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“ROBO DOG” STAR OF KIA AMERICA’S SUPER BOWL SPOT IS NOW FEATURED IN AN NFT COLLECTION TO HELP ANIMALS IN NEED FIND FOREVER HOMES
Kia America has announced its first NFT series based on the robotic dog “Robo Dog”, the star of Kia’s Super Bowl commercial. In partnership with NFT platform Sweet and the Petfinder Foundation, the series is available in three unique and accessible collections. 90 percent of all sales proceeds will benefit the Petfinder Foundation, which helps animals in need find new homes. In addition, a 10 percent royalty is written into the Smart Contract on the blockchain, so every time a Robo Dog NFT from the series is resold on a participating secondary market, the Petfinder Foundation again benefits from funding more animal adoptions. The Robo Dog NFT series is minted on the Tezos blockchain and consists of the following elements:
- From 11 February, 10,000 Robo Dog Adoption Passport NFTs will be made available free of charge. Individuals who request one of this Robo Dog Adoption Passes will receive pre-sale access to one of the 10,000 generative Robo Dog NFTs that Kia America will offer for sale on 18 February.
- On 13 February, coinciding with the big game, six unique art-inspired Robo Dog NFTs will be offered at a starting bid of $299, the original MSRP of the robot dog before it escaped from the electronics market. The auctions will run until 18 February at 12pm ET.
- On February 18, coinciding with NBA All-Star weekend, Kia will offer 10,000 generative Robo Dog NFTs for sale on sweet.io. Individuals who have a Robo Dog Adoption Pass NFT will receive early access at 3 p.m. ET to purchase one of these unique Robo Dog NFTs for $20.22. The public sale begins at 7 pm ET for those who do not have an adoption certificate and would like to adopt a Robo Dog NFT themselves.
10,000 Robo Dog NFTs will be made available on a first-come, first-served basis just before the Big Game weekend. An auction of six rare Robo Dog NFTs will begin at 12pm ET, just before the game, on Sunday.
“Many of us are aware of the increase in pet adoptions as a result of the pandemic,” said Russell Wager, vice president, marketing, Kia America. “Although tens of thousands of animals have found their forever homes, pet surrenders to shelters are increasing as people return to work and there are many pets whose stories deserve to end as happily as Robo Dog’s did in our Super Bowl spot.”
The final collection of this NFT series will open on February 18, right at the start of NBA All-Star weekend in Cleveland. At that time, 10,000 generative Robo Dog NFTs will be available for purchase on sweet.io. Kia and Sweet designed this special collection to create scarcity through a list of rarity traits that mimic the traits people use as a philter to find the best dog for adoption on Petfinder.com. Each generative Robo Dog NFT is pre-programmed with characteristics such as breed, age, size, sex, coat length, and color, as older and larger dogs tend to be slightly less desirable in the real world. Robo Dog NFTs programmed with traits such as “older” or “large” may become even scarcer and more desirable.
“After sports, the automotive Marketing space is an obvious area where NFTs can thrive and engage people. There is a long history of people loving their car brands and loving their cars. And what I love about the Kia Robo Dog NFT series is how well it ties into our mission here at Sweet and that is: to empower brands like Kia to deploy NFTs to broader consumer bases through engaging experiences,” said Tom Mizzone, CEO of Sweet. “As a dog owner myself, I can’t think of anything more engaging than the chance to have a Robo Dog of my own as a digital collectible and the opportunity to use NFT technology to help pets find loving homes.”
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French fintech Lydia launches digital banking app Sumeria
Lydia, a prominent French fintech company known for its innovative financial solutions, has taken a significant leap forward with the launch of its new digital banking app, Sumeria. This development marks a strategic expansion for Lydia as it continues to redefine the financial landscape in Europe and beyond.
About Lydia
Since its inception, Lydia has been at the forefront of fintech innovation in France, providing users with seamless and user-friendly payment solutions. The company has built a strong reputation for its mobile payment app, which allows users to send and receive money, pay for goods and services, and manage their finances with ease. With millions of users and a robust platform, Lydia is well-positioned to venture into the digital banking space.
Introducing Sumeria
Sumeria is Lydia’s latest offering, designed to cater to the growing demand for comprehensive digital banking solutions. The app aims to provide users with a full suite of banking services, all accessible from their smartphones. Key features of Sumeria include:
- Personal and Business Accounts: Sumeria offers both personal and business accounts, enabling users to manage their finances efficiently. The app supports a range of functionalities tailored to meet the needs of individual users and small to medium-sized enterprises (SMEs).
- Intuitive Interface: True to Lydia’s commitment to user experience, Sumeria boasts an intuitive and easy-to-navigate interface. Users can quickly access account information, transaction history, and various banking services with just a few taps.
- Comprehensive Financial Tools: Sumeria provides a range of financial tools designed to help users better manage their money. Features such as budgeting, expense tracking, and personalized financial insights empower users to make informed financial decisions.
- Security and Privacy: Lydia places a high priority on security, and Sumeria is no exception. The app incorporates advanced security measures, including biometric authentication and end-to-end encryption, to ensure that users’ financial data is protected.
- Integrated Payments: Leveraging Lydia’s expertise in payments, Sumeria integrates seamless payment solutions, allowing users to send and receive money instantly, pay bills, and make purchases directly from the app.
Strategic Implications
The launch of Sumeria represents a strategic move for Lydia, positioning the company as a formidable player in the digital banking arena. By expanding its product offering, Lydia aims to capture a larger share of the market and meet the evolving needs of its users. This initiative also reflects a broader trend in the fintech industry, where traditional payment service providers are evolving into comprehensive financial service platforms.
Market Impact
Sumeria’s entry into the market is poised to have a significant impact. With its user-centric design and robust feature set, the app is likely to attract a diverse user base, from tech-savvy millennials to SMEs seeking efficient banking solutions. Moreover, Sumeria’s integration with Lydia’s existing payment infrastructure provides a seamless transition for current Lydia users, further boosting its adoption.
Future Prospects
Looking ahead, Lydia plans to continually enhance Sumeria by adding new features and expanding its services. The company’s focus on innovation and customer satisfaction will be key drivers of Sumeria’s growth. Additionally, Lydia’s potential to scale Sumeria across other European markets presents a substantial opportunity for further expansion.
Source: fintechfutures.com
The post French fintech Lydia launches digital banking app Sumeria appeared first on HIPTHER Alerts.
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