Fintech PR
VASS releases a new brand identity laying the foundation for continued strong growth
The leading digital solutions company has evolved into a global entity with +4,900 experts and operations in +40 countries, building an ecosystem of expertise globally
MADRID, Jan. 29, 2024 /PRNewswire/ — VASS, a leading global company in digital transformation services, has revealed its new brand identity. The new brand aims to reflect the sum of VASS’s new capabilities and expertise, as well as the strength of its global ecosystem, a team of top-class digital and industry experts, providing the most innovative solutions to key sectors such as Banking, Telco, Manufacturing, Pharma among others, operating in more than 40 countries.
The launch of VASS’s new brand identity is aligned with the firm’s strategy, focusing on regional expansion and broadening its innovative offering. Backed by One Equity Partners, a US private equity firm specializing in transformative combinations in the mid-market, the Spanish-based company has acquired 11 companies in two years, becoming a major force in the global technology consulting services sector.
Founded by Francisco Javier Latasa in 1999, VASS has expanded its reach through these strategic acquisitions, servicing its customers globally and increasing sales from €130 million to c. €400 million in less than four years. This growth underlines VASS’s digital leadership in Spain with an international vision, supported by organic and inorganic growth plans, both nationally and internationally.
“VASS is the brand that we have built driven by our passion for technology, innovation, and sustainable impact in the last 25 years”, says Francisco Javier Latasa, Chairman and Global CEO. “Today we set another important milestone in the VASS journey, defining a new identity aligned to our innovative, transformative, and creative solutions approach as well as to what we are at VASS today, a company of 4,900 top-level experts with operations in +40 countries”, explains Latasa.
Sonia Pacheco, VASS Global CMO added: “Our new identity has been designed to represent what VASS is today. Our diversity, scale, and transformative and innovative approach to digitization have evolved, and this new identity reflects the new and future dimension of VASS”.
The brand campaign, titled “We are VASS. Your partner for a new vibrant digital world”, seeks to respond to the rapidly evolving technological landscape, with a specific focus on the current context of digitization in business and beyond. Built on its expertise and far-reaching impact, VASS’ approach is centered on the desire to shape this new, vibrant, digital world by helping organizations tackle complexity using mindful technology and driving positive change. While this new campaign embodies VASS’s essence, it also emphasizes its innovative, transformative, honest, and forward-thinking approach to navigating digital.
With a +20% growth rate in 2023, VASS’s new brand marks the conclusion of the integration process and is a key pillar in its broader strategic roadmap to further strengthen its position as a global leader. This allows the company to continue tapping into new markets, becoming even more important for customers, suppliers, and employees alike.
About VASS
VASS is a global digital transformation company that puts its customers at the forefront of innovation, by bringing together talent, knowledge, and technology.
With our digital solutions, we lead people and organizations around the world on their transition towards the digital future. Our 4,900 experts serving customers in 40 countries across Europe, America, and Asia work alongside our clients, partners, and key industry players to deliver best-in-class digital innovation that shapes the landscape of banking, retail, insurance, public administration, utilities, telecommunications, and media sectors.
Our approach is based on mindful technology, through which we create positive environments and meaningful opportunities.
Transformative. Creative. Honest. Vibrant.
We are VASS
Photo – https://mma.prnewswire.com/media/2327837/VASS_new_Branding.jpg
View original content:https://www.prnewswire.co.uk/news-releases/vass-releases-a-new-brand-identity-laying-the-foundation-for-continued-strong-growth-302045782.html
Fintech PR
Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox
– Milk Partners, AirAsia rewards and The Sandbox are collaborating to provide a new experience allowing users to earn real-world value through the metaverse gaming platform
– Launching metaverse game project ‘MiL.k X BIGGIE Wonderverse’ offering SAND Tokens, Milk Coins and AirAsia points
– “MiL.k is committed to continuously expanding its blockchain ecosystem through strategic partnerships with global partners.”
SEOUL, South Korea, Oct. 23, 2024 /PRNewswire/ — Milk Partners has announced a collaboration with The Sandbox, the global metaverse platform, and AirAsia rewards, the loyalty program of Asia’s leading online travel agency (OTA), AirAsia MOVE. This partnership is set to offer global users an immersive Web3 experience where they can earn rewards with real-world value through engaging in a metaverse-based game.
The newly launched ‘MiL.k X BIGGIE Wonderverse’ metaverse game allows users to earn Sand Tokens, Milk Coins, and AirAsia points. The game is inspired by BIGGIE, the mascot of AirAsia rewards, and modeled after the BIGGIE Wonderland mini-game in the AirAsia MOVE app. Users need to first complete tasks by collecting Milk Coins (symbolized game assets) in the Sandbox metaverse, which can be exchanged for other game assets such as virtual AirAsia points, virtual passports, and virtual boarding passes. Once all tasks are completed, users will then be rewarded with Milk Coins, Sand Tokens, and AirAsia points.
This collaboration has been based on MiL.k’s reliability and strong global network, which has steadily expanded partnerships with major global companies and has become an innovative model for the industry.
This collaboration is part of MiL.k’s broader strategy to expand its blockchain-based loyalty ecosystem, which already includes partnerships with SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, and others. AirAsia rewards operates a comprehensive loyalty platform for the AirAsia group, enhancing its travel and lifestyle businesses, including airlines, online travel agent (OTA), logistics, aviation services, e-commerce, financial services, and more. The Sandbox, a global metaverse platform with over 6 million users, offers a unique space for creating games and generating revenue. Together, AirAsia rewards and The Sandbox will further expand MiL.k’s ecosystem through global partnerships.
The CEO of Milk Partners, Jungmin Cho said “Following our successful collaboration event with CU, we are happy to announce the next event with AirAsia rewards. Through this partnership, for partners, we are providing a new marketing channel on metaverse and for users, we are expecting to share the fun experience and real benefits.” He added, “We will continue to explore various opportunities with global partners across diverse industries.”
In June, MiL.k introduced a metaverse experience ‘Play CUX MiL.k’ with CU and The Sandbox, offering users an engaging new way to explore blockchain and the metaverse. MiL.k is committed to continuously expanding its global partnerships to provide more exciting experiences for global users.
Photo – https://mma.prnewswire.com/media/2536675/image.jpg
View original content:https://www.prnewswire.co.uk/news-releases/acceleration-of-global-marketing-collaboration-between-milk-partners-airasia-rewards-and-the-sandbox-302282640.html
Fintech PR
H&M Foundation: Global Change Award 2025 launched – with a mission to accelerate innovation for a net-zero textile industry by 2050
STOCKHOLM, Oct. 23, 2024 /PRNewswire/ — The H&M Foundation today announces a significant shift in its overall strategic direction, focus on supporting the textile industry in halving its greenhouse gas emissions every decade by 2050, while promoting a just and fair transition for both people and the planet. The innovation challenge Global Change Award 2025 (GCA) is the first initiative to reflect this shift.
GCA is now seeking innovative ideas addressing different high emission areas across the textile industry value chain, including sustainable materials and processes, responsible production, mindful consumption, and ‘wildcards’ that support the GCA purpose. Today, only a fraction of philanthropic capital is directed to climate.
“The textile industry needs all hands-on deck if we are going to meet our climate goals by 2050, and we must ensure this transition is fair for everyone. I really believe that innovation is key to decarbonising the industry, and that the Global Change Award can play a role in identifying and growing future changemakers whose ideas can have a transformative impact if given the right support,” says Karl-Johan Persson, Board Member of the H&M Foundation.
Since GCA launched in 2015, 46 innovations have received support and a combined grant of 8 million euros. While it continues to award 10 winners every year, with each receiving 200,000 EUR, there are other key updates to the GCA:
- New focus area – decarbonising the textile industry.
- Holistic approach – equipping changemakers with a holistic people and planet mindset.
- Wider range of changemakers – switching to a nomination-based process, instead of an open application system.
- Systems change approach – equipping changemakers to consider the entire textile value chain and its interconnectedness while also considering the impact on people.
“While the industry is hungry for innovation, the holistic perspective to decarbonisation is often lacking, and the critical early stages of an innovator’s journey overlooked – this is where philanthropy can make a real difference”, says Annie Lindmark, Programme Director for Innovation at the H&M Foundation.
In addition to financial support, winners will gain access to a powerful network of mentors, collaborators, and industry leaders to help bring their solutions to life. Together with partners Accenture and KTH Royal Institute of Technology, H&M Foundation will invite the winners to participate in a yearlong, tailormade Changemaker Programme. The Global Change Award 2025 winners will be announced in April 2025.
CONTACT: Jasmina Sofić, Media Relations Responsible, +4673 465 59 59
Photo: https://mma.prnewswire.com/media/2537220/HM_Foundation_Global_Change_Award_25.jpg
Logo: https://mma.prnewswire.com/media/2537258/H_M_Foundation_logo_PNG_black.jpg
View original content:https://www.prnewswire.co.uk/news-releases/hm-foundation-global-change-award-2025-launched—with-a-mission-to-accelerate-innovation-for-a-net-zero-textile-industry-by-2050-302283317.html
Exclusive tech event will convene business leaders, investors and thought leaders in 2025
LAGUNA BEACH, Calif., Oct. 22, 2024 /PRNewswire/ — Dow Jones announced today the expansion of WSJ Tech Live through a multi-year agreement that will bring the marquee event to the State of Qatar starting next year. Appearing on stage at this year’s event in Laguna Beach, Calif., Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office of the State of Qatar, and Almar Latour, publisher of The Wall Street Journal and CEO of Dow Jones, jointly announced that WSJ Tech Live Qatar will debut in late 2025 and take place annually for five years.
This marks the first time WSJ’s most exclusive tech event will be held in the Middle East. The invitation-only conference will bring together an audience of over 200 C-suite executives, investors, innovative startups and influential venture capitalists from across the world. Dow Jones will continue to operate WSJ Tech Live annually in California while adding WSJ Tech Live Qatar to the calendar starting in December 2025.
Sheikh Jassim highlighted that the conference aligns with Qatar’s vision to become a global hub for advanced technology and innovation, as outlined in the Third National Development Strategy and Qatar National Vision 2030.
“Hosting WSJ Tech Live marks another significant step in the growth of Qatar’s technology ecosystem,” said Sheikh Jassim. “When the world’s top tech leaders gather in Qatar, it will create an unparalleled opportunity to benefit from their diverse expertise, insights and global networks. This will inspire local talent, attract international investment, and create avenues for strategic global partnerships that propel our development journey forward.”
“Dow Jones and The Wall Street Journal deliver reliable journalism, data, and analytics to business professionals worldwide, and to do so we must reflect the entire global business community,” said Latour. “With the MENA region’s growth and increased role in tech–especially at the intersection of AI and the energy sector–we are delighted to be partnering with Qatar.”
Currently in its 11th year, WSJ Tech Live convenes the biggest newsmakers in technology across entertainment, music, robotics and AI, science and more. This year’s marquee event is the company’s most successful Tech Live since its inception, with record-breaking sponsorship revenue. The event showcased groundbreaking insights on a wide range of topics including the global impact of generative AI, the future of brain-computer interfaces, the outlook for startup investments, fostering the next generation of technology talent and how the upcoming U.S. election could impact the tech industry.
WSJ Tech Live joins a series of global events hosted in Qatar, including the FIFA World Cup™, Web Summit Qatar, Formula 1 Qatar Grand Prix, and Doha Forum. The event also builds on Dow Jones’s existing presence in MENA, which serves as an important hub for reporting from The Wall Street Journal, and home to key sales and services functions.
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Government Communications Office of the State of Qatar
The Government Communications Office was established in 2015 to serve as the strategic communications arm of the State of Qatar. It coordinates communications activities across government and public-sector institutions, showcasing the country’s vision, initiatives and achievements in line with the Qatar National Vision 2030.
View original content:https://www.prnewswire.co.uk/news-releases/dow-jones-to-expand-wsj-tech-live-event-to-qatar-302283664.html
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