Fintech PR
Invoca Celebrates 2024 Impact Award Winners Showcasing Excellence in Revenue Execution
Awards honour the brands and partners who deliver exceptional customer experiences and meaningful business results.
LONDON, Sept. 25, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the recipients of its 2024 Impact Awards. Now in its 7th year, this program celebrates the brands and partner teams that have mastered alignment between marketing and sales, resulting in wins across many key business metrics, such as revenue growth and ad spend efficiency. These awards recognize B2C companies that have optimised the buyer journey, embraced revenue execution and driven meaningful business results.
Invoca’s The State of B2C Revenue Execution Report 2024 revealed how poor alignment between B2C marketing, sales, and contact centre teams significantly impacts revenue growth, especially in high-consideration purchase industries. The 2024 winners exemplify the potential for B2C companies that prioritise tightly aligned revenue teams to deliver an exceptional customer journey from first click to final sale.
“B2C brands are operating in a more competitive, fragmented buyer landscape than ever before,” said Jennifer Lovette, SVP of Customer Success at Invoca. “We are incredibly proud to celebrate the brands and partner teams that are using revenue execution to its fullest potential to deliver exceptional customer experiences and drive meaningful business results.”
The 2024 Impact Award finalists include notable brands across a range of industries from telecom to home services, healthcare and more who stand out for the impressive business results they’ve seen through their adoption of revenue execution, as well as partners who are helping Invoca shape the next generation of industry tools and cutting edge solutions. Get inspired by their stories here.
This year’s Invoca Impact Awards winners are:
Best Revenue Team
Winner: T-Mobile
The Best Revenue Team successfully aligns marketing and sales teams to unlock a company’s full revenue potential. Through their use of the Invoca platform, they successfully connect their paid media investments directly to revenue, improve digital engagement, and deliver seamless buyer experiences.
T-Mobile has cemented a strong partnership between its marketing and contact centre sales teams, and uses AI signals on hundreds of thousands of calls to optimise marketing spend, generate qualified leads and understand caller intent. Since using Invoca, they’ve seen a 34% reduction in cost-per-call, a 61% spike in call orders and 27% rise in web orders.
Buyer Journey Excellence
Winner: AT&T
The Buyer Journey Excellence Award winner provides the best experience to consumers by equipping their sales team with high-value insights about incoming calls. Sellers effectively use this information to optimise the buying experience and convert more calls.
AT&T has integrated Invoca with Neustar, routing highly qualified callers directly to agent queues, resulting in a 39% lift in answered calls and a 23% rise in sales opportunities.
“The work we’ve done with Invoca to enrich visitor profiles and enable audience-first routing has truly been a game changer that is giving us meaningful conversion lifts, and we’re seeing the impact on both the consumer and the business side,” said Ben Downing, Director, Marketing Technology and Digital Enablement at AT&T. “We’re thrilled to see where this takes us next – thank you for the honour!”
AI Visionary of the Year
Winner: AutoNation
The AI Visionary of the Year makes the most of their investment through a strong vision and execution. They use Invoca’s AI technology in innovative ways to transform their business. They also push Invoca’s platform and product teams to make improvements that positively impact the broader Invoca customer community.
AutoNation uses Invoca data across multiple departments and AI Signals in their service center scorecards and marketing optimization. Their participation in product Beta testing has been instrumental in strengthening Invoca’s solutions. AutoNation embodies a true spirit of innovation and collaboration, not simply benefiting their own operations but also advancing the entire field of AI-driven business solutions.
Rookie of the Year
Winner: CenterWell (Humana)
The Rookie of the Year is a customer who has been using Invoca for less than a year and has seen the meaningful impact of revenue execution within only a few months of using the platform.
In just one quarter, CenterWell has positioned Invoca at the core of their data-driven decisions. They seamlessly transitioned over 6,000 numbers to Invoca’s PreSense platform to improve agent call outcomes, set up sophisticated integrations, and used advanced Invoca analytics to optimise their media campaigns, better allocate ad spend and create operational efficiencies.
Revenue Execution Hero of the Year
Winner: Melissa Reilly of U.S. Bank
The Revenue Execution Hero of the Year award is an individual who speaks publicly about the innovative ways they connect the buyer journey and are widely considered to be thought leaders in revenue execution.
U.S. Bank’s Melissa Reilly is a true advocate and subject matter expert who generously shares her expertise with the Invoca community. Since joining the program several years ago, Melissa has made significant contributions—from case studies, to reference calls, user groups, webinars and industry analyst engagements—to benefit the wider customer community.
Breakthrough Partner of the Year
Winner: Publicis
The Breakthrough Partner of the Year is given to a partner or agency who has introduced a new integration, joint use case, or go-to market channel. This partner demonstrates innovative thinking to help our joint customers succeed.
Publicis took a major step forward with teams across its divisions, including Starcom, Razorfish, Spark, Zenith, Digitas and Epsilon, using Invoca to deliver unique value to clients. Publicis developed clear measurement plans to improve media attribution for shared clients, creating advanced use cases that are already delivering results.
Partner Collaboration Award
Winner: Tealium
The Partner Collaboration Award goes to the technology or agency partner that consistently shows strong commitment to collaboration by participating in events and other activities that help drive visibility, awareness, and business opportunities.
Tealium earned the win for an integration with Invoca that creates a powerful combination, blending Tealium badges and data actions with Invoca’s offline phone conversion data.
Partner Innovation Award
Winner: Contentsquare
The Partner Innovation Award is given to the technology or agency partner who consistently delivers the most creative use cases or integration ideas, helping Invoca bring cutting edge solutions to market.
Contentsquare is recognized for their depth of integration. Brands using this integration now receive valuable insights into the consumer journey, understanding whether a journey was abandoned or completed, and correctly attributed contact center revenue and conversion.
More Information:
- Learn more about the Invoca Impact Awards program: https://www.invoca.com/invoca-impact-awards
- Get inspired by Invoca Impact Award finalist stories: https://www.invoca.com/blog/impact-awards-2024-finalists
- See the results you can get with Invoca: https://www.invoca.com/customers
About Invoca
Invoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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WEST ATLANTIC CITY, N.J., March 14, 2025 /PRNewswire/ — The Great Bay Insurance Group (the “Group”), a leading provider of coastal homeowners’ insurance in New Jersey, today announced the following leadership changes. Timothy J. Byrne, Jr., has been named as President of the Group and Ronald R. Lovatt has been named President of Great Bay Insurance Company, a wholly owned affiliate of the Group.
Mr. Byrne Jr. has nearly 15 years of industry experience and previously served as the Group’s Chief Operating Officer overseeing the Groups operations and underwriting strategies.
Mr. Timothy J. Byrne, Sr., Chief Executive Officer of the Group, added, “I’m excited to announce the promotion of Tim Jr. to the role of President of The Great Bay Insurance Group and Ron to the role of President of Great Bay Insurance Company. Tim Jr. and Ron have been an integral part of the Group since its founding in 2019.”
As President, Tim Jr. will provide oversight for all corporate support functions and will continue to report to Tim Sr.
Mr. Byrne Jr. holds a BS in Economic and Mathematics from the University of Vermont, an MBA in Risk Management and Insurance from St. John’s University and holds a CPCU designation.
Mr. Lovatt has 40 years of broad insurance industry experience in leadership capacities with international, national, regional and start-up insurance companies. Ron is a founding member of The Great Bay Insurance Group, working with Tim Sr. & Tim Jr. to launch Great Bay in late 2019. Ron currently serves as Chief Underwriting Officer & Chief Claims Officer for The Great Bay Insurance Group, has an MBA from The Wharton School of the University of Pennsylvania, and a Bachelor of Science degree in Economics, Finance, Accounting & Marketing from Miami University.
Contact:
Investor Relations
Brian Schleider, CPA
Chief Financial Officer
609-434-2000, x102
brian.schleider@greatbayinsure.com
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View original content:https://www.prnewswire.co.uk/news-releases/great-bay-insurance-group-announces-executive-changes-302401923.html
Fintech PR
Forward Global responds to surge in UK shareholder activism with launch of UK Corporate Contests Practice
LONDON, March 14, 2025 /PRNewswire/ — International risk management firm Forward Global launched its UK Corporate Contests Practice on Tuesday in response to what is described as “all-time high of shareholder activism” in London and Paris.
Speaking ahead of the launch on Tuesday night, Brendan Foo, Partner and Global Head of Corporate Contests at Forward Global, said “As activism gains currency as an asset class, savvy investors are looking toward the UK and Europe to generate alpha. Indeed, in 2025 alone, we have seen an unprecedented demand for our services not just in our traditional strongholds of the US and Canada, but also in the UK and Europe. This reflects the surge in activist (and active) engagements, with which our team is uniquely well-placed to assist.”
Forward Global’s Corporate Contests Practice was established to meet demand from law firms, investors, and advisers to provide a comprehensive suite of services to support companies in high-stakes shareholder engagements. In keeping with the firm’s established activism practice in the US, the new London offering will deliver investigative and intelligence work such as vetting board nominees, relationship mapping, scrutinizing the track records of both incumbents and challengers, and conducting deep-dive reputation analyses. In Europe, Forward Global’s Patrice Lambert-de Diesbach offers clients battle-tested expertise in investor relations and financial communications.
Shareholder activism in the UK has expanded significantly, with campaigns becoming more frequent and sophisticated. In 2023, the number of new public activist campaigns in Europe surged by 68%, with the UK remaining a primary target. US-based activist investors have also increased their focus on UK firms, launching 40% of all UK activist campaigns in 2024. With contested boardroom battles and regulatory shifts on the rise, the expansion of Forward Global’s Corporate Contests practice into the UK is well-timed, equipping issuers with the intelligence and strategies needed to navigate this evolving landscape.
The firm launched the new practice at an exclusive gathering at the International Institute of Strategic Studies in London, bringing together leading voices from the shareholder activism space to discuss the evolving landscape of transatlantic shareholder activism.
The panel discussion, featuring Brendan Foo, Patrick J. McHugh of Okapi Partners, and Sebastian Fain of Freshfields, explored critical considerations for US investors entering the UK market and vice versa, differences in engagement styles across jurisdictions, and strategies for issuers to proactively engage with both activist and active investors. Panelists also examined the impact of anti-DEI and ESG sentiment on investor relations in the UK, as well as how issuers can adapt to evolving regulatory and institutional expectations.
John Watts, Managing Partner of Forward Global UK, added, “Forward Global’s new UK Corporate Contests Practice is designed to provide companies with the strategic intelligence and investigative depth needed to navigate an increasingly complex activist landscape. Our team is committed to equipping clients with the tools to engage proactively with investors, safeguard their strategic interests, and strengthen shareholder relations across Europe.”
Notes for Editors
Forward Global is an international group, with its historic headquarters in France, boasting five main offices in Paris, Brussels, London, Miami, and Washington. As a leading player in risk management with over 450 employees and 30 partners, Forward Global offers an integrated approach across the three major risks: digital, economic, and informational.
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View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/forward-global-responds-to-surge-in-uk-shareholder-activism-with-launch-of-uk-corporate-contests-practice-302402058.html
NEW YORK, March 14, 2025 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins.
Alison Kosik delivers the pre-market update on March 14th
- Investors welcomed a cooler-than-expected Producer Price Index reading for the month of February as tariff talk continues out of Washington D.C.
- Attention shifts to the Federal Reserve decisions coming next week as inflation data suggests the rate of inflation growth could be slowing.
- S&P 500 looks to rebound after ending yesterday in correction territory, which is a decline of at least 10% from a recent high.
Watch NYSE TV Live every weekday 9:00-10:00am ET
Video – https://mma.prnewswire.com/media/2641945/NYSE_March_14_2025_Market_Update.mp4
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View original content:https://www.prnewswire.co.uk/news-releases/nyse-content-advisory-pre-market-update-for-march-14-2025-302401916.html
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