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Invoca Celebrates 2024 Impact Award Winners Showcasing Excellence in Revenue Execution

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Awards honour the brands and partners who deliver exceptional customer experiences and meaningful business results.

LONDON, Sept. 25, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the recipients of its 2024 Impact Awards. Now in its 7th year, this program celebrates the brands and partner teams that have mastered alignment between marketing and sales, resulting in wins across many key business metrics, such as revenue growth and ad spend efficiency. These awards recognize B2C companies that have optimised the buyer journey, embraced revenue execution and driven meaningful business results.  

Invoca’s The State of B2C Revenue Execution Report 2024 revealed how poor alignment between B2C marketing, sales, and contact centre teams significantly impacts revenue growth, especially in high-consideration purchase industries. The 2024 winners exemplify the potential for B2C companies that prioritise tightly aligned revenue teams to deliver an exceptional customer journey from first click to final sale.

“B2C brands are operating in a more competitive, fragmented buyer landscape than ever before,” said Jennifer Lovette, SVP of Customer Success at Invoca. “We are incredibly proud to celebrate the brands and partner teams that are using revenue execution to its fullest potential to deliver exceptional customer experiences and drive meaningful business results.”

The 2024 Impact Award finalists include notable brands across a range of industries from telecom to home services, healthcare and more who stand out for the impressive business results they’ve seen through their adoption of revenue execution, as well as partners who are helping Invoca shape the next generation of industry tools and cutting edge solutions. Get inspired by their stories here.

This year’s Invoca Impact Awards winners are:

Best Revenue Team
Winner: T-Mobile

The Best Revenue Team successfully aligns marketing and sales teams to unlock a company’s full revenue potential. Through their use of the Invoca platform, they successfully connect their paid media investments directly to revenue, improve digital engagement, and deliver seamless buyer experiences.

T-Mobile has cemented a strong partnership between its marketing and contact centre sales teams, and uses AI signals on hundreds of thousands of calls to optimise marketing spend, generate qualified leads and understand caller intent. Since using Invoca, they’ve seen a 34% reduction in cost-per-call, a 61% spike in call orders and 27% rise in web orders.

Buyer Journey Excellence
Winner: AT&T

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The Buyer Journey Excellence Award winner provides the best experience to consumers by equipping their sales team with high-value insights about incoming calls. Sellers effectively use this information to optimise the buying experience and convert more calls.

AT&T has integrated Invoca with Neustar, routing highly qualified callers directly to agent queues, resulting in a 39% lift in answered calls and a 23% rise in sales opportunities.

“The work we’ve done with Invoca to enrich visitor profiles and enable audience-first routing has truly been a game changer that is giving us meaningful conversion lifts, and we’re seeing the impact on both the consumer and the business side,” said Ben Downing, Director, Marketing Technology and Digital Enablement at AT&T. “We’re thrilled to see where this takes us next – thank you for the honour!”

AI Visionary of the Year
Winner: AutoNation

The AI Visionary of the Year makes the most of their investment through a strong vision and execution. They use Invoca’s AI technology in innovative ways to transform their business. They also push Invoca’s platform and product teams to make improvements that positively impact the broader Invoca customer community.

AutoNation uses Invoca data across multiple departments and AI Signals in their service center scorecards and marketing optimization. Their participation in product Beta testing has been instrumental in strengthening Invoca’s solutions. AutoNation embodies a true spirit of innovation and collaboration, not simply benefiting their own operations but also advancing the entire field of AI-driven business solutions.

Rookie of the Year 
Winner: CenterWell (Humana)

The Rookie of the Year is a customer who has been using Invoca for less than a year and has seen the meaningful impact of revenue execution within only a few months of using the platform.

In just one quarter, CenterWell has positioned Invoca at the core of their data-driven decisions. They seamlessly transitioned over 6,000 numbers to Invoca’s PreSense platform to improve agent call outcomes, set up sophisticated integrations, and used advanced Invoca analytics to optimise their media campaigns, better allocate ad spend and create operational efficiencies.

Revenue Execution Hero of the Year
Winner: Melissa Reilly of U.S. Bank

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The Revenue Execution Hero of the Year award is an individual who speaks publicly about the innovative ways they connect the buyer journey and are widely considered to be thought leaders in revenue execution.

U.S. Bank’s Melissa Reilly is a true advocate and subject matter expert who generously shares her expertise with the Invoca community. Since joining the program several years ago, Melissa has made significant contributions—from case studies, to reference calls, user groups, webinars and industry analyst engagements—to benefit the wider customer community.

Breakthrough Partner of the Year
Winner: Publicis

The Breakthrough Partner of the Year is given to a partner or agency who has introduced a new integration, joint use case, or go-to market channel. This partner demonstrates innovative thinking to help our joint customers succeed.

Publicis took a major step forward with teams across its divisions, including Starcom, Razorfish, Spark, Zenith, Digitas and Epsilon, using Invoca to deliver unique value to clients. Publicis developed clear measurement plans to improve media attribution for shared clients, creating advanced use cases that are already delivering results.

Partner Collaboration Award
Winner: Tealium

The Partner Collaboration Award goes to the technology or agency partner that consistently shows strong commitment to collaboration by participating in events and other activities that help drive visibility, awareness, and business opportunities.

Tealium earned the win for an integration with Invoca that creates a powerful combination, blending Tealium badges and data actions with Invoca’s offline phone conversion data.

Partner Innovation Award
Winner: Contentsquare

The Partner Innovation Award is given to the technology or agency partner who consistently delivers the most creative use cases or integration ideas, helping Invoca bring cutting edge solutions to market.

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Contentsquare is recognized for their depth of integration. Brands using this integration now receive valuable insights into the consumer journey, understanding whether a journey was abandoned or completed, and correctly attributed contact center revenue and conversion.

More Information:

About Invoca
Invoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

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President Emmerson Mnangagwa met this week with Zambia’s former Vice President and Special Envoy Enoch Kavindele to discuss SADC’s candidate for the AfDB

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President Mnangagwa, who is SADC Chairperson, reaffirmed his own country’s and SADC’s enthusiastic support for Zambian candidate Sam Maimbo

LUSAKA, Zambia, Dec. 20, 2024 /PRNewswire/ — Special Envoy Kavindele released the following statement following the meeting:

“I am elated to witness the growing success and momentum of Sam Maimbo’s candidacy to become the next President of the African Development Bank. I am filled with gratitude to our friends across both SADC and COMESA for their continued support and good wishes.

Sam has garnered such wide consensus due to his being uniquely qualified to deliver the transformative change and empowerment our continent needs. Sam’s 30 years in development work is defined by driving outcomes, improving processes, and investing in people. The AfDB needs a hands-on leader who is laser focused on delivering results and who is unafraid of making tough decisions in order to best serve our continent. Sam is that leader. Sam has the track record and experience to drastically enhance the pace, scale, and impact of the Bank’s work in service of the people and governments of Africa.

Our region has a proud history of supporting fellow Southern Africans. For example, we all recall Lusaka’s role in hosting the African National Congress’ headquarters during the dark days of Apartheid oppression.

It therefore gives me no pleasure to observe my South African brothers, who have themselves leant on Zambia’s steadfast friendship over many decades, fail to rally behind both SADC and COMESA’s chosen candidate for the AfDB. Africa’s urgent economic development challenges demand transformational leadership at the AfDB, it is all of our responsibility to put forward the best candidate for the job. This is not the time or place for a government to act with narrow self-interest, we all must act in the continent’s and AfDB’s best interest.

I thank Sam Maimbo for his lifelong service to our entire continent, and I am eager to witness his enormous impact as President of the AfDB.”

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Stay Cyber Safe This Holiday Season: Heimdal’s Checklist for Business Security

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LONDON, Dec. 20, 2024 /PRNewswire/ — Heimdal Security shares a practical holiday cybersecurity checklist, offering expert insights to help businesses safeguard against cyber threats this festive season.

With reduced staffing, remote work setups, and a surge in online shopping creating heightened vulnerabilities, this guide offers actionable tips to enhance business security.

Going beyond basic advice, the checklist also highlights the most common holiday scams and features videos showcasing real-life examples of Christmas-themed cyber scams and effective prevention strategies.

Key Tips to Protect Businesses This Holiday Season:

  1. Strengthen endpoints: Ensure devices are updated with antivirus and endpoint protection software; consider Endpoint Detection and Response (EDR) and application whitelisting.
  2. Prepare for phishing spikes: Train staff to identify suspicious emails, enforce robust email filters, and establish protocols for reporting unusual activity.
  3. Secure remote access: Mandate VPN usage, monitor unusual logins, and deactivate inactive accounts temporarily.
  4. Segment and shield networks: Isolate sensitive areas, deploy DNS security and advanced firewalls, and maintain full visibility over network traffic.
  5. Apply timely patches: Regularly update all systems and test patches in a controlled environment to minimize disruptions.
  6. Mitigate supply chain risks: Assess vendors thoroughly and limit their access to essential systems.
  7. Have a response plan ready: Tailor incident protocols for the holidays, create an on-call rotation for the IT team, and enable rapid action against suspicious activity.

Cybercriminals thrive on holiday distractions, but with proactive measures like phishing training, secure endpoints, and network segmentation, businesses can stay ahead of potential threats,” said Alex Panait, System Administrator at Heimdal Security.

Common Holiday Scams That Businesses Should Watch For:

Cybercriminals often tailor their tactics to exploit the festive season. The most common scams include:

  • Spear phishing: Emails disguised as holiday bonuses or event invitations that steal credentials or spread malware.
  • Malicious holiday E-Cards: Festive greetings that contain links deploying ransomware or spyware.
  • Fake E-Commerce sites: Fraudulent websites offering discounts to steal payment information.
  • Insider threats: Distracted or disgruntled employees mishandling or exploiting sensitive data.
  • Corporate travel scams: Fake booking platforms targeting business travelers.
  • Business email compromise (BEC): Fraudulent requests for urgent wire transfers during year-end financial rushes.

For more, read the full article here or watch the video on YouTube to see how these threats unfold and learn actionable prevention strategies.

About Heimdal:
Established in Copenhagen in 2014, Heimdal® empowers CISOs, security teams, and IT administrators to improve their security operations, reduce alert fatigue, and implement proactive measures through a unified command and control platform.

Heimdal’s award-winning cybersecurity solutions span the entire IT estate, addressing challenges from endpoint to network levels, including vulnerability management, privileged access, Zero Trust implementation, and ransomware prevention.

For further press information:

Madalina Popovici
Media Relations Manager
[email protected] 

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View original content:https://www.prnewswire.co.uk/news-releases/stay-cyber-safe-this-holiday-season-heimdals-checklist-for-business-security-302337465.html

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According to Tickmill survey, 3 in 10 Britons in economic difficulty: Purchasing power down 41% since 2004

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The people who have the most problems are women (30%) and are between 35 and 49 years old (39%)

ROME, Dec. 20, 2024 /PRNewswire/ — The purchasing power in the UK has dropped by 41% over the last 20 years. Today, £100,000 left in a bank account since 2004 without being invested would now be worth £59,021.

This figure is one of the findings from a study conducted by Tickmill, an international online trading broker that compared the economic situation in the UK and the European Union through the infographic “Purchasing Power and Cost of Living: UK vs EU”.

The analysis reveals a slight decline of 0.4% in the UK’s purchasing power, which currently stands at £41,573. In contrast, the European Union has seen a modest rise of 0.1%, reaching £40,874.

Why is purchasing power declining in the UK? One key factor is the cost of living. If the UK were still part of the European Union, it would rank as the fifth most expensive country, behind Ireland, Luxembourg, Denmark, and the Netherlands.

Unsurprisingly, 3 in 10 Britons are struggling with the cost of living. Women (3 in 10, compared to 25% of men), those aged between 35 and 49 (4 in 10), households earning less than £15,000 (6 in 10), and single parents (1 in 2) are among the most affected groups.

Among UK nations, Northern Ireland is the hardest hit, with 34% of its population facing financial difficulties, followed by Wales (31%), England (28%), and Scotland (22%). In England, the North East has the highest percentage of people struggling, with 4 in 10 residents affected. Even in London, the high costs impact 1 in 4 adults.

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In response to these challenges, Britons are making significant adjustments:

  • 53% have cut back or delayed spending on smaller items like eating out, entertainment, subscriptions, clothing, toys, books, etc.;
  • 52% have reduced household energy consumption;
  • 48% have decreased their grocery spending;
  • 41% have scaled back or postponed major expenditures, such as holidays, cars, and weddings;
  • 26% are working longer hours, taking on overtime, or pursuing additional jobs to earn extra income.

The British also made changes on the financial side. One in four adults has been forced to dip into their savings or investments to cover daily expenses. Moreover, 44% have stopped saving or investing entirely or have reduced their savings and investments—a 4% increase compared to 2023.

The lack of investment is another critical factor contributing to the decline in purchasing power. It is estimated that 13 million UK residents hold £430 billion in cash deposits but do not invest. The reasons? Seventy-four percent say they cannot compare investment products effectively, and 43% are afraid of losing their money.

A lack of knowledge and fear are preventing many savers from taking advantage of an important opportunity: preserving or increasing their purchasing power in the long term.

Photo: https://mma.prnewswire.com/media/2586123/Tickmill.jpg
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