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Alert 360 Earns Five Diamond Monitoring Center Designation

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TMA recognizes company for excellence in alarm monitoring

Tulsa, Oklahoma–(Newsfile Corp. – July 17, 2023) – Alert 360, has announced the company earned Five Diamond Monitoring designation from The Monitoring Association (TMA). This is the sixth year the company has received the recognition. TMA’s Five Diamond Monitoring Center designation is granted annually to monitoring centers that meet its requirements for excellence. Tulsa-based Alert 360 is one of the nation’s top providers of home and business security systems.

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The Monitoring Association awards Alert 360 with their sixth 5 Diamond Alarm Monitoring Designation

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According to TMA, there are approximately 2,700 monitoring centers in the United States that communicate and interact with police, fire, and emergency services agencies. Of this group, fewer than 130 monitoring centers have achieved the Five Diamond designation, setting these companies apart.

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“Our dedication to continual training and excellence has earned us the fastest alarm response times in the industry,” said Richard Ginsburg, Alert 360 CEO. “The Alert 360 operators who respond to security system alarm activations consistently provide a dispatch call response within 20 seconds. Most home security systems and service providers do not offer their own monitoring. Instead, they contract the services to a third party, which often may be located overseas. Additionally, few security companies have the local security services branch location, or the alarm response times we provide at Alert 360. Our team is extremely proud of the help they provide our customers when it’s needed most.”

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Richard Ginsburg, CEO of Alert 360 and ACS Security

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Alert 360 operates two U.S.-based alarm monitoring centers, providing local home security services to nearly 350,000 customers.

The company satisfied the following points of excellence as determined by TMA for its security systems and home automation monitoring services:

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  • Commitment to ongoing job-related education and testing by having 100 percent of its monitoring center operators certified using the TMA online training series on industry best practices.
  • Commitment to random inspections and quality criteria standards by a nationally recognized testing laboratory such as FM Approvals, Intertek/ETL, and UL.
  • Commitment to raising the industry standards through TMA membership and participation in its activities.
  • Commitment to reducing false dispatches.
  • Commitment to the highest levels of customer service.

According to TMA, its Five Diamond designation means that a monitoring company has demonstrated an exceptionally high degree of responsibility to their local home security customers, business security customers, and communities. This responsibility includes the investment of time, money, and commitment to quality alarm monitoring training.

Home and business security alarm system monitoring operators serve as a life-saving link between residential or business properties to the police, fire, and emergency services in local areas. The TMA Monitoring Center Operator course covers virtually all phases of monitoring center communications with customers, police, fire, and emergency services communications centers. In order to achieve the Five Diamond designation, every operator must not only pass the course and recertify every three years, but demonstrate:

  • Proficiency in alarm confirmation process, which helps reduce false alarms.
  • Proficiency in communications with Public Service Answering Points, such as the Emergency 911 centers.
  • Knowledge of electronic communications equipment, including cellular, radio and internet communication systems.
  • An understanding of the codes and standards of such organizations as Underwriters Laboratories, Factory Mutual, the National Fire Protection Association and others.
  • Proficiency in emergency preparedness under a wide scenario of possibilities.

“The most important thing we do at Alert 360 is be there for our home and business security customers,” said Kent Morris, Vice President of Customer Experience at Alert 360. “Alert 360 has been in business for 50 years, with the goal of making our customers’ lives safer and easier. We also work hard at being a positive community member and appreciate the relationships we have with local emergency personnel. As such, we continuously train and develop new and better ways of providing security services and alarm monitoring. We are always grateful and proud when our dedication and team members’ talent are recognized. Most importantly, we believe our efforts mean our customers are safer and their properties more secure.”

Alert 360 has 24 local home and business security offices across the country, with customers in 27 states. In addition to earning the Five Diamond Monitoring Center designation, this month, the company also was recognized by The Journal Record’s annual Reader Rankings. These awards recognized Alert 360 as a “Best Place to Work” and a “Most Innovative Workplace.” In recent years, Alert 360 also has been voted as a “Best Home Security Provider” and “Great Companies to Work For.”

About Alert 360

Founded in 1973, Alert 360 marks its 50th year as a home security and business security company this year. Today, the company is one of the largest providers of professionally monitored home security and home automation solutions to homes in the United States. For security services in the Los Angeles area, Alert 360 also provides armed patrol guards, vacation watch services, and security escorts from its Southern California home security systems subsidiary ACS Security.

About The Monitoring Association

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The Monitoring Association (TMA), formerly the Central Station Alarm Association (CSAA), is an internationally recognized nonprofit trade association that represents professional monitoring companies, security systems integrators, and providers of products and services to the industry. Incorporated in 1950, TMA represents its members before Congress and regulatory agencies on the local, state and federal levels, and other public safety authorities.

Brad Henderson
Digital Strategist
www.alert360.com
214-682-0689

PR Contact Details:
Skyler White
Pinion Newswire
www.pinionnewswire.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/172641

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Fintech

How to identify authenticity in crypto influencer channels

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Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

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LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

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LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

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3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

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Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

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Nadia Bubennikova, Head of agency at Famesters

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Central banks and the FinTech sector unite to change global payments space

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The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

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At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

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TD Bank inks multi-year strategic partnership with Google Cloud

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TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

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TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

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