Connect with us
European Gaming Congress 2024






iSHANG Technology Limited (iSHANG –, the Web3 business arm of the leading digital asset group, COINSTREET, today announced the launch of world’s first “Web3-as-a-Service” (W3aaS) platform that provides the infrastructure and gateway for brands & enterprises to enter into the Web3 market through over 10 turnkey Web3 services & applications anchored on Decentralized Ledger Technology (DLT).

iSHANG Web3-as-a-Service (W3aaS) Platform is built on Ethereum and Polygon blockchain using IPFS (Inter Planetary Filing System) decentralized storage system. To ensure seamless integration with conventional Web2 system from enterprises, iSHANG also leverages on AWS’s cloud infrastructure and high-available secure computing environment.

In addition, iSHANG also provides one-stop consulting services, empowering mainstream brands and enterprises to transform their businesses and to tap into the limitless potential of the Web3 market, and offering revolutionary ways for brand engagement, customer acquisition & retention. This provides an end-to-end solution for brands and enterprises to launch customized and innovative Web3 Vertical Applications in a timely & cost-efficient way.

Web3-as-a-Service Platform and Solutions


iSHANG’s W3aaS platform includes three main components, 1) 10+ ready-made turnkey, but fully customizable decentralized blockchain applications, 2) tailor-made Web3 campaign management, and 3) campaign-driven NFT & dApp marketplace, such as –

  1. Web2-to-3 Membership & Lifestyle Program
  2. Collectible Phygital Value-Backed NFT, or “vNFT”
  3. Decentralized Affiliate & Social Marketing Program
  4. “Proof-of-X” Non-Transferable NFT Certificate
  5.  O2O Commerce and Global Payment
  6.   Tokenization of ESG & Charity Project
  7. Web3 Voting Campaign & Survey
  8. Branded Web3 Game & Metaverse
  9. Decentralized Coupon, Voucher & Ticketing
  10. Crowdfunding & Trade Financing Program

Web3 Consulting Service

  • Advisory / Consultation – Project idea conception, strategic planning and commercialization plan;
  • Technical Development & Operation – Smart contracts & dApp creation, mini-site creation, blockchain wallet & payment system;
  • Marketing & Launch Campaign – Community management, MarCom strategy, campaign management;
  • Post-Launch Trading & Support – Trading & auctioning, DAO management, exit strategies.

Samson Lee, Co-Founder of iSHANG commented, “Despite the hype, Web3 mass adoption has been slow and mostly focused on cryptocurrency, Game-Fi and NFT. Research has shown that both users and brands have a strong interest in adopting Web3; however, there are many gaps and hurdles in the deployment of technologies, as well as a lack of talent in the field and cost-efficient solutions. iSHANG aims to solve these issues and provide a bridge for mass adoption with a total solution of Web3-as-a-Service technology platform, together with turnkey enterprise solutions and practical consulting services.”

Stephen Law, Vice Chairman of COINSTREET, the holding company of iSHANG, commented, “We were recently granted of first license of Security Token Offering Platform in Hong Kong (under another subsidiary of Signum Digital) and are now delighted to announce the launch of iSHANG Web3-as-a-Service Enterprise Solutions Platform. With the two platforms in operation, Coinstreet group aims to capture the vast Web3 transformation business opportunities from within the regulated financial service area, to overall non-regulated business trades and industries.”

Alice So, Head of Entrepreneurship at Hong Kong Cyberport Management Company Limited, added, “Hong Kong Cyberport is dedicated to nurturing the growth of the Web3 ecosystem. We are pleased to see our incubatee, iSHANG, launching their Web3-as-a-Service Platform with the aim to facilitate mass adoption of Web3 by end consumers and corporations. We will continue to support the development of this emerging industry and attract international Web3 companies to set up operations in Hong Kong through Web3 Hub@Cyberport.”

Web3 has been described as the next evolution of the World Wide Web. It is also a general term referring to all kinds of new Internet services that are built using decentralized blockchains. Recent research indicates that the global Web3 market size is expected to reach USD 81.5 Billion in 2030 with revenue CAGR of 43.7%. Web3 is predicated on the creation of a completely decentralized ecosystem, representing a potential power shift in allowing consumers to control their personal data. Individuals will be able to own-trade-profit from the digital assets through direct P2P transactions, with transactions tracked with total transparency and streamlined by settlement of stablecoins. Operational efficiency will be largely increased by lowering operation cost and increasing settlement speed through smart contracts.  With iSHANG W3aaS Platform, all brands and enterprises can make a move to take advantage of this paradigm shift in timely and cost-efficient ways.



How to identify authenticity in crypto influencer channels




Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.

In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.



There are several levels related to this point.




Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.

Just to compare: 


Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.


It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.




Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.


2. Average views number per video

This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?

First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.

Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.



3. Influencer’s channel statistics

The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.


When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.


After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.

If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.


Example of statistics


Wrapping up

These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.

If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.

Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process. 

Author Nadia Bubennikova, Head of agency  at Famesters



Nadia Bubennikova, Head of agency at Famesters

Continue Reading


Central banks and the FinTech sector unite to change global payments space





The BIS, along with seven leading central banks and a cohort of private financial firms, has embarked on an ambitious venture known as Project Agorá.

Named after the Greek word for “marketplace,” this initiative stands at the forefront of exploring the potential of tokenisation to significantly enhance the operational efficiency of the monetary system worldwide.

Central to this pioneering project are the Bank of France (on behalf of the Eurosystem), the Bank of Japan, the Bank of Korea, the Bank of Mexico, the Swiss National Bank, the Bank of England, and the Federal Reserve Bank of New York. These institutions have joined forces under the banner of Project Agorá, in partnership with an extensive assembly of private financial entities convened by the Institute of International Finance (IIF).


At the heart of Project Agorá is the pursuit of integrating tokenised commercial bank deposits with tokenised wholesale central bank money within a unified, public-private programmable financial platform. By harnessing the advanced capabilities of smart contracts and programmability, the project aspires to unlock new transactional possibilities that were previously infeasible or impractical, thereby fostering novel opportunities that could benefit businesses and consumers alike.

The collaborative effort seeks to address and surmount a variety of structural inefficiencies that currently plague cross-border payments. These challenges include disparate legal, regulatory, and technical standards; varying operating hours and time zones; and the heightened complexity associated with conducting financial integrity checks (such as anti-money laundering and customer verification procedures), which are often redundantly executed across multiple stages of a single transaction due to the involvement of several intermediaries.

As a beacon of experimental and exploratory projects, the BIS Innovation Hub is committed to delivering public goods to the global central banking community through initiatives like Project Agorá. In line with this mission, the BIS will soon issue a call for expressions of interest from private financial institutions eager to contribute to this ground-breaking project. The IIF will facilitate the involvement of private sector participants, extending an invitation to regulated financial institutions representing each of the seven aforementioned currencies to partake in this transformative endeavour.

Source: fintech.globa

The post Central banks and the FinTech sector unite to change global payments space appeared first on HIPTHER Alerts.

Continue Reading


TD Bank inks multi-year strategic partnership with Google Cloud





TD Bank has inked a multi-year deal with Google Cloud as it looks to streamline the development and deployment of new products and services.

The deal will see the Canadian banking group integrate the vendor’s cloud services into a wider portion of its technology solutions portfolio, a move which TD expects will enable it “to respond quickly to changing customer expectations by rolling out new features, updates, or entirely new financial products at an accelerated pace”.

This marks an expansion of the already established relationship between TD Bank and Google Cloud after the group previously adopted the vendor’s Google Kubernetes Engine (GKE) for TD Securities Automated Trading (TDSAT), the Chicago-based subsidiary of its investment banking unit, TD Securities.


TDSAT uses GKE for process automation and quantitative modelling across fixed income markets, resulting in the development of a “data-driven research platform” capable of processing large research workloads in trading.

Dan Bosman, SVP and CIO of TD Securities, claims the infrastructure has so far supported TDSAT with “compute-intensive quantitative analysis” while expanding the subsidiary’s “trading volumes and portfolio size”.

TD’s new partnership with Google Cloud will see the group attempt to replicate the same level of success across its entire portfolio.


The post TD Bank inks multi-year strategic partnership with Google Cloud appeared first on HIPTHER Alerts.

Continue Reading