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Haven Tower Group Builds Out Digital Marketing And Brand Strategy Capabilities With Launch Of Marketing Data Services Platform

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Haven Tower Group, LLC (“Haven Tower”), a strategic public relations and marketing solutions agency focused on the retail wealth management space, today announced the build-out of its digital marketing and brand strategies group with the launch of its new marketing data services platform. As part of this launch, Haven Tower also named Craig Engelman as an Associate Principal, with responsibility for leading the platform.

The new platform integrates seamlessly with the firm’s existing services, and encompasses an array of solutions designed to enable Haven Tower’s clients to best leverage data and technology to target, test, measure and optimize marketing communications programs. The platform’s services also provide opportunities for Haven Tower clients to develop, implement and spotlight one-time and regularly recurring data-rich surveys and other forms of data-driven thought leadership, on a turnkey basis, for use across media relations and paid content.

Joseph Kuo, Haven Tower’s President & Managing Partner, said, “The launch of Haven Tower’s marketing data services platform underscores our longstanding commitment to deliver an exceptionally high-touch service experience for our clients, while continuing to ladder everything we do up to our clients’ strategic business goals. This new platform takes our passion for developing client stories in compelling new ways to an entirely new level, by delivering data that both validates the narratives we craft in partnership with our clients, and can be deployed to inform the creation and implementation of key growth marketing initiatives.”

Data services can be offered on an a la carte or annual ongoing basis, and include:

  • Financial advisor and retail investor client segmentation
  • Lead generation, lead nurturing and lead scoring, as well as response modeling
  • One-time as well as recurring CRM and marketing audits
  • Support in developing customized CRM and marketing automation partnerships
  • One-time, monthly and quarterly data insights reporting
  • Subject-specific surveys that can be seamlessly utilized for media and marketing campaigns

Before joining Haven Tower, Mr. Engelman served as Head of Marketing Operations for BluCora, the technology-enabled provider of tax-smart financial solutions, and parent company of independent broker-dealers HD Vest Financial Services and 1st Global, Inc. Prior to that, Mr. Engelman was Vice President, Marketing Insights at LPL Financial, the nation’s largest independent broker-dealer and leading corporate RIA and custodian, where he consulted with sales, marketing and technology teams on lead generation strategies, marketing automation implementations, CRM integration and other enterprise-wide strategic initiatives.

Mr. Kuo concluded, “Over the past eight years, Haven Tower has established its leadership as an agency partner for the retail wealth management space, by delivering a constant level of senior expertise, together with our firmwide bias for strategies that create tangible results, to the clients we’re privileged to serve. By empowering our client companies with an enhanced level of marketing-relevant data, we are enhancing our ability to drive actionable insights that can further support the success of our clients.”

 

SOURCE Haven Tower Group

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DNA Behavior International Takes its API to the Next Level by Enabling it with AI

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For some time now DNA Behavior has been using its API to help a variety of organizations quickly “plug in” its behavioral chip to discover and leverage behavioral insights already within their people and systems. Now, DNA Behavior is taking that effort to the next level, by leveraging a suite of enterprise-ready AI services, applications, and toolsets to accelerate the adoption of behavioral insights across large financial services enterprises.

“Banks and large wealth management firms are leveraging behavioral finance to gain a competitive edge,” says Hugh Massie, CEO of DNA Behavior International. “To date, behavioral finance initiatives have been pinpointed and targeted toward specific client and employee groups. By utilizing AI and additional apps and toolsets, DNA Behavior is poised to implement the worlds’ largest behavioral finance initiatives for banks and wealth management firms. In short, rapid application of BeFi across larger organizations.”

DNA Behavior’s focus and specialty is revealing 200+ behavioral insights and the action steps needed to aid employees and clients in investing, working, spending and living smarter. Leveraging these additional technologies in addition to DNA’s API help meet industry demands to create rich omnichannel experiences by applying behavioral insights to enterprise-wide datasets.

“We’re using linguistic analytics to deepen our – and our clients’ – understanding of individual’s personality characteristics,” Massie says. “The linguistic and tone patterns individuals use in their speech or written communication have inherent connections to their instinctive behaviors. Revealing these linguistic and tone patterns will aid in DNA Behavior’s core offering, which is validated, robust, consistent and practical behavioral insights and customized experiences they can “plugin” to their own systems. These latest additions amp up that offering, expanding the possibilities, both in terms of speed and volume,”

As examples of its new AI-enabled API, Massie offers three scenarios:

  • Use natural language recognition capabilities to discern the intent of what a user is saying, to respond to inquiries and requests. The problem is, most chatbots and automated support systems use a one-size-fits-all approach to respond to inquiries. DNA is powering current technologies to customize these existing engagements at scale.
  • Measure emotions, fears and excitement for investors and relaying this intelligence to advice teams along with the communication steps and a playbook to behaviorally manage clients.
  • Use linguistic analytics to infer individuals’ personality characteristics, from digital communications such as email, blogs, tweets, and forum posts. This enables an organization to better parse a user’s inclination to create a customized marketing playbook for each client. Organizations armed with this information will optimize their marketing spend for steak dinners, theater tickets, gifts and professional sporting events.

 

SOURCE DNA Behavior International

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Post-fundraising update: YouTrip Secures Principal Licence From Mastercard To Fuel Rapid Growth in Singapore

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YouTripSingapore’s first multi-currency mobile wallet with a prepaid Mastercard, has announced that it has secured a Principal Licence from Mastercard and will be assuming the primary role of issuer and stored value facility holder of YouTrip accounts. This will allow YouTrip to deliver improved and additional features directly to its users, as well as enable it to provide a more robust and dedicated payment security setup in anticipation of The Payment Services Act targeted to commence in 2020.

Having partnered with Mastercard and EZ-Link to launch in Singapore in August 2018, YouTrip will be taking over the role of issuer and holder of stored value accounts from EZ-Link while continuing the current brand partnership. This is part of YouTrip’s wider ambitions to develop its platform and new features for its users, as it readies itself for expansion. Since YouTrip announced its record pre-Series A fundraise earlier this year, it has doubled the number of app downloads to over 400,000 from 200,000 in May and grown its team beyond 100 people across its offices in Singapore and Hong Kong.

Caecilia Chu, co-founder and CEO of YouTrip said, “We have come a long way since we launched a year ago. The tremendous support we have received from our users is truly humbling, and also a testament to their belief and confidence in our mission to transform overseas travel spending. Securing a Principal Licence from Mastercard marks another significant milestone in our growth journey as it will allow us to operate and deliver additional features directly to our users, as well as accommodate more sign-ups. As the regional fintech space continues to develop dynamically, this licence will provide the ideal springboard for the development and expansion plans we have in the pipeline.”

YouTrip also recently obtained a remittance licence from MAS to cater for future product development. This will be key to its expansion plans as more regulators identify fintech as a major growth area and introduce progressive policy measures to facilitate innovation and the broadening usage of such services.

 

SOURCE YouTrip

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POS Terminal Market to Soar Owing to Massive Demand for Cost-Effective Technologies to Manage Payment Systems by 2023: Radiant Insights, Inc.

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Global POS Terminal Market is anticipated that the market will witness a higher CAGR during the forecast period. Retail payment systems account for an essential position in the smooth functioning of any economy. In the past years the growing popularity of the device across different verticals is enabling the industry growth. Inception of cloud technology and related benefits are more likely to deliver robust technology for payment systems in the near future. Further, major development in the POS device such as size and technology compatibility for small-scale business, and greater flexibility.

Driving factors comprise massive demand for cost-effective technologies to manage payment systems within different verticals. POS terminal offers convenience and features in various application segments. In addition, the proliferation of smartphones and modernization of app technology provide payment service to customers in the consumer market is adding more.

In addition, inception of big data backed by software which is integrated with other software systems is contributing more to the utility value. Hence, greater CRM functionality aligned with customer relations and the use of predictive analysis for client and customers in the B2C space accounts for a massive growth during the forecast period.

Download PDF to know more details about “Global POS Terminal Market” Report 2023.

Fixed and wireless POS form as product segments while hardware and software form the component category for POS terminal market. The Asia Pacific dominates the global scenario owing to the vast presence of customer base and digitalization of payment technologies at large. In addition, inception of start-up technology in India and China acts as a catalyst in strengthening the industry growth in APAC.

The key players are Mswipe Technologies Pvt Ltd, Shenzhen Xinguodu Technology Co Ltd, SMIT Fintech Co Ltd, Fuijan Newland Payment Technology Co Ltd, SZZT Electronics Shenzhen Co Ltd and VeriFone Holdings Inc.

The ‘Global POS Terminal Market Outlook 2018-2023’ offers detailed coverage of POS terminal industry and presents main market trends. The market research gives historical and forecast market size, demand, end-use details, price trends, and company shares of the leading POS terminal producers to provide exhaustive coverage of the market for POS terminal. The report segments the market and forecasts its size, by volume and value, on the basis of application, by products, and by geography.

The report has been prepared based on an in-depth market analysis with inputs from key industry participants. The global POS terminal market has been segmented into five major regions, namely, North America (U.S., Canada, and others), Europe (U.K., FranceGermanyRussia, and others), Asia-Pacific (ChinaJapanIndiaAustralia, and others), South America (BrazilArgentina, and others), and Middle East & Africa (South AfricaSaudi Arabia, and others). Furthermore, the report also includes an in-depth competitive analysis of the key vendors operating in this market.

Access 143 page research report with TOC on “Global POS Terminal Market” available with Radiant Insights, Inc. @: https://www.radiantinsights.com/research/global-pos-terminal-market-outlook-2018-2023

Market Segmentation:

  • Key Regions
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  • Key Vendors
    • Fujian Newland Payment Technology Co., Ltd.
    • Mswipe Technologies Pvt Ltd
    • Shenzhen Xinguodu Technology Co., Ltd.
    • SMIT Fintech Co., Ltd.
    • SZZT Electronics Shenzhen Co., Ltd.
    • VeriFone Holdings, Inc.
  • Key Questions Answered in This Report
    • Analysis of the POS terminal market including revenues, future growth, market outlook
    • Historical data and forecast
    • Regional analysis including growth estimates
    • Analyzes the end user markets including growth estimates.
    • Profiles on POS terminal including products, sales/revenues, and market position
    • Market structure, market drivers and restraints.

Browse reports of similar category available with Radiant Insights, Inc.:

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