Connect with us
European Gaming Congress 2024

Fintech

Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2023 Update: Rising Investments from Leading Players Fuels Growth

Published

on

 

The “Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2023 Update” report has been added to  ResearchAndMarkets.com’s offering.

The global gift card industry has recorded steady growth amid the rising investment from leading players such as Blackhawk Network and InComm Payments in the sector. This coupled with the rise of innovative fintech firms has also supported the growth of the gift card sector around the world. With the demand for gift cards expected to further rise among consumers and corporates, the publisher expects these players to further boost their investment in the segment and also forge strategic alliances to drive their growth.

The growing shift towards digital channels has also driven the adoption of digital gift cards globally. The surging e-commerce shopping trends have also assisted the demand among consumers, and the trend is expected to further continue from the short to medium-term perspective. With startups raising funding rounds and expanding their geographical footprint, the publisher maintains a robust growth outlook for the global gift card market over the next three to four years.

Global gift card providers are extending the availability of gift cards in Singapore and Malaysia

Advertisement
Stake.com

With the growing demand for gift cards among consumers in Southeast Asia, global gift card providers are extending the availability of their solution in the Singaporean and Malaysian markets.

For instance, in November 2022, Givex, one of the leading players in the global gift card industry, announced that it had made available gift cards from one of the notable retailers in the United States for consumers in Singapore and Malaysia. The gift card provider has a presence in more than 100 countries and provides support to more than 30 retailers’ locations in SingaporeMalaysiaHong Kong, Korea, and Australia. The firm recorded strong growth in 2022 and is projected to keep continuing the upward growth momentum in 2023.

From the short to medium-term perspective, the firm is expected to further launch its gift card programs in more global markets, thereby supporting the growth of the global gift card market.

Cryptocurrency exchanges are launching bitcoin reward gift cards amid the rising demand in the United States

Gift cards are a popular gifting option in the United States. Furthermore, the trend of self-use is also growing, thereby assisting the growth of the gift card industry in the country. Amid the growing demand for gift cards in the region, cryptocurrency exchanges are launching bitcoin reward gift cards.

Advertisement
Stake.com

In December 2022, CoinZoom, a cryptocurrency exchange and fintech firm based in the United States announced the launch of a new bitcoin reward gift card. The launch of the new solution comes after the firm found out that 28% of adults are buying gift cards more than once. To make the gift card buying process more rewarding, the firm is offering 1% in free bitcoin on each gift card bought on the platform. CoinZoom has partnered with various businesses across industry verticals, travel, food, and gaming, to offer consumers a wide range of gift card options.

The publisher expects more such reward-based gift card programs to launch in the global market. This will keep driving the popularity among consumers as well as bring more business for brands and retailers.

European retailers are forging strategic alliances with leading global payments providers to launch a B2B gift card program

Over the last few years, corporates have increasingly adopted gift cards to reward and incentivize their employees and this trend is projected to further continue in 2023, as employees continue to struggle with the rising cost of living. To tap into the growing B2B gift card market and offer corporates a wide range of gift card options, firms are forging strategic alliances.

In September 2022, Blackhawk Network, one of the leading global branded payments providers, announced that the firm entered into a strategic partnership with Sweden-based retailer H&M. Under the partnership, the two firms launched a B2B gift card program. As part of the program, H&M will join other retailers offering B2B gift cards with Blackhawk Network. These gift cards never expire and cardholders can redeem them at any H&M store in the United StatesCanada, and Puerto Rico, as well as at the online store in the United States.

Advertisement
Stake.com

The publisher expects more European retailers to partner with gift card providers to capitalize on the growing B2B gift card market and drive the growth of their business over the next three to four years.

In value terms, the gift card market in Global has recorded a CAGR of 8.0% during 2018-2022. According to the publisher, global gift card industry is expected to grow by 8.1% on annual basis to reach US$ 511,019.3 million in 2023.

The gift card industry in Global will continue to grow over the forecast period and is expected to record a CAGR of 6.9% during 2023-2027. Global Gift card market will increase from US$ 472,764.8 million in 2022 to reach US$ 668,465.5 million by 2027.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.

This title is a bundled offering, comprising 1 global, 5 regional and 20 country reports.

  • Global Report – Global Gift Card and Incentive Card Market Intelligence (Databook)
  • Regional Report 1 – North America
  • Europe
  • Latin America
  • Middle East & Africa
  • Asia Pacific
  • Country Report 1 – Argentina Gift Card and Incentive Card Market Intelligence (Databook)
  • Australia
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Italy
  • Kenya
  • Mexico
  • Nigeria
  • Philippines
  • Russia
  • South Africa
  • Thailand
  • United Arab Emirates
  • United Kingdom
  • United States

Scope

  • This bundled offering provides the following detailed gift card market opportunity at country level

Total Spend on Gifts

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business

Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • Cencosud SA
  • Carrefour SA
  • Coto CICSA
  • MercadoLibre Inc
  • Importadora y Exportadora de la Patagonia SA
  • Wal-Mart Stores Inc
  • Garbarino SA
  • Wesfarmers Ltd
  • Woolworths Ltd (Australia)
  • Metcash Ltd
  • Aldi Group
  • Harvey Norman Holdings Ltd
  • JB Hi-Fi Ltd
  • Apple Inc
  • Casino Guichard-Perrachon SA
  • Natura Cosmeticos SA
  • Lojas Americanas SA
  • Adeo Groupe
  • Magazine Luiza SA
  • George Weston Ltd
  • Empire Co Ltd
  • Costco Wholesale Corp
  • Metro AG
  • Canadian Tire Corp Ltd
  • Home Depot Inc, The
  • Liquor Control Board of Ontario
  • Hudson’s Bay Co
  • Home Hardware Stores Ltd
  • Best Buy Co Inc
  • Alibaba Group Holding Ltd
  • JD.com Inc
  • Auchan Group SA
  • Bailian Group Co Ltd
  • Yonghui Superstores Group
  • E Leclerc
  • ITM Enterprises SA
  • Systeme U Centrale Nationale Sa
  • Schwarz Beteiligungs GmbH
  • Amazon.com Inc
  • Edeka Zentral AG & Co KG
  • Rewe Group
  • dm-Drogerie Markt GmbH & Co KG
  • Tengelmann Group, The
  • Dirk Rossmann KG
  • Globus Holding GmbH & Co
  • Inter Ikea Systems BV
  • H&M Hennes & Mauritz AB
  • Flipkart Online Services Pvt Ltd
  • Tata Group
  • Future Group
  • Reliance Group
  • Aditya Birla Group
  • K Raheja Corp
  • Salim Group
  • Trans Retail Indonesia PT
  • Matahari Putra Prima Tbk PT
  • Sumber Alfaria Trijaya Tbk PT
  • Delhaize Group Sa
  • Kompas Gramedia Group
  • Ace Hardware Corp
  • Coop Italia scarl
  • CONAD – Consorzio Nazionale Dettaglianti Scrl
  • Esselunga SpA
  • Selex Gruppo Commerciale SpA
  • Gruppo Eurospin
  • Crai Secom SpA
  • Organizacion Soriana SAB de CV
  • Grupo Comercial Chedraui Sa de CV
  • Controladora Comercial Mexicana SAB de CV
  • Farmacias Similares SA de CV
  • Corporativo Fragua Sa de CV
  • SM Retail Inc
  • Puregold Price Club Inc
  • Rustan Group of Cos
  • Seven & I Holdings Co Ltd
  • Hutchison Whampoa Ltd
  • San Miguel Corp
  • Magnit OAO
  • X5 Retail Group NV
  • Dixy Group OAO
  • Lenta OOO
  • M Video OAO
  • DNS Group
  • Shoprite Holdings Ltd
  • Pick ‘n’ Pay Stores Ltd
  • Internationale Spar Centrale BV
  • Woolworths Holdings Ltd (South Africa)
  • Tesco Plc
  • Central Retail Corp
  • Home Product Center PCL
  • Mall Group Co Ltd, The
  • Charoen Pokphand Group
  • Consumer Co-operative Union (CCU)
  • Landmark Group
  • Emke Group
  • Damas International Ltd
  • T Choithram & Sons
  • Sharaf DG LLC
  • Associated British Foods Plc
  • Next Plc
  • J Sainsbury Plc
  • TJX Cos Inc, The
  • Wm Morrison Supermakets Plc
  • Kroger Co
  • Target Corp
  • Albertson’s Inc

Reasons to buy

  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2018-2027) for gift cards and incentive cards.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.

Fintech

How to identify authenticity in crypto influencer channels

Published

on

 

Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.

 

  1. Comments 

There are several levels related to this point.

 

Advertisement
Stake.com

LEVEL 1

Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 

LEVEL 2

Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.

LEVEL 3

It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.

 

Advertisement
Stake.com

LEVEL 4

Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.

 

2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.

Advertisement
Stake.com

 

3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.

LEVEL 1

When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.

LEVEL 2

After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.

Advertisement
Stake.com

Example of statistics

 

Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters

Author

Advertisement
Stake.com

Nadia Bubennikova, Head of agency at Famesters

Continue Reading

Fintech

Central banks and the FinTech sector unite to change global payments space

Published

on

central-banks-and-the-fintech-sector-unite-to-change-global-payments-space

 

The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).

Advertisement
Stake.com

At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

Advertisement
Stake.com
Continue Reading

Fintech

TD Bank inks multi-year strategic partnership with Google Cloud

Published

on

td-bank-inks-multi-year-strategic-partnership-with-google-cloud

 

TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.

Advertisement
Stake.com

TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.

Source: fintechfutures.com

The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

Advertisement
Stake.com
Continue Reading
Advertisement
Stake.com
Advertisement

Latest news

Trending