PureSoftware bags fintech award for financial technology in SBR Technology Excellence Awards

Committed to its pursuit of delivering new-age banking solutions to banks, financial institutions, fintech firms, and the ultimate banking consumer, ‘PureSoftware’ has developed the industry-leading unified fintech platform — ‘Arttha’ for its customers.

‘Arttha’ has led banking and financial services transformation with its “Digital for the Unbanked” strategy to be a market leader. The platform allows for both greenfield fintechs or banks as well as existing financial institutions to transform their retail and SME banking business using Arttha’s Digital Payments, eWallet, Digital Lending, Agency, or Branchless Banking, Buy Now Pay Later (BNPL), and Merchant Management capabilities.

Manish Sharma, Chief Executive Officer at PureSoftware said, “We are extremely proud to win this award and tremendously delighted for the recognition received. Arttha has powered banks and fintech firms in emerging markets to gain an immense digital advantage by providing next-gen banking solutions to their customers. Through Arttha, our customers have been successfully able to deploy innovative banking solutions to expand their customer base, improve end-user experience, multiply transaction volumes, and launch new products across business units. The platform has already been implemented to offer financial services to more than 30 million individuals worldwide and 2.4 million merchants across the world, with over 1 billion transactions globally in a year.”

‘Arttha’ has been addressing digital access gaps in financial services with remarkable success majorly across emerging economies with substantial swaths of underbanked and unbanked regions like Kenya, Botswana, Zambia, Indonesia, Myanmar, and Nepal. Despite stringent lockdowns in various parts of the world due to the pandemic, ‘Arttha’ changed the banking dynamics to enable continuity of banking operations on the business side and democratize access to financial services on the consumer side.

Manish added, “Being underbanked or unbanked should not restrict access to the same level of customer experience that consumers in developed markets are used to. We continue to innovate by introducing new features in the platform in response to emerging trends in the industry as we expand our reach to customers in other parts of Africa, Middle East, and the United States.”