Advans Group Partners Tagit to Digitize Customer Experience in Microfinance

Advans, a microfinance group operating in Africa and Asia, has partnered with Tagit, a leading digital banking solutions provider, to implement Mobeix^TM Retail Banking in its eight regional markets. The Advans mobile app will be powered by Tagit and will offer digital financial services for users’ daily operations.

As a leading international microfinance group with over 1 million clients and a presence in 9 markets, Advans aims to foster wider financial inclusion by providing Micro, Small, and Medium Enterprises (MSMEs) and other underserved populations with loans, deposits, current and savings accounts, and other financial services. The partnership will accelerate the company’s impact and will allow Advans to reach out to more clients in its markets by providing client-centric digital financial services.

The Advans mobile app is the next step of Advans’ global innovation and digital transformation program. The company is progressively digitizing its processes and solutions. The application will offer a broad range of products and services to increase client satisfaction and retention, revolutionizing Advas’ customer service strategy.

Grégoire Danel-Fédou, Chief Operations Officer and Deputy CEO of Advans Group, said: “Our future mobile app will make the everyday lives of our clients easier, ensuring they can access Advans products and services anytime and anywhere. With Tagit, we can scale our services on-demand on a secure and robust platform, giving us the freedom to focus on our customers’ needs which will help accelerate digital transformation in our markets.”

Sandeep Bagaria, CEO of Tagit, said: “We are delighted to partner with Advans on this initiative and bring best-in-class financial services to these underserved populations. We aim to deliver outstanding user experience (UX) and innovative solutions built on a secure and scalable digital engagement technology platform. Advans has a clear digital roadmap for their customers, and we are best positioned with Mobeix to help them achieve it.”

Tagit is currently the partner of choice for several banks in Asia, the Middle East, and Africa for their omnichannel digital banking needs.