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Sonar Aims to Help Solve Gender Inequality of Access in Crypto
Marsaskala, Malta–(Newsfile Corp. – December 23, 2021) – Sonar aims to help solve gender inequality of access in crypto. According to the CNBC Invest in You: Next Gen Investor poll, males currently invest twice as much in cryptocurrencies as women (16 % of men vs. 7% of women). Access to information may have become a privilege that can cause a disproportionate distribution of wealth across genders. Additionally, cryptocurrency and its younger Decentralized Finance counterpart have their own barriers against access.
Sonar
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For example, the steep learning curve requires access to a number of tools and exceptional levels of information to navigate. Furthermore, cryptocurrency might be a revolutionary financial disruptor, but still suffers from a problem that has its roots spread over many centuries: a patriarchal hierarchy that features an insufficient number of women. It has been argued that women lack investment confidence, but in reality their portfolios continue to surpass those of men by 40 basis points. Alternatively it is suggested they trade less because of their inherent risk aversion, however, this biological determinism is not supported by actual research.
Women are instead believed to make fewer transactions because they are less prone to overstate their knowledge and skills to win in the market. The true barrier of access therefore is that of exclusionary and discriminatory behaviour by those within the space. Many women have reported to have been treated with a combination of objectification or dismissiveness on the social platforms that support decentralised finance, which made them feel unwilling to attempt to learn more, or the same groups were more willing to educate men about cryptocurrency trading than women.
Women’s Participation in Cryptocurrency is Increasing
Despite these barriers of access, women are slowly increasing their presence in the industry, shown by the fact that female cryptocurrency investors in the United Kingdom have increased by 20% in the last year. As this rate continues to increase, there are additional ways that the space could address gender access and help to balance the scales.
In addition, many cryptocurrency projects champion women in the space, and one, in particular, uses its own system to break down this barrier by the help of education. Sonar.
Sonar is a Decentralized Finance project committed to remove barriers to access cryptocurrency. Its beta platform is due for release in the coming week, and includes an AI news aggregater that will bring information to users directly. Sonar is well known for the numerous tools that make it far easier to enter and navigate the DeFi space.
Lauded for its next-generation cryptocurrency meta-tracking dashboard, Sonar allows individuals to use analytical tools in order to make more informed choices when investing. Created in response to the increasing number of illegitimate projects appearing in the cryptocurrency space, Sonar views its three core values – Transparency, Technology, and Education.
Giving powerful trading tools to the average user on a combined ecosystem, empowers them to make wiser decisions in a simpler and more streamlined way.
Focus on Increase Adoption of the Crypto Space
Sonar also features a perpetually expanding library of educational materials that seeks to provide users with invaluable information about blockchain technology and decentralized finance.
The project aims to increase the adoption of cryptocurrency in economically and geographically disadvantaged spaces, especially catering to the women of those areas and in general. At present, Sonar itself has many females in key positions, which includes the education department, strategy team, and legal counsel.
About Sonar
The Sonar platform is an intelligent tracking and monitoring platform for projects based on BSC and ETH networks. At the center of the dynamic ecosystem, its beta version will define the project’s potential and future growth. Once the beta is launched, it will rapidly add more new intuitive features to enhance the user experience and ease of crypto interaction. Sonar is also aiming to help female crypto enthusiasts receive authentic information before investing, and champions their involvement in the space.
Media Contact
Jacob Camilleri
Email – [email protected]
Website – https://www.sonarplatform.io/
PR – Cryptoshib.com
Email – [email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/108452
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French fintech Lydia launches digital banking app Sumeria
Lydia, a prominent French fintech company known for its innovative financial solutions, has taken a significant leap forward with the launch of its new digital banking app, Sumeria. This development marks a strategic expansion for Lydia as it continues to redefine the financial landscape in Europe and beyond.
About Lydia
Since its inception, Lydia has been at the forefront of fintech innovation in France, providing users with seamless and user-friendly payment solutions. The company has built a strong reputation for its mobile payment app, which allows users to send and receive money, pay for goods and services, and manage their finances with ease. With millions of users and a robust platform, Lydia is well-positioned to venture into the digital banking space.
Introducing Sumeria
Sumeria is Lydia’s latest offering, designed to cater to the growing demand for comprehensive digital banking solutions. The app aims to provide users with a full suite of banking services, all accessible from their smartphones. Key features of Sumeria include:
- Personal and Business Accounts: Sumeria offers both personal and business accounts, enabling users to manage their finances efficiently. The app supports a range of functionalities tailored to meet the needs of individual users and small to medium-sized enterprises (SMEs).
- Intuitive Interface: True to Lydia’s commitment to user experience, Sumeria boasts an intuitive and easy-to-navigate interface. Users can quickly access account information, transaction history, and various banking services with just a few taps.
- Comprehensive Financial Tools: Sumeria provides a range of financial tools designed to help users better manage their money. Features such as budgeting, expense tracking, and personalized financial insights empower users to make informed financial decisions.
- Security and Privacy: Lydia places a high priority on security, and Sumeria is no exception. The app incorporates advanced security measures, including biometric authentication and end-to-end encryption, to ensure that users’ financial data is protected.
- Integrated Payments: Leveraging Lydia’s expertise in payments, Sumeria integrates seamless payment solutions, allowing users to send and receive money instantly, pay bills, and make purchases directly from the app.
Strategic Implications
The launch of Sumeria represents a strategic move for Lydia, positioning the company as a formidable player in the digital banking arena. By expanding its product offering, Lydia aims to capture a larger share of the market and meet the evolving needs of its users. This initiative also reflects a broader trend in the fintech industry, where traditional payment service providers are evolving into comprehensive financial service platforms.
Market Impact
Sumeria’s entry into the market is poised to have a significant impact. With its user-centric design and robust feature set, the app is likely to attract a diverse user base, from tech-savvy millennials to SMEs seeking efficient banking solutions. Moreover, Sumeria’s integration with Lydia’s existing payment infrastructure provides a seamless transition for current Lydia users, further boosting its adoption.
Future Prospects
Looking ahead, Lydia plans to continually enhance Sumeria by adding new features and expanding its services. The company’s focus on innovation and customer satisfaction will be key drivers of Sumeria’s growth. Additionally, Lydia’s potential to scale Sumeria across other European markets presents a substantial opportunity for further expansion.
Source: fintechfutures.com
The post French fintech Lydia launches digital banking app Sumeria appeared first on HIPTHER Alerts.
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