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Loyalty Management Market worth $25.4 billion by 2029- Exclusive Report by MarketsandMarkets™
CHICAGO, April 26, 2024 /PRNewswire/ — Blockchain technology, sustainability-focused initiatives, subscription-based business models, and digital transformation will all have a significant impact on the Loyalty Management Market in the future. Data analytics will also drive personalised experiences in this market. In order to increase consumer engagement and loyalty, ecosystem collaborations, gamification, and voice-activated loyalty programmes will all be crucial. For firms to adjust to changing market trends and consumer tastes, regulatory compliance and ongoing innovation are crucial.
The Loyalty Management Market is expected to reach USD 25.4 billion by 2029 from USD 11.4 billion in 2024, at a CAGR of 17.3 % during 2024–2029, according to a new report by MarketsandMarkets™.
Browse in-depth TOC on “Loyalty Management Market”
326 – Tables
47 – Figures
275 – Pages
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Scope of the Report
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Report Metrics |
Details |
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Market size available for years |
2018-2029 |
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Base year considered |
2023 |
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Forecast period |
2024–2029 |
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Forecast units |
Value (USD) Million/Billion |
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Segments Covered |
By Offering, Solution, Services, Operator, Vertical and Region |
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Region covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
The major players in the Loyalty Management Market are Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US). |
Loyalty management has evolved into a crucial component of business strategy worldwide. Businesses across various industries are increasingly adopting sophisticated loyalty management solutions to enhance customer engagement, drive repeat purchases, and foster brand loyalty. With the proliferation of digital channels and the rise of personalized customer experiences, loyalty programs have become more targeted and data-driven, leveraging advanced analytics and artificial intelligence to deliver tailored rewards and incentives.
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The professional services segment contributed the largest market share in the Loyalty Management Market during the forecast period.
Professional service providers manage a part or the entire loyalty management lifecycle for enterprises, thereby comprehending business constraints and providing major insights that help these companies optimally utilize all available resources and make the most of their technological investments. The growth in the professional services segment is governed by the complexity of operations and the deployment of loyalty management solutions. It also provides support services throughout the business tenure and creates a relationship with the organization. These services help the marketing and operations teams enhance customer experience and raise ROIs as they are customized, easily applicable, and assure availability and performance to the maximum extent.
The BFSI vertical segment is estimated to hold the largest market size during the forecast.
The BFSI vertical requires loyalty management solutions to analyze data based on touchpoints, enabling brands to offer a personalized experience. A study by Accenture found that 75% of consumers expect brands to personalize their experiences, highlighting the growing demand for tailored interactions. This is particularly true in the BFSI sector, where customers expect products, services, and communication to be relevant to their individual needs and financial goals. This sector has incorporated data analytics and AI to deliver loyalty programs and increase customer engagement. There has been a continuous technological revolution in the banking sector in the form of Automated Teller Machines (ATMs), core banking, eBanking, and mobile banking, which gave rise to various services, such as Real-Time Gross Settlement (RTGS), Centralized Funds Management System (CFMS), National Electronic Funds Transfer (NEFT), and the use of credit, debit, and smart cards. Hence, banking and financial institutions are expected to invest greater resources in the market to focus on providing better loyalty programs to their customers.
Based on region, Asia Pacific is projected to register the highest CAGR during the forecast period.
Asia Pacific, home to nearly 40% of the world’s population, is witnessing diverse implementations of loyalty management technologies. The Asia Pacific region is undergoing a notable surge in adopting loyalty management, driven by the flourishing economies of India, China, Japan, Australia, and New Zealand. The rising prevalence of internet access and the escalating per-user engagement online have prompted organizations to bolster their presence in the loyalty management sector by leveraging digital channels, including social media, websites, emails, virtual assistants, and call centers. Loyalty management solutions are adopted by many companies across industry verticals, whose primary focus is on client retention and further building sustainable customer relationships through these programs. Increasing customer retention also boosts profit margins and brings a stable source of income. Deploying a loyalty program entails an investment; however, strategies aimed at customer retention are more cost-effective than efforts directed at acquiring new customers. The surge in social media usage, the proliferation of internet access, and the expansion of the eCommerce sector constitute significant catalysts propelling the adoption of loyalty programs across Southeast Asia. Vietnam and Thailand emerged as the primary drivers within the region, with Malaysia, the Philippines, Singapore, and Indonesia following suit.
Top Key Companies in Loyalty Management Market:
The report profiles key players such as Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), and Zinrelo (US).
Recent Developments:
- In March 2024, Epsilon launched the next generation of its retail media platform. Epsilon Retail Media applied AI and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem.
- In May 2023, Bond Brand Loyalty announced a strategic investment in its business from Colorado-based private equity firm, Mountaingate Capital. The announcement followed a substantial period of growth for Bond and reflected the potential for further expansion in both reach and offerings to serve clients better.
- In April 2023, Capillary Technologies acquired Brierley to expand its portfolio.
- In January 2023, Giift acquired a strategic majority interest in InTouch, a loyalty solutions provider based in Indonesia.
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Loyalty Management Market Advantages:
- By rewarding consumers for their recurring business, fostering brand loyalty, and lowering attrition rates, loyalty management solutions assist companies in keeping customers.
- By providing customers with individualised offers, incentives, and prizes based on their preferences and behaviour, loyalty programmes encourage greater customer engagement and increase repeat business and brand advocacy.
- With the help of loyalty management tools, businesses can make well-informed decisions and effectively target their marketing efforts by gaining vital insights about consumer behaviour, preferences, and spending habits.
- By providing individualised prizes, exclusive benefits, and VIP treatment, loyalty programmes raise customer satisfaction and foster enduring connections with clients.
- By encouraging consumers to spend more, upsell and cross-sell goods, and recommend the brand to others, loyalty management solutions generate more sales and income and boost profitability and business expansion.
- By providing distinctive benefits, experiences, and value-added services that customers find appealing, loyalty programmes assist companies in standing out from the competition and enhancing customer loyalty and market placement.
Report Objectives
- To determine and forecast the global Loyalty Management Market by offering, solution, services, operator, vertical, and region from 2024 to 2029, and analyze the various macroeconomic and microeconomic factors affecting market growth.
- To forecast the size of the market segments concerning five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.
- To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Loyalty Management Market.
- Analyze each submarket concerning individual growth trends, prospects, and contributions to the overall Loyalty Management Market.
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the Loyalty Management Market.
- To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape.
- Track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities.
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Latest News
Wego and Moroccan National Tourist Office Forge Strategic Alliance, Unveiled at the Arabian Travel Market (ATM)
DUBAI, UAE, May 7, 2024 /PRNewswire/ — Wego, the largest online travel marketplace in the Middle East and North Africa (MENA) region, proudly presents a significant partnership forged with the Moroccan National Tourist Office officially revealed at Arabian Travel Market (ATM) in Dubai.
The alliance between Wego and the Moroccan National Tourist Office stands as a pivotal initiative to spotlight Morocco’s captivating allure as a premier travel destination, both regionally and globally. As the Arabian Travel Market serves as a cornerstone event for the travel industry, fostering collaboration and innovation, this partnership underscores the significance of ATM in catalyzing strategic alliances that drive tourism growth and promote cross-cultural exchange.
Wego and the Moroccan National Tourist Office are committed to leveraging their collective expertise and resources to showcase Morocco’s rich cultural heritage, breathtaking landscapes, and diverse tourism offerings to travelers worldwide. Through targeted marketing campaigns, curated content, and promotional initiatives, the partnership aims to captivate the imagination of travelers and inspire them to embark on unforgettable journeys to Morocco.
“At Wego, we recognize the importance of strategic partnerships in promoting tourism growth and showcasing the beauty of destinations such as Morocco,” said Mamoun Hmedan, Chief Business Officer of Wego. “Our collaboration with the Moroccan National Tourist Office underscores our shared commitment to driving tourism growth and creating memorable travel experiences for visitors. Together, we will harness the power of the Arabian Travel Market to amplify Morocco’s appeal and inspire travelers to explore the wonders of this enchanting destination.”
The partnership between Wego and the Moroccan National Tourist Office symbolizes a union of vision and purpose, with the common goal of elevating Morocco’s profile as a leading travel destination on the global stage. As both entities harness their respective strengths and capabilities, they stand poised to shape the future of travel and tourism, fostering mutual prosperity and enriching cultural exchanges.
About Wego
Wego provides award-winning travel search websites and top-ranked mobile apps for travelers living in the Asia Pacific and the Middle East regions. Wego harnesses powerful yet simple to use technology that automates the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.
Wego presents an unbiased comparison of all travel products and prices offered in the marketplace by merchants, both local and global, and enables shoppers to quickly find the best deal and place to book whether it is from an airline or hotel directly or with a third-party aggregator website.
Wego was founded in 2005 and is dual headquartered in Dubai and Singapore with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.
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Dubai-based Amwal Capital Partners Updates Tech to Drive Growth with Broadridge’s Investment Management Solutions
LONDON and DUBAI, UAE, May 7, 2024 /PRNewswire/ — To drive new growth across its existing and future fund products, Amwal Capital Partners, an independent alternative investment firm based in Dubai, announces it has enhanced its portfolio and trade order management operations with the implementation of investment management technology from global Fintech leader, Broadridge Financial Solutions, Inc. (NYSE:BR).
Amwal Capital is now live on Broadridge’s investment management platform, which is providing the firm portfolio, order, and risk management as well as visual analytics, and performance attribution.
“As we expand our product offerings and set our sights on new asset classes, Broadridge’s solutions have provided our business with the agility and scalability we need to make our growth plans possible,” said Samer Sarraf, Senior Executive Officer and Director at Amwal Capital Partners. “The Broadridge platform has helped us to successfully streamline our operations and allow us to continue delivering on each of our clients’ individual requirements. The implementation was quick and the support from the team post-implementation has been exceptional.”
“We are delighted to provide Amwal Capital Partners with the technology they need to drive new efficiencies and automate their key processes, allowing them to make better-informed investment decisions and effectively manage their overall risk,” said Mike Sleightholme, President of Broadridge International and Head of Asset Management Solutions. “Broadridge is committed to providing world-class operational infrastructure for investment management firms to help them optimize and scale their investment operations so they can focus on improving returns, servicing clients and attracting new capital.”
Broadridge’s investment management platform includes multi-asset trading, advanced automation capabilities and robust workflow functionality. It automates critical processes across the front, middle and back offices and is catered to an investment firm’s wide range of trading needs. The Visual Analytics module is a comprehensive reporting portal and mobile dashboard, offering customizable reporting features and instant insights into trading, portfolios, and operations data. By reducing the time spent on data gathering and manipulation, the platform enables a clearer understanding of portfolio management performance, risk, and historical portfolio construction decisions, and facilitates improved decision-making processes.
The implementation of Broadridge’s cloud-based performance and attribution module will enhance the investment firm’s analytics capabilities by providing tailored daily performance analytics and calculations. This will elevate performance reporting, increase efficiency, and reduce risk.
About Broadridge
Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with over $6 billion in revenues, provides the critical infrastructure that powers investing, corporate governance, and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for banks, broker-dealers, asset and wealth managers and public companies. Broadridge’s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. Our technology and operations platforms underpin the daily trading of more than $10 trillion of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 14,000 associates in 21 countries.
For more information about us, please visit https://www.broadridge.com.
About Amwal Capital Partners
Amwal Capital Partners is an Independent Asset Management Firm set up in 2014, investing in the Middle East and North Africa (MENA) region. The team has experience in investing in MENA and have worked together for almost twenty years. During that time, the team has built a very consistent track record having successfully invested across various asset classes in the region.
The Firm has two wholly owned subsidiaries: Amwal Capital Almaliyah, which was set up in 2023 and is based in Riyadh, Saudi Arabia and is regulated by the CMA*; and, Amwal Capital Partners Limited, set up in 2016 and is based in Dubai, UAE and is regulated by the DFSA.
Learn more at https://www.amwalcp.com/
* Provisional license as of this date
Media contact:
Amelia Erswell
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+44 (0) 7582497230
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Danske Bank invests in United Fintech and joins board to digitally support its Forward ’28 strategy
COPENHAGEN, Denmark, May 7, 2024 /PRNewswire/ — Joining United Fintech’s circle of institutional investors, Danske Bank takes a seat at the board of a leading industry-neutral Digital Transformation Platform alongside BNP Paribas and Citi to support the bank’s Forward ’28 strategy from a digital frontier. A move signalling that shared collaboration is the way ahead for financial services as global banking enters a new era of collective innovation.
Danske Bank A/S has become the third institutional investor in United Fintech Group Limited securing the Nordic bank a rotating board seat in the rapidly growing industry-neutral Digital Transformation Platform:
“Danske Bank is very excited to join United Fintech and sees great opportunities as per both collaboration within the existing ecosystem of fintech companies, but also in being closer to the future fintech investment processes and decisions. The partnership allows Danske Bank to expand its exposure to innovative solutions, ultimately benefiting our customer value proposition,” says Claus Harder, Head of Transaction Banking & LC&I Business Development with Danske Bank.
Digitally supporting the strategy
The investment will enable swift access to exploration of cutting-edge fintechs through United Fintech’s platform. Building on collective efforts along +200 other financial institutions, this will also allow Danske Bank to benefit from new strategic partnerships and scalable ways of diversifying its digital ambitions – and thus support the bank’s Forward ’28 strategy across areas such as corporate banking, capital markets, wealth management and API integrations:
“With a company backbone highly aligned with our Forward ’28 strategy, United Fintech is an investment that provides a digital edge and competitive advantage to support our strategy in terms of both relevance and time-to-market when it comes to future solutions. Furthermore, the investment in United Fintech will generate possibilities to engage directly with fintechs that are subscale; to support their growth while simultaneously helping fuel our own digital transformation and growth strategy,” elaborates Claus Harder.
United Fintech: Broad industry shift underway
The announcement of Danske Bank’s investment comes just months after it was published on February 27 that BNP Paribas and Citi entered as institutional investors in United Fintech.
According to United Fintech’s founder and CEO, Danske Bank’s investment is not only a testimony to the Nordic bank’s commitment to shared collaboration on an industry-neutral platform, but the financial industry as a whole, as the Unithed Fintech confirms it is also in advanced talks with further strategic investors to join its transformative journey, signalling a broad industry shift towards collaborative fintech innovation as global banking enters a new era:
“We are delighted that Danske Bank has decided to invest and join United Fintech’s industry-neutral Digital Transformation Platform. Their innovative and forward-looking approach to digital transformation is a cornerstone in our mission to build a transformative platform. This commitment is instrumental in addressing the industry’s most pressing challenges through collaboration, rather than isolated efforts. By uniting the strengths of Danske Bank and our other banking partners, we are setting the stage for a new era in banking where we move beyond traditional silos to propel the industry into the digital age,” ends Christian Frahm, CEO and founder of United Fintech.
About Danske Bank • For more than 150 years, Danske Bank has helped enable growth and development in society. The bank has developed in tandem with the societies it exits in providing advisory services, expertise and financial solutions that have helped individuals, families, businesses, and organisations to realise their ambitions and potential. The bank helps customers in eight countries, has more than 200.000 small and medium-sized business customers and more than 35 percent of large corporates in the Nordics. With long-term sustainable development an ambition the bank will continue to work every day to be the best possible bank, for the benefit of customers, employees, shareholders and the societies it is part of.
About United Fintech • Founded in 2020, United Fintech is an industry-neutral Digital Transformation Platform where global financial institutions and cutting-edge technology providers come together to unleash their full potential and enable the future of finance. United Fintech remains on the frontier of innovation by acquiring engineering-led fintechs within Capital Markets, Wholesale Banking and Wealth Management under a central umbrella and in just four years, the company has acquired five fintechs and is on track to acquire many more. In 2024, United Fintech received investments from BNP Paribas and Citi.
Contact • For more information, please direct media enquiries to:
Ulrik Scheibye / [email protected] / +45 4514 1400
Nic. Rossen / [email protected] / +45 2072 9972
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