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AliExpress Celebrates 15 Years of Affordability, Innovation, and Customer Satisfaction

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  • AliExpress’ continued growth fuelled by renewed commitment to value for money, greater selection, convenience and an enhanced shopping experience for consumers.
  • Shopping trends reveal Brits spend more on sports, home décor and consumer electronics
  • Average global delivery times have reduced by 50% in the past two years
  • Anniversary Sale goes live from 17th March offering deals and discounts

LONDON, March 17, 2025 /PRNewswire/ — AliExpress, an international online retail marketplace under Alibaba International Digital Commerce Group, celebrates its 15th anniversary this month with a renewed commitment to affordability, innovation, customer satisfaction and an enhanced shopping experience for consumers.

Celebrating 15 Years of Global E-commerce Success

Since its launch in 2010, AliExpress has experienced remarkable growth, transforming the global e-commerce landscape by offering millions of products across diverse categories, improving logistics, and enhancing the customer experience through personalisation and new innovative shopping features. Today, the platform reaches more than 200 countries and regions and over 150 million consumers worldwide. In more recent years, AliExpress has made significant investment in Europe, with a focus on enriching product offerings and diversifying business models to meet the needs of local consumers.

2025 Consumer Trends

AliExpress data reveals that UK shoppers have a strong interest in categories such as kitchen gadgets, lighting, consumer electronics, beauty accessories, fashion & accessories, home storage and textiles, DIY and pet products. Over the years, consumers have turned to AliExpress for these categories, which represent the most sales by order volume among the top products sold on the platform. Burgeoning categories like sports & entertainment and home & garden indicate that Brits have a strong passion for fitness and sports and are prioritising improving their living space. Additionally, Brits are turning to AliExpress to care for their pets – the platform saw big demand for pet beds and toys, especially smart pet interactive toys.

Reflecting on 15 Years of Growth

Over the past 15 years, e-commerce has transformed the global retail landscape, driven by technological advancements, changing consumer behaviour, and improved logistics networks.

AliExpress has played a crucial role in shaping this evolution offering a vast selection of affordable and high-quality products, setting new standards for convenience, accessibility, and customer engagement, redefining how consumers shop online.

Some notable milestones include:

2013

  • The platform’s registered user base reached more than 200 countries and regions.

2017

  • The number of global buyers exceeded 100 million; a local team in Europe was established.

2023

  • AliExpress launched “Choice”, which offers consumers a curation of great-value products, as well as enhanced services such as free shipping, free returns and delivery guarantees. “Choice” is currently available to users in more than 50 markets including the UK.
  • Launched the “fastest” edition in the history of global 11.11 Shopping Festival in terms of delivery efficiency – shortened cross-border delivery to as fast as five working days in several markets including the UK.
  • Launched AliExpress Choice in March, offering free shipping, free returns and delivery guarantees on a curated selection of great-value products.

2024 

  • Launched livestream shopping into the UK via the It Girls by AliExpress campaign featuring
  • Launched Big Save, offering leading-edge technology products and high-quality household products at great prices.
  • Launched a new interactive feature, “Shake & Win”. Shoppers can participate for a chance to win prizes and coupons by simply shaking their mobile devices within the AliExpress app.
  • Became the official e-commerce partner to UEFA Euro 2024 and launched global campaign with David Beckham.
  • As sponsor of the Paris 2024 Olympic Games, AliExpress launched its “Find Your Sport” campaign, to illustrate the spirit of sport and its ability to bring people together to create connections, shared experiences and memories.

“For 15 years, AliExpress has been committed to making online shopping more affordable, accessible, and enjoyable for millions of consumers worldwide. As we celebrate this milestone, we continue to invest resources and efforts in providing incredible value, innovation, and customer satisfaction. With up to 80% off a wide range of products, fantastic daily prizes through Shake & win and cashback offers, we invite shoppers to join the celebration and discover the best of AliExpress,” says Bonnie Zhao, General Manager at AliExpress UK.

Discounts and Interactive Features Await Shoppers

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AliExpress invites customers to celebrate the brand’s milestone by taking part in the March Anniversary Sale, running from 17 March to 26 March, offering deals up to 80% off, coupons and prizes. In addition, consumers will be able to shop from close to 100 local influencers’ curated lists of products with the additional benefit of cashback shopping credits offers, including TV personality Rebecca Vieira and TV personality and former singer Kerry Katona.

To further mark the occasion and give back to the local community, AliExpress is funding the planting of 10,000 trees from April 2025 in the North East Community Forest, through cooperation with Veritree.

Enhanced Services for an Unmatched Shopping Experience

At AliExpress, customer satisfaction is the priority. As part of its ongoing efforts to improve service, the platform prioritises:

  • Fast Delivery Options: Reliable local and cross-border delivery options with a three-day delivery for local deliveries and seven-day delivery for cross-border shipments, ensuring that customers receive their orders promptly.
  • Free Shipping and Returns: Customers can shop with confidence, knowing they can enjoy free shipping on qualifying orders and hassle-free returns.

Notes to Editors
Top product categories based on UK shoppers spending habits over the last 90 days on AliExpress:
Consumer Electronics
Phones & Telecommunications
Tools
Luggage & Bags
Fashion & Accessories
Lights & Lighting
Home Appliances
Toys & Hobbies
Home Improvement
Watches

About AliExpress

Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

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YeePay at ITB Berlin 2025: Building a Digital Bridge for Global Travel Through Payments

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BERLIN, March 18, 2025 /PRNewswire/ — From March 4-6, 2025, ITB Berlin, the world’s leading travel trade show—kicked off in Germany, gathering over 5800 exhibitors and industry leaders from 170 countries. This year’s theme, “The World of Travel Lives Here” highlighted the digital transformation shaping the future of global tourism. As a leading enterprise payment provider in the airline and travel industry, YeePay showcased its one-stop global enterprise account solution, demonstrating how seamless payments are at the heart of a connected global travel ecosystem.

At ITB Berlin, Hua Lei, Senior Vice President and Head of International Business at YeePay, shared insights into how evolving visa-free policies are boosting inbound tourism to China, unlocking new business opportunities.

“Payments serve as the bridge, connecting businesses, distributors, and travelers. We are dedicated to creating efficient and secure payment solutions that facilitate seamless transactions between China and global travelers, as well as between Chinese and international businesses,” said Hua Lei.

During the event, YeePay engaged with global airline and travel companies, system providers, and payment technology firms, exploring collaborations to drive digital transformation across the travel industry. YeePay introduced its one-stop global enterprise account solution, designed to streamline complex cross-border transactions with low costs, competitive exchange rates, and fast processing speeds. By leveraging a comprehensive global collection, payment, and FX management system, YeePay enables travel businesses to efficiently handle international payments, foreign exchange management, and financial settlements. All within a single account.

As the travel industry embraces digitalization and globalization, YeePay is accelerating its global expansion to further enhance collaboration and co-innovation with travel businesses worldwide. The company remains committed to driving the evolution of global payment services, making transactions smarter, more seamless, and more efficient.

At ITB Berlin, YeePay not only showcased the strength of China’s payment technology but also reinforced its vision of fostering open, collaborative, and innovative partnerships to support the global travel industry. As the event’s theme suggests, “The World of Travel Lives Here”and YeePay is helping connect the world’s travel ecosystem through payments.

About YeePay

Founded in 2003, YeePay is a leading enterprise payment service provider in China, offering secure, innovative, and intelligent transaction solutions across industries such as airlines & travel, retail, fintech, and cross-border commerce. With a focus on financial inclusion and technological innovation, YeePay empowers businesses with seamless digital financial services.

For more information on YeePay, visit https://global.yeepay.com.

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TVP AND DEMAND POOL ANNOUNCE UPCOMING LAUNCH OF FIRST STRATUM V2 BITCOIN MINING POOL AND CLOSING OF VENTURE CAPITAL INVESTMENT

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AUSTIN, Texas, March 18, 2025 /PRNewswire/ — DMND (“Demand Pool”), the world’s first Stratum V2 Bitcoin mining pool, announced the opening of the application for miners to join DMND as launch partners today. Successful applicants will benefit from a 0% fee for an initial two-month period, as well as a special two-year founding miner agreement. DMND also announced its venture capital financing that took place in Q4 2024, led by Trammell Venture Partners (“TVP”).

Stratum V2 enhances Bitcoin’s decentralization and privacy by enabling miners to construct their own block templates. DMND’s Stratum V2 pool implements end-to-end encryption to prevent hashrate hijacking and features a novel payments system called SLICE that ensures maximum miner payouts with auditable transactions and no hidden fees. Built on open-source, authenticated security, DMND creates a fairer and more profitable Bitcoin mining landscape. DMND is committed to increasing miner profits while strengthening Bitcoin’s decentralization.

“The Bitcoin mining industry has a key problem which I’ve pinpointed over my 10 year career: mining pool centralization,” said Alejandro de la Torre, DMND co-founder and CEO. “This is why it is paramount that we make Stratum V2 a reality. SV2 will help decentralize Bitcoin mining by allowing miners to build their own blocks. With the release of DMND pool—the world’s first Stratum V2 pool—we help combat this problem – a historic moment in Bitcoin.”

“The mining pool industry is one where murky fee payouts and relative centralization have become the norm,” said Christopher Calicott, TVP’s managing director and founding partner. “By empowering mining operators to securely and privately design their own block templates while facilitating radical transparency and fairness of payments to mining pool participants, DMND will bring a new era to the mining industry. Mining operators of any size—from small home miners to publicly traded giants—will all work to enhance Bitcoin’s decentralization.”

Mining operators are encouraged to apply to join the launch event and contribute to mining the first Stratum V2 block on the DMND website here. Applications for launch participants will end March 28, 2025, at midnight PST.

About Demand Pool

DMND is the first Stratum V2 Bitcoin mining pool. DMND’s revolutionary technology empowers miners with greater transparency, higher payouts, and true decentralization via miner block template creation. For more information visit us on the web.

About Trammell Venture Partners

Trammell Venture Partners, founded in 2016, is an Austin-based early-stage venture capital firm focused on investing in highly technical companies in three core areas including Bitcoin-native technologies, security and privacy tech, and applied AI. Since 2020, TVP has focused on backing founders building on the layers of the Bitcoin protocol stack via the venture capital industry’s first dedicated Bitcoin-native mandated VC fund series: The TVP Bitcoin Venture Fund series of funds.

MEDIA CONTACT:
Alejandro de la Torre
DMND: Demand Pool
alejandro@dmnd.work
+351 911 833 264

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Sensor Tower acquires Video Game Insights, Adds PC/Console Gaming Data

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SAN FRANCISCO, March 18, 2025 /PRNewswire/ — Sensor Tower, a leading provider of digital marketing insights, announced today that it has acquired gaming intelligence platform Video Game Insights. This acquisition strengthens Sensor Tower’s position as the preeminent source for gaming insights and expands its coverage into PC and Console.

 

 

“Gaming is a significant part of the digital economy, and with this acquisition, Sensor Tower is excited to offer our customers gaming insights across mobile, PC, XBox, and Playstation,” said Sensor Tower CEO Oliver Yeh. “Video Game Insights has become a trusted name in the industry, providing its customers with reliable estimates on sales, pricing, engagement, and ratings. We look forward to working with the entire Video Game Insights team to continue to innovate and provide Sensor Tower customers with the most comprehensive gaming insights.”

Video Game Insights is a market research company best known for providing game performance data and user trends from Steam, one of the most widely used video game distribution services. As of this year, Video Game Insights has expanded to provide data for Playstation and Xbox. 

The addition of PC and Console data to Sensor Tower’s existing mobile gaming solutions unlocks new market opportunities in the $249 Billion gaming landscape. Top game publishers and developers can now track sales, engagement, and advertising across Apple App Store, Google Play, and Steam, enabling them to better understand market shifts, benchmark against competitors, and drive retention and growth.

“We are thrilled to join Sensor Tower and further our goal of providing the industry with a comprehensive view of the gaming ecosystem,” said Karl Kontus, Co-Founder and CEO of Video Game Insights. “The power of our combined datasets provides deeper insights into market trends, competitor strategies, and user preferences, allowing our customers to grow and scale at a faster rate than ever before.” 

With this acquisition, Sensor Tower furthers its mission to measure the digital economy, providing global leaders with market analysis and competitive intelligence across mobile app, digital advertising, and website. 

Video Game Insights will operate as Video Game Insights by Sensor Tower.

For more information please visit www.sensortower.com 

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Press contact: Amber Ellis, SensorTower@ccgrouppr.com

About Sensor Tower

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions.

Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Digital Advertising Insights (formerly Pathmatics), helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile. Learn more at www.sensortower.com 

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