Fintech
George Gilder Crowns DealBox STO issuer the “Prophet of the Cryptocosm” — One of Many Innovators Leading the Charge in the 4th Industrial Revolution
New York, NY, Oct. 31, 2019 (GLOBE NEWSWIRE) — (via Blockchain Wire) Blockchain has been the tech du jour for the past few years. For many however it remains esoteric and difficult to put into a larger context.
George Gilder’s recent book, Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy demystifies the blockchain and details how it is currently transforming the internet and how we live.
Gilder is a legend in tech and economic circles. His book Wealth and Poverty was the guiding light for Regan’s economic policies which ignited the rise of the Dow Jones Industrial Average from roughly 800 in 1979 to where it is today.
Gilder predicted much of the ubiquitous tech in use today years before it existed in his books: Microcosm, Telecosm, Life After Television, and The Silicon Eye.
In this latest book, Life After Google.. Gilder coins the term “The Cryptocosm”, to describe the emerging wave of innovative blockchain-based technology companies who are not just bringing paradigm shifting solutions to the market — but redefining the market itself.
One of these companies is DealBox. DealBox is an innovative digital securities issuer and investment platform led by security token pioneer and fintech veteran Thomas Carter.
Gilder recently had this to say about DealBox security token issuer Giuseppe Gori in this latest newsletter:
“Giuseppe Gori is an internet legend..”
On Giuseppe’s new book –
“With Reinventing the Blockchain Gori becomes the reigning prophet of the next phase of the Cryptocosm, and Cryptocosmic investment…”
“Gori is the tribune of a new generation of blockchain inventors and their companies.”
Giuseppe’s company Gorbyte has built a blockchain that is faster and vastly more scalable than Bitcoin. It’s easier and more affordable for running smart contract applications than Ethereum. The Gorbyte blockchain does not make use of miners which makes it environmentally friendly.
7 other blockchain companies within the emerging Cryptocosm you should know about…
Total Network Service (TNS)
Creators of the Digital Names blockchain address naming system. Think GoDaddy for domain names but instead of a website address, a blockchain wallet address.
Digital Names provides human-readable names that replace the long, alpha-numeric string of characters used for sending and receiving cryptocurrency
With Digital Names rather than risk expensive typos while managing this:
0xE9863213B7E16949298e89CFEaF2E53385b96996
for $19.95 a year, you can register a user-friendly Digital Name like $cryptodad.btc to use instead.
Digital Names work with any cryptocurrency and can be integrated into wallets, exchanges and other blockchain enabled applications via its address book application and or simple API.
Measured Risk
MeasuredRisk enables leaders to see and anticipate risk. Utilizing a patent-pending AI software platform designed to determine the potential for risk and to identify the conditions that drive potential, in real-time.
Tom Albert is the Founder & CEO of MeasuredRisk. Albert is a transformative leader who has been bringing business relevance to IT and Security for over 17 years. Known for identifying disruptive technologies and building innovation across the cyber landscape, Albert is known as a pioneer in creating highly differentiated solutions to protect information assets.
Crosspay
Crosspay is a Fintech payment product that allows Personal and Business Customers to Make Payments over the Web or Mobile App from Europe to over 150 Countries using Digital Technology. It is a convenient low cost alternative to traditional money transfer companies that own expensive retail outlets or Agent Locations and charge exorbitant fees. Payments can be received as Bank credits, Mobile Money, Mobile Air top ups or Cash pick up in the receiving country.
MintAir
Mint Air removes the pain from the corporate charter leasing business model. It is an international aviation holding company that buys aircraft in the after-market and leases them to Part 135 charter operators.
Its strategy of after-market purchases enables companies to take advantage of the dramatic decline in aircraft prices. Mint Air serves the larger charter operators that have a fleet of 15 planes or more.
CEO, Brian Kendrick has over 30 years of aviation experience with the most recent 20 years concentrating on operating aircraft on charter certificates.
During his tenure in the industry, he operated charter fleets in excess of 25 aircraft and has sold in excess of 600 aircraft. Mr. Kendrick was one of the first west coast operators to obtain a Platinum rating with ARG/US.
Rypplzz
Rypplzz is paving the way for the future of connectivity with a new type of communication network called Interlife (the 3D Internet System).
Interlife enables the ability for digital content to exist and be stored in precise areas of physical 3D space using radio frequency.
It provides the opportunity for new and innovative applications across a variety of applications such as entertainment, marketing, security, and more.
Rugby Stars
Rugby Stars brings the power of fantasy sports to real life. Rugby Star’s exclusive “FanZone” platform allows fans to participate in the creation of the League and influence their favorite Clubs front office decisions.
Rugby Stars delivers dynamic-attacking hard-hitting rugby, festival events, fan gamification, fan influence, and high-quality streaming content designed to serve the changing behaviors of today’s sports fan while preparing for the next generation.
By utilizing proven market strategies and innovations in digital merchandise, Rugby Stars is the future of sports entertainment.
Rugby Star’s Impressive team, lead by Lars Haves has worked with the NBA, MLS, and NFL, hosted events with a combined attendance of over 250,000+, won Super Bowl VR experience of the year 2017 award, produced feature films including Heist, and numerous other accomplishments.
Mission Space
The current satellite services market fails to address three key challenges:
1) Present demand for space-based telescope observation time exceeds supply by as much as 6 to 1;
2) A slow selective, case-proving application process is required to access current and future space-based telescopes
3) Ground-based telescopes are constrained by daylight, limited by fixed location and atmospheric distortion.
To meet these challenges, Mission Space Limited formed Mission Space, Inc., whose purpose is to develop and launch a constellation of up to four commercial orbiting space-based optical telescopes.
Mission Space will provide the astronomy community with access to a proprietary constellation of orbiting space-based telescopes that will address the growing demand for high-quality observation time that is only available in space.
In addition, access to high quality astronomy viewing will also be provided to the general public.
The Digital Transformation of Capital Markets is Underway and Represents a Generational Investment Opportunity
Learn more about the advantages of Security Token Offerings and how you can own your share of the Cryptocosm at www.dlbx.io
Deal Box Inc.
A FinTech merchant bank and capital markets consulting firm that specializes in regulatory compliant tokenization of equity in emerging growth companies.
Contact:
Shazir Mucklai
Imperium Group
Fintech
How to identify authenticity in crypto influencer channels
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
Fintech
Central banks and the FinTech sector unite to change global payments space
The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.
Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.
Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).
At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.
The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.
As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.
Source: fintech.globa
The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.
Fintech
TD Bank inks multi-year strategic partnership with Google Cloud
TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.
The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.
This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.
TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.
Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.
TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.
Source: fintechfutures.com
The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.
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