Fintech PR
Loyyal’s Xpand Point Partners with Easyrewardz to bring Loyalty Points Exchange for Programs across Middle East, India, Europe and APAC
Partnership to offer loyalty points exchange for travel, hospitality, and lifestyle rewards for banking customers beyond borders
DUBAI, UAE, Nov. 7, 2024 /PRNewswire/ — Easyrewardz, a leading provider of cloud-based CRM and loyalty platform, has announced a strategic partnership with Loyyal, a UAE-based pioneer in blockchain-powered loyalty solutions. This collaboration is set to redefine the loyalty landscape by introducing enhanced point conversion capabilities and offering unique, experiential redemption options, giving customers more flexible and engaging ways to use their loyalty points.
The collaboration will bring Loyyal’s innovative loyalty points exchange platform, Xpand Point to India’s BFSI (Banking, Financial, and Insurance) sector, integrating it with Easyrewardz Loyalty Management System (LMS) to provide businesses with tools that enhance customer retention and drive deeper engagement. Through this partnership, millions of banking members will unlock a new world of benefits, both within India and globally, with exciting opportunities to earn, redeem, and exchange points across various categories of offers.
This alliance brings together two industry leaders, creating a powerful synergy that enhances their value propositions and sets the stage for a transformation in the loyalty market. The partnership also taps into growth opportunities in the Middle East, Europe and APAC region, with a focus on high-demand markets like Saudi Arabia, UAE, UK, Germany, Turkey, Singapore, Hong Kong and Australia where the need for advanced loyalty programs is rapidly increasing. These opportunities will be harnessed through a comprehensive redemption catalogue and Loyyal’s Xpand Point platform, enabling seamless integration and enhanced member experiences.
Ashish Kumar Singh, CEO of Loyyal, quoted, “We are thrilled to partner with Easyrewardz to bring our blockchain-powered loyalty ecosystem to the BFSI sector in India. This collaboration represents a significant opportunity for both companies to innovate and redefine customer engagement across multiple markets, leveraging our combined strengths to deliver personalized and rewarding experiences.”
The partnership aims to create additional growth opportunities for both companies by establishing them as channel partners. Together, Easyrewardz and Loyyal will promote each other’s services, collaborate on marketing initiatives, and offer cross-platform solutions that amplify customer loyalty and engagement. This partnership will enable Easyrewardz to leverage Loyyal’s network of merchants and points exchange partners in India to its clients and prospects in the GCC region through a redemption catalogue and the Loyyal Points Exchange platform.
Soumya Chatterjee, Co-Founder & CEO of Easyrewardz, highlighted the broader impact of this collaboration, saying, “At Easyrewardz, we have always been committed to creating exceptional customer experiences by understanding and anticipating the needs of businesses.
Our partnership with Loyyal will not only allow us to deepen our presence in the BFSI sector but also open doors to new possibilities in the GCC region. Easyrewardz has always had a customer-centric approach and thus by integrating Loyyal’s innovative Points Exchange platform – Xpand Point, into our existing reward offering we are further enhancing our affluent offerings and catering to the growing demand in premium segments for outbound travel and experiences. Together, we will reshape the way businesses approach loyalty, focusing on delivering exceptional value and driving sustainable growth for our clients across industries.”
This partnership is set to deliver significant benefits for businesses by enabling them to adopt more flexible, personalized, and data-driven loyalty programs. With the ability to engage customers at multiple touchpoints and simplify redemption processes, the combined expertise of Loyyal and Easyrewardz will offer unparalleled loyalty solutions that foster deeper customer relationships and generate long-term value.
Gunjan Kumar, Chief Revenue Officer of Loyyal, expressed the significance of this collaboration, stating, “Our partnership with Easyrewardz marks a pivotal step in redefining customer loyalty. By integrating Loyyal’s cutting-edge Xpand Point platform with Easyrewardz extensive expertise in the BFSI sector, we are crafting a robust solution that not only meets current demands but also anticipates future trends in customer engagement. Together, we are moving beyond mere transactional loyalty to foster deeper, lasting relationships that enhance member retention.”
As industries increasingly focus on retaining loyal customers and nurturing brand advocates, this partnership positions Loyyal and Easyrewardz at the forefront of innovation, offering businesses the tools and strategies they need to remain competitive in the rapidly evolving loyalty landscape.
About Loyyal
Loyyal is renowned for its innovative Enterprise SAAS Suite for Loyalty & Payments powered with patented blockchain technology, based in UAE, US and India. Loyyal SAAS disrupts loyalty industry with metrics of incremental revenue, rapid growth and scalability at the lowest possible cost. Xpand Point, the world’s first blockchain enabled loyalty points exchange platform leverages Loyyal’s unique USP to empower every program with interoperable exchange facility across different programs, categories both locally and internationally. For more information, please visit www.loyyal.com for PR related queries contact [email protected].
About Easyrewardz
Easyrewardz is an industry-agnostic cloud-based CRM & Loyalty platform that enables seamless omnichannel customer experience. Easyrewardz innovative ways to engage new customers & retain existing ones by leveraging technology are helping businesses embrace digital disruption leading to excellent customer experiences. Easyrewardz has more than a decade experience in managing BFSI, Retail and B2B loyalty & CRM programs to provide a seamless & rewarding experience to their customers, enabling consistent engagement.
More than 180 brands, including RBL Bank, Kotak Bank, J&K Bank, Bajaj Finserv, IIFL, Muthoot Fincorp, Bata (India & APAC), BESTSELLER, The Belgian Waffle, The Body Shop, Levi’s, Soch, Senco, and Motherhood Hospitals have trusted Easyrewardz to create brand markers and delight customer. For more information, please visit www.Easyrewardz.com
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View original content:https://www.prnewswire.co.uk/news-releases/loyyals-xpand-point-partners-with-easyrewardz-to-bring-loyalty-points-exchange-for-programs-across-middle-east-india-europe-and-apac-302298085.html
Fintech PR
Ford’s Winning Lineup Fuels Record Sales in the Middle East; Sets Stage for Electrified Future
- Record 2024 sales growth in the region driven by strong performance in key markets and Ford’s freshest lineup to date.
- Mustang Mach-E and Territory Hybrid launches highlight Ford’s commitment to an electrified future in the Middle East.
- Connected services are also coming to Ford customers in the region, with the 2025 introduction of FordPass™.
DUBAI, UAE, Nov. 7, 2024 /PRNewswire/ — More customers than ever are buying Ford products across the Middle East, thanks to Ford’s extensive and freshest portfolio of vehicles and services for every lifestyle.
“2024 has been an exceptional year for Ford in the Middle East, with sales having doubled since 2022,” said Ravi Ravichandran, president of Ford Middle East. “This success is due to strong market share gains by our distributors in key countries such as the United Arab Emirates, Kuwait, Bahrain, Qatar and Saudi Arabia.”
In fact, Ford is currently the fastest-growing automotive brand in Saudi Arabia. Al Jazirah Vehicles Agencies and Mohammed Yousef Naghi Motors have accounted for 57 percent of Ford’s total business in the Middle East in the first half of the year.
“The strong performance by all our distributors has contributed to Ford achieving record sales in this important region,” Ravichandran added.
Ford’s strong product momentum comes from 15 nameplates sourced from around the world. Highlights of Ford’s new lineup of products and services include:
2025 Mustang Mach-E: The all-electric Mustang Mach-E premiers in the region next year. This performance-focused electric SUV with space for five adults embodies the Mustang legacy, boasting a 0-100 km/h time of 3.3 seconds. Available with two different battery sizes, the Mach-E has an estimated range of 350-450 Km.
“Mustang Mach E represents a landmark moment for us,” said Kay Hart, president of Ford’s International Markets Group. “It’s our first fully electric vehicle for the region and is truly one of the most exciting vehicles Ford has ever produced.”
Mustang Mach-E will join the F-150, Taurus and Ford Territory hybrids, further solidifying Ford’s commitment to offering a diverse electrified portfolio.
2025 Territory Hybrid: Territory, Ford’s best-selling nameplate in the Middle East, will arrive electrified in 2025. Available across all trims, the Territory Hybrid will combine the popular SUV’s spaciousness, safety features, and convenient design with a fuel-efficient hybrid powertrain, seamlessly blending electric power with the traditional combustion engine for maximized efficiency without compromising performance.
2025 Expedition Tremor: For two decades, customers in the Middle East have bought the full-sized Expedition SUV for its power, capability, convenience, and comfort. The 2025 Expedition takes this legacy even further. Built by off-road experts, it has increased horsepower and torque plus Intelligent 4WD with Terrain Management System and an exclusive Rock Crawl mode. With 33-inch all-terrain tires and 10.6 inches of ground clearance, customers can conquer any terrain – from the deserts of the GCC to the most challenging trail.
Ford Connected Services: Next year Ford will accelerate the launch of Ford Connected Services with the FordPass app first in the UAE, followed by Saudi Arabia.
“FordPass will connect you to your Ford like never before – in a way that puts the ownership experience right in the palm of your hand,” Hart said. “Imagine you’re rushing to a meeting or appointment on a scorching summer day. With FordPass, you can remotely start your car and pre-cool the cabin before you even step outside.”
“Customers in today’s increasingly connected world expect personalised treatment from companies. They want solutions that make them feel productive, cared for and special,” Ravichandran said. “That’s why we’re reimagining every single part of a customer’s ownership journey. Everything we’re doing is to empower customers and make their complicated lives simpler and worry-free.”
That means offering convenient services such as online booking, pickup and delivery options in some markets. There’s also Express Service for routine maintenance so customers can get back on the road with minimal disruption to their day.
Ford’s commitment also includes establishing a new parts distribution center in the UAE, scheduled to open in January 2025. This new center will allow quicker delivery of parts to distributors, allowing Ford owners to get back on the road more quickly.
“Our lineup of innovative products and services shows just how committed Ford is to our customers, our distributors, our employees and our communities across the Middle East,” Hart said.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
Photo: https://mma.prnewswire.com/media/2551432/Ford_Motor_Company_2025_Mustang_Mach_E.jpg
View original content:https://www.prnewswire.co.uk/news-releases/fords-winning-lineup-fuels-record-sales-in-the-middle-east-sets-stage-for-electrified-future-302298583.html
Fintech PR
Powering Progress through Connectivity: GSMA’s Mobile Economy Sub-Saharan Africa Report Calls for Action to Close the Digital Divide
New report highlights opportunities in AI, 5G, and satellite connectivity to bridge a 60% usage gap and unlock $170 Billion in GDP by 2030
NAIROBI, Kenya, Nov. 7, 2024 /PRNewswire/ — The mobile industry’s $140 billion contribution to GDP in 2023 is projected to reach $170 billion by 2030 if key connectivity barriers are addressed. These are insights from the flagship Mobile Economy Sub-Saharan Africa 2024 Report unveiled by GSMA today. Mobile technology is essential in supporting development goals across key sectors like healthcare, education, and finance, driving economic growth by expanding internet access and digital services.
As digitalisation accelerates, the report highlights that 4G expansion is set to drive connectivity, projected to account for half of all connections by 2030. However, a significant coverage gap remains, with 13% of the population still unreached, and a 60% usage gap affecting those who live within coverage areas but face barriers to get online, such as unaffordable devices, limited digital skills, or online safety concerns.
In addition to these connectivity challenges, the region faces high operating costs, inflationary pressures, and energy price volatility. Despite these obstacles, emerging trends such as generative AI and satellite partnerships present innovative solutions to bridge gaps across sectors. Broader API solutions, such as GSMA Open Gateway, which recently launched security APIs in South Africa, are poised to enhance digital security and simplify services as these initiatives expand regionally. Addressing these issues is essential to unlocking the socio-economic potential of mobile connectivity in Sub-Saharan Africa.
“Our findings this year reveal both the extraordinary potential and the challenges facing Sub-Saharan Africa’s mobile ecosystem,” said Angela Wamola, Head of Sub-Saharan Africa, GSMA. “To fully realise the benefits of connectivity, it is essential for operators, policymakers, and stakeholders to address affordability barriers, support infrastructure expansion, and foster collaborations that drive digital inclusion and economic impact.”
Read the full press release here.
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View original content:https://www.prnewswire.co.uk/news-releases/powering-progress-through-connectivity-gsmas-mobile-economy-sub-saharan-africa-report-calls-for-action-to-close-the-digital-divide-302298062.html
Fintech PR
Capital.com set to double technology team amid strong growth
Global fintech sees trading volumes rise by 20% in Q3, plans to fill 200 new tech roles in the next 12 months
LIMASSOL, Cyprus, Nov. 7, 2024 /PRNewswire/ — Capital.com, the high-growth global trading platform and fintech group whose trading volumes surpassed USD$1trn in 2023, today announced total client trading volumes reached over $450 billion in Q3 2024, a 20% increase from Q2 2024, affirming the company’s steady growth trajectory. Over the same period, new user accounts were up by 9%, and the total number of trades executed on the platform grew by 19% to 31 million from the previous quarter.
“Our Q3 results highlight the sustained growth of our platform as we continue to deliver the best trading experience for our clients globally. Supported by our strong track record and growth metrics, we have ambitions to further diversify our product offering and develop pioneering technologies that enhance efficiency across our award-winning platform,” said Dana Massey, Chief Marketing, Product & Technology Officer, Capital.com
Increased trading in Q3 was driven by strong interest in indices, commodities, and FX markets. Index trading was particularly robust, accounting for approximately 53% of all trading volumes, supported by significant activity from clients across the Middle East, followed closely by Europe. Commenting on clients’ trading behaviour in Q3, Daniela Sabin Hathorn, Senior Market Analyst, Capital.com, said:
“With anticipation for the US presidential elections building in Q3 we’ve seen increased interest in indices and FX pairs, specifically those that included the dollar. The capital injection on behalf of China to revive its struggling economy was also a key driver of the momentum in equities throughout the month of September as traders pushed aside concerns about growth in China. Other key events include the market meltdown and then, following the subsequent recovery in stocks, the worse-than-anticipated jobs data during the summer months, which triggered the Sahm rule and brought on concerns about the Federal Reserve being too restrictive for too long. As economic data has improved, so has sentiment in equity markets, with the key global indices starting Q4 close to record highs.”
Building on the platform’s strong client engagement and trading activity in the last quarter, Capital.com is ramping up its investment in technology, with plans to double its technology & engineering in the next 12 months. To support its clients with a diverse range of products and solutions, the company is hiring 200 new professionals across its global network of offices.
“As a tech-first company, expanding our engineering team is crucial to scaling our services and meeting the demands of our growing global client base,” added Massey. “We’re looking to bring on top talent from around the world across engineering, technology support, and development to ensure Capital.com remains at the forefront of fintech innovation.”
Capital.com’s hiring drive is focused on key areas including Java and Angular Software Engineering, DevOps, QA Engineering, Site Reliability Engineering (SRE), Incident Management, Tech Support, IT Services, Data Engineering, Database Administration, and Engineering Management. These roles offer both in-office and remote opportunities across London, Warsaw, Limassol and the company’s other key tech hubs globally, providing an agile and collaborative environment for innovation.
For more information about Capital.com’s technology team hires, please visit: https://capital.com/tech-recruitment
Capital.com is a leading trading and fintech platform that is redefining the future of trading. Founded by Viktor Prokopenya and based in Cyprus, Capital.com is committed to providing a safe, secure, and transparent platform, underpinned by cutting-edge technology and comprehensive education. With offices in eight locations globally and over 700 employees, Capital.com empowers individuals worldwide with the tools and knowledge to trade confidently.
Notes to Editors
About Capital.com
Capital.com is a high-growth fintech company empowering people to participate in financial markets through simple and innovative online trading platforms. Launched in 2016, its intuitive award-winning platform —available on web and app —enables investors to trade thousands of world-renowned markets. To help investors trade with confidence, the platform is fitted with robust risk management controls, transparent pricing and extensive educational content to support clients in their trading journeys.
Capital.com has a global network with offices located in leading business and financial centres including London, Dubai, Warsaw, Vilnius, Sofia, Limassol, and Melbourne. Capital Com (UK) Limited is authorised and regulated by the Financial Conduct Authority (FCA) under registration number 793714. Capital Com SV Investments Limited is Authorised and regulated by the Cyprus Securities and Exchange Commission (CySEC), under licence number 319/17. Capital Com Australia Pty Ltd is authorised and regulated by the Australian Securities and Investments Commission (ASIC) under AFSL Number 513393. Capital Com Online Investments Ltd is a Company registered in the Commonwealth of The Bahamas and authorised to carry out Securities Business by the Securities Commission of The Bahamas with licence number SIA-F245. Capital Com Mena Securities Trading LLC is authorised and regulated by the Securities and Commodities Authority (SCA), under license number 20200000176.
To find out more, please visit: www.capital.com
This press release is for media use only. It’s not intended for individual investors, and doesn’t include personal advice or recommendations.
DISCLAIMER Spread bets and/or CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 82.67% of retail investor accounts lose money when trading spread bets and/or CFDs with this provider. You should consider whether you understand how spread bets and/or CFDs work and whether you can afford to take the high risk of losing your money. Professional clients can lose more than they deposit. All trading involves risk. Crypto Derivatives are not available to Retail clients registered with Capital Com (UK) Ltd. Spread bets are available only to UK clients. The value of shares and ETFs bought through a share dealing account can fall as well as rise, which could mean getting back less than you originally put in. Past performance is no guarantee of future results. Capital Com (UK) Limited (“CCUK”) is registered in England and Wales with company registration number 10506220. CCUK is authorised and regulated by the Financial Conduct Authority (“FCA”), under registration number 793714. Capital Com SV Investments Limited (“CCSV”) is registered in Cyprus with company registration number 354252. CCSV is regulated by Cyprus Securities and Exchange Commission (CySEC) under licence number 319/17. Capital Com Australia Pty Ltd is authorised and regulated by the Australian Securities and Investments Commission (ASIC) under AFSL Number 513393. Capital Com Online Investments Ltd is a limited liability company (company number 209236B) registered in the Commonwealth of The Bahamas and authorised to carry on Securities Business by the Securities by the Securities Commission of The Bahamas (“SCB”) with licence number SIA-F245. Capital Com Mena Securities Trading LLC is authorised and regulated by the Securities and Commodities Authority (SCA), under license number 20200000176. Capital.com is an execution-only brokerage platform and the content provided on the Capital.com website is intended for informational purposes only and should not be regarded as an offer to sell or a solicitation of an offer to buy the products or securities to which it applies. No representation or warranty is given as to the accuracy or completeness of the information provided. The information provided does not constitute investment advice nor take into account the individual financial circumstances or objectives of any investor. Any information that may be provided relating to past performance is not a reliable indicator of future results or performance. To the extent permitted by law, in no event shall Capital.com (or any affiliate or employee) have any liability for any loss arising from the use of the information provided. Any person acting on the information does so entirely at their own risk. Any information which could be construed as “investment research” has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. |
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View original content:https://www.prnewswire.co.uk/news-releases/capitalcom-set-to-double-technology-team-amid-strong-growth-302298010.html
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