Fintech PR
Web3’s biggest investors back social-fi innovation company /Reach in a bid to ‘fix Crypto Twitter’
Seedphrase, Pranksy, Gmoney, Zeneca and more have invested in a new protocol built to bring quality engagement and beat the Twitter bots
NEW YORK, Dec. 15, 2023 /PRNewswire/ — A group of the world’s best known cryptocurrency and NFT investors are financially backing a new social-fi innovation company to ‘fix Crypto Twitter’. The company, ‘/Reach’, has attracted seed funding from a wide number of public facing figures including Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, and Mooncat2878. Previous institutional funding from amongst this group include investments in Blur, LooksRare, SuperRare, and NFTNow.
L’anamour and 8an, co-founders of /Reach shared: “Twitter is the home of the international crypto community, yet the platform, the algorithm, and the millions of fake profiles are a constant source of frustration to people and businesses alike. We’re here to change this, and we’ve built a fit-for-pupose protocol and gathered together some of the biggest names in crypto to help us achieve this mission.”
After completion of a beta phase involving onboarding over 6,000 users, /Reach is planning its full launch for 14:00 EST Monday 18th December powered by the $REACH token.
The new company and its investors are looking to use social-fi innovation to fix some of the social media platform’s most glaring problems. The protocol’s USP which allows it to do this is a unique integration between Discord, the home of closed crypto communities, and Twitter/X. This enables anyone to promote their content to an engaged, audited user base while remunerating them for their contribution to the network effects.
This integration allows users and businesses alike to break through the Twitter algorithm and promote their content to targeted audiences. The protocol has already garnered interest from large gaming and media incumbents outside of web3 as a planned next step for growth.
Despite its position as the unofficial “home” of the crypto industry online, Twitter/X has increasingly come under fire from inside and outside of the blockchain industry for the prevalence of bots, fake followers, and low quality engagement across the platform.
A study earlier this year found that many of the biggest crypto profiles have 100,000s of fake ‘bot’ followers inflating their communities. These same fake profiles are also used to promote projects with artificial and low quality engagement on social posts. Elon Musk’s attempts to prevent this since he acquired the company have had limited results, Twitter/X is predicted to lose 30 million users over the next two years – almost 10% of its active user base.
Seedphrase, one of the most recognisable names on Crypto Twitter, the owner of the rarest Cryptopunks, and lead advisor of /Reach shared:
“I’m happy to announce that I’ve joined Get Reach as an advisor and investor in a bid to fix crypto Twitter and help the platform become what it was meant to be. The average organic engagement rate on X is only currently 0.05%. There is high demand for tools to help grow user engagement, while being safeguarded from unpredictable algorithmic changes and competition.
Get Reach’s platform fosters a collaborative environment where creators and contributors unite to enhance the visibility of Web3 projects, while reaping rewards for their participation. The onus is on us to welcome corporates into web3, and I see Get Reach as the perfect gateway for this with a true decentralised ethos.”
/Reach’s full launch will take place at 14:00 EST on Monday 18th December with full details to be released on the project’s Twitter/X page on Monday.
ABOUT /REACH
/Reach is a simplified, automated, permissionless protocol for quality engagement rewarding, powered by $REACH. The /Reach protocol allows for brands, projects, communities, and individuals to leverage the network effects of a large, vetted and audited audience to organically amplify their key pieces of content, and reward them for it. 100% of all rewards put up by creators are redistributed back into the network.
/Reach was founded by 8an, former venture developer at Rocket Internet, founding team at Numan, and co-founder of art fractionalisation protocol Particle, and Lanamour, former private equity investor and founder of vintage photography platform FocusBloc. /Reach raised $1,000,000 on chain in less than 24 hours from the likes of Seedphrase, Zeneca, Pranksy, Gmoney, Dingaling, Canary Labs, NxGen, PunkDAO, Mooncat2878, Dingaling, and 0xSun and others who have been using the /Reach protocol throughout its beta phase and have seen the impact it can have on their communication strategies.
ABOUT SEEDPHRASE
Having been involved in the crypto space since 2013, Seedphrase (Daniel Maegaard) is one of the most prolific figures in the web3 space and is highly involved in luxury fashion, music and generative art. He has amassed one of the largest personal collections of digital art and NFTs which includes the only 1/1 Cryptopunk#8348.
ABOUT ZENECA
Known as one of the educational pillars of web3, Zeneca (Roy Bhasin) has helped the masses with onboarding to the world of NFTs by way of his Twitter/X posts and founding of the ZenAcademy and 333Club. Despite a more recent entrance to digital collectibles, Zeneca’s focus on value creation and ability to simplify complex topics has cemented him as a crypto thought leader.
ABOUT PRANKSY
Boasting almost 500,000 followers on Twitter/X, Pranksy is known to many as the apex of NFT collecting and trading, having sold over 1,250 Bored Apes and earning over 1,000ETH trading CryptoPunks.
ABOUT GMONEY
A founder and collector, GMONEY is one web3’s most notable pioneers. Known simply by his alias and recognized immediately by the rare ape CryptoPunk that he uses as his PFP, GMONEY is the founder of Admit One (a membership-based group of NFT collectors) and 9DCC (a web3-based fashion brand).
ABOUT PUNKDAO
PunkDao are the the largest decentralized organization holding punks. They invest in projects through Punk Ventures, a VC investment DAO with membership on application.
View original content:https://www.prnewswire.co.uk/news-releases/web3s-biggest-investors-back-social-fi-innovation-company-reach-in-a-bid-to-fix-crypto-twitter-302016025.html
Fintech PR
President Emmerson Mnangagwa met this week with Zambia’s former Vice President and Special Envoy Enoch Kavindele to discuss SADC’s candidate for the AfDB
President Mnangagwa, who is SADC Chairperson, reaffirmed his own country’s and SADC’s enthusiastic support for Zambian candidate Sam Maimbo
LUSAKA, Zambia, Dec. 20, 2024 /PRNewswire/ — Special Envoy Kavindele released the following statement following the meeting:
“I am elated to witness the growing success and momentum of Sam Maimbo’s candidacy to become the next President of the African Development Bank. I am filled with gratitude to our friends across both SADC and COMESA for their continued support and good wishes.
Sam has garnered such wide consensus due to his being uniquely qualified to deliver the transformative change and empowerment our continent needs. Sam’s 30 years in development work is defined by driving outcomes, improving processes, and investing in people. The AfDB needs a hands-on leader who is laser focused on delivering results and who is unafraid of making tough decisions in order to best serve our continent. Sam is that leader. Sam has the track record and experience to drastically enhance the pace, scale, and impact of the Bank’s work in service of the people and governments of Africa.
Our region has a proud history of supporting fellow Southern Africans. For example, we all recall Lusaka’s role in hosting the African National Congress’ headquarters during the dark days of Apartheid oppression.
It therefore gives me no pleasure to observe my South African brothers, who have themselves leant on Zambia’s steadfast friendship over many decades, fail to rally behind both SADC and COMESA’s chosen candidate for the AfDB. Africa’s urgent economic development challenges demand transformational leadership at the AfDB, it is all of our responsibility to put forward the best candidate for the job. This is not the time or place for a government to act with narrow self-interest, we all must act in the continent’s and AfDB’s best interest.
I thank Sam Maimbo for his lifelong service to our entire continent, and I am eager to witness his enormous impact as President of the AfDB.”
Fintech PR
Stay Cyber Safe This Holiday Season: Heimdal’s Checklist for Business Security
LONDON, Dec. 20, 2024 /PRNewswire/ — Heimdal Security shares a practical holiday cybersecurity checklist, offering expert insights to help businesses safeguard against cyber threats this festive season.
With reduced staffing, remote work setups, and a surge in online shopping creating heightened vulnerabilities, this guide offers actionable tips to enhance business security.
Going beyond basic advice, the checklist also highlights the most common holiday scams and features videos showcasing real-life examples of Christmas-themed cyber scams and effective prevention strategies.
Key Tips to Protect Businesses This Holiday Season:
- Strengthen endpoints: Ensure devices are updated with antivirus and endpoint protection software; consider Endpoint Detection and Response (EDR) and application whitelisting.
- Prepare for phishing spikes: Train staff to identify suspicious emails, enforce robust email filters, and establish protocols for reporting unusual activity.
- Secure remote access: Mandate VPN usage, monitor unusual logins, and deactivate inactive accounts temporarily.
- Segment and shield networks: Isolate sensitive areas, deploy DNS security and advanced firewalls, and maintain full visibility over network traffic.
- Apply timely patches: Regularly update all systems and test patches in a controlled environment to minimize disruptions.
- Mitigate supply chain risks: Assess vendors thoroughly and limit their access to essential systems.
- Have a response plan ready: Tailor incident protocols for the holidays, create an on-call rotation for the IT team, and enable rapid action against suspicious activity.
“ Cybercriminals thrive on holiday distractions, but with proactive measures like phishing training, secure endpoints, and network segmentation, businesses can stay ahead of potential threats,” said Alex Panait, System Administrator at Heimdal Security.
Common Holiday Scams That Businesses Should Watch For:
Cybercriminals often tailor their tactics to exploit the festive season. The most common scams include:
- Spear phishing: Emails disguised as holiday bonuses or event invitations that steal credentials or spread malware.
- Malicious holiday E-Cards: Festive greetings that contain links deploying ransomware or spyware.
- Fake E-Commerce sites: Fraudulent websites offering discounts to steal payment information.
- Insider threats: Distracted or disgruntled employees mishandling or exploiting sensitive data.
- Corporate travel scams: Fake booking platforms targeting business travelers.
- Business email compromise (BEC): Fraudulent requests for urgent wire transfers during year-end financial rushes.
For more, read the full article here or watch the video on YouTube to see how these threats unfold and learn actionable prevention strategies.
About Heimdal:
Established in Copenhagen in 2014, Heimdal® empowers CISOs, security teams, and IT administrators to improve their security operations, reduce alert fatigue, and implement proactive measures through a unified command and control platform.
Heimdal’s award-winning cybersecurity solutions span the entire IT estate, addressing challenges from endpoint to network levels, including vulnerability management, privileged access, Zero Trust implementation, and ransomware prevention.
For further press information:
Madalina Popovici
Media Relations Manager
[email protected]
View original content:https://www.prnewswire.co.uk/news-releases/stay-cyber-safe-this-holiday-season-heimdals-checklist-for-business-security-302337465.html
Fintech PR
According to Tickmill survey, 3 in 10 Britons in economic difficulty: Purchasing power down 41% since 2004
The people who have the most problems are women (30%) and are between 35 and 49 years old (39%)
ROME, Dec. 20, 2024 /PRNewswire/ — The purchasing power in the UK has dropped by 41% over the last 20 years. Today, £100,000 left in a bank account since 2004 without being invested would now be worth £59,021.
This figure is one of the findings from a study conducted by Tickmill, an international online trading broker that compared the economic situation in the UK and the European Union through the infographic “Purchasing Power and Cost of Living: UK vs EU”.
The analysis reveals a slight decline of 0.4% in the UK’s purchasing power, which currently stands at £41,573. In contrast, the European Union has seen a modest rise of 0.1%, reaching £40,874.
Why is purchasing power declining in the UK? One key factor is the cost of living. If the UK were still part of the European Union, it would rank as the fifth most expensive country, behind Ireland, Luxembourg, Denmark, and the Netherlands.
Unsurprisingly, 3 in 10 Britons are struggling with the cost of living. Women (3 in 10, compared to 25% of men), those aged between 35 and 49 (4 in 10), households earning less than £15,000 (6 in 10), and single parents (1 in 2) are among the most affected groups.
Among UK nations, Northern Ireland is the hardest hit, with 34% of its population facing financial difficulties, followed by Wales (31%), England (28%), and Scotland (22%). In England, the North East has the highest percentage of people struggling, with 4 in 10 residents affected. Even in London, the high costs impact 1 in 4 adults.
In response to these challenges, Britons are making significant adjustments:
- 53% have cut back or delayed spending on smaller items like eating out, entertainment, subscriptions, clothing, toys, books, etc.;
- 52% have reduced household energy consumption;
- 48% have decreased their grocery spending;
- 41% have scaled back or postponed major expenditures, such as holidays, cars, and weddings;
- 26% are working longer hours, taking on overtime, or pursuing additional jobs to earn extra income.
The British also made changes on the financial side. One in four adults has been forced to dip into their savings or investments to cover daily expenses. Moreover, 44% have stopped saving or investing entirely or have reduced their savings and investments—a 4% increase compared to 2023.
The lack of investment is another critical factor contributing to the decline in purchasing power. It is estimated that 13 million UK residents hold £430 billion in cash deposits but do not invest. The reasons? Seventy-four percent say they cannot compare investment products effectively, and 43% are afraid of losing their money.
A lack of knowledge and fear are preventing many savers from taking advantage of an important opportunity: preserving or increasing their purchasing power in the long term.
Photo: https://mma.prnewswire.com/media/2586123/Tickmill.jpg
Logo: https://mma.prnewswire.com/media/2586129/Tickmill_Logo.jpg
View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/according-to-tickmill-survey-3-in-10-britons-in-economic-difficulty-purchasing-power-down-41-since-2004-302337354.html
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