Awards honour the brands and partners who deliver exceptional customer experiences and meaningful business results.

LONDON, Sept. 25, 2024 /PRNewswire/ — Invoca, the leader in revenue execution platforms, today announced the recipients of its 2024 Impact Awards. Now in its 7th year, this program celebrates the brands and partner teams that have mastered alignment between marketing and sales, resulting in wins across many key business metrics, such as revenue growth and ad spend efficiency. These awards recognize B2C companies that have optimised the buyer journey, embraced revenue execution and driven meaningful business results.  

Invoca’s The State of B2C Revenue Execution Report 2024 revealed how poor alignment between B2C marketing, sales, and contact centre teams significantly impacts revenue growth, especially in high-consideration purchase industries. The 2024 winners exemplify the potential for B2C companies that prioritise tightly aligned revenue teams to deliver an exceptional customer journey from first click to final sale.

“B2C brands are operating in a more competitive, fragmented buyer landscape than ever before,” said Jennifer Lovette, SVP of Customer Success at Invoca. “We are incredibly proud to celebrate the brands and partner teams that are using revenue execution to its fullest potential to deliver exceptional customer experiences and drive meaningful business results.”

The 2024 Impact Award finalists include notable brands across a range of industries from telecom to home services, healthcare and more who stand out for the impressive business results they’ve seen through their adoption of revenue execution, as well as partners who are helping Invoca shape the next generation of industry tools and cutting edge solutions. Get inspired by their stories here.

This year’s Invoca Impact Awards winners are:

Best Revenue Team
Winner: T-Mobile

The Best Revenue Team successfully aligns marketing and sales teams to unlock a company’s full revenue potential. Through their use of the Invoca platform, they successfully connect their paid media investments directly to revenue, improve digital engagement, and deliver seamless buyer experiences.

T-Mobile has cemented a strong partnership between its marketing and contact centre sales teams, and uses AI signals on hundreds of thousands of calls to optimise marketing spend, generate qualified leads and understand caller intent. Since using Invoca, they’ve seen a 34% reduction in cost-per-call, a 61% spike in call orders and 27% rise in web orders.

Buyer Journey Excellence
Winner: AT&T

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The Buyer Journey Excellence Award winner provides the best experience to consumers by equipping their sales team with high-value insights about incoming calls. Sellers effectively use this information to optimise the buying experience and convert more calls.

AT&T has integrated Invoca with Neustar, routing highly qualified callers directly to agent queues, resulting in a 39% lift in answered calls and a 23% rise in sales opportunities.

“The work we’ve done with Invoca to enrich visitor profiles and enable audience-first routing has truly been a game changer that is giving us meaningful conversion lifts, and we’re seeing the impact on both the consumer and the business side,” said Ben Downing, Director, Marketing Technology and Digital Enablement at AT&T. “We’re thrilled to see where this takes us next – thank you for the honour!”

AI Visionary of the Year
Winner: AutoNation

The AI Visionary of the Year makes the most of their investment through a strong vision and execution. They use Invoca’s AI technology in innovative ways to transform their business. They also push Invoca’s platform and product teams to make improvements that positively impact the broader Invoca customer community.

AutoNation uses Invoca data across multiple departments and AI Signals in their service center scorecards and marketing optimization. Their participation in product Beta testing has been instrumental in strengthening Invoca’s solutions. AutoNation embodies a true spirit of innovation and collaboration, not simply benefiting their own operations but also advancing the entire field of AI-driven business solutions.

Rookie of the Year 
Winner: CenterWell (Humana)

The Rookie of the Year is a customer who has been using Invoca for less than a year and has seen the meaningful impact of revenue execution within only a few months of using the platform.

In just one quarter, CenterWell has positioned Invoca at the core of their data-driven decisions. They seamlessly transitioned over 6,000 numbers to Invoca’s PreSense platform to improve agent call outcomes, set up sophisticated integrations, and used advanced Invoca analytics to optimise their media campaigns, better allocate ad spend and create operational efficiencies.

Revenue Execution Hero of the Year
Winner: Melissa Reilly of U.S. Bank

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The Revenue Execution Hero of the Year award is an individual who speaks publicly about the innovative ways they connect the buyer journey and are widely considered to be thought leaders in revenue execution.

U.S. Bank’s Melissa Reilly is a true advocate and subject matter expert who generously shares her expertise with the Invoca community. Since joining the program several years ago, Melissa has made significant contributions—from case studies, to reference calls, user groups, webinars and industry analyst engagements—to benefit the wider customer community.

Breakthrough Partner of the Year
Winner: Publicis

The Breakthrough Partner of the Year is given to a partner or agency who has introduced a new integration, joint use case, or go-to market channel. This partner demonstrates innovative thinking to help our joint customers succeed.

Publicis took a major step forward with teams across its divisions, including Starcom, Razorfish, Spark, Zenith, Digitas and Epsilon, using Invoca to deliver unique value to clients. Publicis developed clear measurement plans to improve media attribution for shared clients, creating advanced use cases that are already delivering results.

Partner Collaboration Award
Winner: Tealium

The Partner Collaboration Award goes to the technology or agency partner that consistently shows strong commitment to collaboration by participating in events and other activities that help drive visibility, awareness, and business opportunities.

Tealium earned the win for an integration with Invoca that creates a powerful combination, blending Tealium badges and data actions with Invoca’s offline phone conversion data.

Partner Innovation Award
Winner: Contentsquare

The Partner Innovation Award is given to the technology or agency partner who consistently delivers the most creative use cases or integration ideas, helping Invoca bring cutting edge solutions to market.

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Contentsquare is recognized for their depth of integration. Brands using this integration now receive valuable insights into the consumer journey, understanding whether a journey was abandoned or completed, and correctly attributed contact center revenue and conversion.

More Information:

• Learn more about the Invoca Impact Awards program: https://www.invoca.com/invoca-impact-awards
• Get inspired by Invoca Impact Award finalist stories: https://www.invoca.com/blog/impact-awards-2024-finalists 
• See the results you can get with Invoca: https://www.invoca.com/customers

About Invoca
Invoca is the leading revenue execution platform to connect marketing and sales teams to enable them to track and optimise the buying journey and drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

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New partnership strengthens compliance and security for BSV Projects and Ventures

GENEVA, Sept. 25, 2024 /PRNewswire/ — BSV Association and Global Ledger are pleased to announce their collaboration to bring full support and AML Solutions for the BSV network and community. As a new service provider of BSV, GL will provide the tools and on-chain analytics to ensure the security and compliant growth of BSV blockchain projects and ventures. The collaboration focuses on enhancing blockchain security, compliance, and project growth for the BSV ecosystem.

This partnership is a significant step toward enhancing not only compliance and security but also the growth of projects within the BSV blockchain ecosystem. The collaboration aims to deliver full support and AML solutions fully tailored to the needs of the BSV blockchain, providing BSV projects with the tools they need to meet regulatory standards, mitigate risks, and promote development.

Global Ledger will introduce the first-ever AML solution that fully covers the BSV blockchain. It includes:

• GL Vision visualisation tool for unlimited tracing, finding hidden connections between addresses, and detecting mixing patterns.
• GL Monitoring for real-time transaction monitoring to detect and mitigate risks related to money laundering, fraud, and other illicit activities.
• Entity Explorer with comprehensive information about entities, including ownership details, licences, services, jurisdictional limitations, and more.
• Risk assessment tools for identifying potential threats within the BSV blockchain ecosystem.
• Counterparty risk reports to help BSV projects assess their exposure to risky entities and reduce potential threats.

Both companies are registered in Switzerland, a pioneering regulatory power in Europe. This gives each global organisation the advocate for the growth and adoption of the BSV blockchain.

GL’s goal aligns with the Association’s mission to create a secure and compliant blockchain environment that fosters innovation while complying with regulatory standards.

“GL is proud to deliver the full support and AML solutions that provide full coverage for the BSV blockchain. Our counterparty risk reports will help BSV projects assess and mitigate exposure to risky entities, ensuring compliance at every step,” Lex Fisun, CEO of Global Ledger, said.

Lex Fisun will be speaking at the European Blockchain Convention in Barcelona on September 25th and 26th. He will deliver a keynote on Terrorist Financing: The Role of Crypto and DeFi and participate in a panel discussion titled CBDCs: The Elephant in the Room.

“Both organisations are Swiss-registered, allowing us to work within one of the most respected regulatory frameworks in the world, following the high standards FINMA sets. Global Ledger’s expertise in compliance will be invaluable in helping BSV projects meet regulatory requirements,” Martin Coxall, BSV Association’s Growth Director, stated. 

Global Ledger’s tools will help BSV projects navigate licensing obligations, and regulatory requirements, exchange listings and implement security measures that promote long-term growth and development.

The collaboration also implies the further enhancement of the security protocols for digital asset recovery (DAR).

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About Global Ledger

Global Ledger offers blockchain forensic services to aid governmental organisations, financial institutions, fintech companies, and crypto startups in meeting AML compliance requirements for crypto transactions.

About BSV Association

The BSV Association is a global organisation based in Switzerland. It is focused on enhancing the adoption and development of the BSV blockchain. The association oversees the creation of tech standards and helps governments, businesses, developers, and users learn how to build a worldwide blockchain ecosystem.

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RIYADH, Saudi Arabia, Sept. 25, 2024 /PRNewswire/ — In today’s rapidly shifting geopolitical and economic landscape, the investment partnership between global markets and the Middle East presents unprecedented opportunities. As the Managing Partner of ewpartners, Cliff Chau has witnessed firsthand the potential that lies in strengthening collaboration between these regions.

In a recent analysis, Cliff Chau emphasized: “Today, institutional investors around the world stand at a critical juncture. With increasing global uncertainty, investors are searching for new opportunities, and now is the perfect time to explore the vibrant markets of the Middle East.”

Cliff Chau highlights five key points for unlocking the investment potential between global markets and the Middle East:

1. Economic Diversification: A Region in Transformation
The Middle East, particularly the Gulf Cooperation Council (GCC) countries, is undergoing a profound economic transformation. Traditionally oil-dominated economies are diversifying into sectors such as technology, renewable energy, healthcare, and infrastructure. National programs, such as Saudi Arabia’s Vision 2030, are advocating for future-oriented economic development and providing numerous opportunities for foreign investors. The digital era is also creating new avenues for growth, particularly in sectors where digital penetration remains low, such as among female entrepreneurs and business leaders, offering untapped potential. These sectors include Infrastructure & Logistics, Fintech, Technology/ICT, Tourism, Gaming/Esports, New Energy, Healthcare, Consumer, and Agriculture.

For global investors, the unique combination of market conditions in the Middle East, supported by government backing and the need for innovation, offers fertile ground for partnerships and investment in key sectors.

2. Hedging Against Global Economic Slowdowns
In the face of global uncertainty, investors are looking for markets that can hedge against risk. As the global economy faces challenges, it is essential to find high-growth areas beyond traditional powerhouses. The Middle East, driven by its push for diversification, provides such a dynamic market—one that is worth watching. Institutional investors can use it to mitigate risks while gaining access to new growth opportunities.

3. High Growth Potential in Key Sectors
In recent years, the Middle East has initiated a series of ambitious large-scale development projects. These projects, from smart cities to sustainable energy ventures, are driven by government initiatives and private-sector collaboration. Saudi Arabia’s Vision 2030 alone is set to attract trillions in investments as it transforms into a knowledge-based economy. These developments offer global institutional investors access to high-profile projects that promise long-term returns.

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4. Strategic Location as a Trade Hub
The Middle East’s unique geographic position, acting as a bridge between Asia, Africa, and Europe, makes it a crucial hub for global trade and logistics. Global investors, particularly those looking to expand their international market influence, can leverage this connectivity to create synergies between supply chains and logistics networks. As the region strengthens its role as a global trade nexus, investments in infrastructure—especially in transport and logistics—will become increasingly important.

5. Stability Backed by Financial Reserves
The region’s financial stability, supported by significant sovereign wealth funds and vast financial reserves, provides investors with confidence. Governments across the GCC are not only well-capitalized but are also actively deploying capital to foster innovation and sustainable growth. Partnering with these nations, which hold some of the largest sovereign wealth funds in the world, opens doors to co-investment opportunities that offer financial security alongside shared growth.

At ewpartners, we are committed to unlocking these opportunities, facilitating partnerships, and fostering the exchange of capital and innovation across borders. The time for global investors to seize the potential of the Middle East is now—through smart investments, collaborative ventures, and a shared vision for growth.

About ewpartners

ewpartners (formerly eWTP Arabia Capital) is an international investment firm specialising in cross-border investments between Asia and the MENA region. Backed by the Public Investment Fund (PIF), the firm has been active in Saudi Arabia since 2017 and was the first investment firm to launch a cross-border platform between the Kingdom and China.

Headquartered in Riyadh, ewpartners is focused on developing the MENA region as a future hub of innovation. Its approach has three pillars: 

It invests across multiple industries including technology, infrastructure, IoT, finance, tourism, healthcare, new energy, and consumer goods – all with a focus on industrial and digital upgrading. 

It fosters global strategic partnerships, such as joint ventures between Asian and MENA industry champions, to support global expansion and sustainable growth. 

The team’s expertise in shaping innovative conducive policy frameworks can support governments in fostering economic transformation and diversification driven by innovation and technology.

For additional information, please visit https://ewpartners.fund/

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