Fintech PR
Instalment payments boost revenue of global companies in Brazil by 40%, reveals EBANX
In one of the most benefited sectors, international gaming companies are raising the order value from Brazilian customers
CURITIBA, Brazil, Dec. 19, 2024 /PRNewswire/ — In Brazil, global companies offering instalments as a payment solution experience an average weekly revenue growth of 40%, as revealed by internal data from EBANX, a global technology platform specialising in payment services for rising markets. This trend is particularly pronounced in the gaming sector, where the Average Order Value (AOV) with instalments increases by 98% compared to single-payment transactions.
Eduardo de Abreu, Vice President of Product at EBANX, explained that instalments are a cultural phenomenon in Brazil, rooted in the country’s history of high inflation in the 1980s and early 1990s. “Over time, instalments have become deeply ingrained in Brazilian and all Latin American cultures, providing consumers with a convenient and accessible way to make purchases, especially for higher-ticket values,” de Abreu added.
Latin America has emerged as the next frontier for the international expansion of gaming companies. The industry revenue in the region is projected to grow by 6.2% in 2024, surpassing Asia-Pacific’s growth rate of 1.5%, North America’s 0.6%, and Europe’s 3.2%, according to market research firm Newzoo. The latest data from EBANX on instalments outlines a strategy for international companies to access Latin America’s growing gaming market.
Offering instalment payments has already proven to be a key growth strategy for merchants in Brazil. For instance, after introducing this payment solution, a gaming platform processing transactions through EBANX saw a 169% increase in AOV over the course of one year. Another gaming company experienced a 14% weekly revenue boost after adding instalments as an option for customers.
“This merchant was even able to reconnect with its clients because of this feature,” said de Abreu. After the company began offering instalments, 30% of Brazilian customers who hadn’t purchased in one month returned to make higher-value payments. Today, nearly half of this merchant’s transaction volume in Brazil is driven by instalments.
The VP of Product pointed out that “understanding how customers behave in different markets is essential to unlocking greater opportunities.” De Abreu explained that by providing tailored solutions with traditional and alternative payment methods for Latin American gamers, global companies can navigate the region’s unique market dynamics, ensuring seamless transactions and boosting user engagement.
ABOUT EBANX
EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America, Africa, and Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.
For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx
Media Contact:
Leonardo Stamillo
[email protected]
Content CO
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Logo – https://mma.prnewswire.com/media/2212992/EBANX_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/instalment-payments-boost-revenue-of-global-companies-in-brazil-by-40-reveals-ebanx-302335780.html
Fintech
SPAYZ.io prepares for iFX EXPO Dubai 2025
Leading global payments platform SPAYZ.io has confirmed it will be attending iFX EXPO Dubai 2025 on 14 to 16 January. Exhibiting at Stand 64 at Trade Centre Dubai, SPAYZ.io’s team of professionals will be on hand providing live demonstrations of its renowned payment services for payment providers. Attendees will also receive exclusive insight into SPAYZ.io’s plans for 2025 alongside early early access to its upcoming plans for the new year.
SPAYZ.io delivers a host of payment solutions that leverage the latest technological innovations and open access to the fastest growing emerging markets across Africa, Europe and Asia. Over the past year, there has been huge demand for its Open Banking and local payment method services, alongside bank transfers, mass payouts, online banking and e-wallets.
Yana Thakurta, Head of Business Development at SPAYZ.io commented: “We look forward to once again participating at iFX Dubai to expand our network of partners and clients. It’s a fantastic way to kick off the year, connecting with thousands of industry leaders from FOREX platforms to trading companies, and everything in between.
“Our key goal for iFX Dubai EXPO 2025 is to expand our portfolio of solutions and geographies. We’re using this as an opportunity to partner with like-minded entities who share our ambition to provide payment solutions that are truly global.”
Come meet SPAYZ.io’s team at the Trade Centre Dubai at Stand 64. You can also book a meeting slot with a member of a team.
The post SPAYZ.io prepares for iFX EXPO Dubai 2025 appeared first on News, Events, Advertising Options.
Fintech
Airtm Enhances Its Board of Directors with Two Strategic Appointments
Airtm, the most connected digital dollar account in the world, is proud to announce the addition of two distinguished industry leaders to its Board of Directors: Rafael de la Vega, Global SVP of Partnerships at Auctane, and Shivani Siroya, CEO & Founder of Tala. These appointments reflect Airtm’s commitment to innovation and financial inclusion as the company enters its next phase of growth.
“We are thrilled to welcome Rafael and Shivani to Airtm’s Board of Directors,” said Ruben Galindo Steckel, Co-founder and CEO of Airtm. “Their unique perspectives and proven track records will be invaluable as we continue scaling our platform to empower individuals and businesses in emerging markets. Together, we’ll push the boundaries of financial inclusion and innovation to create a more connected and equitable global economy. Rafael and Shivani bring a wealth of experience and strategic insight that will strengthen Airtm’s mission to connect emerging economies with the global market.”
Rafael de la Vega, a seasoned leader in fintech global partnerships and technology innovation, is currently the Global SVP of Partnerships at Auctane. With a proven track record of delivering scalable, impactful solutions at the intersection of fintech, innovation, and commerce, Rafael’s expertise will be pivotal as Airtm continues to grow. “Airtm has built a platform that breaks down barriers and opens up opportunities for people in emerging economies to connect to global markets. I am excited to contribute to its growth and help further its mission of fostering financial inclusion on a global scale,” said Rafael.
Shivani Siroya, CEO and Founder of Tala, is a pioneer in financial technology, renowned for empowering underserved communities through access to credit and essential financial tools. Her leadership in leveraging data-driven innovation aligns seamlessly with Airtm’s vision of creating more equitable financial opportunities. “Empowering underserved communities has always been at the core of my work, and Airtm’s mission resonates deeply with me. I’m thrilled to join the Board and work alongside such a dynamic team to expand access to financial tools that truly make a difference in people’s lives,” said Shivani.
The post Airtm Enhances Its Board of Directors with Two Strategic Appointments appeared first on News, Events, Advertising Options.
Fintech PR
UnionPay International Works with Industry Partners to Make Payments Easier for International Visitors to China’s Mainland
More Users of International UnionPay-Powered E-Wallets Can Now Make Weixin QR Payments in China’s Mainland
SHANGHAI, Dec. 19, 2024 /PRNewswire/ — On December 17, UnionPay International announced its new collaboration with Weixin Pay, which enables users of international UnionPay-powered wallets to scan Weixin Pay payment codes in China’s mainland. Eight wallets are now able to offer this feature, namely BoC Pay from Bank of China (Hong Kong), Octopus, PayMe by HSBC, and Tap & Go in Hong Kong SAR; Bangkok Bank Mobile Banking and K PLUS from KASIKORNBANK in Thailand; Naver Pay in South Korea; and ICBC Mobile Banking (ICBC Pay) in Malaysia. International visitors will thus have access to more mobile payment options during their time in China’s mainland.
With this partnership, once users link their physical UnionPay cards or activate digital UnionPay cards in the participating wallets, they will be able to pay by scanning Weixin Pay payment codes in China’s mainland, with their home currencies automatically converted to the RMB. In the future, Weixin QR payments will also be enabled for more UnionPay-powered wallets from Macao SAR, other Southeast Asia countries, the South Pacific, and more regions.
Since the launch of Project Excellence 2024 in March, UnionPay has actively played its pivotal role as a card scheme to promote open collaboration with industry partners and make payments easier for inbound visitors to China’s Mainland. Starting June, UnionPay App users were able to scan the various merchant-presented Weixin Pay codes and make payments. This new enablement with international wallets marks the latest milestone in the UnionPay – Weixin Pay collaboration to enhance payment interoperability.
This partnership reflects UnionPay’s efforts to jointly drive connectivity with various players in the payment industry and accelerate the development of a sustainable business model. It provides international visitors to China’s mainland with more options and a better payment journey, further contributing to China’s high-standard opening up. Back in 2018, UnionPay worked with Weixin Pay and WeChat Pay HK, an HKD-denominated e-wallet, to offer the cross-border payment solution, which supports cross-border consumption for Hong Kong residents at more than tens of millions of merchants in China’s mainland.
In recent years, as UnionPay continues to improve its localized offerings, an increasing number of residents outside China’s mainland now enjoy the convenient services brought by UnionPay’s payment products. Outside China’s mainland, over 250 million UnionPay cards have been issued in 83 countries and regions, and more than 200 UnionPay-powered wallets have been launched in 36 countries and regions. These products can be used on UnionPay’s acceptance network worldwide.
View original content:https://www.prnewswire.co.uk/news-releases/unionpay-international-works-with-industry-partners-to-make-payments-easier-for-international-visitors-to-chinas-mainland-302336083.html
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