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AgDevCo in equity investment deal with Agris for growth of fresh-food production and distribution in East Africa.
NAIROBI, Kenya, April 30, 2024 /PRNewswire/ — Specialist agriculture investor AgDevCo has made an equity investment, for a significant minority position, into East African agri- business platform Agris – the agriculture division of Maris Ltd.
The investment will support the growth of Agris’ production and distribution of high- quality herbs, vegetables, and avocados from its farms in Kenya, serving domestic and international markets.
“The Agris team has already built three impressive agriculture businesses in Kenya. We’re excited about deepening our partnership in East Africa, with the aim to promote food security, create jobs in rural areas and help drive the development of world-class agro- industries,” said Chris Isaac, AgDevCo’s CIO.
Agris’ three operating companies – Evergreen Fresh, Evergreen Herbs and Evergreen Avocados – have grown rapidly since Agris was founded in 2020. Evergreen Herbs was started by rehabilitating two farms near Nairobi and is now one of the largest producers of fresh cut herbs in East Africa, with year-round production and more than 2,000 employees.
Evergreen Fresh distributes fruit and vegetables from Agris’ farms and outgrower network to all major outlets in Kenya. It promotes transparent purchasing relationships with farmers and offers consumers quality and consistency via dedicated cold-chain distribution.
Evergreen Avocados is a joint venture with Granot, a world-leading avocado producer and distributor, to grow more than 400ha of avocados for export at Ndabibi farm in Naivasha. In March 2023 AgDevCo made an USD 8m investment in Evergreen Avocados, via a mezzanine loan flexibly structured to support new avocado orchards, which take up to four years to mature. Ndabibi will also be home to a technical research and development facility to support the development of the wider avocado industry in Kenya.
“This investment will help us deploy innovative agri-business practices, to consistently and sustainably produce high-quality fruit and vegetables for the local market and consumers overseas, and continue growing with our partners,” said Ran Kadosh, Agris’ CEO. “It’s the type of transformation we need to see across East African agriculture – to accelerate the region’s integration into global food systems so that African producers play a larger role in global food security.”
Legal support was provided by Charles Russell Speechlys, YKJ Legal and Anjarwalla & Khanna for AgDevCo, and Angeli Arora from Allectus Law for Agris.
Agris is a subsidiary of Maris Ltd, an early-stage investment group with more than USD 100m under management across sub-Saharan Africa. Agris offers investors unique access to an integrated portfolio of agri-business operations positioned to meet rising global demand for high-quality food fresh produce.
More information can be found at: www.agris.group
AgDevCo is a specialist investor in African agriculture, growing sustainable and impactful agribusiness, with USD 280m under management. Their vision is a thriving commercial agriculture sector, which benefits both people and planet by investing in and supporting agribusinesses to grow, create jobs, produce, and process food and link farmers to markets. They support their partners to work towards climate sustainability, and where possible, regenerative solutions. AgDevCo has made more than 65 investments to date.
More information can be found at www.agdevco.com
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View original content:https://www.prnewswire.co.uk/news-releases/agdevco-in-equity-investment-deal-with-agris-for-growth-of-fresh-food-production-and-distribution-in-east-africa-302128827.html
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55@Shanghai: International Friendly Guidebook was unveiled worldwide for the first time!
SHANGHAI, May 16, 2024 /PRNewswire/ — To accelerate the development of Shanghai as an international consumption hub, attract more foreign consumers, and expand the market while providing a more diverse and enriching consumer experience, the 55@Shanghai Destination of Shopping global promotion launch ceremony was grandly held on the morning of May 8th, 2024, at the Changning Shanghai Film Art Center.
At the launch ceremony, the 55@Shanghai Destination of Shopping International Friendly Guidebook was unveiled worldwide for the first time. This handbook meticulously outlines Shanghai’s convenient payment methods, diverse experiential venues, city walk routes, and popular exhibition events, among other urban highlights.
Photo – https://mma.prnewswire.com/media/2415398/55_Shanghai_1.jpg
It includes over 1000 featured popular shops, 100+ business and leisure experience destinations, and more than 10 international-friendly shopping centers. Covering the finest ‘eat, stay, travel, entertain, and shop’ local recommendations in Shanghai, the handbook aims to facilitate international connectivity for Shanghai’s business, tourism, and cultural brands.
In the 55@Shanghai International Friendly Guidebook, strategic partners including Bank of China, China UnionPay, China Eastern Airlines, Airport Group, and Ctrip jointly announced activities related to 55@Shanghai Destination of Shopping. Bank of China Shanghai Branch will launch the ‘Blooming Love Shopping Shanghai’ themed event, collaborating with thousands of merchants to offer payment discounts, consumer gifts, credit card points redemption, and other series of promotions.
Additionally, they will introduce a profit-sharing activity called ‘National Trend Pavilion’ on their mobile banking platform. China UnionPay will roll out the ‘Splendid China 5.5 Shopping’ promotion with an investment of 100 million RMB, focusing on eight major scenes including dining, accommodation, transportation, travel, shopping, entertainment, medical, and education. For the 2.3 billion UnionPay cards issued overseas, they will also provide a 200 million RMB rebate on transaction fees.
China Eastern Airlines will introduce convenient measures and attractive products, offering over 550,000 tickets to boost traffic and provide travelers with convenient travel solutions. The Airport Group will set up one-stop service areas at the arrival passenger routes, luggage collection areas, and public areas, enhancing the level of convenience services for inbound travelers and launching various activities and benefits to comprehensively promote the quality and efficiency of consumption in Shanghai. Ctrip Group has planned the ‘Shanghai Express’ exclusive half-day free tour for inbound tourists.
To better convey the charm of 55@Shanghai Destination of Shopping to the world, the 55@Shanghai International Friendly Guidebook has brought together several outstanding companies to become global promotion partners. At the launch ceremony, 15 companies including Bailian Group, Shanghai Metro, Foreign Investment Association, Shanghai Design Week, Tencent Group, and Meituan were honored with the inaugural 55@Shanghai Destination of Shopping Global Promotion Partner title. These global promotion partners will further enhance domestic and international publicity efforts to attract tourists from around the world to experience the 55@Shanghai Destination of Shopping series of activities, jointly contributing to the creation of a friendly and convenient consumer environment.
55@Shanghai Destination of Shopping is the core project of this year’s Shanghai 55 Shopping Festival. Leveraging Shanghai’s position as a global hub for tourism, culture, and sports, it actively expands domestic and international visitor flows. With the theme of ‘Come, Explore, Shop’, the event offers a variety of combined services to help build an internationally friendly consumer environment.
It gathers the distinctive highlights of Shanghai’s business, tourism, and cultural sectors, attracting domestic and international tourists to experience new consumption landmarks, scenes, and formats in Shanghai through precise domestic and international promotion.
Through methods such as the multilingual 55@Shanghai Destination of Shopping international-friendly guidebook, promotion on landmark screens in major cities worldwide, and collaboration with businesses to launch supporting activities, the event has created a key activity matrix for 55@Shanghai Destination of Shopping.
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View original content:https://www.prnewswire.co.uk/news-releases/55shanghai-international-friendly-guidebook-was-unveiled-worldwide-for-the-first-time-302148343.html
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