately arranged lucky draws pushed the atmosphere to a culmination, in which prizes included electronic equipment of well-known brands. At the end of the dinner party, LAMPRO prepared unique souvenirs, including the 20th-anniversary mascot of LAMPRO, hoping to leave an unforgettable impression on every guest.

Looking ahead, we expect to share greater joys of success with more partners in subsequent distributor summits, create a bright future and display a better world together.

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Aptoide launches campaign for a truly open digital market with new DMA website




LISBON, Portugal, March 5, 2024 /PRNewswire/ — Aptoide, the pioneer in global alternative Android app distribution, has launched a new campaign website, Leveling the game, including an Open Letter from the Aptoide founders, to demand full compliance from gatekeepers with the EU’s Digital Markets Act (DMA) and to urge regulators to take further action against anti-competitive practices by digital gatekeepers. Since 2011, Aptoide has been a vocal advocate for fair competition in the mobile app market, consistently challenging the market dominance of tech giants like Google.


With the March 2024 deadline for complete DMA compliance from gatekeepers set for this week, Aptoide sees this as a critical juncture for achieving true fairness in digital markets. However, the company also points out that significant obstacles remain, particularly with Apple’s recent DMA-related proposals, which include the introduction of a Core Technology Fee (CTF) and restrictive terms that limit developers’ access to alternative platforms.

“Aptoide has always advocated for a digital marketplace where innovation thrives and fairness reigns”, said Paulo Trezentos, Aptoide’s CEO and co-founder. “The DMA is a landmark step in that direction, but it’s clear that some tech gatekeepers are reluctant to let go of their stranglehold on the mobile industry. We must continue to push for reforms that will truly level the playing field”.

Aptoide argues that Apple’s proposed changes mostly serve to preserve its market dominance rather than to foster genuine competition, maintaining control by imposing disproportionate fees on alternative app stores and discouraging users from exploring non-Apple ecosystems through complex installation processes and misleading warnings.

Álvaro Pinto, co-founder and COO of Aptoide, added, “We’re at a crucial moment where the actions of regulators will determine the future of digital markets. Apple’s half-hearted reforms under the DMA are simply not enough. We need to ensure that the spirit of the DMA is not lost in loopholes and half-measures”.

In response to these challenges, Aptoide calls on EU authorities to hold Apple accountable and to demand that they:

  • Eliminate or significantly reduce the CTF to reflect actual costs.
  • Offer developers the freedom to choose between distribution models without restrictions.
  • Simplify the app installation process for a better user experience.
  • Apply the CTF fairly across all market participants.
  • Remove misleading warnings about alternative payment systems.
  • Ensure the confidentiality of data from competing marketplaces.

Aptoide believes that real competition can only emerge if the EU takes decisive action to enforce open market principles, leading to a digital marketplace that values fairness and innovation. And that the fight for an open digital marketplace is far from over and requires a united front. That’s why the company urges developers, consumers and regulators to join in demanding more from both Apple and Google.

Aptoide invites all stakeholders to visit their new DMA advocacy landing page, Leveling the game, to learn more about the ongoing struggle for an open digital world and to join the movement against the outdated monopolistic tactics of dominant gatekeepers.

Read the Aptoide Founders’ Open Letter about the DMA and what we need for real digital freedom here:

Open Letter from the Aptoide Founders

About Aptoide

Aptoide is a game-changing app distribution and payment processing platform, with over 430 million users, 10 billion downloads and 1 million apps. Available on multiple channels including Android, Web, TV and automotive, Aptoide offers developers a trusted, experienced partnership with a deep understanding of all ecosystems.

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