Fintech
How to identify authenticity in crypto influencer channels
Modern brands stake on influencer marketing, with 76% of users making a purchase after seeing a product on social media.The cryptocurrency industry is no exception to this trend. However, promoting crypto products through influencer marketing can be particularly challenging. Crypto influencers pose a significant risk to a brand’s reputation and ROI due to rampant scams. Approximately 80% of channels provide fake statistics, including followers counts and engagement metrics. Additionally, this niche is characterized by high CPMs, which can increase the risk of financial loss for brands.
In this article Nadia Bubennnikova, Head of agency Famesters, will explore the most important things to look for in crypto channels to find the perfect match for influencer marketing collaborations.
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Comments
There are several levels related to this point.
LEVEL 1
Analyze approximately 10 of the channel’s latest videos, looking through the comments to ensure they are not purchased from dubious sources. For example, such comments as “Yes sir, great video!”; “Thanks!”; “Love you man!”; “Quality content”, and others most certainly are bot-generated and should be avoided.
Just to compare:
LEVEL 2
Don’t rush to conclude that you’ve discovered the perfect crypto channel just because you’ve come across some logical comments that align with the video’s topic. This may seem controversial, but it’s important to dive deeper. When you encounter a channel with logical comments, ensure that they are unique and not duplicated under the description box. Some creators are smarter than just buying comments from the first link that Google shows you when you search “buy YouTube comments”. They generate topics, provide multiple examples, or upload lists of examples, all produced by AI. You can either manually review the comments or use a script to parse all the YouTube comments into an Excel file. Then, add a formula to highlight any duplicates.
LEVEL 3
It is also a must to check the names of the profiles that leave the comments: most of the bot-generated comments are easy to track: they will all have the usernames made of random symbols and numbers, random first and last name combinations, “Habibi”, etc. No profile pictures on all comments is also a red flag.
LEVEL 4
Another important factor to consider when assessing comment authenticity is the posting date. If all the comments were posted on the same day, it’s likely that the traffic was purchased.
2. Average views number per video
This is indeed one of the key metrics to consider when selecting an influencer for collaboration, regardless of the product type. What specific factors should we focus on?
First & foremost: the views dynamics on the channel. The most desirable type of YouTube channel in terms of views is one that maintains stable viewership across all of its videos. This stability serves as proof of an active and loyal audience genuinely interested in the creator’s content, unlike channels where views vary significantly from one video to another.
Many unauthentic crypto channels not only buy YouTube comments but also invest in increasing video views to create the impression of stability. So, what exactly should we look at in terms of views? Firstly, calculate the average number of views based on the ten latest videos. Then, compare this figure to the views of the most recent videos posted within the past week. If you notice that these new videos have nearly the same number of views as those posted a month or two ago, it’s a clear red flag. Typically, a YouTube channel experiences lower views on new videos, with the number increasing organically each day as the audience engages with the content. If you see a video posted just three days ago already garnering 30k views, matching the total views of older videos, it’s a sign of fraudulent traffic purchased to create the illusion of view stability.
3. Influencer’s channel statistics
The primary statistics of interest are region and demographic split, and sometimes the device types of the viewers.
LEVEL 1
When reviewing the shared statistics, the first step is to request a video screencast instead of a simple screenshot. This is because it takes more time to organically edit a video than a screenshot, making it harder to manipulate the statistics. If the creator refuses, step two (if only screenshots are provided) is to download them and check the file’s properties on your computer. Look for details such as whether it was created with Adobe Photoshop or the color profile, typically Adobe RGB, to determine if the screenshot has been edited.
LEVEL 2
After confirming the authenticity of the stats screenshot, it’s crucial to analyze the data. For instance, if you’re examining a channel conducted in Spanish with all videos filmed in the same language, it would raise concerns to find a significant audience from countries like India or Turkey. This discrepancy, where the audience doesn’t align with regions known for speaking the language, is a red flag.
If we’re considering an English-language crypto channel, it typically suggests an international audience, as English’s global use for quality educational content on niche topics like crypto. However, certain considerations apply. For instance, if an English-speaking channel shows a significant percentage of Polish viewers (15% to 30%) without any mention of the Polish language, it could indicate fake followers and views. However, if the channel’s creator is Polish, occasionally posts videos in Polish alongside English, and receives Polish comments, it’s important not to rush to conclusions.
Example of statistics
Wrapping up
These are the main factors to consider when selecting an influencer to promote your crypto product. Once you’ve launched the campaign, there are also some markers to show which creators did bring the authentic traffic and which used some tools to create the illusion of an active and engaged audience. While this may seem obvious, it’s still worth mentioning. After the video is posted, allow 5-7 days for it to accumulate a basic number of views, then check performance metrics such as views, clicks, click-through rate (CTR), signups, and conversion rate (CR) from clicks to signups.
If you overlooked some red flags when selecting crypto channels for your launch, you might find the following outcomes: channels with high views numbers and high CTRs, demonstrating the real interest of the audience, yet with remarkably low conversion rates. In the worst-case scenario, you might witness thousands of clicks resulting in zero to just a few signups. While this might suggest technical issues in other industries, in crypto campaigns it indicates that the creator engaged in the campaign not only bought fake views and comments but also link clicks. And this happens more often than you may realize.
Summing up, choosing the right crypto creator to promote your product is indeed a tricky job that requires a lot of resources to be put into the search process.
Author
Nadia Bubennikova, Head of agency at Famesters
Fintech
Fintech Pulse: Your Daily Industry Brief (Revolut, Bestow, Advyzon, Tyme Group, Nubank)
The Ever-Evolving Landscape of Fintech: Top Stories Today
The fintech world continues to thrive with new developments shaping its future. Today’s highlights cover Revolut’s enhanced crypto fraud protections, Bestow’s recognition as a leading fintech company, Advyzon’s CEO receiving a prestigious award, Tyme Group’s global expansion supported by Nubank, and the rise of Israeli fintech startups. Let’s dive into the details and explore the broader implications.
Revolut Steps Up Crypto Fraud Protection
In a significant move to fortify customer trust, Revolut has announced enhancements to its crypto fraud protection systems. Leveraging advanced security risk scores, the company aims to shield users from the growing menace of crypto-related scams. The platform’s new measures will involve deeper scrutiny of transactions, sophisticated algorithms to flag potential fraud, and proactive alerts for unusual activities.
Revolut’s focus on fraud protection reflects the escalating challenges faced by fintech firms operating in the crypto space. As digital currencies gain traction, fraudsters continue to exploit vulnerabilities, necessitating robust security mechanisms. Revolut’s initiative could set a precedent for the industry, emphasizing that user safety is as critical as innovation. However, the success of these measures will depend on striking the right balance between security and user experience.
Source: Coindesk
Bestow Earns a Spot Among Top 100 Financial Technology Companies of 2024
Bestow, a digital life insurance innovator, has been named one of the Top 100 Financial Technology Companies of 2024. This recognition highlights Bestow’s transformative approach to life insurance, combining cutting-edge technology with customer-centric solutions. By simplifying the traditionally cumbersome insurance process, Bestow has made life insurance more accessible and affordable.
The accolade underscores the growing importance of insurtech in the broader fintech ecosystem. Bestow’s achievements signal a shift in consumer expectations—convenience, transparency, and technology-driven solutions are becoming non-negotiable. As insurtech continues to disrupt traditional insurance models, the emphasis will likely shift from mere digital transformation to delivering personalized and predictive services.
Source: PR Newswire
Advyzon CEO Hailin Li Wins ThinkAdvisor 2024 Luminaries Award
Hailin Li, CEO of Advyzon, has been honored with the ThinkAdvisor 2024 Luminaries Award for Fintech Executive of the Year. This award recognizes his exceptional leadership and Advyzon’s commitment to empowering financial advisors with innovative tools. Under Li’s stewardship, Advyzon has excelled in providing comprehensive technology solutions, enabling advisors to deliver superior client experiences.
Li’s recognition highlights the pivotal role of leadership in driving fintech innovation. Advyzon’s success is a testament to how visionary leadership can redefine financial advisory services. As advisors increasingly rely on technology to navigate complex markets, platforms like Advyzon are becoming indispensable. The award also serves as a reminder that the human element—inspired leadership—remains crucial even in a tech-driven industry.
Source: Business Wire
Nubank Backs Tyme Group’s International Expansion
In a strategic move, Nubank has announced an investment in Tyme Group, a digital bank with operations in South Africa and the Philippines. This partnership aims to accelerate Tyme’s growth in emerging markets, leveraging Nubank’s expertise in scaling digital banking operations. Tyme’s unique business model focuses on financial inclusion, catering to underserved populations in developing economies.
Nubank’s investment signifies a growing trend among fintech leaders to expand their footprint in emerging markets. The collaboration between Nubank and Tyme underscores the potential of digital banking to bridge financial inclusion gaps. However, challenges such as regulatory complexities and technological infrastructure limitations in these regions must be addressed to ensure sustainable growth.
Source: Business Wire
Israeli Fintech Startups Gaining Global Momentum
Israel’s fintech ecosystem is making waves internationally, with startups leveraging the country’s robust tech culture and innovation-driven mindset. From payment solutions to cybersecurity for financial services, Israeli fintech firms are attracting significant investments and partnerships globally. This trend reflects the country’s position as a hub for technological advancement and entrepreneurial spirit.
The rise of Israeli fintech startups is a testament to the country’s ability to harness innovation for global impact. However, scaling these ventures beyond local markets remains a challenge. Strategic partnerships and a focus on addressing global financial challenges will be crucial for these startups to cement their position on the world stage.
Source: Calcalist Tech
Broader Implications for the Fintech Industry
- Enhanced Security in Crypto: Revolut’s initiative highlights the need for continuous advancements in fraud prevention. The increasing complexity of scams calls for adaptive security measures that can evolve with emerging threats.
- Recognition Drives Innovation: Bestow’s accolade and Hailin Li’s award demonstrate the power of recognition in fostering innovation. Industry acknowledgment not only boosts morale but also sets benchmarks for others to emulate.
- Global Collaborations: Nubank’s partnership with Tyme Group underscores the importance of cross-border collaborations in fintech. As markets globalize, such alliances will play a pivotal role in shaping the future of financial services.
- Emerging Market Opportunities: Investments in developing economies highlight the untapped potential of these regions. Fintech companies must focus on understanding local needs and challenges to create impactful solutions.
- Tech Hubs as Catalysts: The success of Israeli fintech startups emphasizes the role of regional tech hubs in driving industry growth. Policymakers and stakeholders must nurture these ecosystems to sustain innovation.
The post Fintech Pulse: Your Daily Industry Brief (Revolut, Bestow, Advyzon, Tyme Group, Nubank) appeared first on News, Events, Advertising Options.
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Asian Financial Forum returns as region’s first major international financial assembly in 2025
The 18th Asian Financial Forum 2025 (AFF), co-organised by the Government of the Hong Kong Special Administrative Region (HKSAR) and the Hong Kong Trade Development Council (HKTDC), will be held at the Hong Kong Convention and Exhibition Centre (HKCEC) on 13 and 14 January (Monday and Tuesday). Themed “Powering the Next Growth Engine”, AFF will be the first major financial and business event in the region in the new year, bringing together more than 100 global policymakers, business leaders, financial experts and investors, entrepreneurs, tech giants and economists to share their views on issues related to political leadership, geopolitical tensions, monetary policy shifts, macroeconomic challenges and more. These industry heavyweights will discuss the latest developments in financial markets and investment opportunities and explore how Hong Kong can leverage its strengths as an international financial centre to seek breakthroughs in a period of change.
Harnessing Hong Kong’s unique advantages to demonstrate financial excellence
Launched in 2007, the AFF has become a flagship financial event for Hong Kong and the broader region, showcasing the city’s status as an international financial centre and its role as a connector in spearheading regional financial activities. Against the backdrop of a constantly shifting global economic landscape, Hong Kong has been leveraging its unique geographical position, professional services and global perspective to continue fostering collaboration and ensuring mutual success between Asia and the world.
Luanne Lim, Chairperson of the AFF Steering Committee and Chief Executive Officer, Hong Kong, of HSBC, said: “The geopolitical and economic landscape of 2025 is set to be fraught with challenges, underscoring the importance of international collaboration. The Forum adopts the theme ‘Powering the Next Growth Engine’, bringing together influential speakers and thought leaders to share insights, dissect the evolving global landscape and spotlight emerging investment opportunities. Key areas of focus include the growth potential of emerging markets such as Mainland China, ASEAN and the Middle East, as well as advancements in sectors like artificial intelligence, fintech, sustainability, philanthropy and family offices. The Forum continues to provide a premier platform for renowned global investors and fundraisers to collaborate and ignite new engines for growth with its strong international influence and diverse perspectives.”
Impactful sessions spotlight global issues
The Forum will feature a distinguished line-up of speakers, with a two-day programme featuring various panels and workshops, including plenary sessions, policy dialogues, keynote luncheons, breakfast panels and fireside chats, as well as thematic workshops focusing on development and innovation across different industries. It will continue to stage well-received sessions such as Global Economic Outlook, China Opportunities and CIO Insights. Global Economic Outlook will analyse international economic trends and provide insights into business opportunities and wealth accumulation in emerging industries and regions in 2025. China Opportunities will focus on examining the investment outlook in Mainland China under the acceleration of technological innovation and its impact on global businesses. CIO Insights will explore new opportunities for cross-regional cooperation from macroeconomic and asset allocation perspectives, offering participants insights and strategies that can help realise long-term growth.
Financial pioneers share insights on future economy
One of the keynote speakers at AFF will be Prof Justin Lin Yifu, a globally renowned economist and Chief Economist and Senior Vice President of the World Bank (2008-2012). Prof Lin will deliver an in-depth analysis of the shifting global economic landscape and the impact on Mainland China and international markets, exploring strategies for achieving stable growth and driving rapid economic development amid a complex international environment.
The Forum will also bring together scholars, financial officials and business leaders from the mainland, ASEAN, the Middle East, Europe and the United States to shed light on a range of key topics, including macroeconomics, China opportunities, investment prospects, artificial intelligence (AI) and fintech as well as sustainability.
As the world’s second largest economy, the mainland’s economic and industrial development plays a significant role in driving global economic growth. Heavyweight speakers include Dr Fred Hu, Founder and Chairman of Primavera Capital Group; Jin Liqun, President and Chair of Asian Infrastructure Investment Bank; Li Yimei, Chief Executive Officer of China Asset Management, and Joe Tsai, Chairman of Alibaba Group, will take the stage at AFF to share their views.
Emerging markets such as the Association of Southeast Asian Nations (ASEAN) and the Middle East will also be spotlighted. Speakers from ASEAN will include Satvinder Singh, Deputy Secretary-General for ASEAN Economic Community of ASEAN while a new session will highlight the opportunities in financial cooperation and investment between the Middle East and Hong Kong, featuring speakers from the two places.
A stellar line-up of speakers and company representatives from Europe and the US will offer new impetus at various panel discussions. Featured speakers include Edward Dolman, Executive Chairman and Chief Executive Officer of Phillips Auctioneers; J Christopher Donahue, President & Chief Executive Officer of Federated Hermes, Inc; Antoine Gosset-Grainville, Chairman of the Board of Directors of AXA; Dr Hou Yang, Chairman and Chief Executive Officer, Greater China Region and Global Senior Vice President of Microsoft; Philip Lane, Chief Economist and Member of the Executive Board of the European Central Bank; Vincent Mortier, Group Chief Investment Officer of Amundi; and Dr Olli Rehn, Governor and Chairman of the Board of the Bank of Finland.
AI and fintech are having a profound impact as they become more broadly adopted in the financial services sector. Prof Stuart Russell, Co-chair of the World Economic Forum Council on AI; Dr Kai-Fu Lee, Chairman of Sinovation Ventures and Ken Wong, Executive Vice President of Lenovo and President of Lenovo Solutions & Services Group, will address the latest industry developments and prospects at the AFF. Prof Russell, Distinguished Professor of Computer Science at the University of California, Berkeley and Co-chair of the World Economic Forum’s Council on AI and the OECD’s Expert Group on AI Futures, will explore the prospects of AI becoming a new engine for global economic growth.
Sustainable development is another key topic at the AFF. In different sessions of the Forum, Sue Lloyd, Vice Chair of the International Sustainability Standards Board (ISSB); Martin Neubert, Partner and Group Chief Investment Officer of Copenhagen Infrastructure Partners, and Jiadi Yu, Chief Investment Officer of International Finance Corporation (IFC), will share views on how the adoption of the ISSB will contribute to market confidence in Hong Kong’s capital markets.
Diverse exhibition zones create opportunities, innovative technologies drive growth
The Fintech Showcase, InnoVenture Salon, FintechHK Start-up Salon and Global Investment Zone will be assembled at the AFF to help fintech companies, start-ups and international investment agencies from around the world to connect businesses, showcase the latest technological innovations and promote collaboration.
In addition to offering pitching and startup advisory sessions, the InnoVenture Salon features an exhibition of innovative technologies across various fields such as regtech, deep tech, green tech, health tech and food tech and agri-tech. This capacity-building support will connect entrepreneurs with potential clients, users and investors from different regions and industries, helping businesses refine their strategies, expand operations and thrive in the global market. Additionally, AFF Deal-making, a unique deal-sourcing and matching session, will build on the success of previous years to connect sources of funds and deals from around the world through one-on-one meetings.
AFF – Hong Kong’s major annual financial event
International large-scale events play a strategically important role for Hong Kong. As the first major financial event of the year, the AFF is designed to provide industry professionals with the latest insights and help them explore new opportunities. Early bird registration is now open for participants. The AFF is collaborating with various organisations to provide special travel, dining and shopping discounts and privileges for overseas participants, encouraging them to make the most of their stay and experience the vitality of Hong Kong. More details regarding the content, speaker lineup and media registration arrangements for the AFF will be announced at a press conference on 7 January 2025.
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Fintech Pulse: Your Daily Industry Brief (Synapse, Shenzhen Institute, Visa, AutomatIQ, MeridianLink)
The Fragility of Fintech Giants: Lessons from Synapse’s Collapse
The fintech industry has been rocked by the unexpected collapse of Synapse, a once-promising company in the financial technology sector. The firm, which had positioned itself as a pioneer in backend solutions for fintech applications, recently declared bankruptcy, citing mismanagement and capital misallocation as core reasons. This serves as a sobering reminder of the volatility inherent in the fintech ecosystem.
Synapse’s downfall underscores the importance of robust financial planning and governance, particularly as competition intensifies in the fintech space. The firm’s inability to adapt to regulatory changes and maintain investor confidence contributed significantly to its demise. Analysts argue that companies in this sector must prioritize sustainable growth over rapid expansion, or risk facing similar fates.
Source: Independent
Zaha Hadid Architects Redefines Fintech Spaces in Shenzhen
In architectural and fintech innovation news, Zaha Hadid Architects has unveiled progress on the Shenzhen Institute of Financial Technology in China. The facility is set to redefine the physical manifestation of fintech by merging cutting-edge design with advanced functionality.
The Shenzhen Institute aims to foster collaboration among fintech startups, researchers, and established firms. With sustainability and connectivity at its core, this space exemplifies the growing need for physical hubs in a predominantly digital industry. Such centers could prove instrumental in shaping the next wave of financial innovation in Asia, often regarded as the world’s fintech capital.
Source: ArchDaily
Visa’s Modernization Efforts: Paving the Way for a Cashless Society
Visa continues its journey towards transforming global payment systems with its latest acceptance modernization program. By enhancing digital transaction capabilities, Visa aims to provide seamless payment experiences across diverse platforms and geographies. This initiative aligns with the broader industry push towards cashless ecosystems, which gained significant traction during the pandemic.
The modernization program focuses on integrating machine learning and artificial intelligence to identify and prevent fraud while also increasing transaction efficiency. Visa’s moves reflect the broader shift towards embedding advanced technologies into financial infrastructures, ensuring scalability and security for future growth.
Source: Yahoo Finance
Top Financial Technology Trends to Watch for 2025
Bernard Marr’s recent analysis outlines ten pivotal trends that will define fintech’s trajectory heading into 2025. These trends include the continued rise of embedded finance, decentralized finance (DeFi), and AI-driven personalization. Particularly noteworthy is the emergence of quantum computing as a potential disruptor in cybersecurity and transaction processing.
Another standout trend is the growing emphasis on financial inclusion facilitated by mobile technology. Fintech companies are increasingly targeting underserved populations, providing them with tools to access financial services. As environmental, social, and governance (ESG) considerations gain traction, green fintech solutions are also expected to dominate the landscape.
Companies aiming to thrive in this evolving environment must stay ahead of these technological shifts, leveraging them to create innovative, user-centric solutions.
Source: Bernard Marr
AutomatIQ and MeridianLink: Revolutionizing Dealership Lending
AutomatIQ has partnered with MeridianLink to transform the connection between lenders and dealerships. This collaboration aims to streamline automotive lending processes, reducing friction and enhancing customer satisfaction. The integration of these platforms simplifies loan approvals, making it easier for consumers to secure financing.
This partnership highlights the increasing role of fintech in reshaping traditional sectors. By leveraging data analytics and automation, companies like AutomatIQ are setting new benchmarks for efficiency in the automotive lending space.
Source: PR Newswire
Conclusion: The Fintech Balancing Act
Today’s fintech landscape is characterized by rapid innovation and intense competition. From Synapse’s cautionary tale to Visa’s modernization efforts and the Shenzhen Institute’s groundbreaking design, the industry is in constant flux. Emerging trends point towards a future defined by personalization, sustainability, and inclusivity, but companies must tread carefully to avoid pitfalls like those that brought down Synapse.
The fintech sector’s trajectory remains exciting yet unpredictable, promising new opportunities for those who can navigate its complexities.
The post Fintech Pulse: Your Daily Industry Brief (Synapse, Shenzhen Institute, Visa, AutomatIQ, MeridianLink) appeared first on News, Events, Advertising Options.
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