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Imperium Comms Ranked as Best Crypto PR and Marketing Agency

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LONDON, Dec. 19, 2023 /PRNewswire/ — Imperium Comms, a leading public relations and marketing agency, has been picked as the best crypto PR agency, according to a ranking of global PR agencies by Crypto Intelligence.

Founded in 2019, Imperium Comms offers a wide array of marketing services to crypto and Metaverse projects, including content writing, press release distribution, and earned media coverage.

They have worked with hundreds of crypto projects over the years, and are able to secure media coverage in sites such as CoinMarketCap, Cointelegraph, Bloomberg, CoinDesk, and dozens of other news platforms, at the lowest rates in the market.

Furthermore, unlike other crypto PR agencies, they charge clients on a per-article basis, meaning they only pay for results and don’t have to pay a hefty retainer upfront.

PR Consultation and Onboarding

If you have your own crypto project, or work within the marketing department of an existing crypto company, you can reach out to Imperium Comms via email or Telegram to enquire about pricing and media coverage packages.

They are able to start generating media coverage within 24 hours, and offer several guaranteed options in crypto and non-crypto news sites.

Why is PR Important in the Crypto Space?

Public Relations in the crypto space is a rapidly evolving and highly dynamic field that plays a crucial role in shaping the perception, credibility, and ultimate success of cryptocurrency projects and blockchain technology.

A crypto PR agency specializes in creating and managing the public image of cryptocurrency projects and blockchain companies. These agencies are well-versed in the intricacies of the crypto world, including its technical aspects, market trends, and regulatory environment.

Unlike traditional PR agencies, a crypto PR agency must stay abreast of the rapidly changing landscape of digital currencies, DeFi (Decentralized Finance), NFTs (Non-Fungible Tokens), and other blockchain technologies.

The primary goal of a crypto PR agency is to build trust among potential investors, users, and the general public. In an industry often marred by skepticism and regulatory scrutiny, establishing credibility is paramount. These agencies employ various strategies, such as crafting compelling narratives, managing media relations, and leveraging social media platforms to enhance the visibility and reputation of their clients.

Navigating the Complex Crypto Landscape

The crypto space is complex and often misunderstood by the general public. A crypto PR agency plays a pivotal role in demystifying blockchain technology and digital currencies for a broader audience. By translating technical jargon into relatable language, these agencies help the public understand the value proposition and potential impact of crypto projects.

Another critical aspect is managing the regulatory landscape. With regulations around cryptocurrencies evolving globally, a crypto PR agency must be adept at navigating these changes and advising their clients accordingly. They must also be capable of handling crisis management, as the crypto world is prone to volatility and occasional controversies.

Building Community and Stakeholder Engagement

Community is at the heart of the crypto world. A crypto PR agency focuses on building and nurturing a strong community around a project. This involves engaging with users, investors, and enthusiasts on platforms like Twitter, Reddit, and Telegram. By fostering a sense of belonging and actively participating in community discussions, these agencies help in building a loyal base of supporters.

Stakeholder engagement is another crucial aspect. A crypto PR agency works to establish relationships with key influencers, thought leaders, and media personnel in the crypto space. These connections are vital for gaining coverage, endorsements, and credibility.

Crafting Effective Messaging and Branding

In a market crowded with numerous projects, standing out is essential. A crypto PR agency assists in developing a unique brand identity and messaging that resonates with the target audience. This involves highlighting the unique selling points (USPs) of a project, its technological advancements, and its potential impact on the industry and beyond.

Storytelling is a powerful tool in the arsenal of a crypto PR agency. By crafting compelling stories around a project’s development, milestones, and future plans, these agencies can captivate the interest of potential investors and the media.

Leveraging Media and Influencer Relations

Media relations are critical in the crypto space. A crypto PR agency ensures that their clients receive positive and widespread media coverage. This involves pitching stories to journalists, managing press releases, and organizing interviews and press conferences.

Influencer marketing is also a key strategy. Crypto influencers can sway public opinion significantly. By collaborating with these influencers, a crypto PR agency can effectively reach a broader audience and garner trust and interest in their client’s project.

View original content:https://www.prnewswire.co.uk/news-releases/imperium-comms-ranked-as-best-crypto-pr-and-marketing-agency-302019340.html

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Validation Cloud Secures $5.8 Million in Inaugural Funding to Propel Web3 Infrastructure

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ZUG, Switzerland, Feb. 28, 2024 /PRNewswire/ — In a significant stride towards revolutionizing Web3 infrastructure, Validation Cloud has proudly announced the successful closure of its first external investment round, amassing $5.8 million. Spearheaded by San Francisco-based Cadenza Ventures, this funding round exceeded expectations with contributions from an impressive roster of international investors, including Blockchain Founders Fund, Bloccelerate, Blockwall, Side Door Ventures, Metamatic, GS Futures, and AP Capital.

Alex Nwaka, Co-Founder of Validation Cloud, expressed enthusiasm about the funding, “This investment marks a pivotal moment for Validation Cloud as we aim to address the urgent demand for scalable and compliant Web3 infrastructure. We’re honored to collaborate with our investors who are instrumental in propelling the global adoption of our platform among cutting-edge networks, developers, and asset managers.”

Validation Cloud is at the forefront of Web3 technology, having developed an innovative system architecture that paves the way for significant advancements in the sector. Known as the “Cloudflare of Web3,” the company offers a robust, scalable, and intelligent platform providing Staking, Node API, and Data services, drawing inspiration from Cloudflare’s transformative impact on Web2 infrastructure.

Founded by veterans in the Proof-of-Stake domain, Validation Cloud boasts a team of highly experienced professionals from renowned organizations such as Uber, Workday, Deloitte, Citadel, Morgan Stanley, Binance, Crypto.com, Figure, R3, and more, emphasizing a talent-first approach with a worldwide workforce.

Kumar Dandapani, Managing Partner at Cadenza Ventures, highlighted the strategic vision behind their investment, “At Cadenza, we do not invest in just any company; we invest in the future of transformative technologies. Validation Cloud’s pioneering role in Proof-of-Stake and their relentless pursuit of next-generation Web3 infrastructure have set them apart as leaders in the Web3 space.”

Aly Madhavji, Managing Partner at Blockchain Founders Fund, shared his thoughts on the investment, “We believe in the transformative power of Web3 and its ability to redefine how businesses operate. Investing in Validation Cloud aligns perfectly with our vision of supporting innovative platforms that are ready to lead the next wave of digital transformation.”

Validation Cloud has earned a reputation for its close partnerships with networks from their nascent stages, supporting a wide array of ecosystems from established ones like Chainlink, Hedera, and Stellar to emerging networks such as Aptos, Eigenlayer, and Berachain. Their platform lays the groundwork for the enterprise adoption of networks, positioning Validation Cloud as a key player in the Web3 infrastructure landscape.

For further details on Validation Cloud and its offerings, please visit www.validationcloud.io.

Please contact: Kelly Clark, Director of Communications | [email protected] 

Funding Announcement for Validation Cloud by Alex Nwaka

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Klarna says its AI assistant does the work of 700 people after it laid off 700 people

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The Swedish fintech, which was criticized for its handling of a dramatic staff reduction in 2022, is touting new efficiencies powered by OpenAI.

Klarna is bullish on bots.

One month after taking its OpenAI-powered virtual assistant global, the Swedish buy-now, pay-later company has released new data touting its ability to handle customer communications, make shoppers happier, and even drive better financial results.

The app-based AI chatbot already handles two-thirds of all customer service chats, the company said Tuesday—some 2.3 million conversations so far—with the virtual assistant earning customer satisfaction ratings at the same level as human agents. Klarna, which is expected to go public this year and will need all the hype it can get at a time when investors have been generally frosty toward IPOs, estimates that the chatbot could help improve its profits by $40 million in 2024.

Announcing a partnership with OpenAI early last year, Klarna said it was one of the first companies to integrate the firm’s groundbreaking ChatGPT technology into a plug-in for shopping. The natural-language interface initially helped customers choose items and make other shopping-related decisions based on personalized queries, a feature Klarna described as “smooth shopping.”

The company has continued to build out its AI offerings since then. Its app-based assistants are now available to customers worldwide and handle a variety of tasks including refunds, cancellations, and even disputes.

Klarna boasted in its announcement on Tuesday that the AI assistant “is doing the equivalent work of 700 full-time agents.”

That statement may raise eyebrows for anyone who remembers the middle of 2022, when the company laid off roughly the same number of employees, then about 10% of its staff. At the time, CEO Sebastian Siemiatkowski cited economic uncertainty, inflation, and the likelihood of a recession as reasons for the cuts. He was criticized for his handling of the staff reduction after he shared a public spreadsheet on LinkedIn that contained the names of many of the laid-off workers.

Fast Company asked Klarna how the company arrived at its calculation for its AI assistant’s human-equivalent productivity. The company said the number of equivalent jobs the AI could perform wasn’t related to the layoffs. In a statement, a spokesperson said the company’s customer service is supported by four to five large third-parties that collectively have over 650,000 employees, and that it offers customers the option to speak with human agents if that’s what they prefer.

“This is in no way connected to the workforce reductions in May 2022, and making that conclusion would be incorrect,” the statement read. “We chose to share the figure of 700 to indicate the more long-term consequences of AI technology, where we believe it is important to be transparent in order to create an understanding in society. We think [it’s] important to proactively address these issues and encourage a thoughtful discussion around how society can meet and navigate this transformation.”

Companies have used chatbots for years to handle low-level customer queries and other interactions, although these tools are expected to become more versatile in the wake of advancements in artificial intellegence.

Source: Fast Company

The post Klarna says its AI assistant does the work of 700 people after it laid off 700 people appeared first on HIPTHER Alerts.

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KAPSARC Launches Saudi Arabia’s First School of Public Policy

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  • Inspired by His Royal Highness, the Minister of Energy, Prince Abdulaziz bin Salman Al Saud’s passion for education, human capital development and innovation, the KAPSARC School of Public Policy (KSPP) was founded as the first institution in Saudi Arabia dedicated to graduate studies and executive education in public policy.
  • Through its academic offerings, KSPP empowers individuals to tackle pressing public policy challenges and embrace the promising opportunities shaping the future.
  • KSPP’s facilities will run on 100% renewable energy, setting a precedent as one of the first net-zero facilities in the Saudi educational sector.

RIYADH, Saudi Arabia, Feb. 28, 2024 /PRNewswire/ — The King Abdullah Petroleum Studies and Research Center (KAPSARC) has been granted an establishment license for its School of Public Policy (KSPP) after the recent approval by the Council of Ministers, and which was announced during the Human Capability Initiative (HCI) on February 28, 2024, conducted under the patronage of Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Prime Minister, and the Chairman of the Human Capability Development Program Committee, one of Saudi Arabia’s Vision 2030 Realization Programs.

Aiming to set new standards in policy studies, the school offers a two-year master’s degree and executive education programs designed to enable and empower future policy leaders and professionals within Saudi Arabia and globally to address the most pressing domestic and international public policy challenges in the public, non-profit and private sectors.

This significant achievement was announced by His Royal Highness, Prince Abdulaziz bin Salman Al Saud, the Minister of Energy, Chairman of the Board of Trustees of KAPSARC: “The vision for KAPSARC School of Public Policy is to develop the knowledge and skills that the new generation needs to shape public policy both locally and globally. Our mission is to empower and equip future policy leaders and professionals within Saudi Arabia and internationally to make informed socio-economic decisions.”

In a statement on the sidelines of the school’s launch, Fahad Alajlan, President of KAPSARC, stressed the Center’s mission to impact public policy on national, regional, and global levels. “Our new School of Public Policy will equip future leaders with the right skills to create data-driven and evidence-based public policy in line with Vision 2030 goals.”

Dr. Ghadah Alarifi, Founding Dean of KSPP, stated that, “Public policy serves as the foundation of societal progress. At KSPP, we aim to be a catalyst for collaboration, building a robust ecosystem that bridges academia, industry, and government in the public policy arena.”

By leveraging KAPSARC’s network, KSPP provides a platform for global engagement and career growth opportunities, offering practical application and flexible courses tailored to empower policymakers in different tracks including energy policy.

The school is committed to achieving high sustainability standards in the Saudi educational sector, including the goal of running on 100% renewable energy. This dedication ensures that KSPP meets its annual energy needs through on-site renewable resources, eliminating the use of fossil fuels.

For more information about KSPP, visit https://www.kapsarc.org/about-the-school/.

Follow KSPP on social media:

  • X: @KAPSARC_SPP
  • LinkedIn: @ KAPSARC School of Public Policy

About KAPSARC:

KAPSARC is a leading think tank dedicated to advancing knowledge on energy, environment, and regional economic issues. Accredited observer of UNFCCC, KAPSARC actively contributes to global climate action. The mission of KAPSARC is to advance Saudi Arabia’s energy sector and inform global policies through evidence-based advice and applied research. For more information about the center please visit: https://www.kapsarc.org/

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Cision View original content:https://www.prnewswire.co.uk/news-releases/kapsarc-launches-saudi-arabias-first-school-of-public-policy-302074721.html

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