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Redefining and Developing New Opportunities for Luxury Marketing: XIAOHONGSHU and VOGUE Business Host China Digital Excellence Summit in Paris




PARIS, March 15, 2024 /PRNewswire/ — China’s leading social media and lifestyle platform XIAOHONGSHU x VOGUE Business host the China Digital Excellence Summit and Gala Dinner during Paris Fashion Week 2024, on March 4th and 5th. The event, a nexus for aesthetic appreciation, cultural exchange, and creative inspiration, convened in Paris, uniting industry frontrunners from luxury, fashion, beauty, and cosmetics, etc. with digital marketing and advertising experts. Together, they delved into the nuances of digital engagement strategies for luxury brands targeting the Chinese market. The discussions centered on formulating effective digital strategies for luxury brands in the Chinese market, drawing on XIAOHONGSHU’s unique platform that combines a content-rich community ecosystem with a democratized access to fashion. The event aimed to equip international luxury brands with fresh insights for engaging the Chinese market.

Luxury products resonate with timeless aesthetic narratives, with their splendor transcending the gaps of time to craft classics even as trends change over time. China has consistently served as an essential growth engine and strategic market for the luxury sector. According to data from Bain & Company, mainland Chinese luxury consumers are forecasted to account for 35-40% of the world’s total by 2030, with the mainland’s market share expanding to 24-26%.

In today’s dynamic market landscape, the profiles and purchasing behaviors of Chinese luxury consumers are evolving. The youth demographic is emerging as a significant force in the luxury market, utilizing high-end products as mediums for self-expression and individuality. At the same time, trends within the wider consumer base are evolving alongside shifts in their socio-economic profiles, prompting a push towards increased specialization and diversification. The emergence of these new trends heralds an increasing number of possibilities as well as challenges. To harness the vast opportunities presented by the expanding Chinese market, global luxury brands are pivoting towards digital transformation and prioritizing their online marketing strategies. XIAOHONGSHU boasts capabilities in forecasting fashion trends, providing insights into consumer preferences, fostering emotional connections with consumers, developing localization strategies, and driving digital innovation. These advantages have positioned XIAOHONGSHU as the platform of choice for brands aiming to engage with the Chinese market and unlock new opportunities for growth.

The summit was attended by an array of sector trailblazers from XIAOHONGSHU, including Xuanshuang, General Manager of the Luxury, Fashion & Beauty Division; Qingchen, Head of Luxury; and Menghan, Head of Fashion Content. Joining them were Lauren Indvik, Editor-in-Chief and Head of the International Section at VOGUE Business; Adrian Corsin, Managing Director of couture house Mugler; Kenneth Kralick, VP of E-Business at Moët Hennessy; Alison Bringé, Chief Marketing Officer at Launchmetrics; Emilie Bénéteau, Global Influence Marketing, Social Media & PR Director at ba&sh; and Rahul Titus, Global Head of Influence at Ogilvy Group. Senior executives from leading international groups —among them, Kering, Richemont, LVMH, Lanvin, and Puig—as well as from prestigious independent brands including CHANEL, AMI Paris, and Christian Louboutin, were in attendance. In addition, over 100 global brand executives and industry marketing experts gathered to discuss China’s digital creative marketing trends, and share perspectives, sparking new fashion inspirations.

The summit commenced with a keynote interview featuring VOGUE Business’ Paris correspondent Laure Guilbault and Mugler’s managing director Adrian Corsin. During the interview, Adrian shared insights into the company’s strategy for the Chinese market and highlighted the critical role of social media platforms and the novel approach he deployed in acquainting Chinese consumers with the brand’s iconic designs. 

The event brought together fashion luminaries, Anusha Couttigane, Head of Consulting at VOGUE Business, Kenneth Kralick from Moët Hennessy and Emilie Bénéteau from ba&sh, who discussed strategies for conveying brand narratives and establishing brand values through partnerships with Chinese artists. They also explored ways to leverage Chinese social media platforms to attract and appeal to a younger consumer base.

Yiling Pan, Associate Editorial Director at VOGUE Business in China, joined Menghan, Alison Bringé, and Rahul Titus in a discussion on the evolution of China’s social media landscape and the impact of the influencer economy on luxury marketing. Their conversation unpacked the significant role of content creators and key opinion leaders (KOLs), with a particular emphasis on the social media and influencer marketing ecosystem in China. Menghan spotlighted the wealth of user-generated content (UGC) on XIAOHONGSHU, which has turned the platform into a bastion of diverse, high-caliber, and authentic narratives, positioning it as an international fashion platform with a unique Chinese perspective. She further explained that in this context, both content creators and celebrities have the potential to emerge as influential purchasers who engage with users through their content on the platform. And she further highlighted how both influencers and celebrities are becoming pivotal in engaging with audiences and driving brand conversions through compelling content and targeted live streams.

XIAOHONGSHU x VOGUE Business: China Digital Excellence Summit

XIAOHONGSHU’s head of luxury Qingchen captivated attendees with her presentation, “Embracing the Future of Luxury Marketing with XIAOHONGSHU.” Qingchen outlined effective marketing strategies for luxury brands, emphasizing XIAOHONGSHU’s pivotal role in connecting with China’s affluent consumer base. She underscored the platform’s dedication to meeting the emotional demands of Chinese shoppers and swaying their purchasing choices. By showcasing diverse fashion scenarios, facilitating genuine content engagement, and provoking fashion forward thinking that’s deeply influenced by lifestyle trends, XIAOHONGSHU champions the concept that anything can entice consumer interest. With a consumer-centric approach at its core, and incorporating partnerships with influencers, digital event marketing, and omnichannel strategies, XIAOHONGSHU has crafted an all-encompassing approach to elevate luxury brands into the digital age of marketing.

Navigating Current Trends and Captivating Audiences

In today’s fast-paced digital landscape, the flux of novel offerings renders consumer attention a coveted yet elusive asset, challenging brands to not only capture but retain consumer interest. The quest to make a memorable impact on Chinese consumers and forge meaningful connections presents a formidable hurdle for luxury labels.

XIAOHONGSHU, a pioneering force in fashion and lifestyle trends, boasts an impressive network of over 80 million content creators, with UGC accounting for 90% of its offerings. This authentic, wide-ranging, and exceptional content, coupled with XIAOHONGSHU’s distinctive “content seeding” approach, allows the platform to probe into consumer psyches and initiate movements that define trends. Serving as a critical touchpoint for engagement, XIAOHONGSHU empowers luxury brands to tap into emerging trends and buzzworthy topics, facilitating a deeper understanding of target demographics. This, in turn, equips brands with a wealth of insights for nuanced content-driven marketing strategies.

In a groundbreaking collaboration with VOGUE Business, XIAOHONGSHU unveiled the 2024 Luxury Product Trends White Paper & Crowd Inspiration Illustration, spotlighting groundbreaking luxury marketing case studies and crystallizing two dominant trends shaping China’s luxury sector: fully holistic localization efforts and “contrary to consensus” cross-border marketing programs. The strategy of holistic localization encapsulates luxury brands’ strategies to immerse themselves within the Chinese cultural narrative, fostering profound connections and cultural resonance with local audiences through genuine engagement and inventive marketing strategies. The “contrary to consensus” approach redefines cross-border marketing by forging unconventional partnerships, ensuring standout first impressions, and captivating the younger demographic amidst intensifying global competition.

Leveraging a vast pool of UGC across the multitude of scenarios available on the XIAOHONGSHU platform while tapping into the latest fashion and style directions from luxury brands, the collaboration delivers an insightful forecast into 2024’s luxury fashion trends. Highlighting “practicality,” “functionality,” and “multi-scenario” as the upcoming year’s trend cornerstones, the white paper offers a forward-looking perspective on the evolving landscape of apparel, handbags, footwear, timepieces, and jewelry, guiding industry stakeholders through the next wave of luxury fashion creations.

Creating Major Brand Events, Transmitting Brand Values

XIAOHONGSHU’s vibrant community of 300 million monthly active users, half of whom are the coveted post-95s generation from China’s metropolitan centers, has become a cornerstone for luxury brand strategies aiming to connect with affluent, style-conscious consumers yearning for elevated lifestyles. This demographic alignment has positioned XIAOHONGSHU as a critical platform for luxury communication and target audience engagement, leveraging its “product seeding” approach and a robust ecosystem of content creators to drive strategic brand initiatives. The platform’s capacity to host significant brand events has increasingly made it a focal point for luxury labels looking to amplify their market presence.

XIAOHONGSHU Online Fashion Week

Notably, XIAOHONGSHU facilitated GUCCI’s pivot to a digital format for its 2024 early spring collection, offering an exclusive cloud-based front row experience that bridged pre-show anticipation with immersive live viewing and post-event engagement, significantly boosting GUCCI’s visibility. Similarly, Chaumet harnessed the platform to launch “TIARA DREAM”, an immersive experience centered around its iconic tiaras, featuring innovative try-on tech and influencer collaborations that magnified the event’s reach and user engagement through organic content sharing.

For luxury brands, XIAOHONGSHU has transcended its role as a marketing platform to become a key player in product launches and brand storytelling. Seasonal gifting moments, particularly, offer a strategic opportunity for brands to deepen consumer relationships through culturally resonant campaigns and optimally position their latest products. Notably, during the Spring Festival, illustrious names like Loewe unveiled their 2024 Year of the Dragon limited collections, with the 2024 Jade series paying homage to the revered art of Chinese jade carving, complete with collaborations with master jade carvers to design and produce a limited-edition assortment of handcrafted jade pendants. This move sparked fervent conversations on XIAOHONGSHU, with users eagerly dissecting the Loewe Jade series. Such discussions delve deeper into the ethos of luxury brands, aiding in the broader dissemination of their foundational values within the Chinese market and enhancing the perceived value of luxury brands.

Omni-Channel Strategies: Transforming Luxury Brand Engagement

In today’s market, the trajectory for luxury brands aiming to solidify their footprint in China heavily relies on their expertise in digital marketing. Navigating between the reverence for traditional retail and the dynamism of new media, these brands are mastering omni-channel strategies to sync with the digital-first lifestyle of contemporary luxury shoppers.

XIAOHONGSHU is playing a crucial role in enabling luxury brands to expand their reach, offering a platform where personalized content and services meet consumers at every touchpoint, around the clock. The platform excels in narrating brand heritage, spotlighting design sophistication, and amplifying the allure of luxury labels. Furthermore, XIAOHONGSHU provides a bridge for brands keen on translating their ethos and experiential offerings into real-world interactions. Through strategic online engagement, brands invite their audiences to immerse in the tangible world of luxury, facilitating a fluid journey from digital discovery to physical brand experiences. This approach not only redefines brand stewardship but also propels business innovation in the luxury sector.

XIAOHONGSHU has developed an innovative Key Opinion Sales (KOS) ecosystem, positioning itself as a vital platform for luxury brands to expand their consumer outreach. With an extensive network of over 100,000 corporate guide accounts and a rich library with nearly 2 million pieces of content, XIAOHONGSHU effectively merges the intrinsic appeal of luxury goods with the expansive reach of digital marketing through the KOS ecosystem. The approach enables direct engagement between brands’ physical stores and their online presence, offering tailored communication and services that enrich the consumer experience and address the geographical limitations of traditional luxury retail outlets. The KOS system significantly enhances customer acquisition, accelerates the purchasing process, and deepens the connection between brands and their clientele, ultimately fostering greater brand loyalty and recognition.

Additionally, XIAOHONGSHU’s mini-programs, a concept recently rolled out on the platform, have become a versatile tool for luxury brands, functioning as a dynamic interface between high-end labels and discerning consumers. Prestigious houses like Dior and Vacheron Constantin have already harnessed the potential of these mini-programs, leveraging their capabilities for brand storytelling, conversion, and engagement. The mini-programs facilitate an immersive exploration of brand values, fostering a deeper connection with consumers through targeted content and interactive experiences. At the same time, their integrated e-commerce features expedite the journey from discovery to purchase, ensuring a seamless transactional experience for the luxury shopper.

XIAOHONGSHU is increasingly recognized by luxury brands as a crucial gateway to understanding the complex emotional landscape of Chinese consumers. The platform offers an unparalleled blend of user diversity, authentic storytelling, effective communication, and powerful engagement strategies. As a trend-setter in fashion, XIAOHONGSHU provides luxury marketers with deep insights into consumer behavior, enabling them to tailor their strategies to meet the nuanced needs of their target audience, convey the essence of their brand, and expand their reach. Through XIAOHONGSHU, luxury brands are well-positioned to revolutionize their marketing strategies. By harnessing the unique features of the platform, they can bolster their major marketing campaigns, reinforcing and amplifying their brand influence.

As we move further into 2024, the luxury industry continues to embody the dreams of a refined existence. XIAOHONGSHU is poised to remain a key player in the industry’s growth, bridging the gap between luxury brands and consumers, navigating future challenges, and advancing toward new frontiers of luxury engagement.

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Invitation to presentation of EQT AB’s Q1 Announcement 2024




STOCKHOLM, April 5, 2024 /PRNewswire/ — EQT AB’s Q1 Announcement 2024 will be published on Thursday 18 April 2024 at approximately 07:30 CEST. EQT will host a conference call at 08:30 CEST to present the report, followed by a Q&A session.

The presentation and a video link for the webcast will be available here from the time of the publication of the Q1 Announcement.

To participate by phone and ask questions during the Q&A, please register here in advance. Upon registration, you will receive your personal dial-in details.

The webcast can be followed live here and a recording will be available afterwards.

Information on EQT AB’s financial reporting

The EQT AB Group has a long-term business model founded on a promise to its fund investors to invest capital, drive value creation and create consistent attractive returns over a 5 to 10-year horizon. The Group’s financial model is primarily affected by the size of its fee-generating assets under management, the performance of the EQT funds and its ability to recruit and retain top talent.

The Group operates in a market driven by long-term trends and thus believes quarterly financial statements are less relevant for investors. However, in order to provide the market with relevant and suitable information about the Group’s development, EQT publishes quarterly announcements with key operating numbers that are relevant for the business performance (taking Nasdaq’s guidance note for preparing interim management statements into consideration). In addition, a half-year report and a year-end report including financial statements and further information relevant for investors is published. Finally, EQT also publishes an annual report including sustainability reporting.

Olof Svensson, Head of Shareholder Relations, +46 72 989 09 15
EQT Shareholder Relations, [email protected]

Rickard Buch, Head of Corporate Communications, +46 72 989 09 11
EQT Press Office, [email protected], +46 8 506 55 334

This information was brought to you by Cision,c3956826

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EQT AB Group


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Kia presents roadmap to lead global electrification era through EVs, HEVs and PBVs



  • Kia drives forward transformation into ‘Sustainable Mobility Solutions Provider’
  • Roadmap enables Kia to proactively respond to uncertainties in mobility industry landscape, including changes in EV market
  • Company to expand EV line-up with more models; enhance HEV line-up to manage fluctuation in EV demand
    • Goal to sell 1.6 million EVs annually in 2030, introducing 15 models
    • PBV to play a key role in Kia’s growth, targeting 250,000 PBV sales annually by 2030 with PV5 and PV7 models
  • Kia to invest KRW 38 trillion by 2028, including KRW 15 trillion for future business
  • 2024 business guidance : KRW 101 tln in revenue with KRW 12 tln in operating profit; operating profit margin of 11.9% on sales of 3.2 million units globally
  • CEO reaffirms Kia’s commitment to ESG management

SEOUL, South Korea, April 5, 2024 /PRNewswire/ — Kia Corporation (Kia) today shared an update on its future strategies and financial targets at its CEO Investor Day in Seoul, Korea.

Based on its innovative achievements in the years since the announcement of mid-to-long-term business initiatives, Kia is focusing on updating its 2030 strategy announced last year and further strengthening its business strategy in response to uncertainties across the global mobility industry landscape.

During the event, Kia updated its mid-to-long-term business strategy with a focus on electrification, and its PBV business. Kia reiterated its 2030 annual sales target of 4.3 million units, including 1.6 million units of electric vehicles (EVs). The 2030 4.3 million annual sales target is 34.4 percent higher than the brand’s 2024 annual goal of 3.2 million units.

The company also plans to become a leading EV brand by selling a higher percentage of electrified models among its total sales, including hybrid electric vehicles (HEV), plug-in hybrid (PHEV), and battery EVs, projecting electrified model sales of 2.48 million units annually or 58 percent of Kia’s total sales in 2030.

“Following our successful brand relaunch in 2021, Kia is enhancing its global business strategy to further the establishment of an innovative EV line-up and accelerate the company’s transition to a sustainable mobility solutions provider,” said Ho Sung Song, President and CEO of Kia. “By responding effectively to changes in the mobility market and efficiently implementing mid-to-long-term strategies, Kia is strengthening its brand commitment to the wellbeing of customers, communities, the global society, and the environment.”

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BioVaxys Technology Corp. Provides Bi-Weekly MCTO Status Update




VANCOUVER, BC, April 4, 2024 /PRNewswire/ — BioVaxys Technology Corp. (CSE: BIOV) (FRA: 5LB) (OTCQB: BVAXF) (the “Company“) is providing this bi-weekly update on the status of the management cease trade order granted on February 29, 2024 (the “MCTO“), by its principal regulator, the Ontario Securities Commission (the “OSC“), under National Policy 12-203 – Management Cease Trade Orders (“NP 12-203“), following the Company’s announcement on February 21, 2024 (the “Default Announcement“), that it was unable to file its audited annual financial statements for the year ended October 31, 2023, its management’s discussion and analysis of financial statements for the year ended October 31, 2023, its annual information form for the year ended October 31, 2023, and related filings (collectively, the “Required Annual Filings“). Under National Instrument 51-102, the Required Annual Filings were required to be made no later than February 28, 2024.

As a result of the delay in filing the Required Annual Filings, the Company was unable to file its interim financial statements for the three months ended January 31, 2024, its management’s discussion and analysis of financial statements for the three months ended January 31, 2024, and related filings (collectively, the “Required Interim Filings“). Under National Instrument 51-102, the Required Interim Filings were required to be made no later than April 1, 2024.

The Company anticipates filing the Required Annual Filings by April 30, 2024. The auditor of the Company requires additional time to complete its audit of the Company, including the Company’s recent acquisition of all intellectual property, immunotherapeutics platform technologies, and clinical stage assets of the former IMV Inc. that closed on February 16, 2024. In addition, the Company anticipates filing the Required Interim Filings immediately after the filing of the Required Annual Filings.

Except as herein disclosed, there are no material changes to the information contained in the Default Announcement. In addition, (i) the Company is satisfying and confirms that it intends to continue to satisfy the provisions of the alternative information guidelines under NP 12-203 and issue bi-weekly default status reports for so long as the delay in filing the Required Annual Filings and/or Required Interim Filings is continuing, each of which will be issued in the form of a press release; (ii) the Company does not have any information at this time regarding any anticipated specified default subsequent to the default in filing the Required Annual Filings and Required Interim Filings; (iii) the Company is not subject to any insolvency proceedings; and (iv) there is no material information concerning the affairs of the Company that has not been generally disclosed.

About BioVaxys Technology Corp.

BioVaxys Technology Corp. (, a biopharmaceuticals company registered in British Columbia, Canada, is a clinical-stage biopharmaceutical company dedicated to improving patient lives with novel immunotherapies based on the DPX™ immune-educating technology platform and it’s HapTenix© ‘neoantigen’ tumor cell construct platform, for treating cancers, infectious disease, antigen desensitization, and other immunological fields. The Company’s clinical stage pipeline includes maveropepimut-S which is in Phase II clinical development for advanced Relapsed-Refractory Diffuse Large B Cell Lymphoma (DLBCL) and platinum resistant ovarian cancer, and BVX-0918, a personalized immunotherapeutic vaccine using it proprietary HapTenix© ‘neoantigen’ tumor cell construct platform which is soon to enter Phase I in Spain for treating refractive late-stage ovarian cancer. The Company is also capitalizing on its tumor immunology know-how and creation of a unique library of T-lymphocytes & other datasets post-vaccination with its personalized immunotherapeutic vaccines to utilize predictive algorithms and other technologies to identify new targetable tumor antigens. BioVaxys common shares are listed on the CSE under the stock symbol “BIOV” and trade on the Frankfurt Bourse (FRA: 5LB) and in the US (OTCQB: BVAXF). For more information, visit and connect with us on X and LinkedIn.


Signed “James Passin
James Passin, Chief Executive Officer
Phone: +1 646 452 7054

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